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meet joe.
joes an
average guy
right choices...
for his
family...
and his
pocketbook.
in a single year,
$25,000
and consume
$100,000
joe pays
he uses...
of consumption
costs?
costs
costs
from disaster and pollution cleanup
& lost natural resources
costs
military costs
true cost
of products be...
if their pricetags
reflected the
costs?
gasoline
retail cost
$43.73
hidden costs
total cost
$232.11
whats hidden?
hidden costs
gasoline
retail cost
$1.99
hidden costs
total cost
$3.94
whats hidden?
cheeseburger
the hidden cost of beef
retail cost
$1.99
hidden costs
total cost
$3.00
whats hidden?
bottled water
the true cost of convenience
retail cost
$2.50
hidden costs
total cost
$5.23
whats hidden?
environmental costs from the use of oil to produce and ship the plastic bottles
home electricity
a months supply
retail cost
$351
hidden costs
total cost
$784
whats hidden?
in a nation of
304 million...
costs
add up.
$1.69 trillion
hidden costs
$513 billion
annual U.S. consumption
of gas
$338
billion
annual U.S.
consumption of
goods made
in china
$330 billion
hidden costs
$38 billion
hidden costs
$75 billion
annual U.S. consumption
of beef
$5 billion
annual U.S. consumption
of bottled water
$5.45 billion
hidden costs
$451 billion
hidden costs
$370 billion
annual U.S consumption
of electricity
convenience
or a lower pricetag
today...
weve avoided
paying the
costs.
so...
our debt?
our kids.
through
rising
healthcare
costs
and higher
taxes
to pay for
environmental cleanup,
government subsidies, and food & oil security.
and we havent
even mentioned
a pricetag on...
global warming
so whats
an average Joe
to do?
spread awareness.
talk to your family & friends about
the hidden costs of consumption
teach your kids to consume less
encourage your employer to be more
eco-conscious
your
everyday
choices
make a
difference.
costs
and make
nomical
choices.
for your
family...
and your
pocketbook.