I Ind

i INDIAN TWO WHEELER INDUSTRY n wo

Wheeler Industry ndiaWheelerIndustry

Indian Two wheeler industry, Key players and Types of two-wheelers

India is the second largest producer and manufacturer of two-wheelers in the world. Indian two-wheeler industry
has got spectacular growth in the last few years. Indian two-wheeler industry had a small beginning in the early
50's. The Automobile Products of India (API) started manufacturing scooters in the country.
Bikes are a major segment of Indian two wheeler industry, the other two being scooters and mopeds. Indian
companies are among the largest two-wheeler manufacturers in the world. Hero Honda and Bajaj Auto are two of
the Indian companies that top the list of world companies manufacturing two-wheelers.
The two-wheeler market was opened to foreign companies in the mid 1980s. The openness of Indian market to
foreign companies lead to the arrival of new models of two-wheelers into India. Easy availability of loans from the
banks, relatively low rate of interest and the discount of prices offered by the dealers and manufacturers lead to
the increasing demand for two-wheeler vehicles in India. This lead to the strong growth of Indian automobile
industry.
Kinetic Honda was introduced in the Indian market during the mid 80s. The main feature of Kinetic Honda is its
ease of use. This helped the youngsters and the women to buy scooters.
Key players in the Two-wheeler Industry :
After facing its worst recession during the early 1990s, the two-wheeler industry bounced back with a 25%
increase in volume sales in February 1995. The scooters are considered as family vehicles. There are many twowheeler manufacturers in India. Major players in the 2-wheeler industry are Hero Honda Motors Ltd (HHML), Bajaj
Auto Ltd (Bajaj Auto) and TVS Motor Company Ltd (TVS).
The other key players in the two-wheeler industry are Kinetic Motor Company Ltd (KMCL), Kinetic Engineering Ltd
(KEL), LML Ltd (LML), Yamaha Motors India Ltd (Yamaha), Majestic Auto Ltd (Majestic Auto), Royal Enfield Ltd
(REL) and Honda Motorcycle & Scooter India (P) Ltd (HMSI).
Types of Two-wheelers in India :
There are mainly three types of two-wheelers available in India. They are Motorcycles, Scooters and
Scooterettes/Mopeds.
Motorcycles in India :
Bikes comprise a major segment of Indian two wheeler industry.

Company : Hero Honda

Company : Bajaj Auto Ltd

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*

Bajaj Avenger
Bajaj CT 100
Bajaj Platina
Bajaj Discover DTSi
Bajaj Pulsar DTSi
Bajaj Wave
Bajaj Wind 125
Sonic DTSi

Hero
Hero
Hero
Hero
Hero
Hero
Hero
Hero
Hero
Hero
Hero

Honda
Honda
Honda
Honda
Honda
Honda
Honda
Honda
Honda
Honda
Honda

Achiever
CD Dawn
CD Deluxe
Glamour
Glamour-Fi
Karizma
Passion Plus
Pleasure
Super Splendor
Splendor NXG
CBZ X-Treme

Company : Kinetic Motor Company Company : TVS MOTOR

Company : Yamaha Motor India

Two
wheeler Industry in India
The two-wheeler industry in India has grown rapidly in the country since the announcement of the process
of liberalization in 1991 by the then finance minister Dr. Manmohan Singh, now Prime Minister of India.
Previously, there were only a handful of two-wheeler models available in the country. Currently, India is the
second largest producer of two-wheelers in the world. It stands next only to China and Japan in terms of the
number of two-wheelers produced and the sales of two-wheelers respectively. In the year 2005-2006, the
annual production of two-wheelers in India stood at around 7600801 units.
The trend of owning two-wheelers is due to a variety of facts peculiar to India. One of the chief factors is
poor public transport in many parts of India. Additionally, two-wheelers offer a great deal of convenience
and mobility for the Indian family.
Bajaj auto began trading in imported Vespa Scooters in 1948. Meanwhile Automobile Products of India
(API) commenced production of scooters in the country in the early 50s. Until 1958, API and Enfield were
the only producers of two-wheelers in India. However, Bajaj signed a technical collaboration in 1960 with

Piaggio of Italy to produce Bajaj Scooters. This deal expired in 1971.

