Assignment on

Porter five forces analysis of Bengal Meat

Submitted To
Dr. Mohammad Sakhawat H Bhuiyan
Assistant professor, USB
University of Liberal Arts Bangladesh.

Submitted By
Name

ID
112011148
112011038
112011041
112011013

Pervej Molla
Sony Dhar
Tonoy Kumar Sarker
Rumana Aktar

Date of Submission: 14/12/2014

About Bengal Meat:
Bengal Meat Processing Industry is the export oriented world class meat industry. They produce
safe healthy meat and meat products that are of the highest quality and standard for domestic and
International Consumers.

The company provides fresh, hygienic and Halal meat. Bengal Meat has been regularly exporting
cattle and goat to Kuwait and Dubai with a high degree of success over the past few years.
Bengal Meat is also a regular supplier of beef and mutton to five star hotels in Dhaka city.
Production capacity is 22 tons of meat per eight hour shift. It has its own veterinarians present at
the processing factory to carry out ante mortem and post mortem on the cattle and goat, hence
ensuring a consistent and high quality of meat. It has recently expanded its operations into the
retail market in Bangladesh and has opened multiple retail outlets selling processed and fresh
meat across the capital to cater the local population.
Bengal Meat ensures meeting statutory and regulatory requirements and food safety
requirements of ours consumers. Accordingly they meet world export standard and other
benchmark like ISO, HALAL and environment license. Bengal Meat offer Halal, Fresh and
Superior Quality meat of Cattle, Goat and Sheep.
Porter five forces model
NEW ENTRANTS
Prince Bazer, Family Needs

SUPPLIERS
BUYERS
MAJOR COMPETITORS
Meat producer in pubna,
Household
Agora, Shopno, Mina
Bazer, of middle to upper class
Cow, cattle and goat onwers

Many five star hotels and restaurants

Threat of new entrants:

SUBSTITUTE
Local meat market

Capital is requirement for enter into the market: Bengal meat needs significant capital
for enter into large size of the market. Because there have some companies are already
established by their large size of stores. If Bengal meat want to do this so that time they
need massive capital.

Access to supply or distribution channel: They have some barriers to control over the
new supply and distribution channel. Some retailer they have no direct ownership or

vertical integration.
Government policy: Government policy and licensing is not stick. So here Bengal meat

can get advantages from that.

Switching cost: Bengal meat switching cost is low. They can easily switching another

brand retailer.
Product Differentiation: They differentiation by their product or service regarded by the
user as higher perceived value than the competition.

So their threat of new entrants is comparatively low.

Threat of competitor:
There are many competitors; these are domestic meat retailers like Mina Bazer, Agora, and
Prince Bazer and Shopno. These companies are already established in retail market.
Threat of competitor is comparatively high, because
There are some major competitors in meat retail market like Mina Bazer, Agora, and
Shopno.
Customer can easily to switch another Meat shop
Bengal Meat have equally balance of competitor like Family needs and Prince Bazer etc.
Bengal Meat exit barrier is not high because they can easily growing up another chain
retailer. Like departmental shop or grocery shop.

Power of buyers:

Power of buyer is HIGH due to:

Products given has no significant differentiation
Bengal Meat Buyers are few in number but buy lager in quantity.

 Bengal Meat buyers switching cost is low they can shift one to anothers.
Buyer has easy access to the information about meat market such as price and
promotion.
Bargaining power of buyers is increasing day by day as new Meat retailer with optimistic future
plan and changing trend and quality consciousness in increasing day by day. People want quality
meat as well as low price. So to satisfy the customers the companies have to keep up with the
trend as well.
Threat of Suppliers:
Power of suppliers is low, because

Their suppliers are large in number like Meat producer in Pubna, Cow, cattle and goat
owners

They have own meat produce plant in Pubna

Supplies product are not built high switching cost

Suppliers can not pose threat to enter grate foreword into the buyers industries buyers

The bargaining power of suppliers is not high. The number of suppliers is massive. And the
upcoming and other Meat retailer buy in so much quantity that the suppliers have to satisfy of
them. The threat of forward integration by the suppliers is high as brand identity is not a critical
issue in the Meat industry in many cases.

Threat of buyers:

Power of buyer is HIGH due to:

Products given has no significant differentiation
Bengal Meat Buyers are few in number but buy lager in quantity.

 Bengal Meat buyers switching cost is low they can shift one to anothers.
Buyer has easy access to the information about meat market such as price and
promotion.
Bargaining power of buyers is increasing day by day as new Meat retailer with optimistic future
plan and changing trend and quality consciousness in increasing day by day. People want quality
meat as well as low price. So to satisfy the customers the companies have to keep up with the
trend as well.
Threat of Substitute:
Threat of substitutes is high due to:
Performance of substitute are huge in the market
Local meat shop is available in every locale daily market area.
Cost of product is high so customer can switch the market.