Smt. N. C. Gandhi & B.V.

Gandhi
Mahila Arts & Commerce College
SUBJECT: - AMUL MILK VISIT & AMUL CHOCONET VISIT
BY
Manisha Vaghela
BMS 1st Year, Semester -1
Roll No. 36
Guided by :- Milan sir
Academic year:- 2010-2011
Submission Date:- 26-8-2010

Index
PREFACE
ACKNOWLEDGEMENT
INTRODUCTION
COMPANY INFORMATION
HISTORY
LIST OF PRODUCT & SALES TURNOVER
LIST OF PRODUCTS
GCMMF: AN OVERVIEW
LIST OF PRODUCTS MARKETED
ORGANISATION CHART
DEPARTMENT CHART
CHOCOLET PLANT
CONCLUSION
BIBLIOGRAPHY

Preface
I am Manisha Vaghela a student of S.N.D.T college studying in BMS-1 as industrial visit
being a part of our curriculam has prepared a project on Industrial Visit at Amul located in
Anand.In the project the executives have given the information of the plant and different
departments.

Acknowledgment
I acknowledge thanks to mr. milan sir our coordinator who guided me to prepare a report on
Amul which has good credit in market.
I thank the management of Smt. N. C. Gandhi and B. V. Gandhi Mahila Arts and Commerce
College for the support and guidance and providing us such proffesional faculty staff member.

Introduction

Amul is biggest dairy co- operative movement in India. Started in

1946, it has become a part of every Indian home today. The brand is
managed by an apex co-operation Ltd. (GCMMF). Today it is jointly
owned by 2.6 million milk producer in Gujarat. It is based in Anand,
a town in Gujarat and has proved to be an excellent example of a cooperation organizations success. It delivers a range of products from
milk to mithaees; from cheese to chocolates. Amul, sourced from the
Sanskrit word Amoolya, means priceless. And as the name suggests
it has made invaluable contribution toward satisfying its customers
need for excellent milk and milk products. The Amul pattern has
established itself as an appropriate model for rural department. Amul has spurred the white
revolution of the India, which has made India the largest producer of milk in the world.

:: Company information ::

The Gujarat Cooperative Milk Marketing Federation Ltd, Anand (GCMMF) is the
largest food products marketing organisation of India. It is the apex organization of the Dairy
Cooperatives of Gujarat. This State has been a pioneer in organizing dairy cooperatives and
our success has not only been emulated in India but serves as a model for rest of the World.
Over the last five and a half decades, Dairy Cooperatives in Gujarat have created an economic
network that links more than 2.8 million village milk producers with millions of consumers in
India and abroad through a cooperative system that includes 13,141 Village Dairy Cooperative
Societies (VDCS) at the village level, affiliated to 13 District Cooperative Milk Producers
Unions at the District level and GCMMF at the State level. These cooperatives collect on an
average 7.5 million liters of milk per day from their producer members, more than 70% of
whom are small, marginal farmers and landless labourers and include a sizeable population of
tribal folk and people belonging to the scheduled castes.
The turnover of GCMMF (AMUL) during 2008-09 was Rs. 67.11 billion. It markets the
products, produced by the district milk unions in 30 dairy plants, under the renowned AMUL
brand name. The combined processing capacity of these plants is 11.6 million liters per day,
with four dairy plants having processing capacity in excess of 1 million Liters per day. The
farmers of Gujarat own the largest state of the art dairy plant in Asia Mother Dairy,
Gandhinagar, and Gujarat which can handle 2.5 million liters of milk per day and process
100 MTs of milk powder daily. During the last year, 3.1 billion liters of milk was collected by
Member Unions of GCMMF. Huge capacities for milk drying, product manufacture and cattle
feed manufacture have been installed. All its products are manufactured under the most
hygienic conditions. All dairy plants of the unions are ISO 9001-2000, ISO 22000 and
HACCP certified. GCMMF (AMUL)s Total Quality Management ensures the quality of

