GIZ SPPHT KBF - Sustainability Week 2013 - Publication

Regional Programme on Social Protection
and Prevention of Human Trafficking
Sustainability Week
on Protecting Victims of Human Trafficking
and Improving Social Inclusion
Partnering for Sustainable

Social Services
23rd - 27th of September 2013, Jahorina, Bosnia and Herzegovina
Published by:Documentation Sustainability Week on Protecting Victims

of Human
Trafficking
andPrevention
Improving
Social
Inclusion
Regional Programme
on Social
Protection and
of Human
Trafficking
Deutsche Gesellschaft fr Internationale Zusammenarbeit (GIZ) GmbH
Bul. Kliment Ohridski br. 43 1/3
1000 Skopje, Macedonia
T
E
I
I
Partnering for
Sustainable
Social Services
+ 389 32 88 770
sppht@giz.de
www.giz.de
www.htsocialprotection.org
Programme Manager: Ms. Katrin Adams
Preparation: Ms. Natalija Spasovska, Ms. Biljana Dijanisieva

Proofreading: Ms. Biljana Dijanisieva
23rd - 27th of September 2013,

Layout and Design: Alexandar Prilepchanski
Jahorina, Bosnia and Herzegovina
Place and date of publication: Skopje, Macedonia, February 2014

Documentation Sustainability Week

Contents

Social Services
Introduction
Part I: Trafficking Victims Reintegration Programme (TVRP) Annual Partners Meeting
Working Group 1: Fundraising with the private sector
Working Group 2: Mobilising local communities, donors and governments
Working Group 3: Social Enterprises
4
7
9
11
Part II: Opportunities for Cross-Sector Partnerships
14
Possibilities for Cross-Sector Partnerships in the context of anti-trafficking work
15
Day 1
16
Key Note Speech Cross-sector Partnerships as a win-win formula

for Businesses, NGOs and Governments
Panel 1: What makes a Good Business Case Why and when to invest
in Social Initiatives
Good practice: Vodafone Foundation, Albania
Good practice: Erste Bank a.d. Novi Sad, Serbia
Good practice: Sharrcem, Kosovo
Good practice: Komercijalna Banka a.d. Skopje, Macedonia
Panel 2: Ideas are Great, but What About the Context?
Municipality of Zenica and NGO Medica
NGO Izbor, Macedonia, Mr. Sokrat Mancev
National Employment Agency, Serbia, Ms. Koviljka Tisma
18
20
22
24
26
27
27
27
28
Day 2
29
Presentation Models & Mechanisms for Cross-Sector Partnerships

Working Groups
Feedback
Next steps
ANNEX I

ANNEX II Presentations
ANNEX III Participants
30
32
33
33
36
38
39
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Sustainability Week

Social Services
Introduction
In the past years the NGOs which were supported through the Trafficking Victims Re/integration Programme (TVRP)1 in the Western Balkans met
each year. The meetings were an opportunity to share the latest development in the respective countries and to discuss about challenges faced
in the daily work as well as possibilities to overcome these.
This years meeting was dedicated to the topic of how to find ways to improve and support the financial sustainability of services for potential
and identified victims of human trafficking. A commonly shared challenge in a region, where the commitment of bilateral and multilateral donors
as well as from international NGOs decreases and state budgets are tight.
Having in mind the complexity and the multitude of approaches towards sustainability of social service provision, this years meeting differed
from previous meetings conceptually: it was meant to serve not only as a platform for reecting on the latest developments in anti-trafficking,
but moreover, to discuss possibilities of how to continue with the work beyond donor support.
Therefore, the Sustainability Week was divided in two parts: the first days were exclusively dedicated to a discussion among NGOs, especially on
models of social enterprises and of fundraising, which could be used in the work context of the TVRP NGOs. The second part of the week involved
also participants from the public and the private sector. Together with the NGOs they explored the potential of cross-sector partnerships in the
context of anti-trafficking work.
We believe that the commitment and the support of many stakeholders are needed to make social services for victims of human trafficking and
other vulnerable groups sustainable. We hope we were able to contribute positively to bringing people from different sectors together, combining
efforts and finding solutions.
Sincerely,
GIZ SPPHT2 & King Baudouin Foundation
Katrin Adams
Programme Manager
at GIZ SPPHT
Fabrice de Kerchove
Project Manager
King Baudouin Foundation
1 Trafficking Victims Re/integration Programme (TVRP) is an initiative of the King Baudouin Foundation that aims to support sustainable reintegration of trafficked persons, build NGO capacity in this sector, encourage cooperation and
synergies with government agencies and contribute to a systematic approach to monitoring and evaluating reintegration services. Since 2007, funding has been granted to 13 NGOs in 8 countries of Southeastern Europe. Since 2011, this
project has been implemented in Albania, Bosnia and Herzegovina, Kosovo, Macedonia and Serbia with the support of and with the cooperation of GIZ (Deutsche Gesellschaft fr Internationale Zusammenarbeit).
2 The Regional Programme on Social Protection and Prevention of Human Trafficking (SPPHT) aims at fostering a renewed perspective and understanding of human trafficking as a societal challenge faced by all countries in the region.
Our efforts include improving decentralized social services of governmental and non-governmental institutions catering to the needs of vulnerable groups and strengthening capacities of organizations dealing with social inclusion and
integration programmes for persons affected by human trafficking.



Social Services
Part I:
Trafficking Victims Reintegration
Programme (TVRP) Annual
Partners Meeting

Social Services

Sustainability Week
Opening Ceremony
Ms. Saliha Djuderija,
Assistant to the Minister of Human Rights in Bosnia and Herzegovina
Ms. Saliha Djuderija welcomed the guests and addressed special
thanks to the hosts of the Sustainability Week, the Deutsche
Gesellschaft fr Internationale Zusammenarbeit (GIZ) GmbH and
King Baudouin Foundation. Ms. Djuderija delivered a key note
speech in which she gave an overview of the challenges faced by
the whole region in the field of anti-trafficking, pointed towards
the achievements over the last several years, in particular in
Bosnia and Herzegovina, and concluded by expressing the support
of the government of Bosnia and Herzegovina to the success of
the future work of the TVRP partners.
Social Enterprise Fund

