1

SUBJECT: STRATEGIC MANAGEMENT

CLASS: M.COM. PART-I SEM: I
SUBMITTED TO: PROF ERALEE SHAH
ACADEMIC YEAR : 2014-15
GROUP NO: 9

GROUP NO. 9

MEMBERS:

SR. NO.

NAME

ROLL NO.

PAYAL KATARA

08

DIVYA KUMAR

09

SAHIL DHABALIA

12

MANASI SHAH

13

AMRIT VED

22

UDIT VORA

23

AMAN THAKKAR

B-38

REMARKS

INTRODUCTION
STRATEGIC MANAGEMENT

Meaning Of Strategic Management:

The word strategy comes from the Greek word strategos which means art of
the general. Today the term strategy is used in business to describe how an
organization is going to achieve its overall objective. Most organizations have
several alternatives for achieving its objectives. Strategy is concerned with
deciding which alternative is to be adopted to accomplish the overall objectives
of the organization.

Definition Of Strategic Management:

Strategy is a plan of action or policy designed to achieve a major or overall
aim
-Oxford Dictionary

INDUSTRY OVERVIEW
Background
Tourism is driven by the natural urge of every human being for new
experiences, and the desire to be both educated and entertained. The motivations
for tourism also include religious and business interests; the spread of education
has fostered a desire to know more about different parts of the globe. The basic
human thirst for new experience and knowledge has become stronger, as
communication barriers are getting overcome by technological advances.
Expenditure on tourism induces a chain of transactions requiring supply of
goods and services from the related sectors. The consumption demand,
emanating from tourist expenditure also induces more employment and
generates a multiplier effect on the economy.
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Tourism in India is broadly classified by its regions - North, East, West

and South Indian tourism. Each part of India offers identifiable differences from
the rest of the nation. The creation of niche tourism products like medical
tourism, wellness tourism, religious circuits, adventure tourism, cruise tourism,
and caravan tourism has served to widen the net of this sector. Inbound tourism
is booming and the country is going all out to lure more travelers from around
the world. Contrary to perceptions across the world that tourism in India is still
confined to traditions, the country is opening up with trendy tour packages and
affordable air travel deals to woo inbound visitors from every segment.
GOVERNMENT POLICY
Government Initiatives
Government of India, the government has allowed 100 per cent foreign
investment under the automatic route in the Hotel and Tourism related industry.
The terms hotel includes restaurants, beach resorts and other tourism complexes
providing accommodation and /or catering and food facilities to tourists. The
term tourism related industry includes:
Travel agencies, tour operating agencies and tourist transport
operating agencies.
Units providing facilities for cultural, adventure and wildlife
experience to tourists
Surface, air and water transport facilities for tourists
Convention/seminar units and organizations
As a facilitative measure to make Tourism sector in India more attractive
the following initiatives are taken by Government:

The Government has launched a Scheme of Visa on Arrival (VoA) from

January 2010 for citizens of five countries, viz. Finland, Japan,
Luxembourg, New Zealand and Singapore, visiting India for tourism
purposes. The Government has now extended this Scheme for the
citizens of six more countries, namely Cambodia, Indonesia, Vietnam,
Philippines, Laos and Myanmar from January 2011. During the period
January-June 2011, a cumulative figure of 5774 VoAs were issued, with a

total of 865 & 770 VoAs issued in the months of May & June
respectively.
The Ministry of Tourism has launched a scheme for development of
nationally and internationally important destinations and circuits through
Mega Projects. As on 4.2.2011, 38 mega projects have been identified,
out of which 26 projects have already been sanctioned.
To overcome the bottlenecks of multiple inter state road transport
barriers, Ministry of Tourism has been advocating implementation of
seamless travel for commercial tourist vehicles. This would facilitate
smooth movement of tourist traffic and avoid delays and inconvenience
to tourists.