The condition of motorcycle manufacturers was no different. Until the mid 80s, there were only three major
motorcycle manufacturers in India namely Rajdoot, Escorts, and Enfield. The two-wheeler market was
opened to foreign manufacturers in the mid 80s. The industry, which had seen a smooth ride before, faced
fierce foreign competition.
Motorcycle companies like the Yamaha, Honda, and Kawasaki, set up shop in India in collaboration with
various Indian two-wheeler companies. Companies like Escorts, Rajdoot and faced immense competition
from smaller 100 cc Japanese technology motorbikes. Bikes manufactured by Hero Honda, the only company
manufacturing four-stroke bikes at that time, gained massive popularity.
In the mid 80s, Kinetic introduced a variomatic gearless scooter in collaboration with Honda. This scooter
became instantly popular with the younger generation, especially people who found it difficult to use geared
scooters. The introduction of scooterettes created another segment for people such as women and teenagers
who could not get used to driving either motorcycles or gearless scooters. Many companies such as Kinetc,
TVS, and Hero also started manufacturing mopeds that proved immensely popular with people who wanted
a simple riding machine.
The change in the governments policy owning to pollution control norms and the Kyoto agreement saw the
phasing out of two stroke two-wheelers from production. Currently there are around 10 two-wheeler
manufacturers in the country, they being Bajaj, Hero, Hero Honda, Honda, Indus, Kinetic, Royal Enfield,
Suzuki, TVS, and Yamaha.
The latest trend in the two-wheeler market is the introduction of electrically operated vehicles from a range
of manufacturers such as Indus and Hero. These can be recharged from convenient household electrical
points. The only disadvantage is speed, which is restricted to around 25 miles per hour.
Currently, the motorcycle market is witnessing a demand for higher volume engines. Previously, the 100 c
bikes were very popular owning to the high fuel efficiency offered. However, the market is maturing fast.
Sensing this movement, Bajaj has introduced the Bajaj Pulsar, with 150, 180 and 200 cc engines with Dual
Twin Spark Ignition (DTSi) technology

History of Two Wheelers

motorcycles have made their debut around the 1950s; this section looks at the two wheelers
which have over the years caught the imagination of country. It was in the year 1954 that the
Indian government ordered for total number of 800 motorcycles to man the Pakistani borders. In
came the Bullets which were initially launched in England as a 350cc bike and it was upgraded
to 500cc a year or so later. These bikes have remained unaltered, barring some cosmetic changes
which have undergone over the years. Thus one can say without much of a doubt that the 1955
Bullet was one of the initial hits of the Indian two-wheeler industry and till today it continues to
be a darling of the motorcycle enthusiasts.
Enfield Bullet had a close competition with another sturdy bike named Rajdoot; as the bike was
strong enough to handle the rough Indian roads. The company had roped in Indian He-man

Dharmendra for the promotion of the bike. With more than 1.6 million vehicles on the road the
Rajdoot motorcycle was one of the initial hits of the earlier years of two-wheeler history in the
country.
When heavy motorcycles were the order of the day, a relatively lighter bike had caught on the
imagination of the Indian two wheeler user. Ind- Suzukia bike launched by the then TVS
Suzukigroup was an instant hit; however the bike could not sustain it's initial success due to the
high import content in the vehicle and less of localization.
In scooters Bajaj Chetak has been hugely responsible for adding momentum to the transport
system of the country, till today it remains one of the most successful brands to have come out of
the Bajaj stable.
The scooter is named after the horse of legendary Rana Pratap Singh. These sets of two wheels
have become a part of the Indian milieu and are often considered a representative of the Indian
middle class aspiration. Very few two-wheelers have been able to emulate the success, which
Bajaj Chetak has achieved over the years.
Similarly LML Motors enjoyed a reasonable success with the launch of LML Select which came
with new age technology and improved performance.
Today newer models of two-wheeler are entering the market everyday, slowly pushing these
names down the memory lane. However names like Chetak, Rajdoot and Bullet will always find
a mention in the history of two-wheelers in the country.