During the opening ceremony the organizing partners King Boudain
Foundation and the Deutsche Gesellschaft fr Internationale
Zusammenarbeit (GIZ) GmbH had the pleasure to launch the
Social Enterprise Fund by introducing its aim and objectives over
the upcoming two years. In addition participants were introduced
to the implementing partner NGO MOZAIK as well the technical
expert Mr. Dario Vins, responsible for implementation of the Fund
and provision of expert advice.
Besides the traditional briefing on the latest developments in the

region in the field of anti-trafficking the event offered insights
in three main strategies towards sustainable social service
provision:
Social enterprises,
Fundraising with the private sector,
Mobilising local communities, donors and governments.
These strategies were introduced by the respective experts Mr.
Zoran Puljic, representing MOZAIK Foundation, Ms. Daniela Keess,
representing NGO CIRa, and Ms. Mia Vukojevic, Trag Foundation3.
Following the introduction three working groups were established
to review the experiences of NGOs regarding the respective
sustainability strategies and to share some advice with them on the
basis of practical examples from their work while supporting NGOs
working in similar fields in the region.
3 Presentations can be found in ANNEX II



Social Services
Working Group 1:
Fundraising with the private sector
Expert: Ms. Daniela Keess, CIRa, Macedonia
Rapporteur: Ms. Stanislava Vidovic, GIZ SPPHT
The discussion focused on three main issues:
types of fundraising
percentage of private sector donations
in the overall NGO budgets and
challenges faced by NGOs
The experiences of the NGOs in this field range between having no
experience to modest engagement with companies.
The most frequent type of support received is in-kind and very
rarely support has been provided as direct financial support. When it
comes to support regarding beneficiaries it has been stressed
that employment options for beneficiaries as well offering medical
services for free are also a common type of assistance provided by
the private sector.
In terms of the budget share secured through company donations either
financial or in-kind most NGOs mentioned that they have a very modest
experience, which amounts only up to 5% of their overall annual budgets.
Only one NGO reported that a significant 20% of the total budget was
secured through company support, mostly by in-kind donations.
Challenges
#1 One of the greatest challenges faced by NGOs is the sensitivity
of their work and the need to protect the identity of the beneficiaries.
This, according to them, is not in line with business interests as
companies require visibility of the donations they have made. This
understanding is due to the fact that CSR and related philanthropy
activities are still understood as hidden marketing in the region,
but also it is an indicator of the need to educate and make NGOs
aware of the fact that fundraising with the private sector should
not be understood as charity, but rather as a strategic activity with
an equal share of give and take on both sides. To overcome this
challenge NGOs need to receive additional training and guidance.
#2 Another problem is the uncertainties related to the legislation
on tax relief. The legislation in most countries is considered either
as lacking in terms of poorly designed incentive mechanisms or the
administration of the donations is burdensome and time consuming.
#3 Other challenges include problems with reaching out to
the right people at the decision-making level, prejudices towards
the target group, lack of awareness about the problem of human
trafficking, etc.

Sustainability Week

Social Services
Conclusion

Resulting from the discussion the NGO representatives

concluded that transparency and open door policy are
key factors for every successful fundraising activity.
This would help the NGOs to position themselves

as a trustworthy partner for the private sector.



Social Services
Working Group 2:
Mobilising local communities, donors and governments
Expert: Ms. Mia Vukjevic, TRAG Foundation, Serbia
Rapporteur: Ms. Rrezarta Jashari, GIZ SPPHT
Challenges
#1 The greatest focus of the discussion was directed
towards the responsibility of governments in the region to
finance social service provision to victims of human
trafficking. Most governments support service provision only
partially, thus hindering the long term planning of programs
offered by these NGOs.
#2 Tax incentives are again mentioned as a challenge as
legislation in most countries does not motivate individual
philanthropy.
#3 With regards to fundraising at the community level, the
stigma related to victims of human trafficking is perceived by
the majority of NGOs as a hindering factor in their efforts to
engage with the local communities.

Sustainability Week

Social Services
Conclusion

The greatest challenge lies in the governments responsibility

towards financial support of the provided services.
In order to overcome this, NGOs proposed accreditation
and standardisation of service provision to be implemented
by the governments in the region.
If the process is carried away in a transparent and credible

manner t is expected to serve as a level playing field for all
service providers, be it governmental or non-governmental
institutions, improving cost efficiency and increasing outreach
to more people in need.
10

Social Services


Working Group 3:
Table 1: Previous income generation experience
Social Enterprises
Expert: Ms. Vesna Bajshanski, NGO MOZAIK, Bosnia and Herzegovina
Rapporteur: Mr. Fabrice de Kerchove, KBF
None
Producing and selling items
Makeup purses
Jewellery workshop
Fine art items
Other
Bagel shop
Farm
Fundraising
2
1
1
2
1
1
1
In-kind donations
Fund for vocational training
Providing services
The discussion focused on previous experiences of NGOs related

to social enterprise, the challenges faced in the process of
implementation and finally ideas for future social enterprises
projects.
The following table depicts the diverse experiences among the
TVRP NGOs in the region. Most of them have had some kind
of income generation activities. Majority of social enterprise
activities fall under two main categories: production and selling
of items/goods and service provision. Other income generation
activities include in-kind donations, fundraising and fund for
vocational training.
Source: Own depiction on the basis of inputs received

during the working group discussion.
2
8
Hair salon
Renting space
Internet caf
Catering
Car wash/Tire service
Printing/Copying shop
3
1
1
1
1
1
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Sustainability Week

Social Services
Impeding factors:

Businesses had to close because they didnt generate income

No previous management/business experience
Increasing competition
Lack of capacity to run and manage the businesses properly
Social business or equivalent idea

Beauty shop
Space will be rented from municipalities and initial
operational costs will be covered by grants and/or
donations. The NGO and the beneficiaries will be coowners.
Embroidery shop
The shop will make logos for a diverse range of clients:
hotels, restaurants, hospitals, etc. Both professionals
and beneficiaries will be employed in the shop. A market
analysis already conducted by a marketing agency gave
favourable results.
Production of linen items

The shop will produce organic or eco linen bags,
makeup purses, book covers and similar items, the
sales of which will mostly be to donor organizations
and projects. There are already 54 sewing machines
available (24 in the centre, 30 in the field) with the
capacity to produce 900 bags per day. The women
beneficiaries that work in the shop will be trained
and certified for production, earning approximately 2
BAM per bag.
Second-hand shop
Items will be collected and sold in the shop. The
shop will employ one beneficiary (a young adult who
recently left the shelter).
12