PROCEDURE TO START A TOURISM INDUSTRY

1.Understand the travel industry. First you need to familiarize yourself with
different aspects of travel industry. Get as much information as possible about
air travel, rail travel, cruises, hotels and vacation destinations. Also learn about
what type of travel packages are popular amongst customers and so on.
2.Analyze your requirements. Decide about whether travel franchise is what
you actually want. A travel franchise business has many benefits but always
remember that you will have to split your profits with the franchisor.
3.Get a Franchise license. Obtain travel franchise business licenses and
permits of a reputed travel company. Sign the franchise agreement after proper
analysis. Check out all the points mentioned in the agreement and in case of any
doubt doesnt hesitate to ask the franchisor about it.
4.Look for a suitable location. Analyze the location requirements provided by
the franchisor and start looking for a location as per those requirements. You
will need a good location to where clients can come and meet with you. You
office must have ample space to house your computers and other essential
equipments.

5.Hire employees. Like all business ventures, for a travel franchising business
you will need to hire an accountant to draw up a business plan if you need a
loan to get your business started. An accountant will help you to manage your
finances in a smooth way
6.Have Marketing strategies: In a franchise travel business, the franchisor will
definitely carry out the major advertising and marketing work. But you need to
do some marketing within your territory to make people aware of your newly
established business.
7.Find Proper payment methods: As in a travel business your customers will
need to make payments through cash, cheques or credit cards you need to make
the required arrangements. Open a business banking account and a checking
account and credit card that can be used to pay all business related expenses.
8.Follow guidelines. Always follow the footsteps of the franchisor and try to
work towards achieving your goals. Handle customers efficiently and give
importance to the USP of the company.

PRESENT SCENARIO OF TOURISM IN INDIA

The Indian Tourism sector is one of the largest service industries in the
country in terms of its contribution to the Gross Domestic Product (GDP) and
Foreign Exchange Earnings, as well as for providing employment to millions.
The sector in fact is expected to generate around US$ 42.8 billion (INR 1,897.7
billion) by 2017, according to an industry research.
The amount of foreign direct investments (FDI) inflow into the hotel and
tourism sector during April 2000 to April 2013 was worth US$ 6,664.20
million. Foreign tourist arrivals (FTA) during the Month of June 2013 stood at
0.44 million as compared to FTAs of 0.43 million during June 2012, registering
a growth of 2.5 per cent and the domestic tourism is expected to increase by 15
per cent to 20 per cent over the next five years.
Tourism in India is witnessing widespread growth on the back of
increasing inbound tourism by the burgeoning Indian middle class, rising inflow
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of foreign tourists and successful government campaigns for promoting

Incredible India. Infrastructure development holds the key to Indias sustained
growth in the Tourism sector. Further the government has also allowed 100 per
cent foreign investment under the automatic route in the Hotel and Tourism
related industry. Significantly, the country has the potential tobecome a major
global tourist destination, with the Tourism sector expected to contribute around
INR 3,414.8 billion (US$ 77.0 billion) by 2021. India is currently ranked 12th
in the Asia Pacific region and 68th overall in the list of the world's attractive
destinations.
Foreign tourist arrivals in the country have increased substantially during the
past decade motivated by both, business and leisure needs and are further
expected to grow at a compound annual growth rate (CAGR) of around 8 per
cent during 2010-2014. Visitor exports are a key component of the direct
contribution of the sector.. By 2021, international tourist arrivals are forecast to
total 11,149,000, an increase of 6.1 per cent pa generating expenditure of INR
1,344.7 billion (US$ 30.3 billion). The country has received 3.3 million foreign
tourists during the period January to June 2013.

DRIVERS BEHIND INCREASE IN TOURIST TRAFFIC

The main driver for increase in tourist traffic to India has been the following
factors: Domestic Tourist Traffic

Rapidly increasing purchasing power of the middle class

Better road connectivity
Evolving lifestyle
International Tourist Traffic
Value for money/economical holiday destination
Business cum pleasure destination
Development of Kerala and Rajasthan as the most popular tourist
destinations in India with their distinctive brand image
Opening of the sectors of the economy to private sector/foreign
investment
Reform in the aviation sector such as Open Skies Policy has led to better
connectivity with many countries with India
Success of Incredible India campaign and other tourism promotion
measures
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VISION&MISSION
Our vision:
We create elevating experiences for the people we touch and significantly
impact the world we work in.
Our mission:
We will do this through a pioneering spirit and a caring, value-driven culture
that fosters innovation, drives performance and ensures the highest global
standards in everything we do.
OUR VALUES AND STANDARDS:

Total customer orientation

Customers take precedence over all else, always.
Employee appreciation
We value and respect all our customers to fulfill their needs and
aspirations.

