MAS among top 10 airlines in global local

monitor
2009/11/16
NEW YORK: Malaysia’s national carrier, Malaysia Airlines (MAS), is among top 10 airlines in
the first Global Local Monitor on airline websites.
Although MAS was No. 10 in the top list, trailing behind other Asian rivals such as Singapore
Airlines, Thai Airways, Cathay Pacific and Asiana, the fact that MAS could make it to the
Global Local Monitor is quite an achievement.

This year, the User Experience Alliance (UXalliance), a global network of leading user research
firms, celebrated World Usability Day by unveiling the preliminary findings of the first-ever
Global Local Monitor.

The monitor assesses the efficacy of a site and its level of localisation or adaptation to local
language and culture.

Localisation is based on factors such as the proper use of local languages, character sets, weights
and measures, currencies, dates and times and culturally sensitive imagery.

In this case, it examines how well an airlines' website is localised by gauging its impact on a
customer’s ability to complete travel bookings or find important information.
Ultimately, it impacts brand perception and sales.

The Global-Local Monitor for airlines drew upon the talents and expertise of over 70 user
experience professionals from 17 countries across Asia, Europe and the Americas.

This is the broadest systematic localisation review ever conducted by user experience
professionals.

The Global-Local airline monitor involved five local user experience experts in each country,
each reviewing the 10 websites on 30 localisation criteria.

The 10 websites surveyed were those shortlisted for the Skytrax Airline of the year award which
annually rates airline performance by more than 16 million air travellers. -- Bernama
MAS sees RM2 bln from cost savings,
revenue from PSS
2009/12/09
PETALING JAYA: Malaysia Airlines (MAS) expects RM2 billion from both cost savings and
and revenue over the 10-year period with the new Passenger Services System (PSS), which MH
Mobile is a component of.
"With over RM480 million invested on the integrated platform over 10 years, MAS customers
can enjoy seamless service delivery and a suit of new services," managing director and chief
executive officer Tengku Datuk Azmil Zahruddin said.

The PSS component, MHMobile-flymas.mobi, is the world's most comprehensive mobile

booking system.

Developed together with SITA Lab, it offers more choices and convenience for the airline's 14
million passengers, allowing them to book, pay, check in and board flight using mobile phone.

It is also the first mobile airline application that connects bookings to Facebook, Triplt and
Doppir, enabling friends and colleagues to be informed about each other's travel plans.

Speaking to reporters after launching MHMobile-flymas.mobi here, Azmil also said that MAS
was projecting a 20-30 per cent participation in internet bookings compared with about four to
five per cent before the PSS project started.
In terms of domestic bookings, about 50 per cent of customers presently used the internet to do
so, he said.

In conjunction with the launch of MHMobile-flymas.mobi, MAS will enter into a marketing
partnership with Maxis Bhd as telco partner.

From Dec 8 to 31, customers who purchase a first class or business class ticket will receive a
complimentary iPhone while economy class customers stand to win ten iPhones via lucky draw.
-- BERNAMA

MAS is Asia's No. 1 airline

2009/11/09
MALAYSIA Airlines was awarded Asia's Leading Airline Award at a spectacular ceremony
regarded as the "Oscars" of the global travel and tourism industry.
Six other Malaysian companies, including hotels and resorts, also won prestigious awards which
were presented by Miss World 2009 contestants at the Grosvenor House Hotel in Mayfair on
Saturday night.

MAS was voted by more than 180,000 industry professionals in a global poll conducted by the
World Travel Awards.

Resorts World Genting walked away with two awards -- Asia's Leading Family Resort and
Asia's Leading Casino Resort.

Tourism Malaysia's "Malay-sia: Truly Asia" slogan was also voted Asia's Leading Marketing
Campaign.

MAS chairman Tan Sri Dr Munir Majid, who received the award presented by Miss Vietnam,
Huong Gian, said: "This recognition is testament to the hard work of our employees. Our focus
has always been on 'Serving customers'.
"Anchoring this is our commitment to continuous service improvement and delivery, with our
customers' needs in mind.

"This actually shows that our five star value carrier concept is working and we are not vacating
the five star product.

"Under the current economic situation, there might be tendencies to move away from our focus.
But our focus has been very clear on this five star value carrier."

Malaysia Airlines has won a string of awards and accolades this year. This year, for the fourth
consecutive year, the airline has been accredited as a "Five-star Airline" by Skytrax. It is one of
the only six airlines worldwide to be given this award.

Malaysia Airlines' cabin staff also won the "World's Best Cabin Staff Award" by Skytrax. The
team has won this over six years, 2001-2004, 2007 and this year -- the most for any airline.

In addition, the airline moved up one rank to number eight in the Top Airlines Worldwide
category under the "Best in Travel 2009 Poll" by Smart Travel Asia, the dedicated travel
magazine for Asia.