Social Services
Common challenges:
Printing T-Shirts
The idea is to get away from the advocacy mind-set
towards a business mode of thinking. The shop will
work with organic materials which are cheaper than
the fair-trade options but still ethical.
Event management
No additional details provided.
Laundry and Dry cleaning service
The service is fully registered as a business. It provides
employment for 3-4 beneficiaries and equipment is
purchased through foreign donations.
Ideas are seldom developed into business plans,

and very few of them are implemented.
There are no plans on how to make the businesses sustainable
over a long period; NGOs are not clear on what they need to
do in order to succeed.
Low sales; better marketing needed.
No specific SME regulation in (most of) the countries.
One NGO has no developed ideas as they believe that social
businesses are not suitable for everyone and beneficiaries
should not be used to sustain the services of NGOs.
One NGO is discouraged to start a new business after
the bad experience they had in the past.
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Social Services
Part II:
Opportunities
for Cross-Sector
Partnerships
The concept of Cross-Sector Partnerships
CSSPs are grounded on the logic of partnering between different sectors, pooling
resources from various stakeholders and creating joint solutions for challenges
and issues of common concern. Complex social issues such as human trafficking
and social inclusion of potential victims definitely affect the whole of society
and thus require multidisciplinary work when looking for long term sustainable
solutions.
14


CSSPs acknowledge the fact that each sector organisation - be

it an NGO, a company or a municipality - poses resources which
are unique for the respective sector (public, private or NGO) and
cannot be offered by any other. The advantage of CSSPs is that
besides joining untapped resources it serves as a dynamic network
advocating for solving complex problems which otherwise could
be less likely to be solved on an individual basis.
There are a number of international examples where companies,
NGOs and state institutions joined forces with a specific focus
on anti-trafficking. These examples include MICROSOFT Unlimited
potential4 program a community learning curriculum implemented
in cooperation with NGOs in the Asia-Pacific region aimed to
enhance employability of potential and identified victims through
trainings on computer technology.
4 More information on the program can be found here http://www.microsoft.com/philippines/citizenship/news3.aspx

Social Services
Similar partnership projects are initiated by ECPAT-Body Shop

campaign5 aimed to raise awareness for the importance of
prevention programs among at-risk communities especially
children and at the same time used to generate funds to support
these programs. A few CSSP projects have been implemented in
various social fields in the Balkan region but, unfortunately, not
in the field of social re/integration of potential and identified
victims of human trafficking.
Therefore the GIZ-KBF initiative Partnering for Sustainable Social
Services brought together stakeholders from the public, private
and NGO sector, to jointly learn from international and local
examples and to inspire new initiatives on the basis of powerful
cross-sector partnership networks which will support financial
sustainability of social re/integration services and strongly
advocate for greater awareness on human trafficking.
5 More information can be found here: http://www.ecpat.net/TBS/en/about_campaign.html and at http://

www.ecpat.net/EI/Publications/Trafficking/Summary_Global_Child_Trafficking_for_Sexual_Purposes.pdf
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Day 1
Key Note Speech
Cross-sector Partnerships as
a win-win formula for Businesses,
NGOs and Governments
Speaker: Dr. Barbara Dubach, engageability
The key note speech was delivered by Dr. Barbara Dubach from engageability a Centre
of excellence for sustainable development and stakeholder engagement.
16



Social Services
In her speech Ms. Dubach focused on todays challenges faced

by society and businesses among which are also child
labour, human rights and human trafficking. Many of those
challenges cannot be met only by one actor, but instead
need stakeholder engagement and partnerships.
When identifying stakeholders organizations

should keep in mind the following questions:
In her speech Dr. Dubach addressed several questions:
To whom does the organization have

legal obligations?
Why is it important to engage with businesses?

Why do companies engage with stakeholders?
Who will be positively or negatively affected

by the organizations activities?
Who will benefit from the project?
when they deal with sustainable development

and what is expected from the stakeholders?
What are the challenges in stakeholders

engagement?
Dr. Dubach also presented an approach for systematic and
pro-active stakeholder engagement including three steps,
of which situation analysis (identifying stakeholders and
common issues) is perhaps the first and most crucial one.
Only after this partners could eventually continue with
developing a strategy, and a defined process of implementation
and evaluation.
Who has been involved in the past when concerns

needed to be addressed?
Who can help the organization address specific
impacts?
Who would be disadvantaged if excluded from the
engagement?
Who are the most vulnerable, least visible and
voiceless?
Whose opposition could be detrimental to the
success of the project?
17

Social Services

Sustainability Week
Examples of successful partnership initiatives with a focus

on anti-trafficking issue:
#2 Multisectoral partnership providing economic

empowerment of victims of human trafficking
Cross-sector partnerships in the area of human

trafficking:
Organizations: Confederation of Indian Industries
(India), Nestl, Caf Coffee Day, ITC, National Institute
of Fashing Technology, Bharat Petroleum Corporation
Ltd. , International Institute of Hotel Management,
Sinar Jernih Private Limited, Lanco Light Foundation,
Hindustan Unilever Ltd. Dabur India, Taj Group of
Hotels, Goa Chamber of Commerce and Industry.
Objective: Trafficking prevention and provision of
assistance to victims of trafficking through skills
development and the enhancement of employment
potential.
#1 Multisectoral partnership providing a sustainable awareness

raising campaign solution
September 2009, The Body Shop started a campaign together
with ECPAT International (End Child Prostitution, Pornography and
Trafficking) and local NGO partners around the world to Stop Sex
Trafficking of Children and Young People. Body Shop stores are used
to engage with customers and raise awareness through a petition
(over 7 Mio. Signatures) and the sale of a special hand cream.
Results:
Establishment of various economic enterprises
Skills training in housekeeping and food and
beverage retail management
Employment opportunities to survivors of human
trafficking
18

