1. Do you shop online?

Do you shop online? Yes

No

2. What do you generally shop online?

What do you generally shop online?

3. Have you ever purchased groceries online via internet?
Have you ever purchased groceries online via internet? Yes
No

4. Think about your favorite grocery shopping website and tell us what
do you like in its appearance, and why?

Think about your favorite grocery shopping website and tell us what do you
like in its appearance, and why?
5. Do you think that navigating through grocery shopping website and
finding right products is easier than in-store grocery shopping? Why

Do you think that navigating through grocery shopping website and finding
right products is easier than in-store grocery shopping? Why
6. Are online groceries shopping websites easy to use?

Are online groceries shopping websites easy to use?

7. What do you think about the quality of information provided on
grocery shopping websites?

What do you think about the quality of information provided on grocery

shopping websites?
8. What do you think about the safety and security of monetary
transactions done on grocery shopping websites?

What do you think about the safety and security of monetary transactions
done on grocery shopping websites?
9. Are your perceptions about the privacy of your personal information
on grocery shopping websites?

Are your perceptions about the privacy of your personal information on

grocery shopping websites?
10. What are your views about grocery shopping websites being useful
and effective in shopping groceries?

What are your views about grocery shopping websites being useful and
effective in shopping groceries?
11. Does any member of your family or friends think it is a good idea to
shop online? Why?

Does any member of your family or friends think it is a good idea to shop
online? Why?
12. Do you think that your social circle approves your idea of buying
groceries online?

Do you think that your social circle approves your idea of buying groceries
online?
13. Do you promote the idea of online grocery shopping in your social
circle? Why?

Do you promote the idea of online grocery shopping in your social circle?
Why?
14. Why online grocery shopping attracts to your lifestyle?

Why online grocery shopping attracts to your lifestyle?

15. Why do you think that internet is well suited to your style of grocery
shopping?

Why do you think that internet is well suited to your style of grocery shopping?
16. What do you think are the benefits of online grocery shopping?

What do you think are the benefits of online grocery shopping?

17. Do you perceive online grocery shopping as risky or reliable and
why?

Do you perceive online grocery shopping as risky or reliable and why?

18. Does it need a lot of effort or expertise to shop groceries online?

Does it need a lot of effort or expertise to shop groceries online?

19. How is your experience so far with online grocery shopping?

How is your experience so far with online grocery shopping?

20. What is your recommendation about online grocery shopping?

What is your recommendation about online grocery shopping?

21. What is your gender?
What is your gender? Female
Male

22. Which category below includes your age?

Which category below includes your age? 17 or younger
18-20
21-29
30-39
40-49
50-59
60 or older

23. What level of education have you completed?

What level of education have you completed? Home Schooling
Intermediate/A-Levels
Matric/O-Level
Graduate/B.A

Postgraduate
Other

24. What is your approximate average household income?

What is your approximate average household income? $0-$24,999
$25,000-$49,999
$50,000-$74,999
$75,000-$99,999
$100,000-$124,999
$125,000-$149,999
$150,000-$174,999
$175,000-$199,999
$200,000 and up

25. How many people are in your household?

How many people are in your household? 2 or less persons
3 5 persons
6-8 persons
More than 8

26. What is your occupation?

What is your occupation? Salaried employee
Self-employed
Business owner
Government
Student
House wife

27. Are you ....

Are you .... single
married