Chapter 1

INTRODUCTION:
NEED FOR THE STUDY:
Soichiro Honda, the man behind Honda Motor Company by his unparalleled
achievement brought motorcycle to masses.
Honda Motor Company the worlds biggest motorcycle makers. Hondas first
motorcycle was born out of necessity in immediate post World War-2, Japan, where
public transportation was desperately overcrowded and gasoline severely restricted.
He dreamed of giving people everywhere an economical form of
transportation, and began producing small motorcycles, including one built in 1949
called the D-type dream.
Brand image is an era and reputation that the product gains through its brand
name building brand image helps the organization in achieving targeted sales and to
sustain in the market for a long time. It helps the organization in an increasing the
awareness of level of consumers and also makes the product competition in every
organization need to improve the level of brand awareness and identify customer
preferences for different products. This will have a greater an impact on sales of the
product.
Therefore present study is on
--------------------------------------------------------------- with reference to KATAKAM
HONDA, Khammam.
OBJECTIVES OF THE STUDY:
The present study will be based on following objectives.
To study and analyze the awareness towards Honda bikes.
To identify and analyze the factors that influences the customer preferences.
To measure the impact of promotional tools on brand awareness.
To identify the various sources through which-------------------------------------- can
be created.
To draw conclusions and suggestions.

Methodology of the study:

The present study will be based on both primary and secondary data.
Primary data will be collected through a structured, questionnaire, apart from this,
the other techniques such as interviews, discussions and onsite observations will be
used to collect primary data.
Secondary data will be collected through company annual reports, journals,
magazines, textbooks and internet. All this data can be analyzed and final conclusions
and suggestions can be drawn.

SAMPLE DESIGN:
A sample of 100 customers was taken as per the convenience for the present
study.
SCOPE OF THE STUDY:
The present study is confined to Khammam town.
Sample of 100 customers are taken for the study.
The study is on ______________________________________________________
LIMITATIONS:
The study based on Khammam and surroundings urban and rural areas.
The study conducted in short period of 45 days. In this limited period the study may
not cover all aspects.
Money is also one of the main constraints in conducting the present study.
CHAPTER DESIGN:
CHAPTER-1 it deals with introduction need for the study, objectives,
methodology and limitations.
CHAPTER-2 it deals with company profile and Industry Profile.

CHAPTER-2

INDUSTRY PROFILE
COMPANY PROFILE
KATKAM HONDA

CHAPTER-2
INDUSTRY PROFILE:
Motorcycles have made their debut around the 1950s; this section looks at the
two wheelers which have over the years caught the imagination of the country. It was
in the year 1954 that the Indian government ordered for totaling number of 800
motorcycles to man the Pakistani borders. The bullets which were initially launched in
England as a 350cc bike and it was upgraded to 500cc a year or so later. These bikes
have remained unaltered, barring some cosmetic changes which have undergone over
the years. Thus one can say without much of the doubt that the 1955 Bullet was one of
the initial hits of the Indian two wheeler industries and till today it continues to be a
darling of the motorcycle enthusiasts. Enfield Bullet had a close competition with
another study bike named Rajdoot; as the bike was strong enough to handle the rough
Indian roads. The company had roped in Indian He-Man Dharmendra for the
promotion of the Bike. With more than 1.6 million vehicles on the road the Rajdoot
motorcycle was one of the initial hits of the earlier years of two wheeler industry in
the country. When heavy motorcycles were the order of the day a relatively lighter
bike had caught on the imagination of the Indian 2 wheeler user. Ind-Suzukia bike
launched by the then TVS Suzuki group was an instant hit. However the bike could
not sustain its initial success due to the high import content in the vehicle and less of
the localization. In Scooters Bajaj Chetak has been hugely responsible for adding
momentum, to the transport system of the country, till today it remains one of the
most successful brands to have come out of the Bajaj Stable. The scooter is named
after the Horse of Legendry Rana Pratap Singh; these sets of two wheels have become
a part of the Indian milieu and are often considered a representative of the Indian
middle class operation. Very few 2 wheelers have been able to emulate the success,
which Bajaj Chetak has achieved over the years. Similarly LML Motors enjoyed a
reasonable success with the launch of LML select which came with new age
technology and improved performance.
Today newer models of 2 wheeler are entering the market every day, slowly
pushing these names down the memory lane. However names like Chetak, Rajdoot
and Bullet will always find a mention in the history of 2 wheelers in the country.

About 2 wheelers:
The motorcycle has entered its third century, and the two wheeler has come a
long way from its origins as a bicycle with an engine. Its new celebrated in the
museums and is revered as a symbol of rebellion and freedom. With the meteoric rise
in gas prices in the first decade of 21 st century, many former riders are returning to
motorcycles to save on gas and to create less impact on the environment.

