A Synopsis

On
COMPARATIVE STUDY ON SHARA Q SHOP & BIG
BAZAAR.
Towards partial fulfillment of Integrated MBA (BBA + MBA)

Guided By:
Submitted By:
MRS. TANISHA TANDON
ABHISHEK KR. SINGH
4 th
Semester
Roll No.

1130675002

BBD UNIVERSITY
FAIZABAD ROAD, LUCKNOW (U.P.), INDIA

School Of Management
Session: - 2014-15

INTRODUCTION: Organized retail is gaining tremendous importance in the recent

times. On the other hand, the retail industry is also facing severe
competition and those who are able to retain their customers are
the ones that are able to succeed in the market place.
Sahara Q Shop is the brand name of Sahara India Mega Quality Consumer
Merchandise FMCG Retail Venture
This study focuses on analyzing the consumers preferencesof the specific
attributes of retail store in inox mall Gomti Nagar Lucknow. The Study starts
with reviewing the earlier works in the area, the objective of the study and
the research methodology used in then delineated.

COMPANY OVERVIEW: OBJECTIVES:

To study the customers preferences in choosing the factors that

retain the customers who visit Sahara Q Shop and Big Bazaar.
To comparatively analyze the differences between both the
Company.
To know the customers queries, comments and suggestions
about both the store and its products.

RESERARCH METHODOLOGY: Research Methodology is the procedure adopted for conduction the research
study.
Research Methodology should be carefully planned as the accuracy.

RESEARCH DESIGN: -

Selecting the sample size

Collection of Data

DATA INFROMATION:

Primary Data
Through Questionnaire.
Through Direct Interview.
Secondary Data
Secondary data is what the researcher collects from different sources. The sources

of ecoundary data are:

Books
Websites
Past Records And Files

SAMPLE PLAN: Universe

- LUCKNOW
Sample Size:
As depicted below, I have taken 10 Sellers and 100 customers as my
sample size
SELLERS:

10

CUSTOMER:

100

Sampling: -

Non Probilistic Sampling Method

DATA ANALYSIS AND INTERPRETATION: After collection of data, next task of research process is analysis and
interpretation of data. Questionnaire is processed and edited to make sure
that all question are answered. He resulting data should be logical and
consistent. After editing, data are tabulated and analyzed. Data analysis
includes the statistical test which may be editing, coding, tabulation,
interpretation. Coding is the assignment of numbers to the observation so

that data can be analyzed, whereas tabulation refers to classification and

cross classification of observed data.
1) Which store do you prefer first?

2) Are you satisfied with the quality provided by both Stores?

3) How do you come to know about this stores?

LIMITATION: 1) Since the study was done in localizer area so the sample selected may
not give true picture.
2) The time period allotted for the study was limited as it had to be completed
with this stipulated period of time.
3) Some people dont give the remarkable answer, so the surveyor has to make
his own
assumption.
4) The Sample was limited only customers who have made a purchase at the
stores.
5) Respondents show reluctance towards given correct information.

RECOMMENDATION AND SUGESTION: CONCLUSION: -

BIBLIOGRAPHY:

Books:-

Research Methodology
Marketing Management

- C.R. Kothari
- Philip Kotler