3 - Learning and Conclusion: More About Managerial Functions

MILMA FEEDS
3 . LEARNING AND CONCLUSION
3.1 LEARNING EXPERIENCE
1. The internship training enabled me to gain knowledge of each and every department
2. I have gained more knowledge regarding various departments of organization
3. It helped me to convert the theoretical aspects into practical one also helped to know
more about managerial functions
4. It also helps to handle the employees
5. Experience with quality testing of yarns made me to know the various quality testing
process
6. Experience with building rapport ith the employees taught me inter personal relationship
HINDUSTHAN INSTITUTE OF TECHNOLOGY
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MILMA FEEDS
EXECUTIVE SUMMARY
The national leaders of independent India adopted a policy of mixed economy for the
development of our motherland. The various five year plans gave more emphasis for the
development of infrastructure and for the formation and development of public sector
undertaking. The ministry is now selling controllable part f shares of public sector undertaking at
profit.it is in this background that there are some public sectors and co-operative organization
functioning satisfactorily even in the midst of severe stress and strains.
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MILMA FEEDS
Milma Feeds, Malampuzha, is one such undertaking under the co-operative sector which is
working at a profit. So it would be much interesting to study the different aspects of working of
the company to evaluate its progress, prosperity and problems.
During my study I was able to study the organization in detail. The organization is having seven
departments; they are: Personnel Department, Purchase Department, Production Department,
Quality Control Department, Stores Department, Marketing Department and Finance
Department. During my study i was able to interact with the employees of the entire department.
So I was able to find their strength, weakness, opportunities and threat. I was able to give some
suggestion for improving their day to day work.
The Personnel department deals with the recruitment, training, placement of personnel at the
right time and at the right place, orientation program, performance appraisal, welfare etc. The
purchase department deals with the purchase of raw materials from Tamil Nadu, Karnataka,
Andhra Pradesh, Uttar Pradesh and Haryana. The production department deals with the
conversion of raw materials that has been purchased from different locations into finished
products. The quality control department checks the quality of raw materials and also the product
that they produce. The nutrionist who controls the quality of cattle feed heads the quality control
department of the company. The store section establishes adequate control over the raw materials
for production, packing materials, finished products and old gunny bags at all levels of storage
and delivery. The marketing department deals with the sales and dispatch of products and also
customers service and sales promotion. The finance department deals with all kinds of accounts
related to personnel, purchases, stores, marketing, work contract, costing, budgeting, central
excise etc.
INTRODUCTION
Kerala co-operative milk marketing federation (KCMMF) based at Trivandrum was established
in Kerala. It has trade name Milma.There aim is to promote milk-marketing activities in Kerala
and to give assistance to farmers to enhance their activities Milma is an organization of farmers.
They are the producer of the raw material milk; the shareholders in the organization the chairman
and the board of directors are elected from among them. The farmers are the members of the
APCOS.
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MILMA FEEDS
Milma has two cattle feed plants, one each at Pattanakad in Alappuzha District and Malampuzha
in Palakkad District. The plant at Pattanakad was established in 1985 with an investment of 142
lakhs and the installed capacity of the plant was 100 MT per day. Later during 1993 this plant
was expanded to 300 MT per day capacity at an investment of 307.5 lakhs. This plant can also
produce pellet form of cattle feed. The plant at Malampuzha was set up by Animal Husbandry
Department, Government of Kerala in 1972 with an installed capacity of 100 MT per day and
later during April 1983 it was handed over to KCMMF as part of the agreement between
Government of Kerala and NDDB for implementation of Operation Flood II programme in
Kerala. This plant was modernised with computerised batching operation with an investment of
Rs.56 lakhs during 1989 and subsequently expanded to 200 MT per day capacity during 1995
with an investment of 214 lakhs.
These plants were set up to supply good quality balanced compounded Cattle Feed at reasonable
rates to member farmers of APCOS. The capacity augmentation from 200MT to 300 MT with
introduction of Pelletization facility was completed. The total production capacity of the plants is
600 MT per day, i.e., 300 MT per day capacity plant at Pattanakad and 300 MT per day capacity
plant at Malampuzha.
Balanced cattle feed is the major input provided to the dairy farmers of the State from the
Federation. There is a high level of acceptability for this product in the market. Milma is now
producing 600MT cattle feed a day. It produces both mash and pellet form of cattle feed. In
addition to augment the balanced feed and to support vitamin level in milch animal, milma has
come out with milma mineral mixture - "milma min". The cattle feed is distributed to farmers at
reasonable rate through Apcos, Dealers and Government agencies.
KERALA CO -OPERATIVE MILK MARKETING FEDERATION LIMITED
CITIZENS CHARTER
PREAMBLE
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MILMA FEEDS
This charter is a declaration of Our Vision, Mission, Values, Commitments, Standards and our
expectations of others.
OUR VISION
To constantly strive to provide valued customers with the highest quality cattle feed with the best
standards of service by our passionate and focused work force using state of the art technology
ensuring sustained growth and simultaneously ensuring dairy farmers delight by better
realization of milk price and offering needed service at his/her doorstep.
OUR MISSION
Our mission is Farmers prosperity through consumer satisfaction .
OUR QUALITY
We, at cattle feed plants are committed to produce and distribute quality balanced cattle feed at
the lowest price possible for satisfaction of customers in our fully automated plants. For this goal
we plan and implement strict quality control management and continue improvement by use of
good quality raw materials and strict manufacturing process, to ensure that Dairy Farmers get
balanced cattle feed at their doorstep.
OUR COMMITMENTS
We commit to:
All officers dealing with public have to carry an identity card.
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MILMA FEEDS
Keep the personnel and business information disclosed to us as confidential.
Timely distribution of our products to ensure customer satisfaction and delight.
Strict adherence to the prescribed safety, health and environmental production standards.
Continuous up gradation of technology and development of human resource by

continuous training.
Produce and distribute quality cattle feed, milk & milk products, conforming to stringent
specifications of FPO, BIS, AGMARK and MMPO.
Provide every possible assistance to public by the Public Relation Officers in the Head
Office and by Officers in our Units. The officers nominated would, besides, provide
relevant information including procedures that may have to be followed by the public in
dealing with the Federation.
OUR MOTTO
The name MILMA and its motto is Yours Health is our Concern. Have now become
synonymous with assured quality. This is amply proved by the fact of all our products mainly
Ghee selling solely under the trade name of MILMA.
OUR STANDARDS
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MILMA FEEDS
Our two cattle feed plants, each of 300 tons per day capacity are fully automated. We use only
good quality raw materials and strict manufacturing process to ensure that milk farmers get
quality cattle feed at their door step.
We have set upon ourselves standards for all transactions with you. We undertake that without
unnecessary delay we shall promptly communicate the same to the party concerned.
OUR EXPECTATIONS FROM CLIENT

We expect you to be reasonable and prompt in exercising your rights and obligations in all your
transactions with the Federation without extending inducement of any kind and not raising any
frivolous issues.
ORIGIN OF THE ORGANIZATION

At down the seventies, the diary sector in Kerala, though fairly large, didnt present an organized
look. However it looks a leap forward in these direction eight southern districts of Kerala in the
second phase of operation flood programmes during 1980.the ideology followed by operation
flood was the remunerative linking of rural milk producing centres with the urban demand
centres so as to build up a viable dairy industry. During 1987, six districts of northern Kerala
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MILMA FEEDS
were covered under north Kerala dairy project (NKDP).we could achieve spectacular progress in
milk procurement and marketing with the implementation of the above programme.
The second part of the operation flood programme has commenced from 1978 involving a total
lay of 485 crores starting of co-operative milk supply federation, an important item of this
scheme. A team of experts was attached to the federation starting of Anand model milk supply
union was the main objective of operation flood.as a result of this effort milk production in the
country has highly increased. Kerala was included in the second phase of the operation flood.
GROWTH & DEVELOPMENT