Social Services


Figure 1: Types of partnerships
Key challenges:
Mobilization of resources
Limited number of business sensitized to the issue of
human trafficking
Need for establishing models that can be scaled up
and replicated
Dr. Dubach also elaborated on the different types of partnerships and
the benefits they offer, especially for the companies involved. Longterm benefits depend on the level of engagement and the relevance
of the partnership activity to the specific business operations.
The example of the Greenpeace and DKK Scharfenstein partnership
shows a typical business opportunity type of partnership which
resulted in product innovation based on the inputs and contribution
from both partners organizations.
Product innovation: Greenfreeze 20 years ago
Greenpeace and DKK Scharfenstein who was about
to go bankrupt developed the first HFC free refrigerator.
Source: Dubach, Barbara

(2013). Cross-sector
partnershipsas a win-win
formula for Businesses,
NGOs and Governments
[slide 17]
Tips for partnership assessment

Define the goal and scope of the partnership
evaluation of potential projects
Identify and select partners carefully work with highly
legitimate NGOs or third parties
Ensure internal support
Engage the partner build the relationship
Perform periodic evaluation
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Social Services
Panel 1:
What makes a Good Business Case Why and
when to invest in Social Initiatives
Good practice: Vodafone Foundation, Albania
Panellist: Mr. Albi Greva, Executive Director
Example of: how technology can be used in an innovative
way to address social issues and engage the company with
other stakeholders in an effective way. The effort goes
beyond charity and philanthropy and into the area of social
responsibility.
Type of partnership: private business (Vodafone Albania
supplying the technology), the civil sector (NGOs in
charge of coordination and information sharing) and the
governmental sector (police in charge of responding to calls
and supporting the person in need).
This is also a very good example of a business link between
the CSR activities of a company and the companys business.
The Project: The project TecSOS uses mobile technology to support

those at risk of domestic violence. It is a handset specifically
designed for this purpose. If the person using it feels scared or
threatened they press the central button on the handset, while it
is still in their pocket or bag. This activates the TecSOS handset
and it makes a rapid connection to the police. From the moment
the call is picked up by the police it is being recorded and these
recordings can be used as evidence in courts when prosecuting
attackers. Through the TecSOS protocol when a handset is activated,
the identity and the history of the user are immediately known to
the police. The location of the user in the moment of activation
is also known using GPS coordinates. All TecSOS activations are
designated as high priority by the police and support is immediately
deployed to the scene of the incident. Thus, the TecSOS technology
allows emergency services to respond faster and more effectively
to incidents of domestic violence.
20



Social Services
How do victims know about this product?

The project is not publicly announced.
The information is spread through
the NGO community and municipal
structures.
Trainings are also conducted by the
NGOs and they are in charge of the
administration of the project.
Click on the following links to access the two promotional videos related to this project.
TecSOS - https://www.dropbox.com/s/4f1s695keuqlwc6/TecSOS-V1.mp4
ubtitle
Angel Video - https://www.dropbox.com/s/bef0fe3fq3bqzys/Angel_with_English_subtitles3.mp4
21

Sustainability Week
Good practice: Erste Bank a.d. Novi Sad, Serbia

Social Services
Two types of partnerships:
Panellist: Ms. Mirjana Sakic

Example of: a CSR activity connected closely to the business core
of the company. The bank has created special customized loans
that they offer to social enterprises targeting vulnerable groups
(unemployed women over 50, unemployed young people, etc.).
Thus, the bank provides economic empowerment to the vulnerable
groups by meeting the specific needs of a narrow but emerging
market niche.
The companys CSR approach is put in a strategic framework for
the companys governance based on investment in long-term and
stable relations with all key stakeholders (in the case of Erste
Bank a.d. Novi Sad those are employees, clients, and citizens in
local communities).
Interesting: Erste Bank started as a social enterprise.
Example 1 - Bilateral partnership: Company + NGO/small SE

business
The company approved several small-scale customised
loans supporting small social enterprises. Additionaly, the
bank is constantly purchasing products and services from
these enterprises.
Daj Daj Diapers employing women over 50;
Bioldea soaps employing women from the Roma
community and refugees;
Milan Petrovic school from Novi Sad the school for
children with disabilities with their 16 working centers;
Ecobag the business is run by women refugees;
LiceUlice street magazine supporting people
(especially children) on the street;
22

Social Services


Example 2 - Multistakeholder partnership:

private, public and civil sector.
Figure 2: Super (Steps) partnership project
SuperSteps The bank teamed up with the

National Employment Service in 2011 to launch a
pilot project Superstep providing business startup loans and business training to unemployed
young people.
The bank developed a special loan programme for
this purpose and with the partners established a
comprehensive support for young entrepreneurs,
offering them training and education, access to
finance, and mentoring and aftercare support.
So far, it has helped to start 15 enterprises
employing 21 young people.
Source: Sakic, Mirjana (2013). What makes a Good Business Case Why and when to invest in Social Initiatives? [Slide 17]
23

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Good practice: Sharrcem, Kosovo6

Panellist: Mr. Yilber Burgija
Insufficient municipal/state budget for:
Example of: how a business can involve the local community more
closely when developing their CSR strategy and activities.
Type of partnership: private business (Sharrcem, Kosovo7) and
the governmental sector (local government and local
community).
The project: The company established an Independent Local
Advisory Board (ILAB) in the local community where their
plant was located.
The community Hani i Elezit:
-
-
-
-
Unemployment 67%
People under the poverty threshold >30%
Lack of local businesses
All business activities related to the cement plant
6 *This designation is without prejudice to positions on status, and is in line with UNSC 1244 and the ICJ
Opinion on the Kosovo declaration of independence.
*
1244 .
-
-
-
-
Infrastructure
Safety
Environment
Education
When the company tried to establish a Community Development

Fund designed to invest in the community, they found a disconnect
between the needs of the community and the areas where the company
was intervening.
Therefore, the company recognized the need to involve the community
in the decision making process and for that purpose created the
multi-stakeholder Independent Local Advisory Board in collaboration
with the municipality.
The Board makes unanimous decisions, thus ensuring ownership of
the local community regarding projects supported by the Community
Development Fund. It operates as a liaison between the community
and the Company in order to streamline the support activities
toward the local society.
7 *This designation is without prejudice to positions on status, and is in line with UNSC 1244 and the ICJ
Opinion on the Kosovo declaration of independence.
*
1244 .
24



