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Press release

eMAG chooses IBM to manage its IT environment


IBM Managed Data Center will host eMAG infrastructure for the next five years
Bucharest, September 7th, 2011 Dante International S.A., the company which operates eMAG
online shops network, today announced that they will move their IT infrastructure to IBM Managed
Data Center for a period of five years. eMAG will be able to adapt to continuously changing
demands of the business environment using a scalable and flexible IT environment, which will help
the retail network perform its activity without disruption. eMAG is expecting to reduce maintenance
costs for the IT infrastructure which houses the applications to place orders, for the information
regarding stocks and clearance sale goods and to extend the business operational area. For the
future, eMAG considers moving to a consolidated virtual environment for the entire production
infrastructure.
The space where eMAG IT systems where running was inside a busy commercial center and it didnt
have the facilities to locate a data center, the cooling and power systems being unfit for such an
activity. The decision to move the headquarters and the conditions offered by the commercial
center have determined eMAG leadership to outsource the hosting services to a specialized
provider. IBM Managed Data Center represented the solution with the best service quality level,
providing availability and security to fulfill eMAG expectations.
eMAG is permanently evolving, therefore ensuring the IT infrastructure in a professional data
center is a natural process to make operations and costs more efficient. eMAG is striving to ensure
the best services for clients throughout the entire process of information and acquisition. Therefore,
we wanted to improve the response time for processing orders as well as operational continuity,
mentioned Tudor Manea, IT & Software development director, eMAG.
IBM proposed solution includes providing hosting services for the IT infrastructure and additional
services for the next five years in a secure, scalable and available environment in the most modern
data center in Romania, which follows TIA 942/ TIER 3 industry standards.
IBM Managed Data Center offers clients a wide range of data center specific services, such as
infrastructure hosting, dedicated hardware architectures, business continuity services, on site backup and disaster recovery, including dedicated communication services, all delivered based on a
monthly fee. In terms of the contract, IBM will provide eMAG with a full suite of IT services from a
robust facility, in a timely and cost-effective manner, mentioned Dania Selaru, Country Global
Technology Services Manager, IBM Romania.
About IBM
For further information regarding IBM, please visit: www.ibm.com/ro.
For further information regarding IBM Managed Data Center, please visit:
http://www-05.ibm.com/ro/managed_data_center/
About Dante International
Dante International operates the online shop network, eMAG.ro. The network is the market leader in
electronic commerce with a 20 percent market share for some products. eMAG represents a
network specialized in selling IT and multimedia products, and has extended its activity into new
business areas such as selling books, toys and do-it-yourself products.

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