products right from the starting point (milk producer) through the value chain until it reaches
the consumer.
Ever since the movement was launched fifty-five years ago, Gujarats Dairy
Cooperatives have brought about a significant social and economic change to our rural people.
The Dairy Cooperatives have helped in ending the exploitation of farmers and demonstrated
that when our rural producers benefit, the community and nation benefits as well.
The Gujarat Cooperative Milk Marketing Federation Ltd. cannot be viewed simply as a
business enterprise. It is an institution created by the milk producers themselves to primarily
safeguard their interest economically, socially as well as democratically. Business houses
create profit in order to distribute it to the shareholders. In the case of GCMMF the surplus is
ploughed back to farmers through the District Unions as well as the village societies. This
circulation of capital with value addition within the structure not only benefits the final
beneficiary the farmer but eventually contributes to the development of the village
community. This is the most significant contribution the Amul Model cooperatives has made
in building the Nation.
HISTORY

Milk, The inspiration behind a revolution

Over six decades ago the life of a farmer in Kaira was very much like that of farmers
anywhere else in India. His income was derived almost entirely from seasonal crops. Many
5

poor farmers faced starvation during off-seasons. Their income from milch buffaloes was
undependable. The milk marketing system was controlled by contractors and middlemen. As
milk is perishable, farmers were compelled to sell their milk for whatever they were offered.
Often they had to sell cream and ghee at a throwaway price.
They were in general illiterate. But they could see that the system under which
contractors could buy their produce at a low price and arrange to sell it at huge profits was just
not fair. This became more noticeable when the Government of Bombay started the Bombay
Milk Scheme in 1945. Milk had to be transported 427 kilometers, from Anand to Bombay.
This could be done only if milk was pasteurized in Anand.
`After preliminary trials, the Government of Bombay entered into an agreement with
Polsons Limited to supply milk from Anand to Bombay on a regular basis. The arrangement
was highly satisfactory to all concerned except the farmers. The Government found it
profitable; Polsons kept a good margin. Milk contractors took the biggest cut. No one had
taken the trouble to fix the price of milk to be paid to the producers. Thus under the Bombay
Milk Scheme the farmers of Kaira District were no better off ever before. They were still at
the mercy of milk contractors. They had to sell their milk at a price the contractors fixed. The
discontent of the farmers grew. They went in deputation to Sardar Patel, who had advocated
farmers co-operatives as early as 1942.
Sardar Patel reiterated his advice that they should
market their milk through a co-operative society of their
own. This co-operative should have its own pasteurization
plant. His advice was that the farmers should demand
permission to set up such a co-operative. If their demand
was rejected, they should refuse to sell their milk to
middlemen.
Sardar Patel pointed out that in undertaking such a strike there should be some losses to
the farmers as they would not be able to sell their milk for some time. If they were prepared to
put up with the loss, he was prepared to lead them. The farmers deputation readily accepted
his proposal.
Sardar then sent his trusted deputy, Mr. Morarjibhai Desai, to Kaira District to organize
milk co-operative and a milk strike if necessary. Mr. Desai held a meeting in Samarkha
village on January 4, 1946. It was resolved that milk producers co-operative societies should
6

be organized in each village of Kaira District to collect milk

from their member-farmers. All the milk societies would
federate into a Union which would own milk processing
facilities. The Government should undertake to buy milk
from the Union. If this wasnt done, the farmers would
refuse to sell milk to any milk contractor in Kaira District.
The Government turned down the demand. The
farmers called a milk strike. It lasted 15 days. Not a drop of milk was sold to the milk
merchants. No milk reached Bombay from Anand, and the Bombay Milk Scheme almost
collapsed. After 15 days the milk commissioner of Bombay, an Englishman, and his deputy
visited Anand, assessed the situation and accepted the farmers demand.
This marked the beginning of the Kaira District Co-operative
Milk Producers Union Limited, Anand. It was formally registered
on December 14, 1946. Its objective was to provide proper
marketing facilities for the milk producers of the district. The Union
began pasteurizing milk in June 1948, for the Bombay Milk Scheme
just a handful of farmers in two village co-operative societies
producing about 250 liters a day.
An assured market proved a great incentive to the milk
producers in the district. By the end of 1948, 432 farmers had joined
village societies, and the quantity of milk handled by the Union had increased to 5000 liters a
day.
In the early stages, rapid growth brought in its wake serious problems. Their solution
provided the stimulus for further growth. For example, as the co-operative movement spread
in the district, it was found that the Bombay Milk Scheme could not absorb the extra milk
collected by the Union in winter, when buffaloes yielded an average of 2.5 times their summer
yield. Thus by 1953, the farmer-members had no regular market for the extra milk produced in
winter. They were again forced to sell a large surplus at low rate to middlemen.