Social Services
Figure 3: Local community advisory body
The benefits:
- Transparency and direct involvement
of KEY stakeholders.
- The Local Advisory Board, based on
a unanimous voting method, distributes
funds to projects and actions for the
benefit of the Local Community.
- All the decisions made by ILAB will
be executed by direct payments by
Sharrcem to the provider.
As examples:
- 7.000 Euros / Reconstruction of the
building of The Islamic Community
- 10.150 Euros / Purchase of towns water
supply aggregate (Hani i Elezit)
- 1.000 Euro / Reconstruction of burned
house roof (social case - individual
request)
Source: Burgija, Yilber (2013). Sharrcem [Slide 4]
25

Sustainability Week
Good practice: Komercijalna Banka a.d. Skopje, Macedonia

Panellist: Mr. Andrej Jovkovski

Social Services
Figure 4: Project Women for women
Example of: a companys long-term commitment in supporting

vulnerable groups and working on a specific issue.
Type of partnership: Project funding
The Project: Women for Women providing psychiatric care
for women that are victims of domestic violence
The project was initiated and realized in cooperation with the
Macedonian Platform Against Poverty (MPPS) a group of NGOs
that work on poverty issues. It is fully funded by Komercijalna
Banka.
Goals:
- Provide professional help to traumatized women that are
victims of psychological and physical violence in their homes;
- Raise public awareness; and
- Draft a professional handbook for psychological treatment of
women that are victims of domestic violence.
Source: Jovkovski, Andrej. (2013) Corporate Social Responsibility at Komercijalna Banka AD Skopje [Slide 15]
The bank contributes to the project by:

providing financial resources for the engaged psychotherapists
donation of office equipment for the shelter centres
gifts and personal attention for the victims on the International
Womens Day (March 8th), as well as occasional visits and
socialization with the victims and the shelters personnel
promoting this painful topic in public appearances and
lobbying for broader action
26


Panel 2:
Ideas are Great, but What About the Context?
Municipality of Zenica and NGO Medica
Partner #1: Municipality of Zenica, Bosnia and Herzegovina,
Mr. Zijad Softic

Social Services
On other side the municipality managed to ensure availability of

this service to the community in a cost-efficient way by covering a
certain budget share which is then matched by other donors secured
by the NGO.
NGO Izbor, Macedonia, Mr. Sokrat Mancev
Partner #2: NGO Medica, Bosnia and Herzegovina, Ms. Irma Ahmic
Bilateral partnership: the civil sector (NGO Medica Zenica) and the
governmental sector (the municipality of Zenica).
Multistakeholder partnership: the civil sector (NGO Izbor), local

self-government (Municipality of Strumica), Ministry of Defence,
religious community, donors.
The project: Sustainable re/integration of marginalized groups of

women, girls, children and victims of human trafficking through
economic empowerment and comprehensive support.
The project: Therapeutic community POKROV for people abusing

psychoactive substances and hazards.
The municipality has given the NGO facilities for use and it
cofinances their activities.
Conclusion: The partnership proved as a win-win option for both
the NGO and the municipality of Zenica. Even though the financial
support was partial with regards to the overall budget costs of
the shelter, the municipalitys support was provided on a longterm basis, thus enabling NGO Medica to
a) decrease operational costs and to further expand and
b) tailor service offered to its various beneficiaries groups.
Conclusion: The NGO works towards reaching self-sustainability. The

Community POKROV functions as a social enterprise using the model:
Heal + Rehabilitate + Prodece = Reintegration. The social enterprise
has been provided with land and accommodation facilities by the
Ministry of Defence. The rest of the equipment needed for the
green house was purchase through donor grants. Parallel to this
the Municipality committed itself to fully finance therapeutic
treatments of a number of citizens from the city of Strumica.
While receiving a standard psychosocial therapy the beneficiaries
also work in the Communitys various small agricultural units. The
profits go towards the financial sustainability of the Community.
27

Sustainability Week
National Employment Agency, Serbia, Ms. Koviljka

Tisma

Social Services
Figure 5: Victims of trafficking as registered with the National Employment Agency in Serbia.
Bilateral partnership: the civil sector (NGO Atina) and the

governmental sector (National Employment Agency).
The project: Mediating the employment of vulnerable
groups.
Conclusion: The National Employment Agency supports
the NGO in employing the victims of human trafficking.
In cooperation with the NGO the Agency has a registry of
such potential employers, they jointly provide trainings
and the Agency mediates their employment.
The Agency thus mediates between the three parties:
employer, NGO, employee. The assistance of employment
was provided through proactive mediation whereby the
Agency used existing employment subsidy schemes
having a more general focus in terms of target groups
and made these accessible for identified victims. Thus
the Agency managed to avoid the well-known risk of
stigmatization which oftentimes is associated as a
potential risk of various employment subsidy schemes
exclusively designed for identified victims.
Source: Tisma, Koviljka. (2013) National Employment Agency [Slide 11]
28



Social Services
Day 2
The second day of the conference was envisioned to serve as a
reality-check exercise for all participants in order to assess
whether, if at all, cross-sector partnerships could be a suitable
approach when dealing with re/integration of potential and
identified victims of human trafficking and if so, then how can
social service providers, be it non-governmental or public,
make the best possible use of these towards achieving long-term
sustainability.
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Sustainability Week

Social Services
Presentation Models & Mechanisms for

Cross-Sector Partnerships
Presenter: Ms. Daniela Keess, NGO CIRa, Macedonia
Ms. Daniela Keess focused on a number of key points which play
an important role from the perspective of the private sector in
establishing successful cross-sector partnership projects.
Beyond philanthropy
The rationale behind CSSP is not based on some fictional idea of
collaboration and contribution to society, but rather on a sound logic
by taking into consideration the drivers which motivate different
sectors in their day-to-day business. Therefore, when engaging with
the private sector it is important to have in mind the core business
goals and to align these with the project idea.
Some examples of core business goals include the following:
To build sustainable operations
To strengthen the local supply chain (e.g. investment in the
education of the local communities where the business is
located)
Linking business with local markets
Brand awareness
Product/service promotion
Reduce risk and reputation damage
Beyond project based activity

Making cross-sector partnership projects sustainable over time
is a real challenge. Sustainability could be achieved by following
these three principles:
Equity
Transparency and
Mutual benefit
While all three principles are important, mutual benefit can be
singled out as the most crucial because it differentiates CSSPs
from concepts such as philanthropy or charity donations. A
key characteristic of partnership projects is that they have a
mutual benefit for the involved sector organizations as opposed
to philanthropy which implies a provider-recipient relationship.
Moreover, transparency is essential in developing trustworthy
relationships on a long-term basis.
Further, it has been discussed that CSSP can take different forms
such as informal working groups either at local or national/
international level, dedicated to a specific issue or a cause, but
also some can become institutionalized and develop as legally
registered foundations.
30


Some examples include the following:

On-going project based support
Forums (either at local or national level)
Funds (corporate funds usually dedicated to a single cause
distribute among many NGOs or dedicated to various issues
concerning a single community)
1.1. Plenary discussion
The plenary discussion that followed was triggered by Mr. Pfeils
recommendations aimed to give the audience food for thought
when designing their cross-sector partnership strategy.

