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Nicholas D. Gatto (858) 922-7023 | nick.d.gatto@live.com | www.gattitobranding.

com

EDUCATION
McDonough School of Business, Georgetown University, Washington, DC
Bachelor of Science in Business Administration, May 21, 2016 | Marketing & Finance Double Major

SKILLS
Proficient with entire MS Office suite, Excel power-user
Digital Media: HTML/CSS, Adobe Creative Suite, October CMS, WordPress, Social Media Management
SEO: Google Analytics Certified, AdWords Certified, Search Console, Tag Manager, Moz, RavenTools
Enterprise software: SAP Crystal Solutions, Salesforce suite, SPSS, Basic knowledge of SQL

MARKETING & PROJECT MANAGEMENT EXPERIENCE


iMatrix, San Diego, CA
SEO Account Manager | November 2016 - Present
Effectively and efficiently manage 40+ accounts through internal documentation and interdepartmental communication.
Maintain a consistent dialogue with clients to determine their marketing needs and update them on campaign progress.
Organized production of campaign assets and ensure proper implementation.
Perform SEO including keyword research, on-page optimization, and off-page optimization.
Analyze and visualize campaign performance related to web traffic, SERP rankings, lead acquisition.
Consistently research the latest SEO developments and educate non-technical clients on digital marketing and SEO best practices.

iMatrix, San Diego, CA


SEO Account Associate | June 2016 November 2016
Conducted web design and SEO service delivery and ensured satisfaction for premium tier clients.
Managed, edited, and uploaded content to client websites according to SEO best practices.
Completed directory audits to maintain consistent client business information on all the clients online directory listings.
Created website graphics with Photoshop.
Customized website designs in HTML/CSS source code.

TEN, Santa Ana, CA


Contracted for December 2015 - March 2016 eNewsletter Analysis | April 2016
Researched optimal days and times for email deployments across efforts and networks.
Correlated subject line styles with open rates to provide best practice suggestions.
Conducted competitive benchmarking related to email frequency and timing, subject line styles, and content.
Summarized findings with specific action items for each effort.

FierceMarkets, Washington, DC
Digital Marketing Intern | June 2015 April 2016
Supported the implementation of email marketing campaigns using Marketo and Pressflow
Business-to-business lead acquisition and database management
Analyzed and reported Web traffic and email campaign performance using Google Analytics and Litmus
Managed and optimized AdWords PPC campaigns across multiple verticals
Created a best practices document for all industry publication editors to improve email open and engagement rates.

LEADERSHIP EXPERIENCE
WGTB Georgetown Radio, Washington, DC
Technology Director | November 2013 November 2015
Maintained day-to-day operations of the WGTBs 24/7 entirely student run internet broadcast.
Trained student DJs how to properly use the studio equipment in a professional manner
Cataloged and organized all WGTB property and equipment to report on the value of station assets

Director of DJ Services | November 2012 November 2013


Marketed and sold audio services to student organizations (>$2500 sales in one year leading to a $1500 budget increase for WGTB from the university)
Managed a department of 10 DJs to fulfill service contracts
Fulfilled WGTB's contractual obligations to professional recording artists regarding Front of House audio.

Zeta Psi International Fraternity


Gamma Epsilon Chapter Treasurer | November 2013 November 2014
Maintained chapters budget and managed accounts receivable and payable.
Accrued the largest reserve in chapter history by conservative fund allocation to ensure the chapter had adequate funds to honor accounts payable for 2 years
after I left my elected board position.