PERFORMANCE CULTURE AND TEAMWORK

At star tours, high performance is a way of life and is nurtured by
teamwork.
Creativity and innovation
Driven by innovation and creativity, we focus on smarter approaches and
newer technologies.

PASSION FOR EXCELLENCE

In all our pursuits, we ceaselessly strive for excellence.
Corporate citizenship
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 We ensure that a part of our resources is invested in environment and

community betterment.
Core value at Star Tours:
Satisfy customers
Holdings of our shareholders
Respect & dignity
Ethical corporate behavior
Teamwork
FORMS OF TOURISM IN INDIA
India offers various tourism options due to its vastness and diversity,
attracting tourists from all over the world. The country boasts of natural
treasures like mountains, ocean, seas, deserts, rainforests, valleys etc. on one
hand, while world-class healthcare infrastructure on the other, which provides
varied kinds of tourism options such as adventure and rural tourism, sustainable
tourism/eco-tourism, cruise tourism, golf tourism and medical tourism to the
travelers.

Rural Tourism
The Ministry of Tourism started the scheme of rural tourism in 2002-03
with the aim to showcase art, rural life, and culture and heritage to the tourists at
various rural locations and villages. The Ministry intends to help the local
community economically and socially, together with facilitating interaction
between the local population and tourists, through this scheme. On 28 February
2011, 169 rural tourism sites in 28 States/Union Territories have been
sanctioned by the Ministry of Tourism. This segment has also been winning
accolades in the international circuits as well. For instance, the Rural Tourism
Project at Hodka village in Kutch District of Gujarat won the Pacific Asia
Travel Association (PATA) award for the year 2010 under the Heritage category.

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Cruise Tourism
Cruise tourism is emerging as one of the most dynamic segments of the
leisure industry globally. India with its vast and beautiful coastline, forests and
undisturbed idyllic islands, rich historical and cultural heritage, can be a
fabulous tourist destination for cruise tourists.
The Cruise Shipping Policy of the Ministry of Shipping was approved by
the Government of India on June 28, 2008. The objectives of the policy are to
make India an attractive cruise tourism destination with the state-of-the-art
infrastructural and other facilities at various parts in the country; to attract the
right segment of the foreign tourists to cruise shipping in India; to popularize
cruise shipping with Indian tourists.

Adventure Tourism
Adventure travel involves exploration or travel to remote, exotic areas.
Adventure tourism is rapidly growing in popularity as a tourist seeks different
kinds of vacations.

Sustainable Tourism/Eco Tourism

Sustainable Tourism growth is in the process of evolving the Sustainable
Tourism Criteria for India. In recent years tourism industry in India has
registered a considerable growth. A Steering Committee with representatives
from all the sectors of the tourism and hospitality industry of India has been
constituted to develop draft Sustainable Tourism Criteria which would
eventually be adopted by the different sectors of the industry.

Wellness Tourism
Wellness tourism is about travelling for the primary purpose of achieving,
promoting, or maintaining maximum health and a sense of well-being. Health
Tourism holds immense potential for India. The Indian systems of medicine that
is Ayurveda, Yoga, Panchakarma, Rejuvenation Therapy etc. are among the
most ancient systems of medical treatment of the world.

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Medical Tourism
India is one of the most lucrative medical tourism markets in the world.
The sector is witnessing remarkable growth on the back of Government support
through policies and initiatives, low cost, less waiting time and healthcare
infrastructure. The growth in Indias medical tourism market will be a boon for
several associated industries, including hospital industry, medical equipments
industry and pharmaceutical industry.
Religious Tourism
This segment of tourism has been growing in popularity. Bihar, for
instance, holds a very important position in such a touristic destination as it has
association of five religious circuits of country. The Buddhist Circuit, a
pilgrimage route including sites of significance related to the life of the Buddha,
is sacred to 500 million Buddhists and also attracts non-Buddhist tourists
interested in historical heritage sites. The four main sites are Bodhgaya in Bihar,
Sarnath and Kushinagar in Uttar Pradesh. The Shirdi-Shanishignapur circuit in
Maharashtra clocked over 10 million tourists between October 2011 and March
2012. Apart from Shirdi, the most favoured destination, and Siddhivinayak
temples, other places that drew the crowds were Trymbakeshwar in Nashik and
Tuljadevi in Osmanabad.

