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LECTURE 1
BUSINESS COMMUNICATION
I. Definition
II. Types of contacts in business
There are various types of contacts in business: contacts between people,
contacts between organizations, contacts between places, etc.
III. Forms of communication
- verbal communication
- nonverbal communication
IV. Communication Process
- objective elements (source/sender, receiver, message and channel)
- subjective elements (assumptions, purpose, intention, etc)
V. Internal/ External Business Communication
1. Internal communication, i.e. communication within the business.
Forms of internal communication: face-to-face interactions, meetings, team
briefings, phone calls, electronic mail messages, company websites, company
databases, internal memoranda, staff magazines, notices and posters, etc.
2. External communication, i.e. communication outside the business.
Forms of external communication: negotiating sessions, business presentations,
phone calls, electronic mail messages, business letters, market research
documents, advertising material,public meetings, press conferences, etc.
VI. Formality &Informality
Formal communication - the officially recognized communication within an
organization
Informal communication - other forms of interactions between organizational
members
VII. Business Language
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1. Lexical Items
-well-known abbreviations commonly used in business contexts (A.G.M.
=annual general meeting; C.E.O. =chief executive officer; V.A.T. = value added
tax; etc)
-standard economic terminology (investor, cash dispenser, dismissal, wholesaler,
retailer, installment, accountant, etc)
-idioms (bankers hours =short work hours, bean-counter=an accountant bottom
line= the total, the final figure on a balance sheet, etc)
2. Grammar
a. round figures(2,567=two thousand, five hundred and sixty-eight)
b. percentages(2%=two per cent)
c. decimals(5.78=five point seven eight)
d. fractions(2/3=two thirds)
e. verbs which describe upward or downward movements (increase, rocket, fall,
plunge, fluctuate)
f. adverbs (exactly, precisely, nearly, approximately, hopefully)
g. linking words (however, furthermore, nevertheless)
LECTURE II
NEGOTIATING SESSION
I. Definition
II. Types of Negotiation
- win/ win negotiation (integrative negotiation) - both parties win;
- win/ lose negotiation (distributive negotiation) - only one party wins while the
other loses;
III. What can be negotiated?
- base salary, various kinds of bonuses, benefits, stock options, product prices,
etc
IV. The Process of Negotiation
-preparation
-negotiation itself
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Making proposals
We propose/suggest/advise ...
I think we should ...
Bargaining
LECTURE III
JOB INTERVIEW
I.DEFINITION
II.THE INTERVIEWING PROCESS:
I'm afraid I didn't understand that. Could you repeat what you just said?
I didn't catch that. Could you repeat that, please?
Asking for Clarification
I don't quite follow you. What exactly do you mean?
I'm afraid I don't quite understand what you are getting at.
Asking for Verification
You did say next week, didn't you? (Did' is stressed)
Do you mean that...?
Asking for Spelling
Could you spell that, please?
Would you mind spelling that for me, please?
Asking for Contributions
We haven't heard from you yet, (name of participant).
What do you think about this proposal?
Correcting Information
Sorry, I think you misunderstood what I said.
I'm afraid you don't understand what I'm saying.
Keeping the Meeting on Target (time, relevance, decisions)
We're running short of time.
Well, that seems to be all the time we have today.
Please be brief.
LECTURE V
BUSINESS PRESENTATION
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I. Definition
II. Contexts for a Business Presentation
-raise ones personal profile
-stand in for someone who has dropped out
-introduce a new product/ service to a group of prospective customers
III. Ways of Presenting the Information
-read the whole presentation
-script the presentation and memorize/practice it before
-use notes, etc
IV. Stages of a Presentation
-the research stage
-the production of the presentation
-questions time
V. Structure of a Presentation
-Getting started
-Introducing of the topic, the goals of the presentation
-Providing the content
-Concluding
-Asking/ Answering questions
VI. Language of Business Presentations
Introducing the subject
I'd like to start by...
Let's begin by...
Finishing one subject...
Well, I've told you about...
That's all I have to say about...
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LECTURE VI
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I.Definition
II. Reasons of a Business Phone Call
III. Making a Phone Call
A.The Beginning
-introducing
-stating the reason for the call
B.The Middle Stage
-dealing with the matter at hand.
-come
away
from
the
conversation
with
mutual
understanding.
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-Phone calls generally should not be made before 7:00 in the morning or after
9:30/10:00 at night.
-Mealtimes must be avoided
-A person should always be certain of the number he is dialing to avoid
disturbing someone unnecessarily
VI. Phone Language
Answering the phone
Good morning/afternoon/evening, York Enterprises, Elizabeth Jones
speaking.
Who's calling, please?
Introducing yourself
This is Paul Smith speaking.
Hello, this is Paul Smith from Speak International.
Asking for someone
Could I speak to John Martin, please?
Could you put me through to John Martin, please?
Explaining
I'm sorry he's in a meeting at the moment.
I'm afraid he's on another line at the moment.
Putting someone on hold
Just a moment, please.
Could you hold the line, please?
Problems
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