Digital Photography

Assignment
PROMOTION & PRESENTATION

Assignment
Promoting & Presenting your
work as a photographer

Assignment

Promoting & Presenting

your work as a photographer
All photographers advertise themselves and their services. It is vital that a photographers work is
seen in as many places as possible both online and offline. Even if they have a website they still
require offline advertising. Examples are - websites, business cards, flyers, photo-books, prints,
exhibitions, connecting with social media - e.g. Twitter, Facebook, Linkedin, Instagram, Flickr
Research how photographers advertise themselves. Provide
examples on your blog or in your sketchbook. Learn from this
research and look at the various formats for advertising your
photography.
The hand-in for this assignment is 30 final photographs
presented in a professional way with a supporting blog or
sketchbook. You can use work already done
in other assignments.
Your starting point should be researching photographers and
other creatives for inspiration.
How do they market themselves?
How do they present their work?
Write a short biography about yourself & style of work
What can you learn from this?
What have you learnt from other assignments?
Look at the different formats available to you:
website, printed, video, exhibition.
What is your best plan of action?
How can you best display your work?
Make sure you choose categories as specified in
the handbook.

Resources:
http://blog.noplasticsleeves.com/category/
digital_portfolios/
http://www.jasontravisphoto.com/
http://www.day19.com/
http://www.simonhoegsberg.com/
http://theselby.com/
www.moo.com - business cards
http://www.flickr.com/groups/artofthebusinesscard/
http://thephotographersgallery.org.uk/home
THINK OF:
Quality of photographs, Layout, colour, font, logo.
Typography is very important.
Look at the resources and be inspired = learn
BE CONSISTENT WITH YOUR PRESENTATION OF
WORK.
Put your website url and contact details on the card/s.
As before put all ideas and processes in
your blogs/sketchbooks.
PLAN OUT YOUR CAMPAIGN CAREFULLY
Put your website address and contact details
on any printed work.
Websites MUST be LIVE!

TIMESCALE - Friday 24th April 2015

Digital photographic imaging flow Chart

URBAN
MOTION
MUSIC / GIG

Assignment
Core(Subjects
(choose(up(to(5)

DIGITAL DARKROOM
NIGHT LIGHT
CANDID
PORTRAIT
SEASIDE

Students(MUST(
select(core(
subjects(from(the(list
(30(photographs)

WEATHER
LANDSCAPE / CITYSCAPE
COMMERCIAL
NATURE
ARCHITECTURE
FASHION / CULTURE
ABSTRACT
HUMAN FORM
SELF - INITIATED

Students(will(
create(a(working(
journal((blog(or(
sketchbook)(and(a(
professional(presentation(
of(Binal(images

All photographers advertise

themselves and their services.
It is vital that a photographers work is seen in as
many places as possible both online and offline.
Even if they have a website they still require
offline advertising.
Examples are - websites, business cards, flyers,
photo-books, prints, exhibitions, connecting with
social media - e.g. Twitter, Facebook, Linkedin,
Instagram, Flickr

Research how photographers advertise

themselves. Provide examples on your blog
or in your sketchbook. Learn from this
research and look at the various formats for
advertising your photography.
The hand-in for this assignment is 30 final
photographs presented in a professional
way with a supporting blog or sketchbook.
You can use work already done in other
assignments.

Your starting point should be

researching photographers and other
creatives for inspiration.
How do they market themselves?
How do they present their work?
Write a short biography about yourself & style
of work
What can you learn from this?
What have you learnt from other assignments?

Look at the different formats available to you:

website, printed, video, exhibition.
What is your best plan of action?
How can you best display your work?
Make sure you choose categories as
specified in the handbook.

Digital photographic imaging flow Chart

URBAN
MOTION
MUSIC / GIG

Assignment
Core(Subjects
(choose(up(to(5)

DIGITAL DARKROOM
NIGHT LIGHT
CANDID
PORTRAIT
SEASIDE

Students(MUST(
select(core(
subjects(from(the(list
(30(photographs)

WEATHER
LANDSCAPE / CITYSCAPE
COMMERCIAL
NATURE
ARCHITECTURE
FASHION / CULTURE
ABSTRACT
HUMAN FORM
SELF - INITIATED

Students(will(
create(a(working(
journal((blog(or(
sketchbook)(and(a(
professional(presentation(
of(Binal(images

HAND-IN - Friday 24th April by 3pm

go through hand-in in more detail next month

Resources:
http://blog.noplasticsleeves.com/category/digital_portfolios/
http://www.jasontravisphoto.com/
http://www.day19.com/
http://www.simonhoegsberg.com/
http://theselby.com/
www.moo.com - business cards
http://www.flickr.com/groups/artofthebusinesscard/
http://thephotographersgallery.org.uk/home

Flyer/Card

Flyer/Card

Flyer/Card

http://blog.noplasticsleeves.com/?p=3939

The Best of
Business Card
Design

and an excellent website:

http://creativebits.org/cool_business_card_designs

http://www.computerarts.co.uk/tutorials/
2d__and__photoshop/create_a_3d_business_card

It even has a watermark

MOO LUXE CARDS

Moo
Do NOT use Vistaprint low quality

http://uk.moo.com/partner/freepack/

http://content.photojojo.com/tips/12-awesome-photography-business-cardideas/

PRINT
Options available:
Eldon - professional printers up to A0 size.
They also have different paper stock for photographers.
UOP - Anglesea Building (back) range of printers etc
Reproprint - by University House
Jessops / Boots or via online like Snapfish / Truprint (make
sure the paper stock is high quality).
Some of you might want to just print one or two photos?