History:
The first motorized two wheeler was built by SYLVESTER HOWARD
ROPER of Massachusetts in 1867. The inventor demonstrated his steam powers
motorbike at fairs along the east coast. It featured hand grip twist throttle and a 2
cylinder engine fired by coal. It did not catch on. The German inventors Gottlieb
Daimler and Wilhelm May Bach produced the Reitwagen (Riding Car), the first gas
powered bike in 1885. The German Company Hildebrand & wolfmuller debuted the
first bikes for sale to the public in 1894. All the major motorcycle brands that are still
around today. Were founded in the period of 1902 to 1955. Triumph (1902),
Harley-Davidson (1903), Honda (1946), Suzuki (1952) Kawasaki (1954) and Yamaha
(1955).
Types:
Motorcycles are classified as either street or off-road. Off-road Bikes are built
to with stand the vagaries of travelling over unpaved terrain. There are 3 basic types
of Street motorcycles. A standard bike usually doesnt have the room of lots of
luggage or accessories and the rider is positioned upright with his knees below his
waist. Cruisers are larger, with lots of room for baggage and other extras. The cruiser
rider usually sits low in the saddle, reclined back a little, arms extended farther to the
handle bars. The third category, the Sport Bike usually has plastic fairing and is much
lighter faster and more maneuverable than standards and cruisers, the riding profile is
a lean towards the handle bars. Each of these categories has sub categories of
specialized motorbikes, including the sport tourer, which has more room for luggage
and a more upright rider profile.

Popularity:
Motorcycle sales worldwide grew by 6.5 percent during the economic
downturn of 2008. According to Bloomberg.com. The insurance institute for Highway
safety estimates that motorcycle registrations in the United States grew by 51 percent
between 2000 & 2005.
Safety:
Fatal accidents involving motorcycles are far higher than cars. Data from the
U.S department of Transportations 2005 Fatality Analysis Reporting System report
(the latest available of this writing) indicates there were 25.32 car crashes resulting in
a fatality per 100, 00 passenger cars in that year, compared to 85.93 fatalities per
100,00 re4gistered motorcycles. The biggest causes of motorcycle rider fatalities are
passenger vehicles making an illegal turn into the rider and riders taking turns too
wide and going off the road.
Fuel Efficiency:
The United States govt. does not require fuel emissions standards for
motorcycles and the industry does not have a standardized method for computing
miles per gallon. Modern motorcycles average around 50 miles per gallon.
Two Wheeler Models:
The two wheelers have played a pivotal role in the surging growth of the
Indian automobile industry. Over the years domestic sale of various brands of 2
wheelers has grown in large numbers. Even, in exports, the 2 wheelers have been able
to maximize the profit margin of various 2 wheelers manufacturers. There are mainly
3 models of 2 wheelers namely, Scooter & motorcycles & mopeds. In recent years, the
2 wheeler industry has witnessed a sea change. During the yesteryears the scooters
used to have about 50 % of the Market share and the rest were divided between the
motorcycles and mopeds. But now the trend indicates the people are referring
motorcycles more than the scooters. At present there is a huge demand for the
motorcycle models in India.

Two Wheeler Companies:

There are a number of 2 wheeler companies in India. The produced vehicles of
extremely high standard. Some of the leading 2 wheeler manufactures in India are
Bajaj Auto, TVS motors, Kinetic Motors, Suzuki Motor Corporation, Royal Enfield
Motors India, Yamaha motor India, LML India & Honda Motor Cycle & Scooters
India Pvt Ltd. Many of 2 wheelers manufactured by these companies are exported to
countries in South East Asia, Africa & South America. Motorcycles are as usually
priced higher than that of the scooters and mopeds.

There are even equipped with more features for faster travel based upon the
engine displacements and power capacity motor cycles are further classified as ; Road
Bikes , Trial Bikes, Racing Bikes, & Touring Bikes. Most of the motorcycles in India
come with engine capacity of about 100cc to 250cc.

The engine capacity of Scooters as usually varies between 100cc to 150cc.

Mopeds have small engine capacity ranging between 50cc to 100cc. most of the
automobile companies in this segment are always coming up with newer variants of
different models of 2 wheelers.

To be in the long run these companies are even adding more number of
features to these vehicles. Bike models become popular when they are as good in
appearance as in the performance. Two wheeler bike models in India also get popular
when they are in good price range along with other attractive features.

Two wheelers in India:

India is the second largest producer of two wheelers in the world. In the last
few years the Indian 2 wheeler industry has seen spectacular growth. The country
stands next to China & Japan in terms of production and sales respectively.
Majority of Indians, especially the youngsters prefer motorbikes rather than cars.
Capturing a large share in 2 wheeler industries, bikes and scooters cover a major
segment. Bikes are considered to be the favorite among the youth generation, as they
help in easy communication. Large varieties of 2 wheelers are available in the market.
known for their latest technology and enhanced mileage. Indian bikes, scooters and
mopeds represent style and class for both men and women in India.
Benefits of 2 wheelers:
Two wheelers are the most popular and highly sought out medium of transport
in India. The trend of owning 2 wheelers is due to its:
Economical price.
Safety.
Fuel-efficient.
Comfort level.
However, few Indian bike enthusiasts prefer high performance imported bikes.
Some of the most popular high speed bikes are Suzuki Hayabusa, Kawasaki Ninja,
Suzuki Zeus, Hero Honda Karizma, and Bajaj Pulsar & Honda Unicorn. These super
bikes are specially designed for those who have a zeal for speedy drive. Browse
through the pages and catch all the details of high performance 2 wheelers in India.
Know more about latest launches and happenings in 2 wheelers industry.
Two wheeler sales maintain scorching growth.
The 2 wheeler industry has reported robust sales for the month of May. Major
companies reported improved sales year over year (YOY).
Bajaj autos sale including the sale of 3 wheelers rose to 62 % at 300000 units
vs. 185000units (YOY) while TVS motors registered a sale of 154667 units and
increase of 30%. Hero Honda, the countrys largest 2 wheeler maker, saw sales jump
14% to 4,35,933 units.

