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UNIVERSITY OF MUMBAI

Project on:

CORPORATE LEVEL STRATEGIES

SUBMITTED BY
SHRUTI P. CHAVAN

SUBMITTED TO
PROF: RAVIKANT SANGURDE
ROLL NO 10

M.COM PART-1 (BANKING & FINANCE)


SEMISTER I

ACADEMIC YEAR 2014-2015

S.K.SOMAIYACOLLEGE OF ARTS, SCIENCE AND COMMERCE


VIDYAVIHAR

MUMBAI -400 077

EVALUATION CERTIFICATE

This is to certify that the undersigned have assessed and evaluated the project on
CORPORATE LEVEL STRATEGIES submitted by SHRUTI P.CHAVAN a student of
M.com Part1.

This project is original to the best of our knowledge and has been accepted for internal
assessment.

MR. RAVIKANT SANGURDE

Internal examiner

External Examiner

Principal

DECLARATION

I, MISS. SHRUTI P. CHAVAN STUDENT OF MASTER OF COMMERCE PART-1


(BANKING AND FINANCE) OF HERE BY DECLARES THAT, I HAVE PROJECT REPORT
ON CORPORATE LEVEL STRATEGIES FOR THE ACEDOMIC YEAR 2014-2015.
ACTUAL WORK CARRIES OUT BY ME UNDER THE GUIDANCE ANDSUPERVISION
OF RAVIKANT SANGURDE

THE INFORMATION SUBMITTED IS TURE & ORIGINAL TO THE BEST OF MY


KNOWLEDGE.

SHRUTI P. CHAVAN
M.COM PART-1
(BANKING & FINANCE)

ACKNOWLEDGEMENT

It gives me immense pleasure to present this project on CORPORATE LEVEL


STRATEGIES. I would sincerely like to give a heartfelt acknowledgment and thanks to
ourprincipal DR. SANGEETA KOHLI and our chief co-coordinator and RAVIKANT
SANGURDEwho gave me an opportunity to learn more on the subject. I sincerely thank with
deep sense of gratitude to, MR. RAVIKANT SANGURDE
guide, for her kind cooperation and constant motivation for the fulfillment of this project.
I would like to thank MR. RAVIKANT SANGURDE providing me all the information and
details regarding this project matter.
I must also mention the help and cooperation received from my colleagues and parents
who have been a great source of inspiration to me and have given various suggestions and ideas.
I am indebted to my college S.K SOMMAIYA DGREE COLLEGE OF ARTS,
COMMERCE AND SCIENCE for giving me some of awesome opportunity. Finally I express
sincere thanks to all those who have helped me directly or indirectly in many ways in completion
of this Project work.

SHRUTI P. CHAVAN

INDEX

TOPIC NO.

TOPIC NAME

PAGE NO.

1.

INTRODUCTION OF CORPORATE STRATEGY

2.

FACTORS OF CORPORATE STRATEGY

3.

TYPES OF CORPORATE LEVEL STRATEGY &


DIFFERENC BETWEEN CORPORATE STRATEGY AND
BUSINESS STRATEGY

12
4.

BENEFITS OF CORPORATE LEVEL STRATEGY

5.

STRATEGY LEVEL
CORPORATE LEVEL STRATEGY AND OTHER LEVEL OF
PLANNING
DECISION IN CORPORATE LEVEL STRATEGY
CORPORATE LEVEL QUESTIONNAIRES

CASE STUDY

Associated British Foods(ABF)


Apple
Danaher

18

6.

CONCLUSION
REFERENCE
BIBLIOGRAPHY

25

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