A converted old picture book

Supreme - series of limited edition skateboard decks designed by

photographer Marilyn Minter.

http://www.thecoolhunter.co.uk/ads

http://petapixel.com/2015/01/27/conceptual-photographer-creates-literal-usb-thumb-drives-promo-mailer/

http://petapixel.com/2015/01/29/promo-piece-simple-36-page-photo-magazine/
#more-156937

self publishing
Blurb - http://www.blurb.com/ - different ways to create books
Magcloud - http://www.magcloud.com/
Lulu / photobox / snapfish /
Bob Books - http://www.bobbooks.co.uk/
iPhoto - built in templates
Newspaper Club - http://www.newspaperclub.co.uk/
Loads of sites out there to create your books vary by price and
location. Allow time for them to be printed and delivered check times
An excellent way to promote your work. Gives people the
option to design their own books. Templates & InDesign plugin.

http://blog.noplasticsleeves.com/?tag=self-promo

http://selfpublishbehappy.com/

good article at the BJP

http://www.bjp-online.com/british-journal-of-photography/report/1650584/
self-publishing-photographers

ALTERNATIVE
FORMATS

HORIZONTAL
SCROLLING

Good Example - Cotton Candy

http://www.cottoncandyweddings.co.uk/

Good Example - Chase Jarvis

http://www.chasejarvis.com/

http://www.thedieline.com/blog/2010/9/15/
dsreps-2010-photographer-promo.html

Online

Vital that your showreel / portfolio of work is

available to view online in some form

Many students buy their own domain name

which would then be added to cvs, business

cards etc

Lots of choice out there - examples to follow.

Important to research and test out the pros and

cons of a few

Dont have to know code - templates

Online
Portfolios

KROP -

Creative Database

http://www.krop.com/creativedatabase/

Online
Portfolios

Cargo Collective

http://cargocollective.com/

Online Portfolios - loads of choice

http://imcreator.com/
http://www.viewbook.com/
http://www.behance.net/
http://carbonmade.com/
http://www.creativehotlist.com/

http://www.coroflot.com/
http://www.flickr.com/
http://shownd.com/

http://www.portfoliobox.net/
http://www.agoodportfolio.com/

http://subfolio.com/

http://dribbble.com/

http://dropr.com/

http://www.dripbook.com/
http://format.com/
https://wordpress.com/

http://www.indexhibit.org/
http://www.tumblr.com/

Website Design

http://siteinspire.com/showcase

http://clairesambrook.tumblr.com/
http://themecloud.co/themes/narnia/
http://www.untitledthemes.com/

THEMES

1.99 for
theme

Mobile

Also use http://instagr.am/ and

http://www.eyeem.com/ to get
your work seen - join groups etc

Good list
http://photo.tutsplus.com/articles/shooting-articles/top-tips-for-self-promotion-andwhy-its-so-important/
http://glazemoo.blogspot.com/2011/03/flickr-alternative-image-hosting-and.html

Social Media

Important to have accounts with:

Twitter
Instagram
Facebook
Linked In (best platform for networking)
Possibly Google+ / Pinterest / FFFound
Need to ideally have these all linked up

Social Media

Talk about your progress in making your

portfolio

Ask for feedback and help

Blog / tweet about work that inspires you
Make contacts in your discipline
Post images / sounds etc in progress
Be savvy with the words etc

Savvy

Keep up to date with technology and how

this impacts your area

Read magazines / journals / world

policies etc

WIRED / MONOCLE etc

Keywords - use these on your sites for

searches and also add to social media all consistent

Combined
All of your elements should be combined
to work together in harmony

Do not clutter - make it simple

Online / Social Media
Offline - cv / cards / flyers / printed
books + portfolios

Domain NameLooks professional if

you buy a domain
name for example
www.natt.evans.co.uk
then your email would
be
info@natt.evans.co.uk

https://www.123-reg.co.uk/

http://uk.godaddy.com/

http://www.birdsofafeatherblog.com/
http://yd84.deviantart.com/gallery/#IN-DA-CAR
http://mattewithborders.blogspot.com/
http://www.v1gallery.com/artist/show/3
http://www.otto-otto.com/2009/01/sketchbook-lucyhamblin-17/
http://www.carlkleiner.com/
http://denis.darzacq.revue.com/
actualite.shtml
Terry Richardson Collectable Doll

http://www.christophehuet.com/#/RETOUCHING/431

Student work on this module

http://jackdaly.me/

Options for final 30

Website - MUST BE LIVE
Photo Book - loads of intro offers
Magazine - use Adobe InDesign
Prints - hunt around for free/cheap offers
Exhibition - could organise a group one?
Other - postcards, dvd etc

Examples

sketchbooks
MAKE SURE YOU TAKE SCREEN GRABS

HTTP://LUKEOBRIEN.CO.UK/WORK/LUKE-OBRIEN-PHOTOGRAPHY.HTML

HIGH QUALITY PRESENTATION OF YOUR WORK IS VITAL

HTTP://JACK-DALY.TUMBLR.COM/

HTTP://PIKCHURSUNIT.BLOGSPOT.CO.UK/

LOGOS

Examples - sketchbooks

Examples - show processes

Examples

MUST EVALUATE YOUR WORK AT THE END. THIS COULD BE

VIDEOS

Examples - sketchbooks

Examples - blogs

http://sd-digialphotography.tumblr.com/

Examples - blogs

http://jack-daly.tumblr.com/

Examples - blogs

THINK OF:
Quality of photographs, Layout, colour,
font, logo.
Typography is very important.
Look at the resources and be inspired
= learn
BE CONSISTENT WITH YOUR PRESENTATION OF WORK.

Put your website url and contact

details on the card/s if you have any.

As before put all ideas and processes

in your blogs/sketchbooks.
PLAN OUT YOUR CAMPAIGN
CAREFULLY - allow time
Put your website address and contact
details on any printed work.
Websites MUST be LIVE!
You can use Tumblr etc