The motto of co-operation is of the people, by the people and for the people is the foundation
of the three tier system followed by organization. Milma have the village co-operative
societies in the village level, which have the local milk producers as its members.at this level,
procurement of milk at the society level takes place. The village co-operative societies at the
regional level unit will form the regional co-operative milk producers union (RCMPU).
There are three unions, they are: Thiruvanthapuram, Ernakulam and Malabar Union. These
unions are popularly denoted as TRCMPU, ERCMPU and MRCMPU (Trivandrum, Ernakulam
and Malabar Regional Milk Producers Union).these unions later federative at the state level to
form state federation in Kerala Co-operative Milk Marketing Federation (KCMMF).
GROWTH OF APCOS
The first APCOS was registered on 30 th September 1981 and there has been no looking back ever
since. Today there are 2315 APCOS throughout the state and the growth has been impressive.
The success of the primary Milk Co-operative is also reflected in the growth of the membership
in these societies. The membership at the societys level grew by leap and bounds and crossed
6.37 lakhs in March 2001.The assurance of readily available market for the doorstep of the
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MILMA FEEDS
society twice a day regularly enhanced the growth of milk production that is reflected in the
growth of milk procurement over the years.
MANAGEMENT OF KCMMF
The KCMMF was among the first federation in India to have an elected board. There regional
union function in a highly democratic and decentralized environment. All the unions have active
elected members in their board, thus ensuring that it is truly an organizational for the producers,
ran by the producers and functioning for the products. The unions are in turn well represented in
the board of the federation with three nominees from each union. The other members of the
board of the company is always a government nominee, where as the chairman is elected from
among the president of milk co-operative society.
STRUCTURE OF DAIRY CO-OPERATION IN KERALA
KCMMF
The
organization
of
dairy
co-
operation in Kerala has three tier structures. The primary milk co-operation functions at the
village level, the regional milk producers union at the middle or district level. The KCMMF or
milma acts as the apex body at the state level. The motto of co-operation is Of the people, by
Central
Cattle Feed
Cattle Feed
Products
Plant,
Plant,
Dairy,
Pattanakkad
Malampuzha
Alappuzha
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MILMA FEEDS
the people and for the people.at present there are three regional milk producers union which
operates at Thiruvananthapuram, Ernakulam and Kozhikode respectively. The primary cooperative society functioning in the districts of Thiruvananthapuram, Kollam and Pathanamthitta
are affiliated to the Thiruvananthapuram Regional Co-operative Milk Producers Union
(TRCMPU).While milma take over charge from the rest.
Anand Pattern Co-operative Society (APCOS) was registered on 30 th

September 1981 and there has been not looking back since. Today there are 2350 APCOS
throughout the state and the growth has been impressive. The membership at the society level
grew year after year. The assurance of readily available milk collected from the doorsteps of the
society twice a day regularly encouraged the growth of milk production, which is reflected in the
growth of milk procurement over the years.
MAJOR PLAYERS & COMPETITORS IN THE INDUSTRY
Godrej Agro Vet Ltd.

Prima Agro Products Ltd.
Pondicherry Co-operative Milk Producers Union Ltd.
Tamil Nadu Co-operative Milk Producers Federation.
Kerala Feeds
CURRENT POSITION IN KERALA MARKET

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MILMA FEEDS
Milma cattle feeds enjoy the lions share in Kerala market. People have a
great preference for this product. The name milma is familiar with everyone in Kerala. The main
advantage which we possess is quality the company is producing huge quality, the company does
not compromise on quality.as our products main high standard of quality more merchants and
customers favour our products and by this way the product gain high market potential. There
exist a tight competition our product stand out in the market.
INTRODUCTION
The success story of the diary scene in India during the sixties was the farmer owned
Amul Co-operative society at Anand in Gujarat, with its integrated approach to production,
procurement, processing and marketing on co-operative lines over the years. This involved itself
into a model based on the self-rule by the farmers ensuring maximum returns to them.
This model came to be known as Anand Pattern.
The efficiency of the project was worth to replicate. Therefore, a dairy programme called
OPERATION FLOOD was launched in 1970 under the agencies of National Dairy
Development Board (NDDB) which functioned as the technical consultants and Dairy
Corporation the funding agency.
Smt.K.R.Gouri Amma, at the time when she was the minister of industries of Kerala
asked a plan and project report for the establishment of a cattle feed plant around cherthala town,
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MILMA FEEDS
after extensive study of milk producing areas.Dr.Varghese Kurain the Chairman, NDDB
established the plant with the support of NDDB.This plant was established under operation flood
11 programme with a production capacity of 100 ton of balanced cattle feed per day.
The milma cattle feed plant is one such undertaking under the co-operative sector.so it
would be interesting to study the different aspects of working of the company to evaluate its
progress, prosperity and problems. The foundation stone for this plant was laid on 4 th April 1981
by
Dr.Varghese
Kurian;
Chairman
of
NDDB.This
plant
was
commissioned
by
Shri.K.Karunakaran, the former Chief Minister of chief on 25 th April 1985 with an initial
capacity of 100 metric ton per day.
MILMA FEEDS, MALAMPUZHA
At down the seventies, the diary sector in Kerala, though

fairly large,
didnt present an organized look. However it looks a leap forward in these direction eight
southern districts of Kerala in the second phase of operation flood programmed during
1980. The ideology followed by operation flood was the remunerative linking of rural milk
producing centers with the urban demand centers so as to build up a viable dairy industry.
During 1987, six industries of northern Kerala was covered under North Kerala Diary
Project(NKDP) we could achieve spectacular progress in milk procurement and marketing
with the Implementation of the above programme
During 1970s, the dairy farm in Kerala were moving toward a balanced
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MILMA FEEDS
cattle feed and concentrates due to steep reduction in the form of green grass and crop
residue. In order to meet the requirement of balanced cattle feed in Kerala. Cattle feed plant
in malampuzha was set up by Animal Husbandry Department, Government of Kerala in 1972
with an installed capacity of 100 MT per day and later during April 1983 it was handed
over to KCMMF as part of the agreement between Government of Kerala and NDDB for
implementation of Operation Flood II programme in Kerala.
At the time of takeover, the production capacity of the plant was 60/T
day batch processes. Subsequently the part of Operation flood phase III, with the assistance
of National Diary Department Board (NDDB) the modernization was undertaken at
capital outlay of Rs.58 Lakhs and was completed in 1989 as part of above modernization.
FOUNDATION OF THE PLANT
The cattle feed plant, which run by Kerala co-operative milk marketing federation (KCMMF)
had a meeting with ministers in 1974.the meeting has prcised over by K.R.Gouriyamma, who,
who was the honorable minister of rural development in kerala.Dr.Varghese, Founder of national
diary development board (NDDP) had asked to take the project and to make an estimate for
beginning the cattle feed at malampuzha. The national diary development board gives help of the
program.
FAVOURABLE FACTORS
When the starting of the plant is taken into account, it has been made possible during that time
because of various favourable factors like:
1.
Economic Factors
Demand from Local Customers.
Transport Facilities.
Availability of Skilled Labours.
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MILMA FEEDS
2.
Geographical Factors
Availability of Raw Materials.
High Fertile Soil.
Climate.
GOVERNMENT ASSISTANCE
About 12 acres of land was acquired by the government by changing the

residence of the land owners and handed over to the KCMMF Ltd for the construction of the
plant. This was indeed a great help by the government or else KCMMF would have been in large
crisis. Time to time the government has also given financial assistance to the plant.
OUR ASSOCIATES
Milma is in constant touch with other organizations in this sector.it is only
through this active exchange that milma grew from a small dairy co-operative to the position it
holds in Kerala today.
Our Chief Associates are:
National Dairy Development Board
NDDB under the guidance of Dr.Varghese Kurian set up the K.C.M.M.F Ltd in 1980.ever since
then; there has been a very close co-operation between the NDDB and the federation. The
Operation Flood Programme was started by NDDB and has been the funding agent for the
Operational Flood Programme in Kerala.
Amul
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MILMA FEEDS
The dairy co-operative in Gujarat have been the inspiration for the
development of such a vast network of dairy Co-operative in Kerala. Among the Co-operative in
Gujarat, the Kerala District Co-operative Milk Producers Union (KDCMPU) is the first in this
sector. Our Co-operative are called "Anand Pattern Co-operative Societies (APCOS).
Government of Kerala
The phenomenal success of the dairy Co-operative in Kerala could not have
been possible without the foundation of the Animal Husbandry Department, Dairy Development
Board and Kerala Livestock Development Board of the government of Kerala.
COMPETITIVE STRENGTH
Milma is considered as one of the leading manufacturer of milk products in