Bajaj autos exports were up 60% at 96000 units vs. 60000 unitsYOY. The
companys motorcycles sale grew 63 % at 27000 units while its 3 wheeler sales were
at 30000 units to 20000 units last year. up 52%the companys new Discover 150cc
sold 12000 units in May and the target for June is 25000 units. Bajaj auto expects its
exports to go up to 100000 units in June.
Hero Honda motors senior vice president marketing & Sales Anil Dua said the
14% growth in May is very satisfying, coming as it does over the high base of our
sales last year. We had significant contributions from segments resulting in this
achievement. The companys scooter Pleasure recorded sales of over 24000 units last
month, he added.
TVSs sales for motorcycle rose 26.94% to 67906 units from 53495 units in the
year ago period. The Company said its exports in May surged 62.07 % to 18046 units
against 11135 units in May 2009. Companys 3 wheeler sales soared over three fold to
2313 units in May from 707 units in the same month of last year.
Two wheelers by brands:
BAJAJ AUTO
HONDA MOTORCYCLE AND SCOOTERS INDIA PVT LTD
LML INDIA
SUZUKI MOTOR
MAHINDRA 2 WHEELERS
ELECTROT HERM
HERO ELECTRIC MONTO MOTORS
TVS MOTORS
HERO HONDA
KINETIC
ROYAL ENFIELD

YAMAHA MOTORS

Honda philosophy:

Basic Principles: Respect for the individuals. The 3 Joys

1. Buying
2. Selling &
3. Creating.
Company Principle: maintaining a global view point, we are dedicated to
supplying products of the highest quality, yet at a reasonable price for world vide
customer satisfaction.
Management Policies:
Proceed always with ambition and youthfulness
Respect sound theory, develop fresh ideas, and make the
most effective use of time.
Enjoy work and encourage open communication.
Strive constantly for a harmonious flow of work,
Be ever mindful of the value of research and Endeavour.
Dreams inspire us to create innovative products that
enhance mobility and benefit society. To meet the
particular needs of customers in different regions around
the world, we base our sales networks, research and
development centers and manufacturing facilities in each
region. Furthermore as a socially responsible corporate
citizen, we arrive to address important environmental and
safety issues.

Corporate profile:
Honda Motor Co., Ltd. Operates under the basic principles of Respect for the
Individual and the 3Joys commonly expressed the Joy of Buying, The Joy of Selling
and The Joy of Creating. Respect for the Individual reflected the companies desire
to respect the unique character and ability of each individual person, trusting each
others as equal partners in order to do their best in any situation.
Based on this, The Three Joys expresses their belief and desire that each
person working in or coming into contact with the company, directly or through our
products, should share a sense of Joy through that experience.
In line with these basic principles, since its establishment in 1948, HONDA has
remained on the leading edge by creating new value and providing products of the
highest quality at a reasonable price, for worldwide customer satisfaction. In addition
the company has conducted its activities with a commitment to protecting the
environment and enhancing safety in a mobile society.

The Company has grown to become the Worlds largest Motorcycle

Manufacturer and one of the leading Auto Makers. With a global network of 501*
subsidiaries and affiliates accounted for under the equity method, Honda Develops,
manufactures and markets a wide variety of products, ranging from small general
purpose engines and scooters to specialty sports cars, to earn the company an
outstanding reputation from customers worldwide.

Honda Company history:

Soichiro Honda began by manufacturing piston Rings in November 1937. He

quickly became a Sub Contractor to Toyota, and then expanded to other engine parts.
On September 24, 1948 the Honda Motor Co. was founded. Soichiro Honda
took advantage of a gap in the Japanese Market that was decimated by World War II;
Japan was starved of Money & Fuel, but still in need of Basic Transport. Honda
utilizing his manufacturing facilities attached an engine to a bicycle, creating the
Cheap and Efficient Transport that was required.
The Honda Piston Manufacturing facilities were almost destroyed. Soichiro
Honda created a new company with what he had left, giving it the unusual name of
Honda Given Kogyo Kabushiki Kaisha which translates to Honda Research
Institute Co. LTD. Despite its grandiose name, the first facility bearing that name
was a wooden shack where Mr. Honda and associates would fit Engines to Bicycles.
Interestingly the official Japanese Name for Honda Motor Co. remains the same, in
honor of Soichiro Hondas efforts.

Honda quickly began to produce a range of scooters and motorcycles and

Soichiro Honda quickly recovered from the losses incurred during the war. By the late
1960s Honda had conquered most world Markets. The British were especially slow to
respond to the Honda introduction of Electric Starters to motorcycles. By the 1970s,
Honda was the largest producers of Motorcycles in the World.

