The main rationale of this study is to contribute to the efforts of Information
Education and Communication of health campaigns on smoking cessation programs by providing data on the extent of exposure to smoking cessation programs and recall of smokers ages 15-25. In the Philippines, there are 17% or 4 million Filipino youth with ages 13-15 years who are already smoking. Of these early starters, 2.8 million are boys and 1.2 million are girls (Global Youth Tobacco Survey, 2007). . About 17.3 million Filipinos aged 15 years old and above are tobacco smokers with at least 13.8 million smoking daily, the Philippine Global Adult Tobacco Survey (GATS) showed in 2011. This is a serious issue that must be given attention. Survey results show that most are likely to start smoking during their high school day. Thus, this study starts with 15 years old smokers. NCR is chosen in order to contribute to the MMDAs vision of a smoke-free Manila. Moreover, the smoking cessation programs provide messages that are very vital in persuading smokers to not smoke. Hence, the researchers want to know the messages in the smoking cessation programs that the smokers recall. The smokers extent of exposure to smoking cessation programs and recall are the factors that can affect the respondents behavior on smoking. In order to have a more comprehensive view of the extent of exposure and recall of the respondents to smoking cessation programs, the study uses the Health Belief Model that looks on the respondents perception, knowledge and practices toward smoking. The HBM provides a framework that relates the specific objectives of this study to each other; it provides a possible explanation on the respondents smoking behavior. This study is a significant endeavor in promoting public health and proper law implementation of RA9211. Hence, the knowledge of the respondents about the dangers of smoking and the smoking law is determined in this study. It is known that cigarettes can be purchased in tingi-tingi or by piece. Cigarette vendors openly sells cigarettes in streets and sidewalks. This kind of strategy makes it easy for an adolescent or a teenager to buy a stick violating a section in RA9211 that prohibits selling of cigarettes within the 100 meter perimeter of the school. The study through the awareness of the adolescent and teenagers on where to buy cigarettes provides incidental data if this law is followed. Hence this study is helpful to those government agencies like the DepEd, DOH and MMDA; and Non-Government Organizations (NGOs) who are promoting anti-smoking among the Filipinos today.