Kerala. There are a number of competitors in these filed. Leading competitors in this field are
K.S. Cattle Feed, Godrej Cattle Feed and Kamadhenu Cattle Feed. All these products have
established a market of their own. There is little exception for our product. Since we are
producing high quality product at a reasonable rate, we are having a large number of customers.
Our company being a government undertaking the products is distributed to the customers at
subsided rate. This is the main highlight of our company. Our products are of exceptional quality
and are readily available in the market. We have a wide network of distribution system in our
organization. This helps us to distribute our products to our valuable customers within no time.
As a result our products are easily distributed to the rural areas in split seconds.
FUTURE PROSPECTS
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MILMA FEEDS
Being developing production unit milma cattle feed plant has been always having
certain dreams, which were all fulfilled with the passage of time due to the efficient machinery
and management staff. Earlier a prospect was the Pelletization of the milk. This too was fulfilled
about a year ago. Now they plan to stop mash production and shift over completely to pellet
production due to the increasing demand of the pellet feed.
PRODUCT PROFILE
Milma produces and markets cattle feed. Milma has the capacity of producing 600
metric tons of cattle feed plant. Milma distributes the cattle feed through Anand Pattern Cooperative Society and other channel at relatively lower price.
Milma have a range of products from wholesome pasteurized milk to pure ghee,
creamy butter, nourishing sterilized flavoured milk, ice creams and cattle feed. All the products
are strictly adhered to the PFA rules and are sent to the market only after stringent quality checks.
A marketing chain consisting of 1500 outlets, across the state ensure accessibility of our products
to one and all. Our commitment to the quality of milk that we deliver starts right at the doorstep
to the village producers. The products of cattle feed plant, pattanakkad, Alappuzha are cattle feed
and milma min (Vitaminised Mineral Mixture Cattle Feeds are sold under the brand name
Milma, Gomathi, Pellet, Gomithra By Pass Protein, Govardhini Mash and High Energy Feed.
Due to the recommendation from customers milma have come out with pellet cattle feed. Milma
have taken valuable measures to maintain quality rom the time of purchasing raw materials
throughout production.
ORGANIZATION STRUCTURE
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MILMA FEEDS
The organization chart and the associated information show who reports to whom and
how tasks are both divided up and integrated.in the cattle feed plant at pattanakkad, the senior
manager is the apex designation. Six important departments are working under his position. They
are finance department, production and maintenance, marketing, personnel or H.R.D, Purchasing
and Animal Nutrition Department.
The company is under the guidance of senior manager. All the other positions of
department manager except purchasing department are known as assistant manager. The detailed
discussion about the structure of the company is included in the organization structure. The
system shows the low of activities involved in the daily operation of business including its core
process and its support system. Modern techniques are applied in this organization. The
organization is fully conputerized.in the cattle feed plant at pattanakkad, the bills are
computerized. The accounting section, purchase section, H.R.D section are fully computerized.
ORGANIZATION CHART
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MILMA FEEDS
SENIOR MANAGER
MANAG
AM
AM
AM
MKT
ER (F)
(P & A)
(P & M)
(QC)
(OFF)
Accounts
Dy
Officer
ENGINEER
Asst. A/C
Dy
Tech
Officer
ENGINEE
Supdt
A.S.O
ANO
Chemist
DESCRIPTION
Jr.
Supdt
MANAGER (F) Manager (Finance)

AM (P&A) Assistant Manager (Personnel and Administration)
AM (P&M) Assistant Manager (Production and Maintenance)
AM (QC) Assistant Manager (Quality Control)
MKT.OFF Marketing Officer
Sr.
Dy
Asst
ENGINEER
Jr.
Asst
A.S.O
Dy
A.N.O
Asst. A/c
Technician
Skilled
Worker
Lab
Jr.
Sr.
Technician
Supdt
Asst
Assistant Store Officer

Engineer Deputy Engineer
Animal Nutrition Officer
Officer Assistant Accounts Officer
Tech.Supdt Technical Superintendent
Off.
Off.
Off.
Lab
Jr.
Store
Attndr
Attndr
Attndr
Attndr
Asst
Attndr
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MILMA FEEDS
Jr.Supdt Junior Superintendent

Sr.Asst Senior Assistant
Jr.Asst Junior Assistant
Off.Attndr Office Attender
Lab Attndr Lab Attender
DEPARTMENTAL STUDY
Departmentation is the process of grouping activities into units for the purpose of administration;
in other words, it denotes grouping of related jobs and activities without violating the principal of
homogeneity over which an executive has authority to exercise and assert.
Every organization needs a well established administrative set up for efficient functioning. The
cattle feed plant in Malampuzha is also having an established marketing , finance , production ,
purchasing , stores , quality control and personal & administration department. These
departments are under the supervising of experienced and competent officers. All the
departments are under the control of department heads. These department heads are controlled by
general manger.
The following are the departments of milma cattle feed plant, Malampuzha:
Marketing Department
Finance Department
Purchasing Department
Production Department
Personnel Department
Stores Department
Quality Control Department
PERSONNEL DEPARTMENT
According to Edwin B. Flippo, Human resource management is concerned with the
procurement, development, compensation, integration and maintenance of personnel of an
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MILMA FEEDS
organisation for the purpose of contributing towards the accomplishment of that organisation
major goals and policies.
The department is
in both personnel
function
of
an
ASSISTANT MANAGER
(P&A)
paying an important role

and
administrative
organization.
The
personnel management is concerned with procurement of right person for the right job at the
right time, so work can be done easily.it is the task of the personnel management to deal with the
problems of the personnel to have consistent work force.
The personnel department is the major department, which assist all other department in the plant
for carrying out their function. This department helps to procure a good relationship between the
management and the employees in the plant. The personnel management is also concerned with
the proper payment of wages and salaries, motivating employees by giving incentives,
department of individual providing better working condition for achieving maximum
productivity and efficiency.
The personnel department functions within the circle of standing orders, staff regulations, pay
structures, promotion policy etc., framed by the K.C.M.M.F. It goes without saying the provision
applicable to the company under various acts namely the;
Factories Act
Industrial Disputes Act
Kerala Co-operative Milk Marketing Federation Act,
Payment of Bonus Act duly followed in framing the policies of the company.
STRUCTURE OF PERSONNEL DEPARTMENT
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MILMA FEEDS
SENIOR
SENIOR
ASSISTANT
JUNIOR
ASSISTANT
FUNCTIONS
OFFICE
ASSISTANT
Personal department is trusted in their aspects concept
such as recruitment ,retainment and retirement.in this connection the important functions of
personal manger is the recruitment of employees, selection, placement, promotion, transfer,
training and development, wages and salary administration, welfare of employees etc.
The Function of personal department also includes regulation of attendance, maintenance of
records, advice the management on recruitment of staff, provide guidelines to the security officer
for the effective implementation of security measures etc.
MANAGEMENT
The management of the cattle feed plant, Pattanakkad is done by the elected members of the
Trivandrum regional co-operative milk producers union (TRCMPU).the board takes all policy
level decision and planning. The board of federation meets seven times during a year. The
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MILMA FEEDS
managing committee takes all major operational decisions like recommendations of pricing
strategies to meet the challenges in the market.
HUMAN RESOURCES
As in the past the federation has taken active role in the formulation of the personnel policies,
framing of common service rules, finalizing long term settlement, bonus etc.an ambience of
cordial industrial relation is maintained.in spite constraints at various levels, the smooth
industrial relationship yielded rich dividend in enhancing the productivity. Employee turnover
was negligible during the year.one of the major assets of this organization is its human resource.
There is a pool of skilled efficient and qualified personnel. They work hard to achieve the goal of
the organization. The company makes continuous effort for the skill upgradation of the
workforce by deputing personnel for on the job training as well as orientation courses, seminars.
RECRUITMENT & SELECTION