Honda began producing road Cars in 1960, mostly intended for the Japanese
Market. Though participating in the international Motorsport Honda was having
difficulty selling its automobiles in the United States. Build for Japanese buyers,
Hondas small cars had failed to gain the interest of American Buyers.

Honda Finally established a foothold in the American market in 1972 with the
introduction of the civic-larger than their previous models, but still small compared to
the typical American carjust as the 1970s energy crisis was impacting worldwide
economics. New emissions laws in the US, requiring American car makers to affix
expensive catalytic converters to exhaust systems, noticeably increased striker prices.
However Hondas introduction of the 1975 Civic CVCC, CVCC being a variation on
the stratified charge engine, allowed the Civic to pass emissions tests without a
catalytic converter.

In 1976, the Accord was immediately popular because of its economy and fun
to drive nature; Honda had found its niche in the United States. In 1982 Honda was
the first Japanese Car Manufacturer to build car plants in the US, starting with the
Accord plant in Marysville, Ohio. They now have plants in Marysville, Anna, and
East Liberty, as well as in Lincoln, Alabama (Honda Manufacturing of Alabama), and
Timmonsville South Carolina, and plan to open a new plant in Tallapoosa, Georgia.
Hondas North American and US head quarters are located in Torrance, California.
Hondas Canadian Civics is manufactured in their plant in Alliston, Ontario since
1985.
Honda was also the first Japanese automaker to introduce a separate luxury line
of vehicles. Created in 1986 and known as Acura, the line is made up of modified
versions of Honda Vehicles usually with more power and sportiness that their Honda
Counter Parts.

1989 saw a move that was set to revolutionalize the way car makers tuned their
engines. Honda launched their VTEC variable valve timing system in its production
car engines., which gave improved efficiency and performance across a border range
of engine speeds. one of the first of its kind is passenger vehicles, it worked on
premise of tuning one engine to operate at 2 different settings depending on load.
Normal driving would use a shorter cam lobe that resulted in more efficient
operation. A more aggressive, longer duration can engages when engine RPM reaches
a set point resulting in more power during hard acceleration. The driver gets the best
of both worlds; high efficiency and high power on demand. Many automakers have
introduced their own versions of variable valve timing. The technology is
Now standard across the whole Honda Range.

For the 2007 model year, Honda plans to improve the safety of its vehicles by
providing front seat side air bags, side-curtain airbags, and anti lock brakes as
standard equipment in all automobiles available in North America (except the Insight,
S2000, and Acura NSX, which will not have side curtain air bags). By 2006, Honda
plans to have a standard equipment vehicle safety assist and rollover sensors in all
light trucks, including the CR-V Odyssey, and Acura MDX. Honda also plans to make

its vehicles safer for pedestrians, with more safely designed hoods, hinges, frame
constructs and brake away wiper pivots.

Milestones in Honda History:

Honda was found in the late 1940s as Japan struggled to rebuild following the
II-World War. Company founder Soichiro Honda first began manufacturing Piston
Rings before tuning his attention to inexpensive motorcycles. Mr. Honda has a
passion for engineering, and this became evident by the wild sales success of his
motorcycles in the 1960s and by competing head to head against the worlds best in
race tracks. Today, Honda is a juggernaut, offering class-leading machines in most
every category.

1906 Soichiro Honda is born in Hamamatsu, Japan. His father owns a

blacksmith shop that also repairs bicycles. As a young man, Honda is an
apprentice in an automotive garage in Tokyo.

1928 Honda returns to Hamamatsu to open his own auto repair Shop.
Enamored with speed, he build his own race car.

1936 Honda is injured in an auto racing accident.

1937 He forms a company to manufacture piston rings. After a shaky start

(owing mostly to his complete lack of formal training in Metallurgy) his
company becomes successful. He is a key supplier to Toyota, which starts
manufacturing cars at about the same time.

 1946 Soichiro Honda sells his piston-rings business. Japan is struggling to

regain some semblance of normalcy, after having been bombed flat at the end
of WWII. Honda realizes the need for affordable transportation and begins
grafting war-surplus two stroke motor onto bicycles. (the motors had originally
been intended for use on portable generators for military radios).
1948 Honda Motor Co. Ltd is incorporated. Sichiro Honda focuses on the
engineering side of the business, while financial operations are controlled by
Takeo Fujisawa.

1949 the company produces its first real otorcycle, powered by a 98cc two
stroke motor. When an employee sees the first one assembled and it is ridden
outside the factory, he says, it is like a dream. The name Dream was
adopted for the bike officially known as model D.

1951 Mr. Honda is infuriated by the noise smell and fumes from the 2 stroke
motorbikes (including his own) that crowd Japanese city streets. In response,
the company creates its first Four Stroke Motorcycle, the Dream E (146cc).
.

1952 Despite the fact thet he despises such primitive powerplants, Honda flirts
with his original notion of auxiliary motors for bicycles. The Club F (2 stroke,
50cc) clip-on motor is sold through thousands of independent bicycle shops
across Japan. It is only manufactured for 2 years, built it introduces the Cub
trade mark, which will be popular for decades in various guises.

