The Marketing mix of Pantaloons discusses the 7Ps of Pantaloons or the service

marketing mix of Pantaloons. Pantaloons is a leading retail chain in India.

1. Product:
E-commerce: Pantaloons website Futurebazaar.com has revolutionized the ecommerce business in India. It offers a wide range of products at affordable prices.
Food: In food business, the group offers a host of options.
Food Bazaar a chain of large supermarkets; Brew Bar a beer bar; caf
Bollywood a national chain of eateries; Chamosa a pan-Indian chain of snack
counters, and Sports Bar a bistro focused on the world of sports.
Fashion: The group offers a variety of options in fashion. Its brands include aLL,
Blue Sky, Central, Etam, Fashion Station, Gini & Jony, Navaras, Pantaloons,
andTop 10.
Home & Electronics: Options include: Collection i a lifestyle furniture
store;Electronics Bazaar offers branded electronic goods and appliances; e-zone
trendiest electronics items; Furniture Bazaar entire range of Home
Furniture;Home Town one stop destination for all the home needs.
General Merchandise : Options Include: Big Bazaar , Shoe Factory, Brand Factory,
Navaras, KBs FairPrice , Central, Blue Sky
Leisure & Entertainment: Options are: Bowling Co. state-of-the-art premium
family entertainment centre, offering multiple, novel and unique leisure and
entertainment options; F 123 - offers a wide range of gaming options ranging from
bowling and pool to redemption and interactive video games to bumper cars.
Wellness & Beauty: Options are: Health Village a state-of-the art spa and yoga
centre; Star & Sitara: Beauty salon for men and women; Tulsi - provides access to
the best allopathic, ayurvedic and homeopathic medicinal products; Turmeric offers beauty products like colour cosmetics, fragrances, herbal and specialty skin
items, hair products and bath accessories.
Books & Music: Future Groups brand Depot offers Books, CDs, and stationery
items.

2. Price:
Pantaloons India has brought a whole new revolution when it comes to pricing
strategies, which is evident through the success of its Big Bazaar and Food Bazaar
outlets.
3. Place:
The company operates over 12 million square feet of retail space, has over 1000
stores across 71 cities in India and 65 rural cities with taking over Aadhar(). It plans
to take up floor space of 30 million square feet by 2011.It has plans to open over
3000 new stores by 2010. It is targeting the Tier-2 and 3 cities which has a huge
unleashed potential.
4. Promotion:
They use magazines, newspapers, television, radios , hoardings, internet etc for
promoting the brand . They have joint ventures and alliances with many companies
to promote the brand.
Seasonal Discounts , Sales Discounts during Festivals are offered to attract
consumers.
5. People:
At the senior management level, the group hired high profile executives from reputed
organizations like Goldman Sachs , Coca-Cola India, PRIL also tied up with a few
management schools to create a management talent pool for the lower levels.
Best Employers in India (Rank 14th) in the Hewitt Best Employers 2007 survey.
The company follows a multi-format retail strategy that captures almost the entire
consumption basket of Indian customers.
6. Processes:
Pantaloons Retail has implemented SAP with an investment of $10 Million in
keeping pace with the technology and it is currently in the process of setting up a SAP
consultancy software. SAP will be helpful in building robust transaction management
system and

7. Physical Evidence:
It has a huge list of awards, recognition in its kitty like Most Admired Fashion Group
Of The Year, Most Admired Food & Grocery Retailer Of The Year , Most Admired
Food Court , Most Admired Retailer of the Year, ,Most Admired Food & Grocery
Retailer of the Year Supermarket
It is the pioneer in the retail industry and it believes in developing strong insights on
Indian consumers and building businesses based on Indian ideas, as espoused in the
groups core value of Indianness. The groups corporate credo is, Rewrite rules,
Retain values.