The only remedy was to set up a plant to process the extra milk into products like butter
and milk powder. The logic of this step was readily accepted by the Government of Bombay
and the Government of India, except for a few doubting Thomases. The government of India
helped the Union to get financial help from UNICEF and assistance from the Government of
New Zealand under the Colombo Plan. Technical aid was provided by F.A.O. A Rs.50 lakh
factory to process milk powder and butter was blueprinted. Its foundation stone was laid by
the then President of India the late Dr. Rajendra Prasad on November
15, 1954. The project was completed by October 31, 1955, on which
day the late Pandit Jawaharlal Nehru, the then Prime Minister of India,
declared it open. The new dairy provided a further fillip to the cooperative movement among milk producers. The union was thus
enabled to organize more village co-operative societies and to handle
more and more milk each year. This event also brought a breakthrough
in dairy technology as the products were made processing buffalo milk
for the first time in the world. Kaira Union introduced the brand
Amul for marketing its product range. The word Amul is derived
from Sanskrit word Amulya which means priceless or precious. In the subsequent years
Amul made cheese and baby food on a large commercial scale again processing buffalo milk
creating a history in the world.

1964 was the turning point in the history of dairy development programme in India.
Late Shri Lal Bahadur Shastri, the then Prime Minister of India who visited Anand on 31s
October for inauguration of Amuls Cattle Feed Plant, having spent a night with farmers of
Kaira and experiencing the success wished and expressed
to Mr Kurien, then the General Manager of Amul that
replicating Amul model through out our country will bring
a
great change in the socio-economic conditions of the
people. In order to bring this dream into reality, 1965 The
National Dairy Development Board (NDDB) was
established at Anand and by 1969-70 NDDB came out
with the dairy development programme for India
popularly known as Operation Flood or White
Revolution. The Operation Flood programme, even today, stands to be the largest dairy
development programme ever drawn in the world. This saw Amul as model and this model is
often referred in the history of White Revolution as Anand Pattern. Replication of Anand
Pattern has helped India to emerge as the largest milk producing nation in the world.

Amul meant different things to different people.

o

To a Milk Producer A life enriching experience

To a Consumer Assurance of having wholesome milk

To a Mother A reliable source of nourishment for her child

To the country Rural Development and Self Reliance

LIST OF PRODUCT & SALES TURNOVER

Kaira District Co-operative Milk Producers Union Limited (Amul Dairy) is a district level
Union which procures, process and market milk purchased from milk producer members
organized through village co-operative societies within the district of Kaira and Anand It
aims to provide assured market, better returns to the farmers and good quality of milk and
milk products to consumers.

Number of Producer Members :

Number of Village Societies
:
Total Milk Handling Capacity :
Milk Collection (Total 2008-09) :
Milk Collection (Daily Average
:
2008-09)
Milk Drying Capacity
:
Cattle Feed Manufacturing
:
Capacity

Year
2000-01
2001-02
2002-03
2003-04
2004-05
2005-06
2006-07
2007-08
2008-09

6,34,678
1147
15 lakh litres per day
468587136 kgs
13 lakh kgs
100 Mts. per day
1100 Mts. per day

Milk Procured (in kgs)

277840861
258692443
257957726
253856435
276150374
297436246
324410536
401718616
468587136

Sales Turnover ( Rs. In lacs)*

50919.12736
46878.06783
48833.66669
54593.03000
60046.96000
70921.53000
81631.69000
107711.84000
137806.87000
10

*10 lacs = 1 Million

Note: There are, in all, 13 District Unions federated to Gujarat Co-operative Milk Marketing
Federation Limited, Anand which markets milk and milk products under the brand of Amul &
Sagar.