 1953 the Benly J (4 stroke, 90cc) is released. At least some of these were sold
with Benly tank-badges, and carried at Honda name on engine cases only.
The Benly series also lasted a long time, and ushered in an era of improved
performance. They were immediately popular with japans amateur racers.

1954 Soichiro Honda shares his own dream of success in Grand Prix
motorcycle racing. He writes, My child hood dream was to be a championof
motor racing with a machine built by myself. However before becoming
world champion, it is strongly required to establish a stable corporate structure,
provided with precise production fecilities and superior product design. From
this point of view we have been configuring on providing high quality products
to meet Japanese domestic condumer demand and we have not had enough
time to pour our efforts in motor cycle racing until no.... I here avow my
intention that I will participate in the TT race and I proclaim with my fellow
employees that I will pour all my energy and creative powers into winning.
Mr. Honda attended the Isle of Man races as an observer that year, paying
particular attention to the German-made NSU motorcycles that dominated the
125 and 250 classes. Although it is widely believed Honda copied these
machines, it is not true; the NSU racers were singles with bevel-drive camsnothing like the early Honda racers.

1957 the leading Italian manufacturers, including MV Agusta, Gilera and

Mondial announce that they will withdraw from World Championship Racing,
citing increasing costs. MV Agusta will renege on this agreement and continue
racing. Honda buys one of the last Mondial race bikes. The Japanese company
doesnot copy the Italian bike, but it does use it as a source of inspiration and
an example of the standard they need to reach.
1958 the Super Cub (aka C100, aka CA100, aka simply the Honda 50) hits
the market. It features a pressed-steel frame, leading link fork, step-through
design and a 50cc four stroke motor. It is destined to be sold under various
names, and will later grow to 70cc and finally 90cc. it will become the most
popular motorcycle-indeed, the most popular motor vehicle of any kind.

 1959 Honda enters the famed Isle of Man TT races for the first time. The
company fields five machines in the 125 cc Ultra-light weight class. The
bikes are 125cc twins, of the type raced the previous year in Japanese national
competition. Naomi Tanaguchi achieves the teams the best TT results,
finishing sixth. Honda wins the manufacturers trophy in the class.
Honda opens American Honda Motor Co. in Los Angeles.

1961 Honda dominates both the 125cc and 250cc classes at the TT. Mike
Hailwood wins both races, with Hondas finishing 1 st through 5th positions in
each case. The Isle of Man Examiner newspaper says simply It was a
devastating win for the Orient.

1963 this year, Honda focuses on F-1 car racing, and the motorcycle racing
programme suffers. Sales of street bikes remain strong, however: the super
Cub is awarded the French Mode Cup: Honda opens its first overseas plant in
Belgium: Grey advertising unveils the famous You meet the nicest people on
a Honda campaign. Early the following year, Honda buys commercial time
in the Acadamy awards for a Nice People television and featuring the super
cub.

1964 two stroke motors begin to dominate the smaller-displacement racing

classes. In order to remain competitive in 250cc classes, Honda produces sixcylinder 250, the 3RC164.

1968 19 years after the companys first 2 wheeler rolled out of the factory,
Honda produces its 10 millionth motorcycle.

 1969 Honda unveiled the CB750 at the Tokyo Motor Show but it didnt hit
the market. It was the first market bike to come with Disk brakes.

1970 Honda entered four riders in the Daytona 200, but only one-Dick Mannfinished. It was a huge win for Honda in America.

1972 honda finally admits that inorder to build a competitive 250cc

motocrosser, the company has to make another 2 stroke motor. CR 250
Elsinore reaches the U.S in early 73.

1973 Soichiro Honda retires as the Company President. He remains on the

Board of directors, which grant him the honorific title Supreme Advisor in
1983.

1974 the first gold wing, the GL1000 is introduced at cologne. It reachs the
U.S market in 75. This was the first Japanese four stroke to be water cooled.

 1978 in an effort to build a competitive four stroke motorcycle for the 500GP
World Championship, Honda produces the Oval Piston NR500. It was
effectively a 4 cylindered V-8 with 8 connecting rods and 32 valves.

1981 Honda Gold Wing production moves from Japan to a new factory in
OHIO.

1983 Freddie Spencer wins the 500cc World Championship. For the first time
Honda Wins the Blue Riband Championship.

1986 after a shaky start, the V-Four VF series of road bikes is redeemed
with the redesigned VFR750F Interceptor. Its gear drive out of the cams
once and for all banish cam drive and wear problems, and the model is
generally acknowledged as the Best All Round Road Bike for most of the
next ten years.

1987 the CBR600F Hurricane is Hondas first fully faired, four cylinder
street bike.

 1990 the VFR750R aka RC30 finally arrives in the U.S three years after it is
first sold in Japan.

1991

the Company Mourns the Death of SOICHIRO

HONDA.

1992 200 units of the legendary NR aka NR750 are produced. This is a street
legal version of the ill-fated NR 500 Grand Pix Racer. Which sells for a
breath taking of 60,000$

1993 the CBR900RR stuns the sport bike world. Designd by Tadao Baba,
the Fireblade combines the power of an open class motorcycle with the
weight handling of a 600 pounds.

