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Contents
Dukhishyam Kar
BPD Manager
Compiled by
Source of availability
Professor and Head
Department of Plant Physiology
Facilitation Centre for Medicinal Plants
Jawaharlal Nehru Krishi Vishwa Vidyalaya
Krishi Nagar, Adhartal, Jabalpur 482004 (M.P.)
Phone: 0761-4074367, Fax: 0761-2681236
S.No. Title
Page No.
2. Herbal Industry
3-26
3
16
20
24
4. Processing
Preparation of Aloevera Gel and Juice
Preparation of Amrit Dhara
Preparation of Herbal Balm
Preparation of Herbal Hair Oil
27-29
27
28
28
29
30
6. Privileges of Membership
31
Foreword
As a matter of fact the Indian subcontinent has been recognized as treasure house of valuable
medicinal plant. There is a vast scope as well as unparalleled opportunities for Medicinal Plant
Based entrepreneurship development. Time has come to identity, domesticate and sustainable
utilize the valuable herbs before they are extinct from natural habitats. Recently medicinal plants
in India enjoy considerable reputation as drugs and are being used in different systems of
medicine. There are many agencies in the country which are being promoting cultivation,
conservation, processing and value-addition of medicinal plants.
The National Medicinal Plant Board (NMPB), New Delhi, a national level body has the primary
mandate of supporting programs related to Medicinal Plants R & D. Similarly Indian Council of
Agricultural Research (ICAR), New Delhi has also promoted this important sector through various
schemes. Jawaharlal Nehru Krishi Vishwa Vidhyalaya (JNKVV), Jabalpur is a prime institute
having project support from NMPB and ICAR both and has achieved a landmark in the field of
medicinal plants Research and Development. The Business Planning and Development Unit
established at JNKVV, Jabalpur has also one of the mandate to promote business of medicinal
plants based small scale entrepreneurs. I am happy that this unit is excellently doing this job by
advocating technologies innovated at JNKVV, Jabalpur.
(Gautam Kalloo)
Preface
The rural folks and tribals in India even now depend largely on the surrounding plants/forests for their
day to day needs. Medicinal plants are being looked upon not only as a source of health care but also
as a source of income. The value of medicinal plants related trade in India is of the order of 5.5 billion
US dollar and is further increasing day-by-day. The international market of herbal products is estimated
to be US $ 62 billion. India share in the global market of medicinal plants trade is less than 0.5%. In view
of the innate Indian strengths, which include diverse eco-systems for growth of medicinal plants,
technical/farming capacity, strong manufacturing sector, the medicinal plants sector can provide a
huge export opportunity after fulfilling domestic needs.
Keeping in view the Business Planning and Development Unit of JNKVV, Jabalpur has developed and
established technologies of herbal products that has great potential of agribusiness.
Production of single component value added product and multiple component value added product of
medicinal plants have been developed by the Department of Plant Physiology, JNKVV, Jabalpur, which
provides pure and fresh material to guarantee the highest possible level of human health and to secure
the availability of medicinal products to citizens across the country. We select each and every
ingredient for their individual properties to create the best product based on principles of Ayurveda.
This publication is prepared by the Business Planning and Development Unit, JNKVV where medicinal
plant based processing and value addition technologies are available. Details of business support
services and guidelines in this context are also given in this booklet. Hope that this booklet will help
entrepreneurs in understanding the opportunities available in the Vishwa Vidyalaya.
(S.K. Rao)
Objectives
Commercialization of Technology
Identifying Promising Technology
Creating Awareness of Technologies
Business Feasibility of the Technology
Finding Potential Entrepreneurs
Assessing Entrepreneurs
Business Incubation Support
Business Plan
Office Facility
Pilot Plant
Finance Mentorship
Market Research
Test Marketing
Training Networking
Introduction
Business Support Services of BPD-JNAU
BPD-JNAU is offering membership to individual entrepreneurs,
cooperative societies, companies and other agribusiness
ventures. By becoming a member of the BPD unit, entrepreneurs
can avail various business development services from JNAU,
Jabalpur.
Business Incubation Services are being provided by the BPD
Unit for agribusiness ventures in medicinal and aromatic plants
sector. All the services would be provided to the entrepreneurs
against the payment of requisite fees.