Hotels and Restaurants

The Hotel & Restaurants Industry has contributed between 1.2% and
1.5% of the GDP over the last seven to eight years. The Ministry of Tourism
estimates that there are more than 8,700 hotels at 54 key locations across the
country with a total room supply of about 174,000 including hotels in the
classified, approved but not classified, and licensed by the state governments
but not approved categories.

MAJOR PLAYERS
In the large/luxury hotels segment there are about 11 long-standing
players such as ITC .Hotels, Asian Hotels, The Oberoi Group of Hotels, Hotel
Leela Ventures, ITDC, Indian Hotels, The Park Hotels and international players
like Hilton Hotels, Marriott International, Le Meridien Hotels & Resorts, and
12

Radisson Hotels & Resorts. There are about 16 listed hotel groups in the midsegment including Bharat Hotels, Oriental Hotels, Nehru Place Hotels, Jaypee
Hotels, Piem Hotels, and Taj GVK Hotels.
In addition, there are more than 90 listed hotels and resorts in the
small/mid-sized segment including Country Club, EIH Associate Hotels, Kamat
Hotels, and Mahindra Holidays and Resorts. Apart from these, as mentioned
earlier, there are a number of guest houses and hotels, particularly in the budget
and small hotel segments, which are primarily run by localized players.

Tour Operators
The tour operators, tourist operators and adventure tour operators in the
country follow strict guidelines. As per the estimate of Ministry of Tourism,
there are nearly 6,000 travel trade companies and firms comprising of tour
operators, travel agents, and tourist transport
Major Players
Thomas Cook India Pvt Ltd
Cox & King India Pvt Ltd
Kuoni India Ltd

PRODUCTS AND SERVICES

Transportation

Flights- Star Tours provides flight tickets for travel in all major domestic,
international as well as low-cost carriers operating in India. It caters to
travelers for domestic travel from India.

Rail and Bus tickets-Star Tours sells online rail tickets to its customers
offering features like return tickets with single payment option, flexi-search
and automatic alerts and updates on the availability of tickets. It also offers
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bus tickets across different categories like Volvo, Air Conditioned, Non Air
Conditioned, Deluxe, Semi-Deluxe and Sleeper vehicles.

Cab Service- In May 2010 we introduced online cab rental services on its
website offering travelers an option to book a chauffeur-driven car in major
metropolitan cities within India.

Hotels And Holiday Packages

The company offers hotel reservations in India and international cities alike.
There are approximately 10,000 branded properties that can be searched and
compared online on the companys website. The hotels offer a range from
luxury to budget accommodations. In November 2012, Star Tours acquired My
Guest House Accommodation to increase the overall inventory for budget
rooms and service apartments in India.

Travel Solutions on Mobile

In 2012, Star Tours launched travel-centric mobile
applications(Apps) for iPhone, Android, Blackberry and other types of basic
phones. It offers services like flight and bus bookings, hotel reservations and
holiday packages. It also caters to other travel solutions like requesting for etickets, making cancellations, tracking status of refunds and other travel alerts.
The travel itineraries available on the Apps can be shared
on Facebook and Twitter.

Work Culture
The company has been consistently ranked among the Top 10 Great Places to
Work for in India by the Great Place to Work (GPTW) Institute, a study
by The Economic Times, for four years in a row starting from 2010 to 2013.

FUTURE POTENTIAL
The Tourism sector is expected to perform very well in future and the
industry offers an interesting investment opportunity for long-term investors.

