Nicole Salting & Faye Aquino

McDonalds
I.

Company Overview

1.1 Mission - To serve the community by providing great-tasting food and the most
relevant customer delight experience
1.2 Vision - McDonald's vision is to be the world's best quick service restaurant
experience. Being the best means providing outstanding quality, service,
cleanliness, and value, so that we make every customer in every restaurant smile.
1.3 Objectives - to serve good food in a friendly and fun environment
-

to be a socially responsible company

to provide good returns to its shareholders
to provide its customers with food of a high standard, quick service and
value for money

1.4 History
Date
1940

Event
The first McDonald's restaurant
Dick and Mac McDonald were brothers who opened their first restaurant. It
was named McDonald's Bar-B-Q, and it was a drive-in with car hop service.

1948

A few changes to the restaurant

After several years in business, the McDonald brothers decided it was time
for a change. They shut down the restaurant for renovations, reopened as
simply McDonald's without the Bar-B-Q, and served hamburgers and
cheeseburgers instead.

1949

French fries and milkshakes

After a year of serving their new menu, the brothers added a couple of
items. Instead of potato chips they served French fries, and they also
added milkshakes.

1954

A new vision
The brothers continued happily for a few years, but their vision evolved
into a wish for their restaurant to grow. They met a salesman named Ray
Kroc, who would help them grow the business.
The first new location opens

1955
After only a few months Ray Kroc opened the first new location for the

McDonald brothers. It featured the now-famous golden arches.

1958

One hundred million burgers

McDonald's popularity skyrocketed. In just a few years running they had
sold their one hundred millionth burger, and before long they would have
over 700 stores.

1962

Indoor seating
When McDonald's restaurants first opened, they were drive-ins that
featured car hops. In 1962, the first store with indoor seating was opened.

1965

Public stock trading

At the mark of their 10 year anniversary, McDonald's opened their stock to
the public. They offered shares for $22.50.

1966

McDonald's on TV
Ronald McDonald the clown made his television debut in McDonald's very
first TV commercial. He was an instant hit, and even walked in the Macy's
Thanksgiving Day Parade.

1967

The first international store

After the popularity in America, McDonald's opened its first international
stores. Stores were opened in Canada and Puerto Rico.

1974

The Ronald McDonald House charity opens

Fred Hill, a Philadelphia Eagle's football player, found himself living at the
hospital while his son underwent cancer treatment. McDonald's stepped in
and opened the first Ronald McDonald House to help families in similar
situations.

1975

A breakfast menu is introduced

After years of serving hamburgers, McDonald's felt it was time to expand.
They began serving the Egg McMuffin.

1979

The Happy Meal

The first Happy Meals debuted with a bang. They featured circus themed
boxes and toys.

2002

McHappy Day
McDonald's introduced World Children's Day on November 20, 2002. The
day would be celebrated as a yearly fundraiser to benefit Ronald McDonald
House Charities, and has raised over $170 million to date!

2005

Fifty years of service

On April 15, McDonald's celebrated their fiftieth anniversary of serving
customers. Their popularity is still evident today.

1.5 Map/Locate

II.

Organization and Management

2.1 Organizational Chart

III.

Products and Services

3.1 Detailed Description of Products and Services - McDonald's predominantly

sells hamburgers, various types of chicken sandwiches and products, French
fries, soft drinks, breakfast items, and desserts. In most markets, McDonald's
offers salads and vegetarian items, wraps and other localized fare. On a seasonal
basis, McDonald's offers the McRib sandwich. Some speculate the seasonality of the
McRib adds to its appeal. Various countries, especially in Asia, are currently serving
soup. This local deviation from the standard menu is a characteristic for which the
chain is particularly known, and one which is employed either to abide by regional
food taboos (such as the religious prohibition of beef consumption in India) or to
make available foods with which the regional market is more familiar (such as the
sale of McRice in Indonesia, or Ebi (prawn) Burger in Singapore). In Germany and
other Western European countries, McDonald's sells beer. In New Zealand,
McDonald's sells meat pies, after the local affiliate partially relaunched the Georgie
Pie fast food chain it bought out in 1996.
3.2 Pricing Main McDonalds Menu Prices (Meat, Chicken,
Fish)

