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Farmers in the remote border district of Pithoragarh, Uttarakhand, India have been interconnected by a

special SMS service that will give them weather information, market rates of farm products, agriculture
advisories, and general news
The SMS service was launched on 8 August 2014 by HC Semwal, District Magistrate of Pithoragarh, at a
ceremony in the headquarters of the remote district bordering China and Nepal, according to the
athmandu based International Centre for Integrated Mountain Development (ICIMOD).
Under the first phase, 250 farmers in Uttarakhand producing 'chyura', a high-value product, will be
provided access to the SMS service. The service will deliver personalized weather, market, and agricultural
information directly to the farmers' mobile phones, which will help them make informed decisions about
their production as well as to plan more effective marketing strategies, ICIMOD said.

The government has planned to revamp the Bihar Agriculture Marketing Board and its infrastructure to
provide facilities to the farmers to take their produce directly to the retailers by eliminating middlemen in
the process. The objective is to create a self-sufficient village economy based on cooperative farming and
efficient market linkage, said director, Bihar Agriculture Management and Extension Training Institute
(BAMETI), R N Singh.
Bihar contributes 13% to national vegetable production, 6% to quality fruits production, and 4.7%
contribution to foodgrains production. It has more of agriculture output than the storage facility.
The government has 1,324 acres of land for creating marketing facilities, 1,500 rural haats, dry storage
capacity of 1.4 lakh metric tonne (MT) and cold storage capacity of 15.5 lakh MTs, the BAMETI director
said, adding that a value chain has to be created for safe delivery of vegetables and fruits and their
processed products at respective destinations. A surveillance system will be developed so that the farmers
get the highest price of their produce, he added.
A special crop development programme is on the anvil to identify one crop from each district for
production on cluster basis. Production of organic fruits and vegetables would be promoted, farmers
would be organized as promoter groups and the food processing industries, including the indigenous
industries, would be invited to arrange contract farming.
Under the Agribusiness Infrastructure Development Investment Programme (AIDIP), an ADB project,
private markets would be developed in 11 districts. The investors engaged in developing these markets
would be given 35% grant through competitive bid process. These private markets would deal in fruits,
vegetables, foodgrains and also meat, fish and egg, Singh said.

A three-day beekeeping training course for horticulture supervisors concluded at Punjab Agricultural
University (PAU) on Wednesday. As many as 25 trainees participated in the course, coordinated jointly by
department of horticulture and department of entomology, PAU.

G2F2 2014 will be accompanied by an exhibition where the latest on offer from the grains and feeds sector

will be showcased. The exhibition will include products, processes, technologies, machinery and
equipment, financial services, etc, the organizers said.

The godowns of four agriculture produce market committees (APMCs) in the district will soon be
accredited by the Warehousing Development and Regulatory Authority of the Union government. Once
the process is completed, the farmers will get loans against mortgage of their agricultural produce in these
four APMCs at seven per cent interest rate from the central government. These five APMCs in Nashik
division will be the first APMCs in the division to get accreditation for their godowns. The objective is to
provide soft loan to the farmers at the lowest interest rates. The farmers may get loans up to 75 per cent of
the total value of their agricultural commodities. For example, if a farmer mortgages wheat or other
commodity worth Rs 50,000, they will get a soft loan of Rs 37,500 at the interest rate of seven per cent."

Karnataka Agriculture Price Commission chairman TN Prakash Kammaradi suggested that APMCs should adopt e-trading and
online trading to solve middlemen issue.

From hybrid seed packets to bio fertilizers, tractors, mobile phone controlled pump sets and even compact
disc tutorials on various farming techniques, the 14th edition of Agri Intex 2014 is a hot spot for farmers.
The exhibition touted as the biggest agriculture expo in South India is organized by numerous bodies
including the Indian Council of Agriculture Research (ICAR), Tamil Nadu Agricultural University (TNAU)
and Tamil Nadu Veterinary and Animal Sciences University (TANUVAS). The exhibition is being held at
the Codissia Trade Fair Complex from Friday to Monday.
"Some stalls have farming equipment while others have compact discs with farming techniques. I am
doing dairy farming and plan to branch out into other sectors," said M Loganathan, an MBA graduate
turned farmer from Pollachi.
Apart from the private firms across the country, the exhibition also has stalls set up by union ministry of
agriculture and the TNAU. According to an official deployed at the union agriculture stall, a large number
of people had enquired about the Kisan Call Centre, a helpline for farmers at 1800-180-1551 and toll free
service for the farmers on which they could seek guidance on any farming related issue.
"Most people are unaware that their queries would be addressed in the regional language as the call centre
service is available in 22 languages. It is open from 6am to 10pm daily," the government official said.
The mobile phone controlled motor system was a hit with the visitors. According to PJ Varghese, a
resident of Ganapathy, the fare had much to offer for those interested in gardening in their backyard.