Medicinal and Aromatic Plants Ventures
Ever increasing demand in ayurvedic medicines and
neutraceuticals, business ventures based on medicinal and
aromatic plants have excellent opportunities. Entrepreneurs can
avail services provided by JNKVV in establishing and growth their
business.
Support Services
l Access to information on medicinal and aromatic plants.
l Training programmes on package of practices and
processing technologies.
l Access to planting materials.
l Field visits by scientists.
l Access to programs and exhibitions conducted by BPD.
l Business plan preparation.
l Networking with agencies and Government.
Graduation of Entrepreneur
Herbal Industry
Introduction
Demand for medicinal plants is increasing day by day due to growing apathy towards synthetic drugs. The WHO has reported that over 80 percent of
the population in developing countries including India meets its primary health care needs through traditional medicine. India with the vast natural
resources and varied agro-climatic conditions has phenomenal scope to contribute towards the increasing global demand by taking up systematic
scientific cultivation, processing and value addition of medicinal plants.
Little attention seems to have been given to medicinal plant based entrepreneurship development which certainly occupy a unique place in
economic upliftment. The Jawaharlal Nehru Krishi Vishwa Vidyalaya (JNKVV) Jabalpur has created a strong base in medicinal plants R&D through
developing agro-techniques of more than 30 plants including its processing and value addition. A gene pool rich herbal garden, greenhouse,
nethouse, processing units, analytical laboratories for quality analytical analysis, training & education facilities are the strength and infrastructure
developed at JNKVV, Jabalpur through various schemes of State and Central Government viz., ICAR, NMPB etc. The present document has been
prepared based on transferable technology developed by medicinal plants group of JNKVV, Jabalpur to promote agri-business and
entrepreneurship through Business Planning and Development Unit.
Objectives
The main objective of the BPD Unit for medicinal plants is to provide a single window or help desk for entrepreneurs who are interested in doing medicinal
plant board business. The brief overview of facilities available at JNKVV are as under:
Provision of service window for supporting medicinal plants /crop-cultivation, processing and value-addition.
l
Ten medicinal plant species have identified for promotion in the state , based on agro climate suitability and market demand namely Ashwagandha
(Withania somnifera), Bhumi amala (Phyllanthus amarus), Brahmi (Bacopa monnieri), Sarpgandha (Rauvolfia serpentine), Senna (Cassia
angustifiolia), Shatavari (Asparagus racemosus), Tulsi (Ocimum sanctum), Kalmegh (Andrographis paniculata), Isabgo (Plantago ovata ) and Kalihari
(Gloriosa superba).
l
Establishment of clearing house of information on the elite cultivated varieties market prices in different mandies, list of traders, pharmaceutical houses
within the state.
l
Monitoring, certification and authentification of nurseries where the production of medicinal plants (propagules /seed/planting material ) is being
produced , especially to provide quality planting material to growers across the state .these includes department of forest , research centers, NGO's
and private nurseries.
l
Providing laboratory facility for quality analysis of material produced.
l
Providing trainings in preparation of turnkey projects on medicinal plants cultivation, processing and value addition.
l
Organization of stakeholders meets for establishing channel between farm and market so that market drive cultivation is encouraged.
l
Development of module for training and conduction of training programme for farmers.
l
Publication and dissemination of information related with agrotechniques market prices, list of traders in different mandies, industrial contacts etc.
l
Coordination with State and Central Govt. agencies in the development of medicinal plant.
Technologies
Adusa
Botanical Name
Adhatoda vasaca
Uses:
1. In respiratory disorder, cough and cold
2. Advanced cases of bronchitis
3. Lungs tonic
Ingredient
Leaf Powder
Dosage
Approximate Cost :
AONLA POWDER
Local Name
Aonla
Botanical Name
Emblica officinalis
Constituent Part
Fruit
Uses:
1.
2.
3.
4.
5.
Ingredient
Dosage
Approximate Cost :
Technologies
ASHWAGANDHA POWDER
Local Name
Ashwagandha
Botanical Name
Withania somnifera
Uses :
1.
2.
3.
4.
5.
