Project Report On

Consumer Buying Behaviour towards petroleum

Retail Outlets
Submitted in the partial fulfillment of the degree PGDBM
in Marketing
By
Sagar Gavit
PGDBM (13019) Marketing
2013-15

Under the guidance of

Prof. Aashish Pawaskar

Consumer Buying Behaviour towards petroleum Retail

Outlets

This project report in the Special Studies in Marketing based on the in-depth study of the
project theme is submitted in November, 2013 to the Sydenham Institute of Management Studies
and Research and Entrepreneurship Education (SIMSREE), B - Road, Churchgate, Mumbai - 400
020, in partial fulfillment of the requirements for the award of the Post Graduate Diploma in
Business Management (PGDBM).

Submitted By
NAME: Sagar Gavit

ROLL NO : P13019
Through

Name of the Guide : Prof. Aashish Pawaskar

CERTIFICATE

This is to certify that this project report entitled Consumer Buying Behaviour towards
petroleum Retail Outlets is submitted in February 2015 to Sydenham Institute of Management
Studies and Research and Entrepreneurship Education (SIMSREE), Mumbai 400020, by Mr. Sagar
Gavit bearing Roll No. P13019, batch (2013 - 2015) in partial fulfillment of the requirements for
the award of the Post Graduate Diploma in Business Management (PGDBM).
This is a record of his own work carried out under my guidance. He has discussed with me
adequately before compiling the above work and I am satisfied with the quality, originality and
depth of the work for the above qualification.

PLACE: MUMBAI.
________________________
DATE:

(Signature of the Guide)

FULL NAME & COMPLETE
CORRESPONDENCE ADDRESS
____________________________
____________________________
____________________________
TEL,NO:- ____________________

Acknowledgement
I would like to acknowledge the following for being the idealistic channel and fresh dimension in
the completion of this project.
I take this opportunity to thank Sydenham Institute of Management Studies, Research &
Entrepreneurship Education (SIMSREE) for giving me a chance to do this project.
I wish to appreciate the management for providing the state of the art facilities, Director Dr.
Sandhya Dhabe for her dynamic leadership and the library staff for their support in providing
academic content, and the teaching and supporting staff for providing the entire state of the art
infrastructure and resources to enable the completion and enrichment of my project.
I would also like to express my sincere gratitude towards my Project Guide Prof. Aashish
Pawaskar whose guidance and care made the project successful.
I would like to thank our college library for having provided various reference books and
magazines related to my project.

Executive Summary

Table of Contents
1. Introduction
1.1.

History

1.2.

Major players in the industry

1.3.

Challenges ahead for Indian petro-retail sector

1.4.

Future vision of petroleum industry

1.5.

Market share profile

2. Research and Design Methodology.

2.1 Objective of the study
2.2 Significance of the study
2.3 Scope of the study
2.4 Research design
2.5 Survey Design
2.6 Sample size and design
3. Data Analysis and Interpretation
4. Findings

5. Suggestions

6. Conclusion

7. Appendix A: Questionnaire
8. References