Cooperative Marketing : This marketing system is pursued through cooperative societies registered
under Cooperative Societies Act. This system is pursued on the principle of self help by mutual
help. It reduces the marketing cost, enhances the bargaining power and there is equitable
distribution of the proceeds.presence of marketing cooperatives makes the market more competitive
and ensures better returns to the producer. This system is owned and managed by the farmer
themselves for their own economic betterment and enhancing marketing efficiency. At the village

level, a large network of multipurpose / commodity specific Primary Agricultural cooperative


Societies are supporting such marketing system in the country.
Why Cooperative Marketing ?

To improve bargaining power of the farmer members

To get quality input

Presence makes the market more competitive

To enhance the profit

To have backward and forward linkage

Make presence in remote areas and involve small and marginal farmers

Collective ownership of marketing infrastructure such as cleaning,grading, storage, processing,


outlets etc.

Collective distribution

Credit accessibility

Direct Marketing: Farmers come into direct contact with the consumers and receive the payment directly
from the consumers. This system is prevailing in many parts of the country viz.,
(i)

Apni Mandi: In these mandies, farmer-producers bring the produce for sale directly to the
consumers ,as in Punjab and Rajasthan

(ii)

Rythu Bazrs: In Andhra Pradesh, such markets have been established to provide direct link
between farmers and consumers in the marketing of fruit and vegetables and other essential
food items.

(iii)

Uzhavar Santhaigal: Government of Tamil Nadu had established farmers markets called
Uzhavar Sandies in selected municipal and panchayat areas.In these markets, better marketing
infrastructure is provided to farmers free of cost. Farmer get other inputs and quality seeds in
these markets .(However it has been discontinued by the present State Government)

(iv)

Raithara Santhegalu : In Karnataka, marketing Board has established farmes market or


Raithara Santhe without any middle men and provide a place where farmers and consumers
directly interact.

Why Direct Marketing?

Make the marketing channel shortest

reduces marketing cost and maximises farmers share in consumer rupee

Eliminate middle men

Direct communication with consumer / buyer

Requires minimum infrastructure

Understanding of consumer requirement

Availability of fresh and quality produce within the shortest reach of consumer

(d) Contract Farming: Contract farming, is a type of farming wherein the industry or perspective buyer
enters into a contract with the farmer and promises to buy the farmers produce at a pre-negotiated price
under pre-negotiated conditions. Besides, the buyer agrees to supply the required farm inputs at the
required time. In this process farmers are assured of an established market and a fixed price for their
produce. The buyers would be able to procure the produce of a specified quality at much cheaper rate.
Normally contract farming involves the following basic elements
(a) Pre-agreed price
(b) Quality
(c) Quantity or acreage (minimum/ maximum)
(d) Time

Farmer is contracted to plant the contractors crop on his land.

Harvest and deliver to the contractor, a quantum of produce, based upon anticipated yield and
contracted acreage.

This could be at pre-agreed price.

Towards these ends, the contractor can supply the farmer with selected inputs
Thus, under the contract farming, contractor supplies all the inputs required for cultivation, while the

farmer supplies land and labour.


ADVANTAGES OF CONTRACT FARMING
To the farmers:
1)

Assured market and support price.

2)

Efficient timely technical guidance- almost free of cost. Crop monitoring on a regular basis.

3)

Financial support in kind.

4)

Assured quality of seeds and pesticides.

5)

Better price for produce- No Middlemen.

6)

Gain of bulk supply instead of small lots.

7)

Remunerative returns and timely payment.

To the buyers:
1)

Backward market integration is possible with assured supply.

2)

Ensured required quality- ensures residual toxicity level.

3)

Uninterrupted and regular flow of quality raw material

4)

Protections from fluctuation in market pricing.

5)

Buyers can plan on long term basis.

6)

Buyers select the products, which have international demand.

7)

Selection of location- agroclimatic conditions matching with the commoditys requirement and less prone
to natural calamities.

MARKET NETWORK
MARKNET (Agricultural Market intelligence Network in Maharashtra State)
MARKNET is network of computerised APMCs in the State. Under this project, the
state marketing board has computerised APMCs and connected through internet.
Objectives
To exchange and disseminate market arrivals and prices of Agricultural
commodities, for the benefits of farmers.
To bring the effectiveness and transparency in the functioning of APMCs.
Setup:
Each computerised APMC has one computer, UPS, modem, printer, and internet facility.
Functioning
Daily arrivals and prices data is being entered into the computer at APMCs and uploaded on the MSAMB's website
(www.msamb.com). Data uploaded on the web site is compiled and made available through web site to every body.
Advantages

MARKNET has created awareness about daily arrivals and prices of Agricultural Commodities.

The arrival and price information of Agricultural Commodities of other markets is made available to farmers through this
Market Network.

APMCs could avail email and Internet facilities.

Due to email information exchange has became faster and economical.

Agricultural Information is accessible at APMCs through Internet.

