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+1-401-868-7824
cmoore0207@gmail.com
@c_paul_moore
Coventry, RI 02816
www.linkedin.com/in/christopherpaulmoore/
EXECUTIVE PROFILE
Business leader with over ten years experience in domestic and international population health
management infrastructure, product development/management, network development, vendor relationship
management, and strategic planning.
Domestic and international program and project innovator with over 10 years of global and domestic
product and program development and implementation, population health management, health
management services, and cross-functional project management experience in the mobile health
(mHealth), health care and financial services sectors within Fortune 100 and Global 500 health care
Companies.
EMPLOYMENT EXPERIENCE
Senior Director, Product Strategy & Execution
Physicians Interactive; Reading, MA
Contract
2014
Managed mobile product development, vision, and roadmap, for physician to patient (P2P) product platform
Using pragmatic methodology, developed thorough business case for P2P platform opportunity in
United States, Canada, Europe and Australia
Defined product vision with emphasis on targeted value propositions specific to payers, ACOs, and
retail pharma centered on solutions to pain points including MU-II, quality metrics, medical loss ratio
(MLR) calibration and Triple Part Aim
Oversaw all phases of the development process using agile methodology from idea conception, to
wireframes and prototyping, to design and implementation
Managed team located offshore for product releases, technical implementation and delivery
Defined user stories and specs, led daily scrums, and executed product sprint releases to meet required
technical deadlines
Led integration team for development of patient portal workflows with market-leading payer platform
Analyzed multiple electronic medical record (EMR) companies and structured API builds that connect
with their workflow for P2P product platform
Managed product marketing related activities, including positioning of products, tracking competitive
intelligence and developing sales materials
Defined integration strategies across other product lines within Physicians Interactive (eSampling,
Physician Feedback, eCouponing, EMR/electronic health record integration, patient community portals)
2011-2014
Managed and executed initiatives that promote and support organizational strategy for the adoption of population
health management, adherence and expatriate health management solutions
Assistant Vice President; Global Strategy, Operations, Marketing & Communications (Americas);
The Royal Bank of Scotland Group, plc; Boston, MA
2010-2011
Developed solutions tied to capital technology investment through market penetration, abandonment based on
RBS five-year strategic plan
2005-2010
Led marketing strategy, operations and campaign management in Northeast region and the Carolinas
(Commercial, Community and Government (Medicare/Medicaid) plans) through integrated campaign planning,
development, launch and evaluation tied to annual growth and retention goals
Managed product launches from go-to market planning to market rollout in largest revenue
generating market ($9bn+), resulting in average 17% membership increase per year for small group
and middle market
Led project management for direct mail campaigns, generating over $8.5 million dollars in
incremental campaign revenue and ROI at or above 102.3%, on average
Managed external communications to over 12,000 physicians, brokers and members per publication:
broker manuals, physician reference guides and pharmaceutical bulletins
MetLife; Warwick, RI
Marketing Specialist
2002-2005
Implemented and led evaluation of sales operations processes and marketing communications for East Coast and
Central regions.
Managed broker appointment process for the two highest-grossing sales regions in the United States
Developed process improvements to increase agency production on a state-by-state basis
o Reduced licensing and appointment process by two business days
Managed Corporate Marketing Yellow Pages program, which generated seven to ten insertion order
requests per day
2000-2002
Supported President and account management within firm; identified growth and retention strategies
Proposed to leadership via business case, and managed marketing audits as upsell by the agency;
increased agency revenue by 11%
Managed multiple press conferences for agency: Alzheimer's Association-Rhode Island Chapter,
Brooks Pharmacy Ocean State Marathon, Rhode Island International Film Festival, and Literacy
Volunteers of America-Rhode Island
Developed and led sponsorship program for Team 88 Racing, a start-up NASCAR-eligible racing
team-secured four major sponsorships from local vendors for the 2001 season
EDUCATION
2004
2001