Social Services
Recommendation #2
- Second important point is to look at possible hidden
marketing strategies which might stand behind the interest
for partnering of certain companies.
A few examples were shared regarding the role of municipalities in
partnerships. Some of the examples included a multi-stakeholder
forum, partnership-based service provision to elderly people and
project funding for an NGO dealing with vulnerable people.
Recommendation #1
- With respect to engaging with the private
sector Mr. Pfeil explained that NGOs
should think of the type of industry they
would like to partner with.
For e.g. engaging with the oil
industry is not a good idea due to
the fact that this might compromise
their NGO mission as this industry is
only interested in so called green
washing due to the nature of their
business.
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Sustainability Week

Social Services
Working Groups
The results from the four working groups showcased a range of
possibilities for cross-sector partnerships in terms of focus, goals
and orientation.
This context could be positively shaped by two main factors:
Sensitization of specific sectors about the issue of human
trafficking is crucial in securing involvement and ownership
of any partnership project. In this regards the media and
the private sector are singled out as a priority target group.
Visibility of partnerships is expected to ensure sustainability
because it corresponds to the main drivers of the private
sector such as philanthropy, reputation, risk management
and CSR.
Namely, the working groups that brainstormed project oriented

activities illustrated the advantages of CSSP in prevention activities
targeting potential victims as well as economic empowerment as
a way to achieve sustainable reintegration of former victims.
In principle all groups developed a good

understanding of how cross-sector partnership
project could be adapted in the context of
anti-trafficking work.
By contrast the groups focusing on strategic partnerships dealt

with the broader context that needs to be in place before CSSP
are initiated.
However, most participants still need to clarify

CSSP as a distinct model from philanthropy or
charity. A remaining impression is that CSSP could
be easily misunderstood as a replacement for donor
funding by both the NGOs and the public sector.
32



Social Services
Feedback
Next steps
On the basis of the results of the evaluation the general impression

is that participants expectations with regards to the Sustainability
Week were fulfilled and it provided them with ideas, models and
opportunities to further adapt the knowledge they gained in their
day to day work.
GIZ and KBF will continue their support in the follow up process
on the basis of the results of the Sustainability Week as well as
the priority areas identified in the evaluation.
The feedback survey provides more detailed information on the

needs for further support of social service providers. The list below
displays priorities as identified by the participants themselves.
Priority based needs for support:
1) Capacity building support through provision of trainings
as well as tailor made workshops and expert advice for
individual organizations
2) Access to networks and facilitation of cross-sector
partnership initiatives (involving/sensitizing public and
private sectors)
Support will be provided through various instruments and

will be tailored according to the partner institution in the
respective sectors.
Supporting TVRP social service providers

The Social Enterprise Fund will be available only to TVRP NGO
partners and will include both technical assistance and financial
grants. While all TVRP NGO partners are eligible to receive
technical assistance throughout the remaining two years of the
program, only a selected number of NGOs will receive financial
support for their social business plans.
3) Field visits
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Sustainability Week

Social Services
The overall administration of the Social Enterprise Fund will be implemented through 6 phases:
Phase 1 - Program Launch (Dates: Sep 1 - Sep 30, 2013)
Phase 2 - Business Idea Development (Dates: Dec 1, 2013 Apr 15, 2014)
Phase 3 Selection (Date: Apr 22 - Apr 25, 2014)
Phase 4 Awards (Date: May 1, 2014)
Phase 5 - Business Planning (Dates: May 1, 2014 Nov 1, 2014)
Phase 6 Implementation: Business Start-up (Nov 1, 2014 up to Nov 1, 2015)

Building Strategic partnerships between Municipalities, NGOs and businesses
In the area of cross-sector partnerships our main beneficiaries would be institutions at central and municipal level and NGO
partners. A selected number of leading private sector partners will indirectly benefit from the advisory services provided by GIZ.
1) Tailor made capacity building
In response to the priority areas as identified in the evaluation, GIZ SPPHT will provide technical assistance to the TVRP NGO
partners by upgrading their knowledge on CSSP especially as it has been established that a considerable number of partner
institutions still confuse the concept with philanthropy, charity donations and CSR.
34


Capacity building will be tailored towards the following aims:

to build up cooperation to companies and public institutions
and to get fundraising and Cross-Sector-Partnership started
for a real case.
to establish a fundraising strategy which will guide the
organization in future fundraising and cooperation efforts.
to build up fundraising and communication structures in the
organization.
to facilitate exchange of experiences between participating
CSOs.

Social Services
2) Empowering municipalities to act as facilitators
However, it is of upmost importance for GIZ that social service

provision to both potential and identified victims of human
trafficking is not left in the hands of the NGO sector alone, but
that state institutions, primarily municipalities take up a proactive role in this respect. Therefore, our focus in future crosssector partnerships will be even more strongly directed towards
empowering our partner municipalities in exerting their role as
facilitators of cross-sector partnership alliances at strategic
level.
Through the joint support of the CIM expert Ms. Daniela Keess
and the respective GIZ SPPHT National Coordinators we will
support and advice municipalities to frame measures aimed
at re/integration of potential and identified victims of human
trafficking in the broader context of cross-sector partnerships.
Thus, municipalities will be able to create a more conducive
local environment for long term sustainable solutions for
vulnerable groups.
GIZ SPPHT will support partner institutions in forming a proper
understanding of CSSP in order to avoid a risk of confusing
CSSP, in particular engagement with the private sector, as
a second hand option in the absence or decreasing of donor
support. We do believe that CSSP, if designed and implemented
with a sense of ownership by all partner institutions, could
serve as a sound platform for transition from the current donor
dependent service provision towards a more sustainable and
local community based support for vulnerable groups.
35