HERO HONDA
Hero Honda Motors Ltd. is a result of the joint venture between India's Hero Group
and Japanese Honda Motors Company in the year 1983. This joint venture has not
only created the world's single largest two wheeler company but also one of the
most successful joint ventures worldwide. Hero Honda is globally known of being the
most fuel-efficient and the largest CBZ selling Indian motorcycle company.
This is a relationship so harmonious that Hero Honda
has managed to achieve indigenisation of over 95
percent, a Honda record worldwide.
The below chart shows the golden years in the history
of HERO HONDA :1985

CD-100

1989

SLEEK

1991

CD-100 SS

1994

Spelendor

1997

Street

1999

CBZ

2001

PASSION

2002

DAWN, AMBITION

2003

CD-DAWN, SPLENDOR +, PASSION +,

KARIZMA

2005

SUPER-SPLENDOR, CD-DELUX,
GLAMOUR, ACHIEVER

The company is committed to provide the customer with excellence. A rich

background of producing high value products at reasonable prices led the world's
largest manufacturer of motorcycles to collaborate with the world's largest bicycle
manufacturer. During 80s, Hero Honda became the first company in India to prove
that it was possible to drive a vehicle without polluting the roads. They company
possess three manufacturing units based at Dharuhera, Gurgaon and Haridwar are
capable to produce 4.4 million units per year. They introduced new generation
motorcycles that set industry benchmarks for fuel thrift and low emission.
The unique features like fuel conservation, safety riding courses and mobile
workshops helped the group reach in the interiors of the country. Well-entrenched in
the domestic market, Hero Honda Motors Ltd. turned its attention overseas, and
exports have been steadily on the rise.
Over the years, the Company has received its share of accolades, including the
National Productivity Council's Award ( 1990-91), and the Economic Times - Harvard
Business School Association of India Award, against 200 contenders. The gross sales
of Hero Honda by March end'2008 was 33,371,43 Crores

TWO WHEELERS
>> MOTORCYCLES
Hero Honda Achiever

Hero Honda CD Dawn

Hero Honda CD Deluxe

Hero Honda CD 100

Hero Honda CD 100 SS

Hero Honda Glamour

Hero Honda Glamour

Hero Honda Splendor

Hero Honda Passion Plus

Glamour

Splendor +
Super Splendor

Glamour - FI
Splendor NXG
Hero Honda Sleek

Hero Honda CBZ X-TREME

Hero Honda Karizma

Karizma ZMR FI

Hero Honda Hunk

>> SCOOTERETTES/MOPEDS
Hero Honda Pleasure

Hero Ankur

Hero Gizmo

Hero Panther

Hero Puch Automatic

Hero Sakhti 3G

Hero Stepmatic

Hero Street

Hero Winner

Hero Stepmatic

Hero Puch Automatic

Hero Sakthi 3G

Hero Winner

Type

Public company
BSE:HEROHONDA M

Industry

Automotive

Founded

1984 in Gurgaon, Haryana, India

Chairman Brijmohan Lal Munjal

Headquarte
rs

New Delhi

India

Key
people

Toshiaki Nakagawa (joint

managing director)
Pawan Munjal (Managing Director
& CEO)[1]

