Media Release

Kotak Mahindra Bank and Servion Global Solutions win prestigious

Asian Bankers Best Self-Service Banking Project for 2012 Award

Mumbai, May 14, 2013: Kotak Mahindra Bank Ltd. (KMB) and its technology partner Servion Global
Solutions (Servion), specialists in Customer Interaction Management (CIM) solutions and
applications, received Asian Bankers Best Self-Service Banking Project Award for 2012 at the
seventh Asian Banker Technology Implementation Awards Programme at Jakarta. KMB and Servion
were presented the award for devising a solution to enhance KMBs self-service application which
provides customers the option to be called back without losing their place in any call queue that
builds to a waiting period exceeding 45 seconds. By offering this facility, KMB has experienced a 50%
drop in its abandoned call rate as customers are served better.
The awards programme, administered by The Asian Banker and refereed by prominent global
bankers, IT consultants and academics, is the most prestigious of its kind. A stringent three month
long evaluation process determined the winners from across Asia Pacific and the Middle East. The
winners were honored at an event that recognised their efforts in implementing the best technology
solutions and thereby bring superior products and services to their customers.
Shalini Mehta, Executive Vice President, Kotak Mahindra Bank said, We are delighted to receive the
prestigious award from The Asian Banker. A growing customer base led to increased volume of calls
to the banks virtualized IP based contact center. The call-back solution devised in partnership with
Servion is in-line with our continuous efforts to enhance customer satisfaction and convenience.
We are happy with the results achieved as a result of this partnership.
Aruna Rao, Group Chief Technology Officer, Kotak Mahindra Bank said, In line with our technology
focus, we continuously upgrade our systems to provide enhanced facility. We are delighted that we
were able to leverage the upgrade to provide the customised courtesy call back feature in our
contact center self-service portfolio.
Working with a visionary organisation like Kotak Mahindra Bank has been and will continue to be a
pleasure. They understand the pulse and requirements of their consumers very well, make the
necessary investments and work with their partners like us to co-create solutions to meet those
requirements. This award winning call back solution is a result of that co-creation, said M.
Rangajaran, Founder Director, Servion Global Solutions Ltd.
The awards ceremony was held in conjunction with the prestigious award winning Asian Banker
Summit 2013, the foremost annual meeting for decision makers in the financial services industry in
the Asia Pacific region.

About Kotak Mahindra Bank

http://www.kotak.com
Established in 1985, the Kotak Mahindra group is one of India's leading financial services
conglomerates. In February 2003, Kotak Mahindra Finance Ltd. (KMFL), the group's flagship
company, received banking license from the Reserve Bank of India (RBI). With this, KMFL became
the first non-banking finance company in India to become a bank - Kotak Mahindra Bank Ltd.
Kotak Mahindra Bank offers complete retail financial solutions for varied customer requirements.
The Savings Account goes beyond the traditional role of savings and provides a range of services
through a comprehensive suite of investment services and other transactional conveniences like
Online Shopping, Bill Payments, ASBA, Netc@rd, ActivMoney (Automatic TD sweep-in and Sweepout) etc. The Bank also offers an Investment Account where Mutual Fund investments are recorded
and can be viewed in a consolidated fashion across fund houses & schemes. One can purchase,
redeem, switch and even make systematic investments in Mutual Fund Schemes of over 20 Indian
Mutual Fund houses. All this can be availed through Internet or phone banking services. The Bank
also offers loan products such as Home Loans, Personal Loans, Commercial Vehicle Loans, etc.
Keeping in mind the diverse needs of the Business Community, Kotak Mahindra Bank offers
comprehensive business solutions that include Current Account, Trade Services, Cash Management
Services and Credit facilities. Kotak Mahindra Bank has over 438 branches and over 965 ATMs
spread across 256 locations in the country. The Bank has the products, the experience, the
infrastructure and most importantly the commitment to deliver pragmatic, end-to-end solutions
that really work.
About Servion
Servion specializes in delivering cutting edge Customer Interaction Management (CIM) solutions and
applications for Contact Centers, enhancing customer interactions via the phone, internet, email, chat
and social media.
For more information, log on to www.servion.com
About The Asian Banker
The Asian Banker is the regions most authoritative provider of strategic business intelligence to the
financial services community. The Singapore-based company has offices in Singapore, Malaysia,
Hong Kong and Shanghai as well as representatives in London, New York and San Francisco. It has a
business model that revolves around three core business lines: publications, research services and
forums. The companys website is www.theasianbanker.com

For further information, please contact:

Rohit Rao
Kotak Mahindra Bank
Tel: +91-22-6720 6720
rohit.rao@kotak.com

Jaydeep Raval
Kotak Mahindra Bank
Tel: +91-22-6720 6720
jaydeep.raval@kotak.com

Twinkle Mayekar
Genesis Burson-Marsteller
Mobile: +91 98336 84933
twinkle.mayekar@bm.com

Vaishali James
Servion Global Solutions
Tel: +91 44 61084120
Email: vaishali@servion.com

Venkat
MSL India
Mobile: +91 9841313473
E-mail: Venkat.ramanan@hanmermsl.com

Disclaimer from Servion

This media release includes and is based, inter alia, on forward-looking information and statements that
are subject to risks and uncertainties that could cause actual results to differ. Such forward-looking
information and statements are based on current expectations, estimates and projections about global
economic conditions, governmental regulations of the regions and industries that are major markets for
Servion Global Solutions and its subsidiaries and affiliates. Although Servion Global Solutions believes
that its expectations and the information in this media release were based upon reasonable
assumptions at the time when they were made, it can give no assurance that those expectations will be
achieved or that the actual results will be as set out in this media release. Neither Servion Global
Solutions nor any of its affiliates is making any representation or warranty, expressed or implied, as to
the accuracy, reliability or completeness of the information in the media release, and neither Servion
Global Solutions nor any of its affiliates or any of their directors, officers or employees will have any
liability to you or any other persons resulting from your use of the information in the media release