According to Edwin Flippo, Recruitment is the process of searching for prospective employees
and stimulating them to apply for jobs in the organisation.
Recruitment of new employees in the cattle feed plant was formerly done through employment
exchange by selecting the candidates recommended by them. This type of recruitment was
adopted till 1995. Later the government brought the PSC, now Kerala Public Service
Commission does the recruitment, the selection by direct and indirect selection. Temporary
employees for six months are recruited through employment exchange and appointments on the
contract basis .there are 181 employees including the executives in the company.in that nearly
130 are permanent, almost 50 are temporary.
QUALIFICATION
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MILMA FEEDS
Qualification required for appointing a person as a junior assistant is graduation with
PGDCA.For appointing personal officer, Marketing Officer, Accounts Officer etc. needs MBA
with specialization in the respective field. Accounts officer must be chartered accountant.
PROMOTION
Milma is giving promotion in every five years and grade is being given in every eight years, to
those whose promotion is not possible. Promotion is actually shifting a person from lower
position to a higher position carrying higher status, more payment, increase responsibility etc.
Promotion shall be at the discretion of management. The basis for promotion will be seniority,
suitability of the post, efficiency, skill etc.; of workers in lower posts for giving promotion the
top management also considers all the condition such as experience etc.
TRAINING & DEVELOPMENT

According to T.N.Chhabra, The purpose of training is to bring about improvement in the
performance of work.it includes the learning of such techniques as are required for the better
performance of definite tasks.
The workers are given job training regularly.in case of new technological improvement senior
operators are sending to Anand, Gujarat where NDDB males arrangement s for training. The
managers also have to undergo training programme at Trichur or at any place decided by the
federation from time to time. The managing board of federation frames the policy regarding
training of employees and the personnel department of the plant complies with it.
The head office schedules officers for training. The training fee payment is met by the KCMMF
for workers education. There are central govt. offices in every district. NIPM ( National Institute
of Personnel Management ) provides spot training and Centre training through integrated training
techniques.
WAGES & SALARY ADMINSTRATION
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MILMA FEEDS
The salary packages given to various grades of employees always differ, on account of the
various act and agreement extended by the federation. However, the package has some common
things. They are:
Basic Pay
Dearness Allowance
House Rent Allowance
Minimum Increase of Basic Pay By 18.5 %.
The other allowances enjoyed by the workers are:

Night shift allowance
Washing allowance
Stitching allowance, etc.
INDUSTRIAL RELATION
The relation between the management and workers is always cordial and peaceful. There are
mainly 4 labour unions in the plant. Among the four unions, the first has a control over a large
section of workers, since the number of workers is more than 100.The joint conference work
committee, which includes the management employees and union leaders forms the decision
about working with new system in the plant.
LEAVE
All employees are entitled a casual leave for 12 days in a year. Employees are also entitled for
commuted leave and earn. Medical leave for 15 days with full salary is also permissible.14
encashment leave is also available for every permanent worker.
DISCIPLINARY ACTION
To ensure a disciplinary action from the part of both employees and the workers the management
has put forward standing order and code of conduct within which they have to act. Disciplinary
actions will be taken if the workers are doing some kind of misconduct, fraud, theft, dishonesty
and absence during working hours. Any misbehavior from the part of employees is taken into
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MILMA FEEDS
consideration and finds suitable remedy for the same by the personnel manager, charge sheet is
also issued from the personnel department.
Punishment for anti disciplinary action are:
Warning
Increment barring or fine
Suspension
De promotion
Dismissal
GRIEVANCE HANDLING
In every company there will be complaints, if the company is able to solve the problems during
the initial stage a big problem can be avoided. In milma the complaints of the workers are solved
during the initial stage itself. The problem will be handled by the shift engineer, if he is not able
to handle it will be taken to the HR department and if he cannot handle it will be taken to the
work committee for a discussion. The grievances have to be submitted in a written format. If the
customers is have a complaint or grievance against the Federation or any of its units, they can
contact the Public Grievance Committee headed by the Senior Manager (Quality Control),
KCMMF Ltd, Milma Bhavan, Pattom, Thiruvananthapuram 4 for redressal. If complaint is
about bribes or financial irregularities they have to approach the Chief Vigilance Officer,
KCMMF Ltd, Milma Bhavan, Pattom, and Thiruvananthapuram.
STATUTORY & NON STATUTORY WELFARE

The milma feeds is providing statutory as well as non statutory welfare to the workers. They
are providing Basic Pay, Dearness Allowance and also Night allowance irrespective of the pay
scale. Following are the benefits which are enjoyed by all the permanent workers of the company
other than salary:
500ML milk will be given to all the permanent employees, all the expenses are born by
the management. Coupons will be provided to the employees for getting there milk.
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MILMA FEEDS
Every year two pairs of shirt and pant will be provided to the employees of production
department. Stitching Allowance and Shoe Allowance is also given to them.
Employees of production department will be given 9 mini towels and a 1 big towel for
protecting their health
Workers of production department will be given Uniform washing allowance of Rs.35 per
month. Two Soaps will also be provided to the workers in every month.
TRAINING CENTRE
The ideology of placing the instruments of progress in the hands of the farmers themselves, an
orientation programme was started way back in 1984 and the training needs were met from
Edappally in Ernakulum District. During the initial period NDDB came forward to help us in
providing financial assistance as grant for meeting the training center expenses. Under North
Kerala Dairy Project - Phase I, Swiss Development Co-operation provided Rs. 29 lakhs as grant
for establishment of a full-fledged training center with hostel facility in the land adjacent to
Trichur Dairy. The training center was established and started functioning from the new premises
from 2.1.1992 onwards and it provides training courses for Presidents, Secretaries, Milk Testers,
Milk Collectors of Anand Patern Co-operative Societies, Milma agents and Milma staffs.
APPOINTMENT
The employees are appointed through employment exachange.They are appointed by conducting
an interview with reference to employment exchange. Permanent employees are appointed
through test and interview. Around 73 temporary workers are appointed through employment
exchange for a period ranging from 6 to 12 months.
RETIREMENT
The minimum age of appointment of an employee is 18 years and the retirement age is 58
years.an employee can join the company as a junior worker and can attain the maximum grade as
technical grade 11 after various years of service.
Page 26
MILMA FEEDS
TRADE UN IONS
There are mainly four trade unions in the cattle plant. They are INTUC, CITU, AITUC and
BMS.All the permanent workers of the plant are members of any one of the trade unions. It is to
be noted that only permanent workers have trade unions while the temporary workers are not
members of any trade unions. Also the loading and unloading workers have separate trade unions
for them.
TIME OFFICE
Time office is a confidential department and which has the following functions:
To maintain the attendance record of employees.