Ingredient
Dosage
Approximate Cost :
BAEL POWDER
Local Name
Beal
Botanical Name
Aegle marmelos
Uses :
1. Cures chronic constipation
2. Dysentery and dyspepsia
Ingredient
Dosage
Approximate Cost :
Technologies
BAHEDA POWDER
Local Name
Baheda
Botanical Name
Terminalia bellirica
Uses :
1. A purgative, laxative, analgesic and anti-inflammatory
2. Nutritive, anti-pyretic, expectorant and thyroid disease
Ingredient
Fruit powder
Dosage
Approximate Cost :
BHRINGRAJ POWDER
Local Name
: Bhringraj
Botanical Name
: Eclipta alba
Uses :
1. Hair fall, dandruff
2. Liver disorders
3. Eye diseases
Ingredient
: Leaf powder
Dosage
Technologies
: Bhui aonla
Botanical Name
: Phyllnthus amarus
Uses :
1.
Ingredient
Dosage
CHANDRASUR POWDER
Local Name
: Chandrasur
Botanical Name
: Lepidium sativum
Uses :
1.
2.
3.
4.
5.
Ingredient
: Seed powder
Dosage
Technologies
GILOE POWDER
Local Name
: Giloe
Botanical Name
: Tinospora cardifolia
Uses :
1. It is a rejuvenator
2. Increases body immunity against disease
3. Cures fever during malaria, typhoid, jaundice and tuberculosis
Ingredient
Leaf powder
Dosage
GUDMAR POWDER
Local Name
Gudmar
Botanical Name
Gymnema sylvestre
Uses :
1.
2.
3.
4.
Controls diabetes
Restores pancreatic function
Stimulates circulatory system
Increases urine secretion
Ingredient
Leaf powder
Dosage
Approximate Cost :
Technologies
HARRA POWDER
Local Name
Harra
Botanical Name
Terminaila chebula
Uses :
1. Rashayana
2. Effective purgative, astringent and alterative
Ingredient
Fruit powder
Dosage
3 to 6 g twice a day
Approximate Cost :
HARSINGAR POWDER
Local Name
Harsingar
Botanical Name
Nyctanthes arbortristis
Uses :
1.
Ingredient
Leaf powder
Dosage
Approximate Cost :
Technologies
KALMEGH POWDER
Local Name
Kalmegh
Botanical Name
Andrographis paniculata
Uses :
1. Hepatic stimulant
2. Blood purifier
3. Cure of turbid liver, jaundice, malaria and other critical fever
Ingredient
Dosage
Approximate Cost :
MULAITHI POWDER
Local Name
: Mulaithi
Botanical Name
: Glycyrrhiza glabra
Uses :
1. Cold, diuretic
2. Intellect promoting
3. Mild laxative
Ingredient
: Root powder
Dosage
Technologies
NIRGUNDI POWDER
Local Name
: Nirgundi
Botanical Name
: Vitex negundo
Uses :
1. Strengthen the hair
2. Reduces swelling and nausea
3. Cures swollen joints and relieves pain
Ingredient
Dosage
PUNARNAVA POWDER
Local Name
Punarnava
Botanical Name
Boerhavia diffusa
Uses :
1. Colic disease, gonorrhea, oedema, anemia
2. Jaundice, abdominal diseases
Ingredient
Dosage
Approximate Cost :
10
Technologies
: Safed Musli
Root powder
Dosage
Approximate Cost :
SATAWAR POWDER
Local Name
Satawar
Botanical Name
Asparagus racemosus
Uses :
1. Rejuvenator and health tonic
2. Aphrodisiac
3. Increases appetite
4. Healing peptic ulcer
Ingredient
Root powder
Dosage
Approximate Cost :
11
Technologies
TULSI POWDER
Local Name
Botanical Name
:
:
Tulsi
Ocimum sanctum
Uses :
1. Stimulant
2. Carminative and expectorant, has anti-bacterial quality
Ingredient
Dosage
Approximate Cost :
BACH POWDER
Local Name
Bach
Botanical Name
Acorus calumus
Uses :
1. Good for dyspepsia, colic
2. Remittent fever, epilepsy, bronchitis and throat disorder
3. Expectorant, anthelmintic, antipyretic and carminative
Ingredient
Rhizome powder
Dosage
Approximate Cost :
12
Technologies
SHIVNAAG POWDER
Local Name
: Shivnaag
Botanical Name
: Orozylum indicum
Uses :
1.