Products

Motorcycles, Scooters

Revenue
Website

U$ 2.8 billion[citation needed]

www.Herohonda.com

Corpoate Profile

Hero Honda Motors Ltd. is the world's largest manufacturer of two

wheelers, based in India.
The company is a joint venture between India's Hero Group and
Honda Motor Company, Japan that began in 1984.
In 2001, the company achieved the coveted position of being the
largest two-wheeler manufacturing company in India and the World
No.1 two-wheeler company in terms of unit volume sales in a
calendar year by a single company. Hero Honda has retained that
coveted position till date.
Today, every second motorcycle sold in the country is a Hero Honda
bike. Every 30 seconds, someone in India buys Hero Honda's topselling motorcycle Splendor.
Vision
The Hero Honda story began with a simple vision the vision of a
mobile and an empowered India, powered by Hero Honda. This vision
was driven by Hero Hondas commitment to customer, quality and
excellence, and while doing so, maintaining the highest standards of
ethics and societal responsibilities. Hero Honda believes that the
fastest way to turn that dream into a reality is by remaining focused
on that vision.
Strategy
Hero Hondas key strategy has been driven by innovation in every
sphere of activity building a robust product portfolio across
categories, exploring new markets, aggressively expanding the
network and continuing to invest in brand building activities.
Manufacturing
Hero Honda bikes are manufactured across three globally
benchmarked manufacturing facilities. Two of these are based at
Gurgaon and Dharuhera which are located in the state of Haryana in
northern India. The third and the latest manufacturing plant is based
at Haridwar, in the hill state of Uttrakhand.
Technology
In the 1980s Hero Honda pioneered the introduction of fuel-efficient,
environment friendly four-stroke motorcycles in the country. Today,
Hero Honda continues to be technology pioneer. It became the first
company to launch the Fuel Injection (FI) technology in Indian
motorcycles, with the launch of the Glamour FI in June 2006.
Products
Hero Honda's product range includes variety of motorcycles that have
set the industry standards across all the market segments. The
company also started manufacturing scooter in 2006. Hero Honda
offers large no. of products and caters to wide variety of requirements

BOARD OF DIRECTORS

No. Name of the Directors

Designation

Chairman & Whole-time

Mr. Brijmohan Lall Munjal

Director
2

Mr. Pawan Munjal

Managing Director & C.E.O.

Mr. Toshiaki Nakagawa

Joint Managing Director

Mr. Sumihisa Fukuda

Technical Director

Mr. Sunil Kant Munjal

Non-Executive Director

Mr. Suman Kant Munjal

Non-Executive Director

Mr. Takashi Nagai

Non-Executive Director

Mr. Yuji Shiga

Non-Executive Director

Mr. Pradeep Dinodia

Non-executive &
Independent Director

10

Gen. (Retd.) V. P. Malik

Non-executive &
Independent Director

11

Mr. Analjit Singh

Non-executive &
Independent Director

12

Dr. Pritam Singh

Non-executive &
Independent Director

13

Ms. Shobhana Bhartia

Non-executive &
Independent Director

14. Mr. M. Damodaran

Non-executive &
Independent Director

15. Mr. Ravi Nath

Non-executive &
Independent Director

16. Dr. Anand C. Burman

Non-executive &
Independent Director

BRIEF PROFILE OF DIRECTORS

MR. BRIJMOHAN LALL MUNJAL

Mr. Brijmohan Lall Munjal is the founder Director and Chairman of the
Company and the $ 3.2 billion Hero Group. He is the Past President of
Confederation of Indian Industry (CII), Society of Indian Automobile
Manufacturers (SIAM) and was a Member of the Board of the Country's
Central Bank (Reserve Bank of India). In recognition of his contribution
to industry, Mr. Munjal was conferred the Padma Bhushan Award by
the Union Government.

Mr. Brijmohan Lall Munjal is currently on the board of the following

companies:

No Name of Company

Nature of Office

.
1

Hero Honda Motors Limited

Chairman and Whole-time Director

Hero Honda Finlease Limited Chairman and Director

Munjal Showa Limited

Chairman and Director

Easy Bill Limited

Director

Rockman Industries Limited

Director

Shivam Autotech Limited

Director

MR. PAWAN MUNJAL

Mr. Pawan Munjal is the Managing Director and CEO of the Company.
He is responsible for growth and strategic planning for the entire
Group. A graduate in mechanical engineering, Mr. Munjal has been
instrumental in bringing about technological and managerial
excellence in the Company's operations. He has been the Chairman of

several Committees of CII.