1995 the radical EXP-2 two stroke 400cc wins its class in the Granada-Dakar
Rally. The bike is the proof of concept for a cleaner burning and more
powerful 2 stroke engine concept that uses a pivoting Valve to close the
exhaust port.

 2001 Valentino Rossi eins the last ever 500cc World Championship on the
NSR500 two stroke.

2002 all change. Or not. Rossi wins the first World Championship in the
990cc MotoGP era, on the five-cylinder four stroke RC211V. Valentino Rossi
eins the last ever 500cc World Championship on the NSR500 two stroke.

2004 Honda prototypes are a motorcycle powered by a fuel cell.

2006 The 50000000th Super Cub is Sold.

2007 Honda is the first manufacturer to offer a motorcycle with air bag
crash protection.

2010 Honda introduces a 110 cc motorcycle CB Twister and it has won all
11 Awards mainly Indian motorcycle of the year IMOTY

 2011 Honda introduces its most prominent motorcycle in 250cc segment

controlled by 2 valves and DOHC cylinder with Prolink Suspension and
Liquid Cooled through Diamond shaped Frame. And is the first ever
motorcycle to introduce the ABS Anti Brake Lock System in Two
Wheeler industry. Also included the PGMFI technology. Giving better
mileage of 36 kmpl and through its cutting edge technology it has going
to be No. ! in 250 cc segment.

BOARD OF DIRECTORS

 Satoshi Aoki

(Chairman and Representative Director )

Takanobu

(President and Representative Director)

Koichikondo

(Executive Vice President and Representative Director)

Senior Managing Directors

Akiohamada
Mikio Oshimi
Atsuyoshi Hyogo
Shigeru Takagi
Tesuo Iwamura.

Honda Motorcycle & Scooters India Private Limited

Established in 1999, the Honda Motorcycle & Scooters India Private Limited
HMSI is a wholly owned subsidiary of Honda motor Company Ltd. Japan and is
located at Manesar, Haryana. The Companys Most well known brand is the Honda
Activa that Revolutionized the Indian Scooterrete market in terms of design and
features. The company exports scooters to the European Union.
The Company initially ventured in to scooters as its joint venture agreement
with the Hero Group precluded its entry into the motorcycle segment for five years.
The Company set bench marks in the Indian Scooter Industry with the launch of its
gearless Scooter Honda Activa. Honda Dio launched after it, was slightly upgraded
and trendier version of Activa. Honda Eterno was another addition to the repertoire of
Honda Scooters. First Bike launched by HMSI was Honda Unicorn. It was followed
by Honda Shine. All the products launched by HMSI were run away hits in the
Market.
The HMSI factory is spread over 52 acres, with a covered area of about 85,815
square meters at Manesar, Gurgaon district of Haryana. The foundation stone for the
factory was laid on 14th December 1999 and the factory was completed in January
2001. The initial installed capacity was 100,000 scooters per year, which has reached
6,00,000 scooters by the year by 2007 and motorcycle capacity shall be 4,00,000 per
annum. The total investment outlay for the initial capacity was Rs. 215 crores and
now the accumulated investment is 800 crores.

Honda Motorcycle & Scooters India Private Limited:

Honda Motorcycle & Scooters India Private Limited HMSI is a wholly owned
subsidiary of Honda motor Company Ltd. Japan and has a reputation of producing
Rock Solid, trouble free machines.
Motorcycles:
Honda has continuously upgraded their Unicorn and Shine Models adding a
dash of Style to these already proven performers.
With the recent launch of Honda Stunner, Honda have introduced performance
biking to the 125cc segment in India. With sporty styling and tubeless tires and more
powerful engine this bike is bound to appeal to those looking for performance and
looks without sacrificing mileage.

Scooters:
The Honda Activa is by far the most successful auto geared scooter in the
Indian Scooter Market and shares mechanicals with the partially fiber bodied Honda
Aviator and the completely fiber bodied Honda Dio. The Aviator also comes with an
optimal disc brake version that sports alloy wheels.
The Eterno is the lone geared scooter offered by Honda and finds significant
demand in certain regions thanks to its rock solid engine and excellent fuel efficiency.

Honda Company Objectives:

maintaining an international view point, we are dedicated to supplying
products of the highest efficiency, yet at reasonable prices, for worldwide customer
satisfaction .

Hondas approach to customer satisfaction :

In accordance with the Honda philosophy of respect for the individual and the three
joys of buying, selling and creating. Honda has always worked closely with its
dealerships to maximize customer satisfaction. Every step of the way, from purchase
to after-sales service, dealerships are working hand in hand with Honda to maintain
the trust of customers.
Honda, as a manufacturer of mobility products, holds quality and safety to be
among the highest responsibilities of management and engages in a wide range of
initiatives to promote them. Said founder Soichiro Honda, it is unacceptable that
even one customer in ten thousand should receive a defective product. Thats why we
have to aim for 120%. Based upon this principle, Honda constantly engages in
initiatives to offer customers a new level of outstanding quality. Based upon the
principle of safety for every one, Honda is tackling safety issues both from product
and educatrional perspectives, striving to make mobility safer and more comfortable.
As a global manufacturer of mobility products, Honda is squarely confronting the
issue of accelerating global climate change by striving to manufacturing products with
lowest issue of CO2 emissions at plants with the lowest CO2 emissions. Through
environmental initiatives in both product development and production, Honda seeks
to lead the way in environmental technology. By communicating the joy of buying,
selling and creating to all Honda Stake holders our Customers, dealers, suppliers,
associates, shareholders, investors and local communities- and prompting their steady
implementation , it is our aspiration to create a sustainable company and fulfil our
responsibilities to society. Maintaining a global viewpoint, we are dedicated to
supplying products of the highest quality yet at a reasonable price for worldwide
customer satisfaction.

