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EDUCATION
RELATED
COURSEWORK
Media
Planning
Advertising
and
Public
Relations
Research
Digital
Advertising
and
Marketing
Account
Planning
Advertising
Copy
and
Communication
Sixth
Sense
Media
January
2015-Present
Sales
and
Marketing
Account
Executive,
Durham,
NC
Recruiting
new
and
maintain
existing
accounts
for
the
SMS
loyalty
program,
RoundBuzz.
Coordinate
new
strategic
marketing
campaigns
for
clients.
Yapp,
Inc
September
2013-
December
2013
Campus
Brand
Manager,
New
York,
NY
Increased
awareness
of
the
company
using
marketing
tools
such
as,
social
media
and
email
Constructed
a
marketing
plan
for
the
semester
to
present
to
the
Community
Manager
Aided
the
company
in
improving
the
mobile
application
through
primary
Stealz,
Inc
Feb.
2013-April
2013
research
Marketing
I
ntern,
C
ampus
R
epresentative,
R
aleigh,
N
C
Advertised
Stealz
to
the
target
audience
using
social
media
as
the
primary
medium
Presented
marketing
strategies
to
the
CEO
Offered
a
concentrated
consumer
perspective
on
the
product
to
enhance
the
services
that
were
given
through
the
mobile
application
UNC-Chapel
Hill
Chemistry
Department
Aug.
2011-Present
Office/Lab
Assistant
Implemented
innovative
ideas
to
make
procedures
more
functional
Managing
a
detailed
filing
system
RELATED
EXPERIENCE
OTHER
EXPERIENCE
LEADERSHIP
EXPERIENCE
ACTIVITIES
Launch
Carolina
Aug.
2013-Present
VP
of
Marketing
and
Advertising;
Sr.
Counselor,
Chapel
Hill,
NC
Expanding
the
social
media
presence
of
the
organization
Re-branding
the
organization
through
various
methods
Managing
the
marketing
team
Creating
marketing
materials
for
events
Minority
Health
Conference
Aug.
2012-March
2013
Publicity
Committee
Member,
Outreach
co-chair,
Chapel
Hill,
NC
Advertising
Club
Member
Homecoming
Committee
Aug.
2013-Jan.
2014
Member,
Campus
Outreach
and
Special
Events
Committee
SKILLS
Social
Media
MRI
Microsoft
Suite
Mac
OS