Price

Big Mac

$3.99

Big Mac Meal

$5.69

2 Cheeseburgers

$2.58

2 Cheeseburgers Meal

$4.69

Quarter Pounder with Cheese

$3.79

Quarter Pounder with Cheese Meal

$5.49

Double Quarter Pounder with Cheese

$4.79

Double Quarter Pounder with Cheese Meal

$6.49

Bacon Habanero Ranch Quarter Pounder

$4.09

Bacon Habanero Ranch Quarter Pounder

Meal

$5.79

Deluxe Quarter Punder

$4.09

Deluxe Quarter Pounder Meal

$5.79

Bacon & Cheese Quarter Pounder

$4.09

Bacon & Cheese Quarter Pounder Meal

$5.79

Filet-O-Fish

$3.69

Filet-O-Fish Meal

$5.39

Double Filet-O-Fish

$4.69

Double Filet-O-Fish Meal

$6.39

Double Cheeseburger

$1.59

Double Cheeseburger Meal

$3.99

Chicken Ranch BLT (Grilled or Crispy)

$4.19

Chicken Ranch BLT (Grilled or Crispy) Meal

$5.89

Club Chicken (Grilled or Crispy)

$4.49

Club Chicken (Grilled or Crispy) Meal

$6.19

Classic Chicken (Grilled or Crispy)

$4.19

Classic Chicken (Grilled or Crispy) Meal

$5.89

Southern Style Chicken

$3.89

Southern Style Chicken Meal

$5.59

Bacon Clubhouse Burger

$4.49

Bacon Clubhouse Burger Meal

$6.19

Premium Chicken Bacon Clubhouse (Grilled

or Crispy)

$4.49

Premium Chicken Bacon Clubhouse (Grilled

or Crispy) Meal

$6.19

McDonalds Chicken Chicken Menu Prices

Price

Chicken McNuggets

$4.49

Chicken McNuggets Meal

$6.19

Chicken McNuggets

$5.00

Chicken McNuggets

$8.99

McDonalds Salads (Chicken) Menu Prices

Price

Southwest

$4.79

Bacon Ranch

$4.59

McDonalds Extra value Menu Prices

Price

Chicken Snack Wrap (Grilled) (Chipolte BBQ)

$1.69

Chicken Snack Wrap (Grilled) (Honey

Mustard)

$1.69

Chicken Snack Wrap (Grilled) (Ranch)

$1.69

Chicken Snack Wrap (Crispy) (Chipolte BBQ)

$1.69

Chicken Snack Wrap (Crispy) (Honey

Mustard)

$1.69

Chicken Snack Wrap (Crispy) (Ranch)

$1.69

Iced Coffee

$1.79

McFlurry

$1.79

Cookie Tote

$3.99

Steak and Egg Burrito

$1.79

French Fries

$1.19

French Fries

$1.59

French Fries

$1.79

3.3 Photos -

IV.

Production and Process Plan

PRODUCT PLANNING
In McDonalds Restaurants, product planning is a key operation. It has to keep on
adding new products to its menu so as to meet the needs of the customers as their
needs and preferences are constantly changing. For instance, the increasing
preference of consumers towards healthy food made the restaurant add healthier
food items to its menu. Similarly, it has to add new products for different seasons,
for examples, hot coffee in winter and milkshakes in summer.
PROCESS PLANNING:
In McDonalds restaurant, the operations manager develops and establishes the
process of cooking food items so that food is prepared using that method which
helps them to maintain the speed and the quality of the food. Moreover, it also
designs processes so that the health, safety and hygiene issues are taken into
consideration. Also, the managers keep on introducing latest equipments with the
advancement of technology so as to bring pace, perfection and quality in the
product.