2.
3.
4.
5.
6.
Gastric ulcer
Mouth cancer
Skin disease
Kills crabs in wet paddy fields
Anti inframentry
Liver disorder
Ingredient
Dosage
Approximate Cost :
BRAHMI POWDER
Local Name
: Brahmi
Botanical Name
: Bacopa monnieri
Uses :
1.
2.
3.
4.
5.
Nerve tonic
Improves memory, mental function
Epilepsy
Asthma
Arthritis, rheumatism
Ingredient
: Leaf powder
Dosage
13
Technologies
STEVIA POWER
Local Name
: Mithi Tulsi
Botanical Name
: Stevia rebaudiana
Uses :
1.
2.
3.
4.
5.
Ingredient
: Leaf powder
Dosage
PATHERCHUR POWDER
Local Name
Patherchur
Botanical Name
Coleus forskollii
Uses1.
2.
3.
4.
5.
Ingredient
Root powder
Dosage
Approximate Cost :
14
Technologies
PEPPERMINT
Local Name
Peppermint
Botanical Name
Mentha pipereta
Uses :
1.
2.
3.
4.
Ingredient
Leaf powder
Dosage
1 small stick
Approximate Cost :
ISABGOL
Local Name
: Isabgol
Botanical Name
: Plantago ovata
Uses:
1. Anti-diuretic
2. Anti-acidic
3. Laxative
Ingredient
Dosage
15
MENTHA OIL
Local Name
: Pudina
Botanical Name
: Mentha pipereta
Uses :
1. Used in perfumes, scent, soaps, flavor, stimulant, carminative, stomach
disorder, tooth paste, dental cream, mouth wash, cough drop, chewing
gum, confectionary etc.
Ingredient
: Leaf oil
Dosage
: 1 small stick
Approximate Cost :
EUCALYPTUS OIL
local Name
: Neelgiri
Botanical Name
: Eucalyptus globulus
Uses :
1. Asthma and oil is used in rheumatism
Ingredient
: Leaf oil
Dosage
Technologies
Technologies
TULSI OIL
Local Name
: Van Tulsi
Botanical Name
: Ocimum basilicum
: Leaf oil
Dosage
Approximate Cost :
: Lemon grass
Botanical Name
: Cymbopogan flexiosus
Uses :
1. Oil- antimicrobial, analgesic, antipyretic used in all tooth paste, tooth
powder, soaps, cosmetic cream, shampoo, for flavour in confectionary
2. Leaves- chewed for sore gums, leaf juice applied in headache
Ingredient
: Leaf oil
Dosage
17
Technologies
Rosa grass
Botanical Name
Cymbopogan martini
Constituent Part
Leaves
Uses :
1. Perfumery used for flavouring tobacco, soap pharmaceutical medicine
Ingredient
Leaf oil
Dosage
Approximate Cost :
HALDI OIL
Local Name
: Haldi oil
Botanical Name
Uses :
1. Anti inflammatory, rhizome- anti protozol spasmolytic
2. Anti parasitic for skin disease anti spasmodic, anti bacterial and anti
arthritic
Ingredient
Dosage
: 1-3 drop mix with other oil for anti inflamartic effect
18
Technologies
ODOMOS OIL
Local Name
Odomos
Botanical Name
Eucalyptus citrodera
Uses :
1. Mosquito repellent
Ingredient
Leaf oil
Dosage
As desired
Approximate Cost :
CITRONELLA OIL
Local Name
Ganjri
Botanical Name
Constituent Part
Leaves
Uses :
1. Soap, ointment
2. Mosquito repellent
3. Candles perfume and incense sticks
Ingredient
Leaf oil
Dosage
As required
Approximate Cost :
19
Technologies
AMRIT DHARA
Ingredient
Uses
Dosage
Approximate Cost :
Rs. 35 per 10 ml
JAWAR NASHAK
Ingredient
Uses
Controls fever
Dosage
Approximate Cost :
MADHUMEH NASHAK
Ingredient
Uses
Dosage
Approximate Cost :
20
Technologies
Uses
Dosage
Approximate Cost :
Rs. 40 per 50 g
HERBAL TEA
Ingredient
Uses
Dosage
Approximate Cost :
Rs. 50 per 50 g
HERBAL BALM
Ingredient
Uses
Dosage
: As required
21
Technologies
Uses :
1. Anti-bacterial
2. Purgative
3. Stomachic tonic
Dosage
Approximate Cost :
Uses
Dosage
Approximate Cost :
Rs. 60 per 50 g
Uses
Dosage
Approximate Cost :
Rs. 50 per 50 g
22
Technologies
1.