Maintaining leave records
Recording of leaves, shifts, late time etc.
To prepare daily attendance record of each employees
Recoding of employees arrival, departure etc.
To give a detailed report of the employee attendance to the finance department
ATTENDANCE MAINTENANCE
The things considered in attendance maintenance are worked days, absent days, leaves taken,
etc. The attendance maintenance is mainly done for salary preparation or calculations of salary.
Every worker has an ID cards which they have to punch in the attendance recorder while
reporting for duty as well as while going out after their duty. The workers coming late are noted
and their attendance will be affected accordingly. The worker or employee coming late up to half
an hour will lose half an hour attendance. Workers late beyond that half an hour will lose half
day attendance. Workers are permitted to go early before their shift gets completed by filling an
early departure form. The provision of late arrival and early departure is permissible only 3 times
a month.
SECURITY
Security guards are appointed in the company wo plays an important role in protecting the
factory from theft and misappropriation. Any person entering the factory should report at the
security cabin and has to enter details there. After granting permission only they can enter.it is
Page 27
MILMA FEEDS
also applicable to the vehicles coming with raw materials and the vehicles going out with the
finished products. The security personnel move in move out of the factory premises. Security
personnel are not the regular employees of the company.
HOLIDAYS
The company allows 13 holidays in a calendar year. National holidays and festivals holidays are
the two types of holidays in a company. National holidays include:
Republic Day,
Independence Day,
Gandhi Jayanthi.
CANTEEN & RESTROOM
Workers are provided with canteen serving nutritious food at reasonable rate. The canteen is run
on contract basis for three years. Restroom facilities are also provided for employees having
sufficient ventilation, lighting, fan, television and locker facility for each employees. A separate
restroom is also provided for loading and unloading workers.
MANPOWER PLANNING
In the company during all the shifts a control room operator, pellet mill operator, boiler operator
is compulsorily required. The employees work in rotating shifts. Manpower planning is done for
a week by the Assistant Manager (Production & Maintenance).
COLLECTIVE BARGAINING
Under industrial dispute act 1947, collective bargaining is a process of joint decision making and
basically represents a democratic way of life in industry.it is the prices of negotiation between
forms and workers representatives for the purpose of establishing mutually agreeable conditions
of employment.it is a technique adopted by two parties to reach an understanding acceptable to
both through the process of discussion and negotiation.
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MILMA FEEDS
Thus collective bargaining:
Attempts in achieving disciple in the industry.
Is a collective process in which representatives of both the management and employees
participate.
Is a continuous process which aims at establishing stable relationship between the parties
involved.
Not only involves the bargaining agreement, but also involves the implementation of such
an agreement.
Is a flexible approach, as the parties involved have to adopt a flexible attitude towards
negotiations.
PURCHASE DEPARTMENT
For every organization easy functioning there should be a good and efficient purchase
department.in milma cattle feed plant materials are purchased in bulk qualtities.Raw materials
are purchased from states like Tamil Nadu, Karnataka, Andhra Pradesh, Uttar Pradesh, Punjab
and Haryana. The major raw materials Rice-Bran is purchased from Punjab and materials such as
Maize and Sunflower are purchased from Karnataka. Rice-Bran is directly purchased from
producers.
Most of the time around 2000 tons of raw materials are purchased. The company can reap the
advantage of purchasing materials in bulk qualitities.Materials are purchased according to the
specification provided by the nutrionist, who is the head of the quality control department. Some
materials are available in the market only in certain period, after its season is over there are
chances of short coming and reduction in quality. If some ingredients are costly, the company
will substitute it by purchasing another material. This helps the company to maintain quality of
finished products and its price.
Purchasing is the main function carried out by the purchase department. Raw materials are
purchased mainly from Tamil Nadu, Karnataka, Andhra Pradesh, Punjab and Uttar Pradesh. The
order for purchase is produced according to the requirements from the stores. The head office of
milma makes purchase order for their two cattle feed plants. The head office places order for
Page 29
MILMA FEEDS
three months.to avail the advantage of bulk transaction, the purchase dairy consumables and
cattle feed are centralized. The purchase committee carries out this successfully.
In these recent years milma have developed a successful and loyal vendor base. This ensures
regular supply of quality raw materials at competitive process. Milma could manage cost of raw
materials at 74% of the selling price of cattle feed, which is a new benchmark of completing the
competiveness of purchase. The purchase department prepares registration notes and purchase
orders.
Payment to vendors is also done by the purchase department. The freight and unloading charges
are given by the department and it is deducted from the payment to the vendor.
The natural raw materials used for the cattle feed production in the milma feeds, pattanakkad are:
DORB {De Oiled Rice Bran}

Ground Nut Cake
Sunflower Cake
Wheat Flakes
Cotton Seed Cake
Maize
Mustard Cake
Jowar
Ginger
Tapioca
Molasses
The chemical raw materials used for the cattle feed production in the milma feeds, Pattanakkad;
Mineral Mixtures
Calcium Powder
Vitamin
Powdered Salt
PURCHASE PROCEDURE
Page 30
MILMA FEEDS
DEMAND
ENQUIRY
FINANCING
(FINALIZING THE COSTS)
BUYING
QUALITY OF
MACHINE AND
TOOLS
The peller machines used for manufacturing cattle feed are Cremanch machines from
Netherlands. The system for buying machines and tools for the plant is by giving advertisements
in dailies and the one who quotes the lowest price will get the order. Importance is also given to
quality. To coincide with the 10th Five Year Plan the firm has initiated action for long term
planning. The objectives and goals are being set for the creation of required infrastructure
facilities to handle the growing procurement in the coming years. The major trust areas for the
federation are Cattle Feed, Milk Marketing Total Quality Management, Human Resources
Development and Services. The strategy aims at defining the objectives of the organization; its
major programmes and draws out the action plan to reach this objective.
Page 31
MILMA FEEDS
PRODUCTION DEPARTMENT
The production department is one of the major departments in the cattle feed plant. The assistant
manager is in charge of the production department. The production department has an overall
control on the production function and maintenance of the mechanics.it regulates the input and
the output with respect to the market demand.
RAW MATERIALS
In the cattle feed plant a bulk of natural as well as chemical raw materials is needed. The raw
materials are brought from different parts of Andhra Pradesh, Gujarat, Tamil nadu and
Karnataka. The government itself produces some cereals like rice; wheat etc.one of the
ingredient salt is brought from the Kerala itself. The machines used in the plant are:
Grinding Machine
Mixing Machine
Air Compressor
Bagging Machine
Aspiration System
Electric Controller
ANNUAL OUTPUT
The output the milma cattle plant is producing now is in the form of mash (powder) and in the
pellet form. At the beginning the factory was able to produce only 100 metric tons per day.
But because of high competition they have started producing 300 metric tons per day. Because of
this the annual production is now about 70,000 metric tons.
STRUCTURE OF PRODUCTION DEPARTMENT
Page 32
MILMA FEEDS
ASSISTANT MANAGER
(PRODUCTION &
MAINTENANCE)
DEPUTY ENGINEER
(PRODUCTION &
MAINTENANCE)
ASSISTANT MANAGER
(PRODUCTION &
MAINTENANCE)
TECHICIAN
SKILLED WORKERS
WORKERS
PRODUCTION PROCESS
Page 33
MILMA FEEDS
The milma feeds is following a highly mechanized and systematic working process using the
most modern machinery and superior man power. All actual production is carried out by heavy
duty computer controlled machines.
SUPPLY OF RAW MATERIALS