Sustainability Week

Social Services
ANNEX I
Bosnia
Macedonia
Project: Social Enterprise
Project: Cross-sector Campaign: partnerships for prevention of

human trafficking among street involved children.
The Bosnian group project Social Enterprise

Type: production of ecological bags
Target group: former victims and women at risk of

human trafficking
Partners: Municipality providing facilities
Opportunities:
Municipality Increased employment rate among
women at risk of human trafficking; Reduced poverty

in the municipality; Preventing risk of re-trafficking
for former victims;
Goal: To create a joint fund for supporting the day care centre
for street involved children exposed to risk of human trafficking.
Partners: Municipality of Skopje could provide partial funds to
support the day care centre. NGO Equal Access and NGO Open
Gate will provide social services to the children and their
families. The chain of Supermarkets TINEX could dedicate a
percentage of the sale of bags in the chain as a contribution to
the joint fund.
Business Increased reputation by purchasing bags
as a marketing material for their company;
NGO improved sustainability by income generation.
36


Serbia
Project: Action Plan
Step 1: Developing a strategy at municipal level (New Belgrade
and City of Belgrade) for social welfare in the context of
sustainability of service provision.
Step 2: NGO CYI and Municipality of Belgrade will involve other
local stakeholders to support the day care centres in New
Belgrade.
Step 3: Joint meeting between CYI, ATINA, New Belgrade, City of
Belgrade and the National Anti-Trafficking Coordinator in Serbia
with the purpose to improve the coordination between local and
national level as well as NGO and public sector coordination.
Step 4: Meeting with the Secretariat of Economy within the City
of Belgrade as a link with the business community in Belgrade.
Step 5: Coordination meeting between CYI and ATINA with the
purpose of mapping available resources and drafting a plan on
how to approach potential business partners.

Social Services
Kosovo8 and Albania

Project: Cross-Sector Partnership Network
Partner members:
Municipalities
Businesses
NGOs
Media
Municipalities act as a facilitator of the network
Step 1: Media promotion of the Cross-sector Partnership Network
Step 2: Sensitization of the various interest groups (stakeholders)
Identified risks:
Public promotion of the network is seen as an incentive for
attracting partners and for maintaining the network sustainable
over time. However the exposure to public may be a risk for the
security of former victims.
Step 6: Creating a cross-sector partnership network.

8 *This designation is without prejudice to positions on status, and is in line with UNSC 1244 and
the ICJ Opinion on the Kosovo declaration of independence.
*
1244
.
37

Sustainability Week

Social Services
ANNEX II Presentations
Key Note Speech
Cross-sector Partnerships as a win-win formula for Businesses, NGOs and Governments - Dr. Barbara Dubach, engageability
https://www.dropbox.com/s/v654yy8mpl8l7du/Dr.%20Barbara%20Dubach%20-%20Key%20Note%20Speech.pdf
Panel 1: What makes a Good Business Case Why and when to invest in Social Initiatives
Vodafone Foundation, Albania, Mr. Albi Greva, Executive Director
https://www.dropbox.com/s/4nkey9d0uman3wk/Mr.%20Albi%20Greva%2C%20Vodafone%20Foundation%20Albania.pdf
Erste Bank a.d. Novi Sad, Serbia. Ms. Mirjana Sakic
https://www.dropbox.com/s/msgzztpjoxpwy1u/Ms.%20Mirjana%20Sakic%2C%20Erste%20Bank%20Serbia.pdf
Sharrcem, Kosovo9, Mr. Yilber Burgija
https://www.dropbox.com/s/07b4ntal04p5d0x/Mr.%20Yilber%20Burgija%2C%20Sharrcem%20Local%20Advisory%20Board%20Project%2C%20Kosovo.pdf
Komercijalna Banka a.d. Skopje, Macedonia, Mr. Andrej Jovkovski
https://www.dropbox.com/s/0douzfdrwqk4q37/Mr.%20Andrej%20Jovkovski%2C%20Komercijalna%20Banka%2C%20Macedonia.pdf
Panel 2: Ideas are Great, but What About the Context?
Mr. Zijad Softic, Municipality of Zenica and Ms. Irma Ahmic, NGO Medica, Bosnia and Herzegovina,
https://www.dropbox.com/s/pwz5hlcx86jg4ak/Medica_Zenica.pdf
Mr. Sokrat Mancev, NGO Izbor, Macedonia
https://www.dropbox.com/s/vuvn2tlemz2h32i/Mr.%20Sokrat%20Manchev%2C%20NGO%20Izbor%20Macedonia.pdf
Ms. Koviljka Tisma, National Employment Agency, Serbia
https://www.dropbox.com/s/perhneqn3ff4os4/Ms.%20Koviljka%20Tisma%2C%20NAE%2C%20Serbia.pdf
Presentation
Ms. Daniela Keess, NGO CIRa, Macedonia
https://www.dropbox.com/s/3ixif80j9fwmopo/Ms.%20Daniela%20Keess%2C%20Businesses%20in%20CSSP.pdf
9 * This designation is without prejudice to positions on status, and is in line with UNSC 1244 and the ICJ Opinion on the Kosovo declaration of independence.
* 1244 .
38



Social Services
ANNEX III Participants

Name and Surname
INSTITUTION
Ms. Saliha Djuderia
Ministry of Human Rights and Refugees, Bosnia and Herzegovina
Ms. Irena Puzic-Penc
Ministry of Human Rights and Refugees, Bosnia and Herzegovina
Ms. Samira Huncek
Ministry of Security, Bosnia and Herzegovina
Ms. Irma Ahmic
NGO Medica, Zenica, Bosnia and Herzegovina
Ms. Sabiha Srna
NGO Zemlja Djece, Tuzla, Bosnia and Herzegovina
Mr. Dragan Jokovic
Mr. Zoran Puljic
Mozaik Foundation, Bosnia and Herzegovina
Ms. Vesna Bajsanski Agic
Mozaik Foundation, Bosnia and Herzegovina
Mr. Zijad Softic
Municipality Zenica, Bosnia and Herzegovina
10
Mr. Dragan Bozic
Municipality Bijeljina, Bosnia and Herzegovina
11
Ms. Alma Berisalic
12
Mr. Dario Vins
13
Ms. Jasmina Dimiskova Rajkovska
14
Ms. Sanija Burageva
15
Mr. Socrat Mancev
NGO Izbor, Strumica, Macedonia
16
Ms. Daniela Keess
NGO CIRa, Macedonia
17
Ms. Eleonora Panceva Nikolovska
NGO Otaharin, Bijeljina, Bosnia and Herzegovina
ALMA&RAS Olovo, Bosnia and Herzegovina