2.
3.
4.
5.
6.
7.
8.
9.
Ajwain
Sounf
Aonla
Harra
Bahera
Kali Mirch
Kala Namak
Bel Churna
Amchur
Uses
Approximate Cost :
Rs. 15 per 30 g
Ingredient
1. Lemon grass
2. Tulsi
3. Tea leaves
4. Stevia powder
Uses
Approximate Cost :
23
Technologies
: 1.
2.
3.
4.
5.
Multani mitti
Aloe leaf powder
Dry rose petal
Orange and lime skin powder
Sandal wood powder
Uses
: Effective against tanning and acne, for shiny and glowing skin
: 1.
2.
3.
4.
Uses
ALEOVERA GEL
Ingredient
: 1.
2.
3.
Leaf pulp
Preservatives
Essence
Uses
24
Technologies
Uses
Dosage
1. Bhringraj
2. Hina
3. Nagarmotha
4. Coconut oil
Uses
Approximate Cost :
Rs. 50 per 50 ml
1.
2.
3.
4.
Uses
Approximate Cost :
Bhringraj
Hina
Nagarmotha
Sesame oil
Rs. 50 per 50 ml
25
Technologies
1.
2.
3.
4.
5.
Mustard oil
Eucalyptus oil
Turmeric oil
Menthe oil
Rosa oil
Uses
Pain killer
Approximate Cost :
Rs. 50 per 50 ml
: 1.
2.
3.
4.
5.
6.
Rubia cordifolia
Paras papal
Chitrak
Safed madar
Sesame oil
Ashwagandha
Uses
Approximate Cost
: Rs. 50 per 50 ml
26
Technologies
Washing of leaves
Cutting of leaves
Juice filtration
Addition of preservatives
Add Glycerol
Continuous mixing
Aloe juice
Aloe powder
27
Technologies
Ingredients
Amrit dhara
Ingredients
Mix well
Herbal balm
28
Technologies
Ingredients
29
A
SHGs, Individual Farmers
who wants to start their
business ventures
10,000
5,000
B
Cooperatives, NGOs,
Start-ups
50,000
10,000
C
Public/Private
Limited/Multinational
companies
Payment Mode: Bank Demand Draft in favor of BPD-JNKVV R/F Account payable at Jabalpur
Categories
Entrepreneur profile
Membership Fee:
____________________________________________________________________________________
____________________________________________________________________________________
Email: ______________________________________________________________________________
____________________________________________________________________________________
Address: ____________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
Membership
30
Membership
Privileges of Membership
Categories
Entrepreneur profile
A
SHGs, Individual
Farmers who want
to start their
business ventures
B
Cooperatives,
NGOs Start-ups
C
Public/Private
Limited/Multinational
companies
D
Seed Companies to
become JNAU-Seed
Consortium Member
Membership Fees
Renewal fees after from second
year onwards (Rs.)
2,000
1,000
10,000
5,000
50,000
10,000
1,00,000
NIL
Free
Free
Free
Free
Eligible
Yes
Eligible
Yes
Eligible
Yes
Eligible
Yes
Contact details
One page
Yes
Applicable once in a
Application in all training programmes conducted by BPD
year
Improved varieties of field crops and vegetables
Not Applicable
Not Applicable
Not Applicable
According to the Seed
Consortium guidelines
Will be provided with a fee which will be decided case to case basis.
Services
Te chnology Information Brochure
Not Applicable
31