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want-satisfying power.
re-usability.
function as a commodity.
design quality.
2. The marketing philosophy summarized by the phrase "a high-quality product
will sell itself" is characteristic of the _____ era.
production
sales
marketing
relationship
3. Approximately, what percentage of new product ventures end in failure?
sellers market.
monopoly.
buyers market.
oligopoly.
5. In the relationship era, firms focus on:
researching.
planning.
controlling.
managing.
7. Effective relationship marketing is based in part on the use of:
strategic
marketing
economic
tactical
9. The planning process begins with:
marketing management.
environmental scanning.
marketing research.
environmental management.
12. The goal of __________ is to analyze information and decide whether the
identified trends represent significant opportunities or pose major threats to the
company.
environmental scanning
environmental management
benchmarking
deregulation movement
13. Pharmaceutical companies often get patents granting them the exclusive
right to produce and market drug formulations they have developed. These
patents are:
perfect competition
oligopoly
monopolistic
duopoly
15. In which of the following industries are you most likely to encounter timebased competition?
Construction
Technology
Commodities
Mining
16. Internet penetration is the:
multiplay.
corporate Web site.
online community.
electronic storefront.
20. Home Depot has a Web site service which allows the company to interact
with its suppliers and share all types of data related to e-marketing. This
innovative Web site can be considered:
cultural assimilation
a role
status
the Asch phenomenon
23. Reference groups have a greater impact on the purchasing decision when
the:
Self-actualization
Esteem
Physiological
Belongingness
25. Virtual reality is the: