Recommendations

Making strategic partners for dealer and service network so that deep market pre
sence can be felt by the consumers.
Strengthening of the TQC and PDCA methodologies to achieve the desired quality
expectation of the customers.
Increasing the production base across all the strategic locations. This will st
rengthen not only the distribution system but also compensate for the currency f
luctuations.
Speedy process of new product introduction and customized products required by c
ustomers. This will also help increasing the market share.
Strengthening the R & D which will decrease their dependency on other suppliers.
Market penetration in LDC to capture the growing demand from EME
Existing product should cater multiple application.
Opportunity in service market like renting of equipments.

IB is all about the survival of the fittest ; we have to constantly do SWOT anal
ysis and have strong vision and mission for the sustenance and growth of busines
s internationally.
The biggest players in the business can face crises due to very dynamic business
scenarios. Hence it is key to be prepared for such situations.
The strength and weaknesses of the competitors cannot be ignored at any point o
f time.
Doing business globally and locally are two opposite ends ; the needs of custome
rs, economic situations and different geographies are key in doing IB.
World economics and politics has a big impact on IB.
Recommendations
Making strategic partners for dealer and service network so that deep market pre
sence can be felt by the consumers.
Strengthening of the TQC and PDCA methodologies to achieve the desired quality
expectation of the customers.
Increasing the production base across all the strategic locations. This will st
rengthen not only the distribution system but also compensate for the currency f
luctuations.
Speedy process of new product introduction and customized products required by c
ustomers. This will also help increasing the market share.
Strengthening the R & D which will decrease their dependency on other suppliers.
Market penetration in LDC to capture the growing demand from EME
Existing product should cater multiple application.
Opportunity in service market like renting of equipments.
Problem statement derived from above models
1)
2)
3)
4)
5)
6)
7)
8)

Weak distribution system and dealer network.

Poor quality compared to competitors.
Low market share.
Production in Japan only.
Yen fluctuation
Licensing relationship with technological partners.
Maintaining the status of low cost manufacturer in EME industry.
Industry long term sustenance and relative growth to fulfill business needs.

Komatsu was under threat that , what if Caterpillar puts up same price.