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David E. Goldberg
University of Illinois at Urbana-Champaign
Urbana, Illinois 61801
deg@uiuc.edu
Welcome to TEE
TEE = The
Entrepreneurial
Engineer
TEE is
A set of lectures
A book
A blog:
www.entrepreneurialengineer.
blogspot.com
Fast-paced world is
changing what
engineers think and do.
The Entrepreneurial Engineer
My Background
BSE & MSE in early 70s at Michigan.
Worked in small startup in 1976.
Returned to school for PhD.
Sidetracked by research/teaching
career at Alabama and Illinois.
Better known work on genetic
algorithms and computational
innovation.
Currently Jerry S. Dobrovolny
Distinguished Professor in
Entrepreneurial Engineering.
Chief Scientist for Nextumi,
www.nextumi.com.
Broadly interested in history,
philosophy, business & economics.
The Entrepreneurial Engineer
Engineering
students today
Work as
engineers.
Work as engineers
& non-engineers.
Work and be
judged as
individuals.
Work & be
evaluated on
interdisciplinary
teams.
Be concerned
largely with tech
feasibility.
Be concerned with
market-tech-societal
feasibility.
This Module
Examine forces shaping a new entrepreneurial
engineer.
Beyond tech: Order 1, 2, & n skills.
10 competencies for the entrepreneurial
engineer.
4 methods: common sense, humanities, social
science, engineering.
3 principles: Engagement, create-then-criticize,
other eyes.
3 cautions: ideals beware, obvious isnt easy,
practice makes perfect.
The Entrepreneurial Engineer
Today
Spread of information technology.
Reduction in transaction costs.
Results in smaller world with smaller, more agile
organizations.
Needs broadly capable engineers oriented toward
opportunity.
Entrepreneurial Engineer?
Broad usage of the term
entrepreneurial.
Not referring to a type of company.
Entrepreneurial engineers can work for
Small startups (startup entrepreneur).
Large extant organizations (intrapreneur).
Ten Competencies
1.
2.
3.
4.
5.
6.
7.
Joy of Engineering
Engineering is a great education: Liberal
arts education for 21st century.
Engineering is a great profession: Action
oriented, but based on thought, involves
and affects people.
Some Tensions:
Tug of science
Tug of business
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12
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15
Ethics in Matters
Small, Large & Engineering
Odd that students find ethics
boring:
Corporate shenanigans are up.
Copying of Intellectual property
rampant.
Cheating is up.
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Four Methods
Common sense & critical
reasoning.
Humanities: historical &
philosophical modes of
thought.
Social science: economics &
psychology.
Engineering: Little
quantitative models +
empirical observation +
inventiveness.
Aristotle (384-322 BCE)
The Entrepreneurial Engineer
20
Three Principles
1. Engagement.
2. Create first; criticize later.
3. Analyze and design behavior
through the eyes of others.
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Engagement
Doing for intrinsic rewards of the activity:
Time flies when youre having fun.
Would do without getting paid.
2 ways:
Engage in activities you like.
Find engagement in all activities.
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23
Eyes of Others
Golden rules ask us to see things through
eyes of others and act accordingly.
We act easily in our own interests.
To understand interests of others, put
yourself in their shoes.
Easy to say, hard to do.
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Three Cautions
1. Be realistic in application of ideals.
2. Mastering the obvious isnt easy.
3. Engage the material and put it to
practice.
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Summary
Fast-paced world of change creates
opportunities.
Entrepreneurial as a state of mind.
10 competencies for the entrepreneurial
engineer.
3 principles.
4 methods.
3 cautions.
The Entrepreneurial Engineer
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