ORGANIZATIONAL PROFILE

The KATKAM HONDA is at Wyra Road. It is being maintained by KATAKAM

CHINA HANUMANTHA RAO who is the manager who looks after the entire
business and is one of the managing directors of KATKAM HONDA, there are 4
partners.
1. Sri K. China Hanumantha Rao
2. Sri K. Giri Prasad
3. Smt K. Sudha Rani
4. Smt. K Sri Devi

Sri K China Hanumantha Rao has desire to become the Honda Dealer. He worked
hard spending all his resources to get the dealership under the name of KATAKAM
HONDA in 29-09-2004 it was established.
The dealer is assisted by energetic dinemic enthusiastis and hardworking
employees. When the employees were asked whether the dealer always helps solving
their problems . even compensation point of view they are fair and proper. The dealer
of KATKAM HONDA discusses the problems connecting with the business with their
employees also.
When potential customer setup into the showroom, the dealer and the
employees receives them well, even if person steps out the showroom with out
placing an order, the dealer and employees give the person same respect which they
had given live when he entered the showroom.
They provide free services to HONDA BIKE customers. In case of
HONDA BIKE they provide total 4 services to the customers. All the 4 services are
free.

The Organization itself gives dates for servicing, is the date of servicing is
completed they remember the customers through a phone call. Their service towards
customers is very caring.
The warranty of Honda bikes is 2 years. Thus also provides paid charge
services with a little amount after free services.
In the competitive word of business for every product there is a lot of
competition in two wheelers.
Most of the people prefer two wheelers, which gives more mileage. People are
ready to spend at a time loans amount and prefer to spend was money in day-to-day
maintenance act also.

Some segment of companies are offering more mileage vehicles with

lightweight. But is very completing to manufacture should have to maintain more
mileage, lightweight, good looking and soon.
SPARE PARTS:
All the spare parts related to Scooters, Motor Bikes are available at KATKAM
HONDA are reasonable according to the quality.
SCHEEMES:
No schemes are provided. Financial fecilities are available from ICICI, HDFC,
INDUS IND, MUTHOOT CAPITAL, SHRI RAM FINANCE & FULLERTON
INDIA.
KATKAM HONDA is having the good dealings with customers.
The annual turnover is 18.3 crores
HONDA FEATURES:
1. Shine meets Bharat stage 11 Norms.

2. The honda company wants to introduce a unique product for all kinds of
customers.
3. They introduced products where technology and style come together in a
smooth way.
4. It is one and only leading company to produce a multi user products like Shine
and Activa.
HONDA MODELS:

HONDA MOTORCYCLES
s.n
o

MODEL

CUBIC
CAPACITY

Honda CBR 250R new

250CC

Honda CB Unicorn Dazzler

150CC

Honda CB Twister

110CC

Honda CB Shine

125CC

Honda CB Unicorn

150CC

Honda CBF Stunner

125CC

Honda CBF Stunner PGMFI

125CC

HONDA SCOOTERS

s.n
o

CUBIC
CAPACITY

MODEL

Honda Activa

110CC

Honda Dio

102CC

Honda Aviator

110CC

Honda Eterno only in North

147.7CC

Honda Motorcycle bikes available at KATKAM HONDA showroom in

KHAMMAM:
CBR 250 R

CB UNICORN DAZZLER

CB TWISTER

CB SHINE

CB UNICORN

CBF STUNNER

CBF STUNNER PGMFI

HONDA ACTIVA

HONDA DIO

HONDA AVIATOR

HONDA ETERNO

AWARDS AND ACHIEVEMENTS:

2013 Corporate

Manufacturer of the Year 2012 - BBC Top Gear

Manufacturer of the Year - Car & Bike India Awards
Manufacturer of the Year 2013 - Motor Vikatan Awards 2013

Dream Yuga Motorcycle of the Year upto 110cc - NDTV Car & Bike Awards, 2013
Motorcycle of the Year upto 115cc - Car & Bike India Awards
Compact Bike of the Year - CNBC TV18 OVERDRIVE 2013
CNB Viewers Choice Two Wheeler of the Year - NDTV Car & Bike Awards,
2013
CNB-AAA Creative TV Commercial of the year (2 Wheeler) - NDTV Car & Bike
Awards, 2013
Motorcycle of the Year upto 110cc - ET ZigWheels Awards 2012
CBR 150R