List of Products:
Fresh Milk:

Amul Taaza Toned Milk 3% fat

Amul Gold Full Cream Milk 6% fat
Amul Shakti Standardised Milk 4.5% fat
Amul Slim & Trim Double Toned Milk 1.5% fat
Amul Saathi Skimmed Milk 0% fat
Amul Cow Milk
Amul T-Special

Breadspreads:

Amul Butter
Amul Lite Low Fat Breadspread
Amul Delicious

11

Cheese Range:

Amul Pasteurized Processed Cheddar Cheese

Amul Processed Cheese Spread

Amul Pizza (Mozarella) Cheese

Amul Shredded Pizza Cheese

Amul Emmental Cheese

Amul Gouda Cheese

Amul Malai Paneer (cottage cheese)

Infant Milk Range:

Amul Infant Milk Formula 1 (0-6 months)

Amul Infant Milk Formula 2 ( 6 months above)

Amulspray Infant Milk Food

Curd Products:

Amul Masti Dahi (fresh curd)

Amul Masti Spiced Butter Milk

Amul Lassee

Amul Icecreams:

Royal Treat Range (Butterscotch, Rajbhog, Malai Kulfi)

Nut-o-Mania Range (Kaju Draksh, Kesar Pista Royale, Fruit Bonanza, Roasted

Almond)
Nature's Treat (Alphanso Mango, Fresh Litchi, Shahi Anjir, Fresh Strawberry, Black

Currant, Santra Mantra, Fresh Pineapple)

Sundae Range (Mango, Black Currant, Sundae Magic, Double Sundae)

Assorted Treat (Chocobar, Dollies, Frostik, Ice Candies, Tricone, Chococrunch,

Megabite, Cassatta)
12

Utterly Delicious (Vanila, Strawberry, Chocolate, Chocochips, Cake Magic)

Chocolate & Confectionery:

Amul Milk Chocolate<

Amul Fruit & Nut Chocolate

Amul Dark Chocolate

Amul Almond bar

Amul Sugar Free Chocolate

Amul Choco Zoo

Amul Crisp wafer Chocolate

Cooking Chocolate:

Amul Chefs Premium Dark Choco mass

Amul Chefs Classic - Milk Choco mass

Brown Beverage:
Nutramul Malted Milk Food

Milk Drink:

Amul Kool Flavoured Milk (Kesar, Elachi, Rose, Chocolate)

13


Amul Kool Caf

Amul Kool Koko

Amul Kool Millk Shaake (Mango, Strawberry, Badam, Banana)

Extruded Food :

Amul Ganthia

Munch Time
Baked Products:

Amul Sandwich Bread

Amul Whole Wheat Bread

Amul Fruit Bread

Amul Bun

GCMMF: An Overview

Gujarat Cooperative Milk Marketing Federation (GCMMF) is India's largest food products
marketing organisation. It is a state level apex body of milk cooperatives in Gujarat which

14

aims to provide remunerative returns to the farmers and also serve the interest of consumers
by providing quality products which are good
value for money.
CRISIL, India's leading Ratings, Research, Risk
and Policy Advisory company, has assigned its
highest ratings of "AAA/Stable/P1+" to the various
bank facilities of GCMMF.

Members:

13 district cooperative milk producers'

Union

No. of Producer Members:

2.79 million

No. of Village Societies:

13,328

Total Milk handling capacity:

11.22 million litres per day

Milk collection (Total - 2008-09):

3.05 billion litres

Milk collection (Daily Average

2008-09):

8.4 million litres

Milk Drying Capacity:

626 Mts. per day

Cattlefeed manufacturing
Capacity:

3500 Mts per day

Sales Turnover
1994-95
1995-96
1996-97

Rs (million)
11140
13790
15540

US $ (in million)
355
400
450

15

1997-98
1998-99
1999-00
2000-01
2001-02
2002-03
2003-04
2004-05
2005-06
2006-07
2007-08
2008-09

