Chelsea Coleman

January 30, 2015

Week 4
Audience Analysis
1) Target Audience
Members of the University of North Floridas Fraternities and Sororities
2) Nickname
Community Service-Driven Greeks
3) Demographics
According to the University of North Florida (UNF) Office of Fraternity
and Sorority Life Spring 2014 Annual Report in 2013 there were 2,394 students in the
Greek community (Panhellenic Council, Interfraternity Council, National Panhellenic
Council and Multicultural Greek Council) at UNF in 22 different organizations that made
up about 10% of UNFs population. Members ages vary from 18-25 and are classified in
class years of freshman-seniors.
As of Spring 2014 the entire Greek community volunteered over 10,032 hours
and raised more than $84,222 through off-campus volunteer work in the greater
Jacksonville region and other fraternity/sorority philanthropy events.
4) Psychographics
According to Office of Fraternity and Sorority Life on www.unf.edu, students are
more likely to join a fraternity or sorority if they are seeking personal development to
better themselves through community and leadership experiences throughout their
duration of being a contributing member of the UNF Greek community.
These members of the UNF Greek community tend to contribute to society
through community engagement in their own philanthropy events as well as other
charities in the Jacksonville area. Members tend to dedicate time, give money and
volunteer frequently throughout their Greek experience. Unf.edu states that no other
segment in the UNF student population has dedicated more time and resources, nor raised
more money for charity than the members of its Fraternity and Sorority community.
Fraternities and Sororities tend to collaborate together to deepen
interpersonal skills and socialization skills through different philanthropic events and
socials. Greeks are typically accepting of the diversity of its members throughout the
Greek community.
Greek members are known for their competitive spirits.
Organizations tend to go above and beyond for competitions such as intramural sports,
philanthropic events and homecoming week competitions. Greeks tend to always have
the most attendance at university events.

5) Outline of Informational Networks

a. Personal Relationships
i. Fraternity Brothers/Sorority Sisters
ii. Other friends in Greek community
iii. Non-Greeks
iv. Parents
b. Internet (alternate primary)
i. Social Media (Facebook, Snapchat, Instagram, Twitter, Tumblr)
ii. School email
iii. MyWings/Blackboard platforms
c. Television (secondary)
i. Local news shows (ActionNewsJax, Spinnaker TV)
ii. National Broadcasts (FOX News, MSNBC, CNN etc.)
iii. Entertainment (TMZ, Comedy Central, MTV, TLC, Discovery)
d. Radio (secondary)
e. Newspaper (secondary)
i. Local newspaper (The Florida Times Union)
ii. National newspaper (The Wall-Street Journal)
f. Magazines
i. Monthly magazine from Greek organization
ii. People Magazine
iii. US Weekly