Regulated Markets

The regulation for the sale and purchase of agricultural marketing had been taken as an important task after the
independence. Prior to the independence a few number regulated markets were established. The productivity is
increased significantly with the optimum use of resources and adoption of technology which ultimately forced to
develop the infrastructure to cop up with the increased market surplus.
In the present era of liberalization, the agricultural marketing Laws must be liberalized to create an opportunity for the
alternative marketing channels for selling the agricultural produce to the produces. Private companies, co-operatives
or any legal entity be allowed to establish and operate the agricultural marketing infrastructure and supporting
services as a competitive measures with the markets established by APMCs. Direct purchase of agricultural produce
from the farmers field by individuals as well as companies, societies, co-operatives be encouraged to reduce the
number of intermediaries thereby providing opportunity in increasing the share of farmer in consumer rupee.
Producer or Consumer markets be established for the direct sale to the processors or consumers. Contract farming
be popularized for the assured sale at the predetermined price before sowing. Specialized market yards for special
commodities also be developed to provide a commodity specific modern market infrastructure for the particular crops
grown in a particular area. Public-Private participation for establishment and management of markets for agricultural
produce to encourage the private investment and professionalism in agricultural marketing including post harvest
handling of agricultural produce and encouraging value addition to share the burden and provide healthy competition
with APMCs. e-market, e-marketing, and e-trading for speedy and distance transactions also be established. Market
Stabalization fund be created at State level to safeguard the interests of the producers in the wake of sudden and
anticipated fall in the prices of agricultural produce. Marketing extension cell be established for market driven
extension service to farmers to adopt the improved practices of marketing to fetch the better price. Agricultural
Produce Marketing Standards Bureau also be set up for grading, standardization and quality certifications of all the
agricultural produce. The producer be helped and provided all technologies to produce hygienic and provided all
better qualities for export to other countries to fetch better prices. The States must initiate the steps for farmers
organizations to produce in collective manner for reduction in the production costs by pooling the resources,
assemble produce at one point to sell in bulk to the main buyer on spot payment and also to use the free time for
other earning activities created by those farmer organizations. The other areas related to agriculture and horticulture
as such animal husbandry and products of live stocks, forestry, apiculture and sericulture also be well equipped and
provided a suitable platform to increase the farm income as a subsidiary occupation.

The policy recommends warehousing-based sales, rationalisation of private markets, market fee waiver for perishable
produce, and focus on direct purchase centres. The Minister said that the conditions that restrict participation would
be removed to increase competition in the auction of agricultural produce.
It would reduce the role of middlemen and also help arrest unfair trade practices.
The policy aimed at adoption of technology required for setting up a comprehensive electronic auction system by
regulated markets operating across the State for transparent price determination.
VIRTUAL MARKET

A State-wide networked virtual market would be established by linking various regulated markets and warehouses,
provided with assaying and grading facilities and other infrastructure, the Minister said. Farmers and other

participants would have the choice to offer and sell in any regulated or private market in the State. An enabling
environment would be created to facilitate farmers to avail themselves of pledge loans to avoid distress sale.
Processes would be simplified and farmers would get online timely payment into their bank account.
The policy would enable the farmer to decide when to sell the produce and at what price, with a right to reject the
price offered, the Minister said. Mr. Shivashankarappa said that the Karnataka Agricultural Produce Marketing
(Regulation and Development) Act 1966 would be reviewed to facilitate the policy objectives and initiatives and to
create a distinct, level-playing regulatory environment for transparent and efficient functioning of agricultural
markets in the State.
Principal Secretary, Horticulture, M.K. Shankarlinge Gowda said that efforts would be made to give accreditation to
50 warehouses from Warehousing Development and Regulatory Authority at the Centre.
Mr. Manoj made a presentation on the policy to the Minister and the media.

HYDERABAD: The process for a nationwide negotiable Warehouse Receipt (WR) System has been launched. It promises to
revolutionise agricultural marketing in India and emerge the "demat" equivalent of commodity futures trading. The system
would make pledge-financing by banks and FIs for marketing agricultural produce a more attractive option.
It could pave the way for setting up a central registry like the stock exchanges for tracking changes in the ownership and
liens on WRs and enabling a tradable online market in them.
Moreover, the committee will also prepare a draft Warehouse Receipt Act on the lines of those in Canada and South Africa
for inclusion in its report, committee chairman S N Mohanty told ET.
Other than preparing a graded approach and roadmap for the system, the 5-point mandate for the committee includes
preparation of manuals for farmers and investors, guidelines on new technologies for warehousing and suggesting ways for
implementing the system.

Free SMS Subscription for Market Price Meghalaya

Krushak Bazar

Under 12 point initiative programme of Chief Minister, Krushak Bazar (Farmers Market) were set up to help farmers to their produce
directly to the consumer as like in some other state where call it APNI Mandi, Rayatu Bazar etc.
43 krushak bazars ware established in the State at different location under some of the RMCs in the state with basic infrastructure
facilities out of which 32 are functional.
Steps are being taken to activate all the Krushak Bazar, Department has already advised to all the collectors to make the Krushak
Bazars Functional.

Contract Farming
Trader License
Market Information
Private Marketing/E-Marketing
Market infrastructure & Grading Equipments
Market Survey and Research
Marketing Extension

Odhisa state agricultural marketing board

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