The important raw materials used in the production of cattle feed are De Oiled Rice Barn,
Sunflower Cake, Mustard Cake, Groundnut Cake , Jowar , Wheat Flakes, Wheat Bran, Maize,
Cotton Seed Cake, Rice Polish, Molasses, Ginger, Tapioca, Mineral Mixtures, Pepper, Salt,
Coffee Husk, etc.
DUMPING
The production process starts with the dumping of raw materials in to the conveyor belt under
the floor of the godown.The raw materials are dumped into the conveyor through the grills. The
materials are dumped into the conveyors are automatically transported into the storage bins.
There are 18 storage bins for storing the different types of raw materials.
BATCHING
From the storage bins the raw materials will come to the vibro screen for purification, where
unwanted particles that come accidentally to the raw materials are removed for ensuring the
health of the animals that consume the cattle feed produced by them. These unwanted particles
include stone pieces, wood pieces etc.
MOLASSES MIXING
After purification, the raw materials will be transferred to the molasses mixer through elevator
for mixing molasses .The required quantity will be added to the raw materials .The molasses is
used as flavoring agent in the Cattle feed. The molasses is the one of the major component in the
cattle feed.
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MILMA FEEDS
PELLET FEED PRODUCTION

Production of cattle feed in the pellet form requires additional process. During the olden days in
this plant there was no provision for pellet production. Recently they installed the pellet mill for
producing the cattle feeds in pellet format. There was more demand for cattle feed in pellet form
in the market because of its high durability, so they installed the pellet mill to scoop the market
demand, so that they can earn more profit.
In this process the mash is converted into pellet form, for that purpose the mash in the molasses
mixture is transferred into pellet mills through feeder conditioner. In the pellet mill, the cattle
feed in mash form undergo different process such as steaming and boiling etc., finally we will
get in the pellet form feeds.
BAGGING
There are two bagging machines, which can be worked simultaneously. The finished products
collected in the bins will come through the opening of the bigger machine. When 50 kg of feed
gets filled in the bag, it automatically gets detached and falls into the conveyor just below the
machine. The filled bag moves through the conveyor while it is going through the conveyor the
mouth of the bag will be passed through the sewing machine after placing the how to use the
card in it, which will be helpful to the farmers who buy the product.
HANDLING
The stitched bag will go through the conveyor to the godowns, where finished products are
stored. From the conveyor the workers will get it can they will place it in the proper place. The
plant is having 3 shifts. There are provisions for producing mash and pellet in a single shift. In
the bagging section there are eight workers in a shift and in the handling section there are ten
workers.
INFRASTRUCTURE OF THE COMPANY
Page 35
MILMA FEEDS
Two Silos of 600 Metric Ton Capacity each.

Three Molasses tank of 650 Kilo Litre each.
Two Boilers of 2 Ton per hour capacity
Two diesel Generator Sets of 500 and 250 KW/Hr.
Two bagging machines having a capacity of 240 and 450 bags per Hour.
Two pellet cooler having cooling capacity of 10 Ton per hour
Ten porches for storing Raw materials
Two salt Conveyor for moving the finished goods.
Three Compressors.
QUALITY CONTROL DEPARTMENT

The quality control wing of the federation renders technical and legal assistance to primary dairy
Co - operation and regional milk unions. Quality of outgoing milk has been maintained with the
standards.in addition to the testing of milk and milk products at the quality control laboratories
attached to the dairies. Samples of milk and ghee are also being tested at the government
analytical laboratories. Reports received from the government analytical laboratories have
indicated satisfactory quality level in all samples.
The quality control department deals with:

Conduction and Inspection test of materials and product.
Advising ways and means for improving the quality of the product.
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MILMA FEEDS
Determining tolerance that is in range with in which deviation in actual quality from
standards will be acceptable.
In the cattle feed

section
is
very
carried out by a
products
ASSISTANT MANAGER
(QUALITY CONTROL)
before
plant, the quality control

effective
and
strictly
proper investigation of
distribution and before
production. The quality tests are done based on standards lay down by the bureau of Indian
standards and tests.
The head of the
formula for meeting
animal
ANIMAL NUTRITION
OFFICER (ANO)
with
department make an ideal

the
requirements
minimum
loss
to
of
the
organization. He turns controls and monitors the activities of the subordinate in the department.
The post is occupied by an expert person intended in spelling up international standards and
quality.
STRUCTURE OF QUALITY CONTROL DEPARTMENT
Page 37
MILMA FEEDS
CHEMIST
LAB TECHNICIAN
TESTING & EQUIPMENT INVOLVED
MOISURE
LAB ASSISTANT
ANALYZER
The conventional method of a moisture analyzer using air oven which required 12 hours foe
getting the result is been replaced by an advanced infrared instant moisture analyzer with which
the result can be obtained within ten to fifteen minutes.
CRUDE PROTEIN ANALYZER
Page 38
MILMA FEEDS
The latest and the most advanced KJELTEC analyzer capable of delivering 24 to 36 analyses per
day replaces the conventional method employed, which consumes more time and labours.
PERCENATGE OF SAND & SILICA ANALYSIS
This analysis is conducted using muffle fumace at pattanakkad unit.it is one of the advanced
laboratories equipment at its time in Kerala. On the basis of contends cattle feed can be classified
into two:
TYPE 1
TYPE 11
The contents of the two types are shown below:
QUALITY
TYPE 1
TYPE 11
PROTEIN (MIN)
22 %
20 %
FAT
3%
2.5 %
FIBRE
8%
1%
SAND SILICA (MAN)

3%
4%
The nutritionist who controls the quality of cattle feed heads the quality control department in the
company.an assistant quality control manager and food chemist subordinates him. Normally
every week the nutrionist has to implement the formula of cattle feed which is in turn governed
by the availability of the raw materials or depending on the seasonal requirements. The main task
of this department is to completely analyze the raw materials. After producing, the products are
taken in to the quality control department.
The quality control lab is operating for this purpose. Also the raw materials are taken for quality
checking. The lab has certain parameters. Based on this they categorize the products. Milma
cattle feed plant pattanakkad got an award from the Kerala Agricultural University for their best
quality products. The quality control department is regulated by the standard fixed by the ISI or
bureau of Indian standards. The bureau of Indian standards has stipulated the contents that a 50
kg bag of cattle feed should contain.
Page 39
MILMA FEEDS
Milma cattle feed plant; pattanakkad mostly produces Type 11 Cattle Feed. The quality control
department of the company is headed by an animal nutrition officer who is assisted by a chemist
and a lab assistant in discharging his function.in cattle feed plant, the quality control is very
effective and carries out proper investigation of products before distribution.Mainatining quality
tests are done based on the standards laid down by the bureau of Indian standards. Quality of the
product depends on the interaction of materials, men, machine and manufacturing processes.
In the cattle feed plant, the raw materials are selected first then only it goes to the production
department. Techniques of quality control are of two types:
Physical Verification.
Chemical Verification.
The physical verification includes visual observation only. But in chemical verification, the
qualities of the raw materials as well as finished goods are being done using various chemical
analyses.
STORES DEPARTMENT
The purchasing section prepares the purchasing order or the raw materials only ater proper
checking. The store officer is in charge of the store section. He should verify the material
received with the report. He should send the copy of materials received to the accounts
department for verification. There are two stores under the store section:
General Store or Raw Material Store Section.