18840
22192
22185
22588
23365
27457
28941
29225
37736
42778
52554
67113

455
493
493
500
500
575
616
672
850
1050
1325
1504

List of Products Marketed:

Mithaee Range (Ethnic sweets):

Amul Shrikhand (Mango, Saffron, Almond Pistachio, Cardamom)

Amul Amrakhand

Amul Mithaee Gulabjamuns

Amul Mithaee Gulabjamun Mix

Amul Mithaee Kulfi Mix

Avsar Ladoos

16

UHT Milk Range:

Amul Shakti 3% fat Milk
Amul Taaza

1.5% fat Milk

Amul Gold 4.5% fat Milk

Amul Lite Slim-n-Trim Milk 0% fat milk

Amul Shakti Toned Milk

Amul Fresh Cream

Amul Snowcap Softy Mix

Pure Ghee:

Amul Pure Ghee

Sagar Pure Ghee

Amul Cow Ghee

Milk Powders:

Amul Full Cream Milk Powder

Amulya Dairy Whitener

17

Sagar Skimmed Milk Powder

Sagar Tea and Coffee Whitener

Sweetened Condensed Milk:

Amul Mithaimate Sweetened Condensed Milk

Curd Products:
Yogi Sweetened Flavoured Dahi (Dessert)

Amul Masti Dahi (fresh curd)

Amul Masti Spiced Butter Milk

Amul Lassee
Health Beverage:
Amul Shakti White Milk Food

Management

Top
management

Middle
management

Supervisory
management

Board of
Chairma
Departmen
Devision
Sectiona
Senior
directors
n
tal Heads
al Heads
l Heads
Superviso
rs
Productio
Marketin
Personn
Finance
Works
Suparitand
Chief
Suparitand
Suparitand
Suparitand
nManager
gManag
el
Manager
executiv
ent A 1
ent B 2
ent C 3
ent D 4
Forman
Forman
Forman
Staf Manager
Forman
er
Manager

Intermadiat
e
18
Supervisors
Front
line

CEO
(Chief Executive
Officer

Productio
n

Dip
A

Sales

Personnel

Purchase

Finance

Departme
nt

Departme
nt

Departme
nt

Departme
nt

Dip
B

Dip
C

Manufacturing
Seling
Finance
Accounting
Personnel
Public relation

19

chocolate plant
Amul chocolate plant is in mogal village . as chocolate advertisements are mainly done
through hoardings but on television the advertisement is being telecasted timely and on the
proper time or not. Amul chocolate. AMUL CHOCOLATE is made from Sugar, Cocoa
Butter, Milk Solids, and Chocolate mass. The type of sampling is chosen purely on the basis
of convenience and according to convenience.

20

Composition:
Milk Fat 2%
Sugar 55%
Total Fat 32.33%
(Milk Fat + Cocoa Fat)
Cocoa Solids 7.5%
Milk Solids 20%
Product Specification:
Meets all requirements under the PFA for boiled
sugar confectionary.
Conclusion
Anand (Gujarati: ,is the administrative centre of Anand District in the state of Gujarat, India. It is
administered by Anand Municipality. It is part of the region known as Charotar, consisting of
Anand & Kheda Districts.
Anand is known as the Milk Capital of India. It became famous for Amul dairy and its milk
revolution. This city hosts the National Dairy Development Board of India and Anand Agricultural University.
Another well-known product of the city is Vallabh Vidhyanagar and Karamsad, an educational
suburb of Anand.
Anand lies between Ahmedabad and Vadodara on the Western Railway. It is a railway Junction and a
Rail Line from here runs to Godhra, covering Dakor, a major Hindu pilgrimage en route. The National
express highway from Ahmedabad to Vadodara also passes through Anand.

21

Anand has seen rapid economic growth along the Anand Vallabh Vidya Nagar and Karamsad
road belt. It is well on track to becoming a Municipal Corporation with the inclusion of
various peripheral villages like Chikhodra, Lambhvel, V. V Nagar, Bakrol, Mogri and others.

BIBLIOGRAPHY

All the information in made with the use of Internat information and Amul Visit.

Thank you

22