49-FortyNine, Centre for Economic Solutions, Bosnia and Herzegovina
NGO Open Gate, Skopje, Macedonia
NGO Equal Access, Skopje, Macedonia
City of Skopje, Macedonia
39

Sustainability Week

Social Services
18
Mr. Andrej Jovkovski
Komercijalna Banka a.d. Skopje, Macedonia
19
Ms. Suzana Vasovska
Supermarkets TINEXS, Macedonia
20
Mr. Nafi Saracini
EU Delegation, Macedonia
21
Ms. Sandra Dasic
Ministry of Home Affairs, Serbia
22
Ms. Koviljka Tisma
National Employment Agency, Serbia
23
Ms. Marijana Savic
NGO Atina, Belgrade, Serbia
24
Ms. Milica Djordjevic
25
Ms. Jadranka Gvozdenovic
26
Ms. Spomenka Ciric-Jankovic
27
Ms. Mirjana Sakic
Erste Bank a.d. Novi Sad, Serbia
28
Ms. Milica Bajkic
Holcim doo, Serbia
29
Ms. Dragana Ilic
Rockefeller Brothers Fund, Serbia
30
Ms. Tanja Bjelanovic
TRAG, Serbia
31
Ms. Hamijet Dedolli
NGO PVPT, Kosovo10
32
Ms. Valbona Citaku
NGO Hope and Homes for Children, Kosovo11
33
Mr. Valbon Krasniqi
City of Pristina, Kosovo12
34
Mr. Xhevat Aliu
35
Ms. Dajana Berisha
36
Mr. Yilber Burgija
NGO CIM, Belgrade Serbia

City of Belgrade, Serbia
Municipality of Novi Beograd, Serbia
Municipality of Gjilan, Kosovo13

Forum for Civic Initiatives, Kosovo14
Sharrcem, Kosovo15
10, 11, 12, 13, 14, 15 * This designation is without prejudice to positions on status, and is in line with UNSC 1244 and the ICJ Opinion on the Kosovo declaration of independence.

* 1244
.
40

Social Services


37
Ms. Brikena Puka
NGO Qendra Vatra, Albania
38
Ms. Stela Tanellari
NGO Different & Equal, Albania
39
Ms. Ardiana Kasa
NGO Tjeter Vision, Albania
40
Ms. Jonida Dhroso
Municipality of Vlora, Albania
41
Mr. Albi Greva
Vodafone Foundation, Albania
42
Mr. Fabrice de Kerchove
43
Ms. Rebecca Surtees
KBF / Nexus
44
Mr. Wolfgang Jessen
GIZ SPPHT
45
Ms. Katrin Adams
GIZ SPPHT
46
Ms. Tatjana Junuzagic
GIZ SPPHT
47
Ms. Natalija Spasovska
GIZ SPPHT
48
Ms. Rrezarta Jashari
GIZ SPPHT
49
Ms. Stanislava Vidovic
GIZ SPPHT
50
Mr. Vlatko Aleksovski
GIZ SPPHT
51
Ms. Dubravka Milovanovic
GIZ SPPHT
52
Ms. Biljana Dijanisieva
GIZ SPPHT
53
Ms. Sarika Amruth
GIZ SPPHT
54
Ms. Barbara Dubach
Engageability, Germany
55
Mr. Andreas Pfeil
Dokeo GmbH, Germany
KBF
41

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Regional Programme on Social Protection

and Prevention of Human Trafficking

Partnering for Sustainable

Published by:Documentation Sustainability Week on Protecting Victims

Programme Manager: Ms. Katrin Adams

Preparation: Ms. Natalija Spasovska, Ms. Biljana Dijanisieva

23rd - 27th of September 2013,

Place and date of publication: Skopje, Macedonia, February 2014

Regional Programme on Social Protection

Documentation Sustainability Week

Partnering for Sustainable

Part II: Opportunities for Cross-Sector Partnerships

Possibilities for Cross-Sector Partnerships in the context of anti-trafficking work

Key Note Speech Cross-sector Partnerships as a win-win formula

Presentation Models & Mechanisms for Cross-Sector Partnerships

Regional Programme on Social Protection

Partnering for Sustainable

Regional Programme on Social Protection

Documentation Sustainability Week

Partnering for Sustainable

Partnering for Sustainable

Regional Programme on Social Protection

23rd - 27th of September 2013, Jahorina, Bosnia and Herzegovina

Social Enterprise Fund

Besides the traditional briefing on the latest developments in the

3 Presentations can be found in ANNEX II

Regional Programme on Social Protection

Documentation Sustainability Week

Partnering for Sustainable

Regional Programme on Social Protection

Partnering for Sustainable

Resulting from the discussion the NGO representatives

This would help the NGOs to position themselves

Regional Programme on Social Protection

Documentation Sustainability Week

Partnering for Sustainable

Regional Programme on Social Protection

Partnering for Sustainable

The greatest challenge lies in the governments responsibility

If the process is carried away in a transparent and credible

Partnering for Sustainable

Regional Programme on Social Protection

Documentation Sustainability Week

23rd - 27th of September 2013, Jahorina, Bosnia and Herzegovina

Table 1: Previous income generation experience

Fund for vocational training

The discussion focused on previous experiences of NGOs related

Source: Own depiction on the basis of inputs received

Regional Programme on Social Protection

Partnering for Sustainable

Businesses had to close because they didnt generate income

Social business or equivalent idea

Production of linen items

Regional Programme on Social Protection

Documentation Sustainability Week

Partnering for Sustainable

Ideas are seldom developed into business plans,

Regional Programme on Social Protection

Partnering for Sustainable

Regional Programme on Social Protection

Documentation Sustainability Week

CSSPs acknowledge the fact that each sector organisation - be

4 More information on the program can be found here http://www.microsoft.com/philippines/citizenship/news3.aspx