Engineering Store Section.
GENERAL STORE SECTION (RAW MATERIAL STORE SECTION)
General store section deals with the preparing and controlling of raw materials and finished
products. The raw materials brought into the plant are weighted first in the general store using
Weight Bridge later put into the production processes.
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MILMA FEEDS
ENGINEERING STORE SECTION

Engineering store section deals with keeping of spare parts of machines. The engineering stores
are in charge of supply of engineering or machine spare parts as required by the production
departmnets.The factory machines,tools,spare parts or any equipment if found to be replaced
must be done by the engineering section as per instruction from the production department.
MAIN FUNCTIONS
Receive stock arrived as per purchase order and assure its quality.
Keep the stock safely and record the Quantity.
Provide the stock as and when required by the production unit.
Inform the purchase department in case of stock deficiency.
The store section establishes adequate control over the raw materials for production, packing
materials, finished products and old gunny bags at all levels of storage and delivery. When a
consignment of raw materials arrives before weight, the samples from each truck will be taken
for analysis in the lab.After the results, the load may be accepted or rejected. After that the
accepted truck can be weighted. The senior assistant (Weigh Bridge) scrutinizes the party invoice
and enters the details in the computer. Actual weight will be taken and the acknowledged
quantity will be recorded in the computer.Immeditely weighing slip will be recorded in the
computer.
Immediately weighing slip will be prepared in triplicate.one will be issued to the cashier for
payment of unloading charges at the end of the day and one will be retained in the section. A
specialized software known as Milma Integrated Information System is used in the store which
gives details about the stock availability of various raw materials in the various godowns of the
company. After a consignment is accepted the store keeper contacts the security cabin informing
them to send unloading workers into the godown for unloading the raw materials. The unloading
workers are then given instruction as to stack the raw materials at the designated locations.
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MILMA FEEDS
STORES DEPARTMENT STRUCTURE
MARKETING DEPARTMENT
In the words of William J. Stanton, Marketing is a total system of interacting business
activities designed to plan, price, promote and distribute want satisfying goods and services to
present potential customers.
The
marketing
headed by the marketing

him
two
assistant
department
ASSISTANT STORES
is
manager and under
OFFICER
mangers.one
for
sales and dispatch and the other for customer service and sales promotion. Here the first process
is
after
identifying
identifying
produces
the
the
consumer
SENIOR ASSISTANT
need,
consumer need it
goods
according
to
the
needs of the consumer. For this the product should be neatly designed.
Sales forecasting, sales planning, customer and sales analysis are done with the help of computer
systems. The transaction
promotions
order
etc.
STORES ATTENDER
are
sales
order,
done with the help

Page 42
MILMA FEEDS
of systems. The marketing operational control activities include the timing and training of the
sales force, scheduling of sales and promotion efforts.
The milma cattle feed plant pattanakkad has a special department for marketing their products.as
it faces stiff competition from other sectors, about 20% of the cattle feed are marketed through
private dealers and other agencies.at the same time cattle feeds are distributed through APCOS at
reasonable rate.
Extremely good quality products are the trademark of milma. Mainly it helps to boost the market
demand for their products. Advertising campaigns also helps to keep the product demand. Milma
could market the entire the fed manufactured even during recession in the secor.it could be
achieved because of the high quality standards of milma feed and it is a matter of pride that we
have completed successfully with the established ourselves in the market and played the role of
the trendsetter.
Balanced cattle feed is one of the major inputs provided to the dairy farmers in the state by the
federation. The 300 MTPD capacity plant at Pattanakkad is catering to the dairy farmers under
the TRCMPU and part of ERCMPU.in addition to it feed is supplied to special livestock
breeding programme of the government of Kerala, government farms, and local bodies under
their decentralized planning.
MARKETING HIGHLIGHTS
Most economical price of cattle feed in the market.
Good quality cattle feed
The distribution channel is limited.
FEATURES
The company is owned by the farmers through primary village societies.
More than 90% of the output of the plant is supplied to the farmers through societies, i.e.
owners and the customers are same for the company.
STRUCTURE OF MARKETING DEPARTMENT
Page 43
MILMA FEEDS
FUNCTIONS
Following are the main
MARKETING MANAGER
functions
of
marketing:
Finding markets for the product.
Marketing the products.
Conducting the sales promotion activities.
In CFP, the marketing department target mainly increased the demand and consumption of cattle
feed and this allied products by adopting measures. Customers of CFP products are not confined
SENIOR ASSISTANT
to
JUNIOR ASSISTANT
Kerala but other states like TamilNadu, Bengal etc.; directly come to the factory and get required
Page 44
MILMA FEEDS
quantity. Trade and sale easy for milma cattle feed factory as there is only a single product;
ie.cattle feed.
MARKETING ACTIVITIES
Sales Promotion
American Marketing Association defines sales promotion as Those marketing

activities other than personal selling, advertising and publicity that stimulate consumer
purchasing and dealer effectiveness such as display shows, expositions, demonstrations and
various non-recurrent selling efforts not in the ordinary routine.
Sales promotion activates are mainly intended to bring about effective transfer in
ownership and in moving goods from the manufactures to the consumer.
ADVERTISING
American Marketing Association, Chicago, defines advertising as Any paid form of nonpersonal presentation and promotion of ideas, goods or services by an identified sponsor.
Advertising is meant to pass on information to the prospective customers.it is one of the
powerful elements in the promotional mix advertisements have a great part in increasing the
demand for a product in the mind of the peole.The objective of advertising is effective
communication between producers and consumers. The milma feeds also publish meaningful
advertisements, which help to find out demand for their products in the market. The ultimate
Page 45
MILMA FEEDS
purpose of advertising is to increase awareness. Advertisement through electronic media and
dailies are very essential to improve the marketing of the organization.
The cattle feed plant advertises in the following ways:
1. Publication of Notices:
Time to time, notices are published to proclaim any new intervention of the company.
2. Advertisement in Newspapers:
The newspaper is an important advertisement media, which helps to inform the people about the
quality of product.
3. Wall Writings:
They also serve as media to expose the quality of milma products.
MARKET SHARE
The market net turn over as per year is about 12 crore rupees. If the company is able to execute
the present orders as far as possible, it can hope to get about 75% of the total markets that is the
company to be computerized and must have more foreign collaboration on skills, especially
technical. The company is trying to concentrate on this aim.
PRICING
According to Clark and Clark, The price of an article or service is its market value expressed
in terms of money.
Pricing is a key element in the marketing mix. The price of the product should be related to the
achievement of marketing goals. Board of directors fixes the selling price of the product.
Considering the cost of raw materials and labour does this. The pricing strategy followed by
cattle feed pant is Cost Plus Margin.
Page 46
MILMA FEEDS
DISPATCH SECTION
The marketing of milma cattle feeds is done through different ways.in the plant, there is a
marketing section headed by the assistant manager, marketing. Demand for cattle feed received
from societies, dealers etc, will be processed in the marketing section. The transaction of cattle
feed plant is done on contract basis. There is a contractor for transportation and he is paid as per
metric ton or on kilometric basis as per the agreement executed in this regard.
CHANNELS OF DISTRIBUTION
According to Philip kotler and Kevin Lane Keller, Marketing channels are sets of
interdependent organizations involved in the process of making a product or service available for
use or consumption.
The cattle feed wholesale marketing is mainly done in three ways:
o Through Co-operative Societies known as APCOS
o Through Dealers
o The Government Farms
1. Through Co-operative Societies known as APCOS

As APCOS is the basic level of the three-tier system, societies get cattle feed at a cheaper rate.
2. Through Dealers
The customers can buy the cattle feed through various retailers fixed by the marketing
department.
3. The Government Farms
Page 47
MILMA FEEDS
The animal husbandry department runs many cattle feed farms. The milma cattle feeds are
supplied to these farms. Most of the cattle feeds they buy from the factory are used in the farm
itself.
CATTLE FEED PLANT

COMPETITORS
The main competitors of milma feeds in Kerala are:
APCOS
DEALERS
GOVT.FARM
K.S. Cattle Feed

