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Direct address
appeals to the
reader. Make them
Use of Font
- How effectively have features such as
variety of font, readability, colour, size,
shape been used?
- Are the style choices e.g. modern or
traditional/conventional effective?
- Does the font fit the target audiences
expectation?
- Is there the use of display-style or handlettered fonts?
Layout
How effective is the use of layout and
conventional presentation features such
as:
- Strapline/skyline?
- Masthead?
- References to social media etc?
- Page numbers?
- Sub-images?
- Colour scheme?
- Borders?
- Is there a clear house style/ branding?
Use of Images
- Do they complement the text? Front
cover?
A lot of information
but not too crowded
! make the stars with the
page numbers the same
size
The colour scheme
makes the contents
page look calm in
comparison to the
front cover
The image is
effective as it looks
like he is back
Language
How is the language used relatable to the
audience? What techniques are being
used to engage or directly address the
audience?
- Pun or word play
- Alliteration
- Slogans or idioms or short sharp phases
- Rhetorical questions and exclamations
stage and so it
looks like it will be a
good interview