Enthusiast Motorcycle of the Year upto 180cc - ET ZigWheels Awards 2012

Motorsport

Best Manufacturer to Support Indian Racing - Motor Vikatan Awards 2013

2012

Bike of the Year - BBC Top Gear Awards

CBR 250R
Indian Motorcycle of the Year (IMOTY)
Jury:BS Motoring , Bike India , BBC Top Gear , Overdrive , AutoBild India .
Compact Bike of the Year - CNBC TV18 Overdrive Awards
Viewers Choice Bike of the Year - CNBC TV18 Overdrive Awards
Bike of the Year - CNBC TV18 Overdrive Awards
Viewers Choice Bike of the Year - NDTV Car & Bike Awards
Two-wheeler of the Year - NDTV Car & Bike Awards
Motorcycle up to 250cc- NDTV Car & Bike Awards
Viewers Choice Bike of the Year - ET ZigWheels Awards
Bike of the Year (upto 250cc) - ET ZigWheels Awards
Viewers Choice Bike of the Year - Bloomberg UTV & AutoCar Awards

Bike of the Year (upto 250cc) - Bloomberg UTV & AutoCar Awards
Motorcycle of the Year - AutoBild Golden Steering Awards
Bike of the Year (up to 250cc) - Car & Bike India Awards
Bike of the Year - Car & Bike India Awards
People's Choice Two-wheeler of the Year - Vicky.in Awards
Best Bike 2012 - Motor Vikatan Awards
Two-wheeler of the Year - Vicky.in Awards
Bike of the Year,Super Bike of the Year - Top Gear Malayalam
India Design Mark ( I Mark ) - India Design council
Brand Honda Manufacturer of the Year (two-wheeler category)- Car & Bike India Awards
Best BikeManufacturer 2012 - Motor Vikatan Awards 2012

2011 CB Twister

Indian Motorcycle of the Year 2011 (IMOTY) Jury:BS Motoring

, Bike India , BBC Top Gear , Overdrive , AutoBild India .

CB Twister

Bike of the Year CNBC TV18 Overdrive Awards 2011

CB Twister

Bike of the Year - Bloomberg/UTV Autocar Award 2011

CB Twister

Viewers Choice Award Bike of the Year - Bloomberg / UTV

Autocar Awards 2011.

CB Twister

Bike of the Year - BS Motoring Award 2011.

CB Twister

Bike of the Year upto 110CC Bike India .

CB Twister

Motorcycle upto 110CC - NDTV Car & Bike Awards 2011.

CB Twister

Premium 100CC Motorcycle - Zigwheels Awards.

CB Unicorn
Motorcycle upto 160CC NDTV Car & Bike Awards 2011.
Dazzler
CB Unicorn
Sporty Motorcycle upto 180CC Zigwheels Awards .
Dazzler
VFR 1200F

Superbike of the Year TopGear

VFR 1200F

Automotive Technology of the Year (Dual Clutch TAutomotive

Technology of the Year (Dual Clutch Transmission) - Zigwheels
Awards .

Brand

Most Reliable Brand - Apollo Auto India Best Brand Awards

2010
Advance Technology - Apollo Auto India Best Brand Awards
2010
Quality - Apollo Auto India Best Brand Awards 2010

CB1000R

Import Two - Wheeler of the Year NDTV Profit Car & Bike
Awards 2010

CB1000R

Import Bike of the Year - AutoCar Awards 2010

2010

CBR1000RR Performance Bike of the Year - CNBC TV 18 Overdrive Awards

Fireblade
2010
2009

CBF
Stunner

2009 Stunner NDTV Profit Award 2009 - Bike of the Year

Aviator

2009 Aviator NDTV Profit Award 2009 - Scooter of the Year

Activa

Scooter of the Year - ET ZigWheels Awards 2009

2008 Aviator

Scooter of the Year - Zigwheels.com

CBF
Stunner

Motorcycle of the Year (125 CC) - Zigwheels.com

Activa

CNBC TV18 - Auto Car "AUTO AWARDS 2008 - "Scooter

Customers Satisfaction No.1"

Brand

-Well Made Bike 2008

-Advanced Technology 2008
-Overall 2008
-Eco-Friendliness 2008
-Resale Value 2008
By Apollo Tyres - Auto India "Best Brand Survey Awards 2008"

2007 Eterno

Best automobile brand of India 2007

Media)

(Planman

Activa

Best automobile brand of India 2007

Media)

(Planman

TNS Voice of The customer Award 2006

(TNS)

2006 Shine

2005 Unicorn

Motorcycle of the Year 2005

Autocar)

Unicorn

TNS Voice of the Customer Award

Eterno

Scooter of the Year 2005

Overdrive)

(B.S.Motoring&
(TNS)
(B.S.Motoring &

2004 Eterno

Best Scooter of the Year by B. S. Motoring & ICICI Bank,

Overdrive Magazine

2003 Dio

Scooter of the Year 2003

2002 Activa

Scooter of the Year by Overdrive Magazine

2001 Activa

Scooter of the Year 2001 (BS Motoring)

(BBC)

-HMSI & HSCI has been ranked on top in dealer satisfaction survey 2002-03
(TNS)
-Award for Environment Excellence 2002-03 (Greentech Foundation)