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The India travel and tourism industry ranked 5th in the long-term (10-year)
growth and is expected to be the second largest employer in the world by 2019.
The hospitality consultancy HVS India and World Travel and Tourism Council
(WTTC) has pointed out that in next 10 years, the Indian hospitality sector will
need an additional supply of 180,000 rooms, a capital investment of $25.5
billion for constructing them and manpower of 211,000 to operate these
additional hotels. From the current 810 million travelers, both domestic and
international, India is slated to host 1,747 million travelers in 2021. Some of the
key policy changes mentioned in the white paper include grant of infrastructure
status to the industry, hotel sector to be included within the interest subvention
schemes and rationalization of taxes which includes service tax, luxury tax,
VAT/sales tax, tax on transportation etc. Also, the public-private partnerships
(PPP) for the conservation of heritage sites, setting up of single nodal agency
for all hotel project approvals and higher budgetary allocation for tourism by the
state governments.
The Tourism industry in India provides opportunities in diverse fields such as
tours and travel circuit, hospitality and hotel sector and development of
specialized tourisms such as medical tourism, rural tourism, golf tourism, cruise
tourism, adventure tourism, eco tourisms, and wellness tourism. The WTTC
predicts that by 2021, global travel would reach 1,362 million travelers. India,
according to WTTC, is expected to account for 0.8% of those travelers or 11.1
million international travelers.
The Tourism sector is witnessing fast growth due to the ever-growing
number of participants in allied businesses such as hotels, tour operators,
airlines, shipping lines, among others. Therefore, the sector is expected to
witness high growth in the near future and offer varied opportunities to the
investors in all these areas of businesses. In fact, the hotel industry is one of the
major areas wherein investors can look for long-term opportunities. Foreign
tourist arrivals in the country have increased substantially during the past
decade motivated by both, business and leisure needs and are further expected
to grow at a compound annual growth rate (CAGR) of around 8 per cent during
2010

STAR TOURS
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Parent Company

Star Tours Limited

Category

Website-online travel ticket

Sector

Tours and Travels

Tagline/ Slogan

Memories unlimited

USP

Affiliation with large number of tourism entities leading to

easier bookings and effective online booking portal
STP

Segment

Internet users looking for travel booking

Target Group

Travellers who use internet for online transactions

Positioning

Positioned as a trusted online booking portal as well as

travelling consultant
SWOT Analysis

Strength

1.One
of
the
earliest
market
entrants
2.Presence
in
the
international
business
scenario
3.Secure and trusted channel for facilitating payments
4. Attractive brand name and convenient website navigation
5.It offers services like International and Domestic Air
Tickets, Holiday Packages and Hotels, Domestic Bus and Rail
Tickets, Private Car and Taxi Rentals, B2B and Affiliate
Services

Weakness

1.General Reluctance in customers to use internet for

financial transactions like booking tickets online

Opportunity

1.Customers currently using traditional methods of bookings

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2.Offer better travel packages in line with customer

expectation
3.Untapped sections of international tourism market

Threats

1.Possible lack of co-ordination with tourism entities

2.Present competitors having substantial market share
3. Newly emerging online booking portals with better
offerings

Competition

Competitors

1.Yatra
2.Cleartrip
3.Travelguru

FAMILY PACKAGES, FAMILY DESTINATIONS

Treat yourself to Family packages. Whether you're looking for a Family
package to relax and indulge, special holidays with friends and family, a trip to
your favourite chill out spot or a new adventure, you've come to the right place.
Relive your life again and add a little spice to it with exciting holidays Star
Tours offers great deals and discounts on various vacation packages. Don't miss
our best value deals for other holiday destinations across India.

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Jaipur

Goa

Ooty

Manali

Udaipur

Darjeeling

PUBLIC RELATIONS IN INDIA OVERVIEW

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Needless to say, the Indian media microcosm is fairly large. There are
approximately over 70,000 publications in this country of various shapes and
sizes reflecting ideological hues of all kinds. Over the past few years, the media
in India has increasingly taken it upon itself to closely monitor every move of
the government, politicians and just anyone in public office. As the watchdog of
the public, the media has carried out several sting operations to expose
corruption and television channels hold intensive debates everyday on topics of
national interest.
Of the more than 70,000 newspapers printed in India, around 90% are published
in Hindi and other vernacular languages. There are over 825 private satellite TV
channels permitted by the Information and Broadcasting Ministry, out of which
approximately 20% are pay channels. The demand for regional print media is
growing at a faster pace than that of English language print media. In the
electronic media, the highly fragmented viewership has led to an increasing
preference for niche channels
Digital India
In the recent past India, has seen a surge in the digital media scene with more
and more media houses depending on social media for news. Here are some
statistics:
74% of marketers believe Facebook is important for their lead generation
strategy
40% of marketers use Google+, 70% desire to learn more and 67% plan to
increase Google+ activities
42% update their profile information regularly on LinkedIn
Every second 8000 users like some or other photo on Instagram
80% of total Pinterests pins are re-pins
4.2 billion people use mobile devices to access social media sites
Social media generate almost double the marketing leads of trade show,
telemarketing, daily mail, or PPC
More than 23% of marketers are investing in blogging and social media

