Applied Business Analytics

Subject Code: 13CS412

Hours/Week : 4
Teaching Hours: 52 Hrs
Exam Hours: 3

L-T-P: 3-1-1
CIE: 50 marks
SEE: 50 marks
Credits : 4

Objectives:
To build a strategy map from organizational strategic objectives and understand the factors that drive business
success
To learn how to improve both individual and organizational performance by identifying performance requirements,
measurement of results and review of progress in the achievement of set targets.
To focus on combining the benefits of balanced scorecards, operational dashboards, performance managements, and
data visualization and then implement them with IBM Cognos.
Expected Outcome:
Student should be able to
Design a performance management system to improve the overall organizational performance by managing the
performances of different departments & teams to achieve the overall organizational ambitions and goals.
To identify right KPIs for the business success then develop scorecards & dashboards to impact decision making
process in order to achieve targeted success.
Unit No. 1
Introduction to Strategy Management
Number of instructional hours (for this Unit) 5
Meaning, essence & nature of strategy, levels & importance of strategy;Process of strategy, Strategic intent,
Environmental & organizational Analysis; Identification of strategic alternatives, choice of strategy, implementation
of strategy, evaluation & control
Unit No. 2
Strategic Planning
Number of instructional hours (for this Unit) 5
Strategy planning process, Key elements; Importing selected data from all relevant sources ;Cross-functional
planning, Collaborative environment for planning; Developing workflow & interfaces for all participants, Use of IT
tools for planning & budgeting
Unit No. 3
Developing and using KPIs
Number of instructional hours (for this Unit) 5
What is Performance indicators; Brainstorming performance measures; Impact of KPIs, Types of KPIs; Steps in
KPIs identification, Setting KPI owners & milestones;Monitoring, Measuring and reporting KPIs
Unit No. 4
Balanced Scorecard overview
Number of instructional hours (for this Unit) 5
Monitor Performance with Scorecards -- Identify scorecards, metrics/KPIs, and metric types, Organize metrics
with strategies, Track initiative with projects.
View and Monitor Metrics -- View metric history, Address problems with actions, Monitor status visually with
diagrams, Validate metric details, Quickly access metrics
Overview of IT tools for Scorecarding. Building and tracking KPIs
Unit No. 5

Management Dashboards
Number of instructional hours (for this Unit) 5
Categorizing Dashboards; Types of dashboard data; Design a dashboard best practices; Characteristics of well
designed dashboard; Key goals in visual design process; Create a new dashboard as per business scenario; Selfservice capabilities in Dashboards; Create a dashboard from existing content ; Modify an existing dashboard ;
Collaborate on a dashboard
Text Books
Business Strategy and Analytics by IBM ICE Publication
References and URLs
1. David Williamson, Wyn Jenkins, Peter Cooke & Keith Michael Moreton, Strategic Management and Business
Analysis, Elsevier, 2004
2. Gary Cokins, Performance Management: Integrating Strategy Execution, Methodologies, Risk, and
Analytics, Wiley publications, 2009
3. Robert L. Cardy & Brian Leonard, Performance Management: Concepts, Skills, and Exercises, Wiley
Publications, 2011
4. Wayne W. Eckerson, Performance Dashboards: Measuring, Monitoring, and Managing Your Business, John
Wiley & Sons, 2011
5. Ron Person, Balanced Scorecards and Operational Dashboards with Microsoft Excel, Wiley, 2009