Sunandhini Cattle Feed
Nandini Cattle Feed
Kerala Cattle Feed
RETAILERS
STRUCTURE OF CHANNEL OF DISTRIBUTION
Page 48
MILMA FEEDS
FINANCE DEPARTMENT
Finance is the backbone of every organization. All kinds of business directly or indirectly involve
the acquisition and use of funds. Financial management is the financial activity, which is
CUSTOMERS
CUSTOMERS
CUSTOMERS
concerned with planning and controlling the firms financial financials. The finance department
deals with all kinds of accounts related personnel, purchases, stores, marketing, work contract,
costing, budgeting, central excise etc. All financial transactions of the company are dealt by
CANARA BANK which has a branch in the company premises. The finance department is
headed by the finance manager.
IMPORTANCE OF FINANCE
Finance refers to the money or funds available to a firm. A business needs funds at every stage to
start a business, to operate it and to expand or modernize its operations. Finance is required to
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MILMA FEEDS
bring a business in to existence, to keep it alive and to see it growing.to survive in a competitive
world, every business has to manage scarce funds in a minimum costs or tries to invest funds in
various assets with a view to maximize the return on shareholder investments. More important it
tries to generate sufficient profit to fianc expression and modernization of the enterprise and
secure stable growth. This management of finance is essential for the source of business.
SOURCES OF FINANCE
Milma cattle feed plant gets finance from:
Canara bank,
State Bank of Travancore,
District Co-operative bank.
The senior manager signs all the cheques.
ACCOUNTING STATEMENTS & ACCOUNTS

There are different types of accounting statements and accounts prepared by this department.
They are:
Trading & Profit and Loss Account

Bank Reconciliation Statement
Preparation of Budgets.
Income tax assessment is done at the end of every financial year.
AUDIT
Three types of audit are done in this firm. They are:
Internal Audit
Statutory Audit
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MILMA FEEDS
Tax Audit
FINANCE MANGER
The finance manager occupies an important and central position in the overall
management of the organization. He is in charge of the funds of the enterprise and their
investemnts.He decides the amount of capitalization, capital structure and investment pattern.
DUTIES & FUNCTIONS
Formulation of Financial Objectives.

To monitor all the financial transaction of the firm.
Deciding the amount of capitalization and working capital management.
Determining the capitalization.
Deciding the source of funds to be used and collection of funds from selecting source.
Distribution of profits.
To effect prompt payment of loans or debts availed by the firm
To arrange preparation of Trial Balance, Profit and Loss Account and Balance Sheet.
To scrutinize vouchers for payment.
FINANCIAL RESULTS
Strongest austerity measures and value engineering has enabled the company to cut costs in
various heads. The company has been able to contain and restrict the cost of various fronts like:
Employee Cost,
Manufacturing Expenses,
Administrative Costs, etc.
Page 51
MILMA FEEDS
STRUCTURE OF FINANCE DEPARTMENT
FINANCE MANAGER
ASSISTANT FINANCE
MANAGER
ACCOUNTS OFFICER
JUNIOR SUPERINTENDENT
SENIOR ASSISTANT
STENOGRAPHER
JUNIOR ASSISTANT
Page 52
MILMA FEEDS
CONCLUSION
Cattle feed plant was established 28th February 1985,since the company has been
maintaining its very goodwill and reputation.CFP plays an important role in the structure of
Kerala Cooperative Milk Marketing Federation Limited, (KCMMF).
The industrial visit and the study conducted for the preparation of this project
immensely helped me to make out the practical significance of the theories taught in the
classroom for different management areas. Milma CF has a good named and so there is no need
of much sincere and
no malpractices are going on there.it was set as a co-operative sector that
has a bright future.

It has provided an opportunity to have an insight into the working of this
undertaking. The study, as a whole has revealed that this plant set up under co-operative sector is
growing progressively and that it has a bright future.
The finding of the study emphasizes and justifies the co-existence of public
sector and private sector undertakings in our national economy and the views of our national
leader like Jawaharlal Nehru. The planners and policy makers of the modern India should
recognize the fact that it is unnecessary and unwarranted to sell the shares of public sector
undertakings which are managed efficiently and which render service to the society.
The organisational study of cattle feed plant; pattanakkad has been beneficial
for me I all apects.it helps to familiarize with the practical side of the organization. It provides
me an overall idea different streams management mainly personnel, marketing, finance,
operations, etc. of the organization.
Page 53
MILMA FEEDS
BIBLIOGRAPHY
Websites
www.milma.org
www.citeHR.com
www.humanresource.about.com
www.ilo.com
Books
C.B Guptha(2000) Human Resource Management

P.N Arora S.Arora Statistics for management, Himalaya Publications
Richard I.Levin,David S. Rubin(2002), Statistics for Management 7th Edition
Page 54

3 - Learning and Conclusion: More About Managerial Functions

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MILMA FEEDS

3 . LEARNING AND CONCLUSION

3.1 LEARNING EXPERIENCE

HINDUSTHAN INSTITUTE OF TECHNOLOGY

HINDUSTHAN INSTITUTE OF TECHNOLOGY

All officers dealing with public have to carry an identity card.

HINDUSTHAN INSTITUTE OF TECHNOLOGY

Timely distribution of our products to ensure customer satisfaction and delight.

Continuous up gradation of technology and development of human resource by

OUR EXPECTATIONS FROM CLIENT

ORIGIN OF THE ORGANIZATION

HINDUSTHAN INSTITUTE OF TECHNOLOGY

GROWTH & DEVELOPMENT

STRUCTURE OF DAIRY CO-OPERATION IN KERALA

Anand Pattern Co-operative Society (APCOS) was registered on 30 th

MAJOR PLAYERS & COMPETITORS IN THE INDUSTRY

Godrej Agro Vet Ltd.

CURRENT POSITION IN KERALA MARKET

MILMA FEEDS, MALAMPUZHA

At down the seventies, the diary sector in Kerala, though

HINDUSTHAN INSTITUTE OF TECHNOLOGY

FOUNDATION OF THE PLANT

HINDUSTHAN INSTITUTE OF TECHNOLOGY

About 12 acres of land was acquired by the government by changing the

National Dairy Development Board

HINDUSTHAN INSTITUTE OF TECHNOLOGY

Milma is considered as one of the leading manufacturer of milk products in

HINDUSTHAN INSTITUTE OF TECHNOLOGY

HINDUSTHAN INSTITUTE OF TECHNOLOGY

HINDUSTHAN INSTITUTE OF TECHNOLOGY

MANAGER (F) Manager (Finance)

Assistant Store Officer

HINDUSTHAN INSTITUTE OF TECHNOLOGY

Jr.Supdt Junior Superintendent

paying an important role

STRUCTURE OF PERSONNEL DEPARTMENT

HINDUSTHAN INSTITUTE OF TECHNOLOGY

Personal department is trusted in their aspects concept

RECRUITMENT & SELECTION

HINDUSTHAN INSTITUTE OF TECHNOLOGY

TRAINING & DEVELOPMENT

WAGES & SALARY ADMINSTRATION

HINDUSTHAN INSTITUTE OF TECHNOLOGY

The other allowances enjoyed by the workers are:

HINDUSTHAN INSTITUTE OF TECHNOLOGY

STATUTORY & NON STATUTORY WELFARE

HINDUSTHAN INSTITUTE OF TECHNOLOGY

To maintain the attendance record of employees.

DORB {De Oiled Rice Bran}

HINDUSTHAN INSTITUTE OF TECHNOLOGY

STRUCTURE OF PRODUCTION DEPARTMENT

HINDUSTHAN INSTITUTE OF TECHNOLOGY

HINDUSTHAN INSTITUTE OF TECHNOLOGY

SUPPLY OF RAW MATERIALS

HINDUSTHAN INSTITUTE OF TECHNOLOGY

PELLET FEED PRODUCTION

HINDUSTHAN INSTITUTE OF TECHNOLOGY

Two Silos of 600 Metric Ton Capacity each.

QUALITY CONTROL DEPARTMENT

The quality control department deals with:

In the cattle feed

plant, the quality control

department make an ideal