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Politicians, local governments, bureaucrats and government agencies as much

as corporates are extremely sensitive to what is written in the media. Even a
small negative write-up in a fairly innocuous publication can create public
mayhem. This has happened many times in the past and is likely to happen
many times over. The lesson, if any, is to respect all the publications, big or
small.
The obverse has been a sense of power without responsibility and
accountability. Most publications, including respected ones, really have few
qualms about running a libellous story. Cases on defamation are fairly unheard
of since they take a lot of time and a lot of money. Consequently, the only
influence that one can have on the media is not the threat of law or legal action
but the relationships that are brought to bear on the media.
The Value Of Relationships
The fact that most Indian correspondents try to act responsibly has kept the
media within the bounds of sanity. However, the important point to remember is
that it is very very important to make friends with the media in India. By doing
so, they will not necessarily believe all that you say but they certainly will try
and ensure that they preserve their equation with you by checking back. Further,
with many competitors inclined to inspire stories, they are less than likely to file
a story against you if it endangers a relationship. However, if the story does
prove to be true, they are unlikely to spare you the publicity.
The media, therefore, expects you to be compliant with the requirements of their
deadlines, their stories, and their need for information. Indeed, most are
convinced that it is a matter of right and not a matter of choice for companies to
share or not to share facts and figures.

Digital Media
Apart from the print correspondents, the digital media is much of a on-the-runmedia. Even when it does show up, they want a smart sound bite, a quick
learning of the subject and a good recap of what was said at the press
conference in 45 seconds.
An associated tribe are the photographers who are constantly at great pains to
get that original photograph. A press conference, sadly, has little such
opportunity and, in cities like Delhi and Mumbai, where press meets happen by
the dozens, photographers do require some indulgence to get that interesting
shot or profile.
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That apart, we have set of specialized feature writers in each publication. They
do in-depth stories starting from scratch. Usually, they either do their homework
or do across-industry stories comparing various companies and their products.
TOURISM AND MARKETING MIX

The marketing mix is a business tool used in marketing and by marketing

professionals. The marketing mix is often crucial when determining a product or
brands offering and is often synonymous with the four Ps: price, product,
promotion and place. In service marketing like tourism, however, the four
Ps have been expanded to the seven Ps to address the different nature of
services. The additional three Ps in tourism are people, process and physical
evidence.
By taking a fresh look at these various aspects of your company you will be
sure that all of your work supports your main goal selling your services to
your customer. It will also help you answer more fundamental questions such
as; who are your customers?, how do you reach your customers? and what
are the needs of your customers?, to name a few.

Product
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The product is the collection of services that have features and benefits.
Standard features and benefits include the normal amenities of a hotel room, for
example. Good marketing adds special features, such as free breakfasts or free
Internet.
Price
The price has to match the product, but good marketing makes the price seem
more attractive. The operator can either add features to the product and keep the
price the same or give a discount for the same features.
Promotion
The promotion gives details of the product and the price. The key characteristics
of the promotion are the method of communicating the information, the content
of the promotion and the cost to the operator. The promotion has a target
market, and the method and content of the promotion has to appeal to the people
who it reaches. The price the members of the target market are willing to pay
has to cover the cost of the promotion.
Place
Place refers to the location where the customer buys the collection of services.
Ideally, the operator who sends out the promotion uses it to encourage the
potential customer to visit the operator's location and complete the purchase.
With the convenience of online payments, the operator may find that the best
strategy is to direct potential customers to an attractive website where they can
complete the purchase.
People
Since the product is a collection of services, the people who provide the services
are a key to the success of the transaction. Operators must have top-level service
to initially complete the sale and to encourage repeat customers.
Planning
The key service component of the tourism experience is planning. The customer
expects that the experience will correspond closely to what he purchased. The
only way to ensure that kind of correspondence is to execute according to
detailed plans, and have contingency planning in place for problems.
Programming

