BOSTON DUCK TOURS

QUESTION?
1. Andy Wilsons primary motivation for leading an entrepreneurial life?
While reading the case, maybe we can state that Andys primary motivation
is to escape a bad situation since he became bored with the suit-and-tie
atmosphere of corporate America. We could also state that he wants to be
his own boss since corporate world means having to be dictated by a boss or
someone senior than you are.
2. Kind of entrepreneurial venture for Boston Duck Tours?
We could say that Andy Wilson is the founder of Boston Duck Tours since he
initiated the businesses by bringing new product or service to the market. He
quickly encountered skepticism and even derision as he wended his way
through a maze of nearly 100 government agencies and he had a hard time
explaining his business concept to government bureaucrats and potential
investors. Despite all these obstacles he still pushed his way into bringing the
new kind of tourist attraction in Boston. It is a firm led by aggressive
management because there is a notable record of marketing, innovation
and financing.
3. Competitive advantage of Boston Duck Tours.
Boston Duck Tours is focused to its customers as observed with its presence in
the community. Wilson personally got involved in local environmental groups
and sponsored constests in which local school children named new Ducks.
He also donates one million pennies to his one-millionth passengers charity of
choice, and he gave veterans free tours during the week of Veterans Day in
honor of his father, a World War II veteran. Andy Wilson can be considered as
a human capitalist because he affirmed that if the people are enthusiastic,
then the business works.
4. Characteristics of successful entrepreneurs does Andy Wilson embody?
Andy Wilson has these characteristics that exemplify himself as a true
entrepreneur:
* Commitment and passion for business. He encountered refusal and
criticisms from various people before venturing into the duck tours business
but he is still determined to continue the establishment of duck tours.
* Risk taking. He invested a huge sum of money, time and effort into a
business that is very much new to him and has an unknown outcome.
* Creativity and an innovative spirit. He showed such craft in this aspect
through the type of tour business he developed.

* Self-confidence and internal locus of control. Being an entrepreneur, one

must have strong self-confidence in order to pursue the business he wanted,
just like Mr. Wilson. Also, he managed to create demand for the duck tours
through his unique ideas and own efforts.
* Opportunity-seeking. He grabbed a market opportunity that others did not
see.
* People focus. Mr. Wilson as a human capitalist prioritizes his stakeholders
because he believes that the manpower really makes the business well.