QUESTIONNAIRE

Dear respondent,
I Jinesh M S MBA student at PEOPLE INSTITUTE OF
MANAGEMENT STUDIES, MUNNAD, KASARAGOD doing project work
entitled as .
Hence I request you to kindly spend your valuable time to fill-up this
questionnaire. I assure you that the information provided by you will be used only
for the purpose of my study.

Thanking you,

1. Name of the organization: ..

2. District:
Kannur
Kasaragod
3. Are you dealing with sulfex?
Yes
No
4. Are you a retailer or distributor of sulfex?
Retailer
Distributor
5. What is your reason to sell sulfex products?
Margin
Promotional schemes
Demand
Dealer relationship
Credit policy
Its service quality
Other reasons
6. If your answer is No for Qus:3 . then specify your reason
Credit policy
Material not supplied on time
Schemes are not conveyed on time

Supply of product is not proper

Dont wish to specify
7. Are you an exclusively sulfex retailer?
Yes
No
8. If No Rank the given mattress which give you more benefit :
Kurl on
Duroflex
Rubco
Sulfex
Fibre foam
Sunidra
Restlon
9. How people demanding sulfex products?
High demand

Normal demand

Demanding

No demand

10.Why customer demand for sulfex, what is your perception?

Quality

Credit

Price

Offers

11.How do you rate the promotional activities of sulfex?

Poor
Fair
Good
Very good
Excellent
12.What is your impression about price of sulfex?
Very Low
Low
Medium
High
Very High
13.Do the company executive visit your show room regularly?
Yes
No
14.How do you rate the schemes delivered to the retailers?
Highly satisfactory
Satisfactory
Average
Dissatisfactory
Highly dissatisfactory

15.How do you rate the retailers supply of the company?

Highly satisfactory
Satisfactory
Average
Dissatisfactory
Highly dissatisfactory
16.How do you rate the margin of sulfex?
Highly satisfactory
Satisfactory
Average
Dissatisfactory
Highly dissatisfactory
17.Are you getting credit facility from sulfex?
Yes
No
18.If yes, how do you rate the credit facility provided by sulfex?
Highly satisfactory
Satisfactory
Average
Dissatisfactory
Highly dissatisfactory
19.Are you getting discount for bulk purchase?
Yes
No
20.If yes, how do you rate the discount offered by sulfex foe bulk purchase?
Highly satisfactory
Satisfactory
Average
Dissatisfactory
Highly dissatisfactory

21.How do you rate the delivery time taken by sulfex after placed an order?
Highly satisfactory
Satisfactory
Average
Dissatisfactory
Highly dissatisfactory

22.Rate your overall satisfaction with the services offered by sulfex to retailers?
Highly satisfactory
Satisfactory
Average
Dissatisfactory
Highly dissatisfactory
23.
24.
25.