22

One way to add value to the standard product and to distinguish a particular
offering from competitors is to offer exclusive programming. Customers will
purchase a product that caters to their particular interests. Special programming
can address such preferences and draw in additional customers.
Physical Evidence
If possible, the provision of physical evidence that the customer experienced the
particular tourism product can help sales. Providing professional photographs of
the customers at key events or the supply of branded products are effective
strategies for promoting particular tourism products.

23

FUTURE OF TOURISM
Development of tourism in India and the future of the tourism industry of
India Tourism in India is increasing year by year. According to estimates by
the Ministry of Tourism, Government of India, the figures provided for
foreign tourists in India in 2010 will increase to 10 million. India is one of
the most promising markets in the development of tourism. There are
many packages that tourism in India, India offers a lot more foreign
private operators India. In also offer many proposals in the package.
Tourists can travel to places of historical and religious importance, the
study of cultural heritage, natural beauty and enjoy many outdoor
activities such as sports such as skiing, climbing, etc., or under
conditions Natural. local situation of tourism services in India and many
private organizations also offer several packages to visit places in the
package in India.
India is an interesting place in different directions with many fascinating
cultural landscape. The latest trends in tourism in India shows India,
becoming tourist destinations and assessments in South Asia.
It has experienced exponential growth of tourism in India because of
government policy and support of all levels. There are many recent
developments that have occurred or are manufactured in the future, which
is an important catalyst in the direction of tourism in India. Sporting events
such as the International Cricket IPL 20/20, next to the Commonwealth
Games also help the tourism industry in India will grow to great heights
and standards in the near future.
Significant growth in the Indian tourism market, which also benefit many
industries such as aviation support, transport, medical tourism, hospitality
and sportsmanship. 2008 saw a huge increase in eco-tourism in India also,
the government created a new concept of tourism in India is known as the
"rural tourism", which is a great success in tourism development,
providing special packages travel in India for rural tourism.

24

India hosted the Games in Asia long ago, many events led to the quality of
modern tourism in India attracts many tourists from around the world.
Commonwealth Games in 2010, while in New Delhi, the capital of India,
will allow one of the pioneers of tourism in India. The industry can lead
many companies to invent a variety of vacation packages to attract tourists
in favor. In 2010, estimated at over 3.5 million tourists visited India and
witness of the common good games will be held in Delhi in October 2010.
This is a very important event in the tourism industry of India to plan,
organize and meet the needs of a second major wave of foreign tourists,
they depend, to fight against the transfer order hotel and travel itineraries
for visas and other elements. Many institutions are ready to face the
onslaught of tourism for visitors and players because it is home, safe and
comfortable.
There are indications that the development of tourism in India is very
strong in the next two years. The share of tourism in India will increase by
1.5% in 2010. The tourism industry in India to win the majority of tourists
visiting companies a tax, Andhra Pradesh, Kerala, Tamil Nadu and
Rajasthan, where it is expected the largest number of tourists.

25

CONCLUSION
Here we would like to conclude our project on small scale industry. In the given
project, an in depth study of small scale industries is being conducted. Small
scale industries are the industries with small capital, labor and resources. The
development of an economy depends upon the small scale industries as they are
the fundamental element of any economy. For developing an economy, the
development of its small sector is very important. The detail of a small scale
industry is being provided in the project ahead.
A new enterprise opened by us which can be classified as a small scale industry,
naming Star Tours is a company which provides various trips and packages all
over the India. It is a company included in tourism service industry. The given
project includes a study of tourism industry, various legal requirements to be
followed to start a new company for tourism, marketing mix for Star Tours as
well as its SWOT analysis and the competitors for Star Tours such as Make My
Trip, Yatra.com etc. It also emphasizes on the future scope for Star Tours in
India. The project also includes various trips and packages offered by it which
differentiates it from its competitors.
The project also consists of the overview of tourism industry as well as the
present scenario of this industry. Thus, the given project discusses about small
scale industries as well as Star Tours.

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