He is also on the board of Indian Institute of Management, Lucknow .
An avid golfer, Mr. Munjal is Past Chairman of the Asian PGA Tour
Board of Directors and the Past President of Professional Golfers
Association of India (PGAI). Under his guidance, Hero Honda launched
the Hero Indian Sports Academy (HISA) in collaboration with Laureus
Foundation to provide equal opportunities in sports to various
communities and to reward talent in the country.
Mr. Pawan Munjal is currently on the Board of the following companies:

No Name of Company

Nature of Office

.
1

Hero Honda Motors Limited

Managing Director & CEO

Hero Honda Finlease Limited

Director

Rockman Industries Limited

Director

MR. TOSHIAKI NAKAGAWA

Mr. Toshiaki Nakagawa joined the Company as Joint Managing Director

on February 1, 2006.
He joined Honda Motor Co., Ltd, Japan in April 1973 and later on took
various assignments at Senior Positions in world wide Honda net work,
such as staff member of UK, Hongkong and President of Honda Czech
Republic, Honda France and General Manager of Honda Beijing Office.
Before joining the Company, he held the position as General Manager
of Operating Office of China, ASEAN succeeding by Operating Office
No.1 (North America, South America and Europe) at Honda Head
Office, Japan.
His specialization is Overseas Sales of Automobiles and Motorcycles.
Mr. Nakagawa is currently on the Board of the following companies:

No Name of Company

Nature of Office

Hero Honda Motors Limited

Joint Managing Director

Hero Honda Finlease Limited

Director

MR. SUMIHISA FUKUDA

Mr. Sumihisa Fukuda was appointed as an Additional and Technical

Director in the Whole-time employment of the Company by way of
passing a resolution by Circulation on May 13, 2008 . Mr. Fukuda was
born on December 12, 1955 at Nagasaki , Japan and after completing
a course in Mechanical Engineering, he joined Honda Motor Co., Ltd.,
Japan as an Engineer & has completed various assignments in Honda.
In recent past, he was working as Manager - Asian Autoparts Co. Ltd.,
Thailand . He brings with him rich experience of more than 30 years.
Mr. Fukuda is currently on the Board of the following companies:

No Name of Company

Nature of Office

.
1

Hero Honda Motors Limited

Technical Director

Hero Honda Finlease Limited

Director

MR. SUNIL KANT MUNJAL

Mr. Sunil Kant Munjal was appointed on the Board of Directors of Hero
Honda Motors Limited August 25, 2006 as an Non Executive Director
of the Company. After his graduation, he underwent training in the
field of Mechanical Engineering. Presently he is Managing Director of
Hero Cycles Ltd. (C.R. Division) and Hero Corporate Services Limited.
Mr. Munjal has also been the President of Confederation of Indian
Industry (CII), India's premier business association. He is also on the

Board of Indian School of Business, Hyderabad and is the visiting

faculty at various Business Schools and Corporate. His specialization is
in Business Studies and Holistic Management Practices. Apart from the
above he is a member of Prime Minister's Council on Trade and
Industry, Consultative Group on Industry, Planning Commission,
Government of India and SEBI Committee on Disclosures. He has
made significant contributions to some of the National-level Economic
and Labour reforms in India in the capacity of Chairman or as a
member.
Mr. Sunil Kant Munjal is currently on the board of the following
companies:

No Name of Company

Nature of Office

.
1

Hero Management Service Limited

Chairman & Managing

Director

Hero Corporate Service Limited

Chairman

Shivam Autotech Limited

Chairman

Hero Life Insurance Company Limited Chairman

Abhayuday Manufacturing &

Director

Automotive Ltd
6

Arrow Infra Limited

Director

DCM Shriram Consolidated Limited

Director

Easy Bill Limited

Director

Hero Honda Motors Limited

Director

10

Hero Mindmine Institute Limited

Director

11

Hero Realty & Infra Limited

Director

12

Hero Steels Limited

Director

13

Rockman Industries Limited

Director

14

Satyam Auto Components Limited

Director

15

Weave Engineering and Design

Director

Limited

MR. SUMAN KANT MUNJAL

Mr. Suman Kant Munjal was appointed as an Additional Director on the

Board of Hero Honda Motors Limited on July 29, 2010. Mr. Munjal is the
Managing Director of Rockman Industries Ltd., one of the leading
suppliers of Aluminum Die Casting, Machined and Painted Assemblies
to Hero Honda Motors Ltd. Mr. Munjal, a graduate in Commerce,
possesses rich experience and expertise in business management and
thus has been instrumental in elevating Rockman Industries Ltd. to its
current status.
Mr. Suman Kant Munjal is currently on the board of the following
companies:

No Name of Company

Nature of Office

.
1

Hero Management Service Limited

Managing Director

Hero Corporate Service Limited

Director

Shivam Autotech Limited

Directors

Hero Life Insurance Company Limited

Director

Abhayuday Manufacturing & Automotive Ltd Director

MR. TAKASHI NAGAI

Mr. Takashi Nagai is President & CEO, Honda Siel Cars India Ltd. and
Honda Motor India Private Ltd. He is also the head of Hondas overall
operations in the entire South West Asia region. He has been
associated with Honda Motor Co. for more than 27 years. He joined
Honda in 1982 and began his career in Production Control at

companys Hamamatsu Plant in Japan.

Mr. Nagai has vast experience in the automobile industry, having
worked with Honda ventures in different markets, across the globe
including America and Europe. From February 2003 to January 2006,
Mr. Nagai was stationed in Mexico as Director of Honda de Mexico, S.A.
de C.V. In February 2006, he was appointed as General Manager,
Overseas Operations Office No. 1 of Honda Motor Co. Ltd. looking after
North America, South America and European market. In April 2007,
Nagai became Executive Vice President, Asian Honda Motor Company
Ltd. and a Director of Honda Motor Co. Ltd from June of the same year.
Mr. Nagai is on the board of the following companies.:
No Name of Company
Nature of Office
.
1

Hero Honda Motors Limited

President & CEO

Honda Siel Cars India Limited

Director

Honda Siel Power Products Limited

Director

MR. YUJI SHIGA

Mr. Yuji Shiga was appointed on the Board of Directors of Hero Honda
Motors Limited on April 19, 2010 in Casual Vacancy caused by the
resignation of Mr. Masahiro Takedagawa. Mr. Shiga began his career at
Honda Motors in Domestic Sales of Power Products in 1982. He has
distinguished his business expertise over 27 years in the field of power
products, and was appointed as President of Jialing Honda Motor Co.,
Ltd (China) in June 2005..
He has extensive experience of Hondas products and global
operations, having worked in many regions across the globe. In April
2009, he was appointed as General Manager of Overseas Operation
Office No.1, overlooking operations of North & South America, and
Europe. Combined with his current role of supervising Asia & Oceania,
he possesses a scope covering close to all of Hondas markets.
Mr. Shiga is on the board of the following companies:
No Name of Company
Nature of Office
.

Hero Honda Motors Limited

Director

MR. PRADEEP DINODIA

Mr. Pradeep Dinodia was appointed as an Additional Director on the
Board of the Company on March 31, 2001. Mr. Dinodia is a fellow
member of The Institute of Chartered Accountants of India and a
senior partner in the Delhi-based Chartered Accountancy firm M/s. S.R.
Dinodia & Company. He has considerable experience in corporate
affairs and allied legal and taxation matters.
Mr. Dinodia is on the Board of the following companies:

No Name of Company

Nature of Office

.
1

DCM Shriram Consolidated Limited

Director

DFM Foods Limited

Director

Hero Corporate Services Limited

Director

Hero Honda Motors Limited

Director

Shriram Pistons & Rings Limited

Director

JK Lakshmi Cement Limited

Director

Micromatic Grinding Technologies

Director

Limited
8

SPR International Auto Exports

Director

Limited
9

Ultima Finvest Limited

Director

GEN. (RETD.) V. P. Malik

Gen. (Retd.) V. P. Malik was appointed as an Additional Director on the
Board of the Company on May 4, 2001. Gen. Malik retired as Chief of

the Indian Army in September, 2000. During his distinguished military

career, he received number of awards including the Ati Vishista Seva
Medal (AVSM) and the Param Vishishta Seva Medal (PVSM) - the
highest National award for distinguished services.
Gen. Malik is on the Board of the following companies:

No Name of Company

Nature of Office

.
1

BSES Rajdhani Power Limited

Director

BSES Yamuna Power Limited

Director

Hero Honda Motors Limited

Director

Reliance Infrastructure Limited

Director

MR. ANALJIT SINGH

Mr. Analjit Singh, the Chairman of Max India Group, was appointed as
an Additional Director on the Board of the Company on September 28,
2004. Mr. Singh brings has rich and varied experience in businesses
like Pharmaceuticals, telecom services, packaging, specialty plastic
products and electronic components.
Mr. Singh is currently on the board of the following companies:

No Name of Company

Nature of Office

.
1

Max India Limited

Chairman and Mg.

Director

Max New York Life Insurance Company

Chairman

Limited
3

Max Healthcare Institute Limited

Chairman

Max Neeman Medical International

Chairman

Limited

Max Bupa Health Insurance Company

Chairman

Limited
6

Indus Towers Limited

Chairman

Malsi Holdings Limited

Chairman

Malsi Estates Limited

Chairman

Dabur India Limited

Director

10

Hero Honda Motors Limited

Director

11

IDBI Bank Limited

Director

12

Malsi Hotels Limited

Director

13

Tata Beverages Limited

Director

14

Vodafone Essar Limited

Director

DR. PRITAM SINGH

Dr. Pritam Singh was appointed as an Additional Director on the Board
of the Company on September 28, 2004 . He is author of seven
academically reputed books and over 50 research papers. Dr. Pritam
Singh is one of the pioneers of Management Education in India who
has devoted his life to the development of Management Education in
India and abroad. Dr. Singh received the "Padam Shri" award in 2003
for his contributions in this field.
He is also on the Board of the following companies and their
committees:

No Name of Company

Nature of Office

.
1

Dish TV India Limited

Director

Hero Honda Motors Limited

Director

Dena Bank Limited

Director

Godrej Properties Limited

Director

Parsvnath Developers Limited

Director

MS. SHOBHANA BHARTIA

Mrs. Shobhana Bhartia was appointed as an Additional Director on the
Board of the Company on March 24, 2005. She belongs to the
distinguished Birla family and has married into another major
industrial family, the Bhartia Group. Currently, she is the Vice
Chairperson and Editorial Director of HT Media Limited. She has been
conferred the "Padam Shri" by the Union Government for her
contribution to the media. Mrs. Bhartia is also the Chairperson of
International Press Institute (India Chapter). .
Mrs. Bhartia is director on the Board of the following companies:

No Name of Company

Nature of Office

.
1

HT Media Limited

Chairperson & Editorial

Director

The Hindustan Times Limited

Chairperson

Air Travel Bureau Limited

Director

Britex (India) Limited

Director

Firefly e-ventures Limited

Director

Goldmerry Investment & Trading Co.

Director

Limited
7

Hero Honda Motors Limited

Director

Hindustan Media Ventures Limited

Director

HTL Investment & Trading Co. Limited Director

10

Nilgiri Plantation Limited

Director

11

Ronson Traders Limited

Director

12

Shradhanjali Investment & Trading Co. Director

Limited

13

Udit (India) Limited

Director

14

Usha Flowell Limited

Director

15

Yashovardhan Investment & Trading

Director

Co. Limited

MR. M. DAMODARAN
Mr. M. Damodaran has been appointed as an Additional Director w.e.f.
June 16, 2008 in the category of Non-Executive and Independent
Director. Mr. Damodaran, aged 61 years was born on May 4, 1947 and
belongs to the Indian Administrative Service, Manipur-Tripura Cadre.
He had held various coveted positions in Government / Public Sector
and Regulatory Bodies.
In the past he held the position of Joint Secretary (Banking Division) in
the Ministry of Finance, Chairman Unit Trust of India. He headed the
IDBI bank before being appointed as the Chairman of the Securities
and Exchange Board of India (SEBI), the country's financial market
watchdog. He was also appointed as officer on special duty with the
Reserve Bank of India dealing primarily with the restructuring of three
identified weak public sector banks.
Mr. Damodaran is currently on the board of the following companies:

No Name of Company

Nature of

Office

Hero Honda Motors Limited

Director

Tech Mahindra Limited

Director

Cochin Shipyard Limited

Director

Dedicated Freight Corridor Corporation of India

Director

Limited
5

ING Vysya Bank Limited

Director

Satyam Computer Services Limited

Director

Sobha Developers Limited

Director

MR. RAVI NATH

Mr. Ravi Nath has been appointed as an Additional Director w.e.f.
October 14, 2009 in the category of Non-Executive and Independent
Director. Mr. Nath, aged 64 years is an Advocate of Supreme Court of
India. He is a Partner of one of the India's oldest legal firms Rajinder
Narain & Co. He has done his B.Com (Honours), LLB, International and
Competitive Laws from King's College, London, and PIL from Harvard.
He did his apprentice from Sinclair Roche and Temperley, London. He
brings with him rich and specialized experience in the field of
Corporate and Commercial law, Asset Finance, Aviation and Cross
Border issues of nearly 40 illustrious years. He has also been
recognized several times by Euromoney and others as a leading
lawyer in the field of Mergers & Acquisitions. He is listed in Who's Who
and Legal 500. The Bar Association of India conferred its highest
honour on him.
He is also on the Board of the following companies:

No. Name of Company

Nature of Office

Voith Paper Fabrics India Ltd.

Director

Hero Honda Motors Limited

Director

Kanoria Chemicals & Industries Ltd.

Director

Director
Somany Ceramics Ltd.

Dr. ANAND C.BURMAN

Mr. Anand C. Burman has been appointed as an Additional Director
w.e.f. January 13, 2010 in the category of Non-Executive and
Independent Director. Dr. Burman is an eminent Industrialist with
particular interests in the areas of Research and Development in the
Pharmaceutical Sciences as well as Biotechnology and Technology
issues. Dr. Burman has Doctorate in the area of Pharmaceutical
Chemistry from the University of Kansas, USA. He is currently the
Chairman of Dabur India Limited. He is also a member in the Council
of Governors at Birkbeck College, University of London.
He is also on the Board of the following companies:
No. Name of Company
Nature of Office
1

Dabur India Limited

Chairman & Director

Fresenius Kabi Oncology Limited

Director

Althea Lifesciences Limited

Director

Aviva Life Insurance Co. India

Director

Limited
5

Dabur Overseas Limited

Director

Dabur Pharmaceuticals Limited

Director

H&B Stores Limited

Director

Hero Honda Motors Limited

Director

Hindustan Motors Limited

Director

KEY MILESTONES OF HERO HONDA

Year

Event

1983 Joint Collaboration Agreement with Honda Motor Co. Ltd.

Japan signed
Shareholders Agreement signed
1984 Hero Honda Motors Ltd. incorporated
1985 First motorcycle "CD 100" rolled out
1987 100,000th motorcycle produced

1989 New motorcycle model - "Sleek" introduced

1991 New motorcycle model - "CD 100 SS" introduced
500,000th motorcycle produced
1992 Raman Munjal Vidya Mandir inaugurated - A School in the
memory of founder Managing Director, Mr. Raman Kant
Munjal
1994 New motorcycle model - "Splendor" introduced
1,000,000th motorcycle produced
1997 New motorcycle model - "Street" introduced
Hero Honda's 2nd manufacturing plant at Gurgaon
inaugurated
1998 2,000,000th motorcycle produced
1999 New motorcycle model - "CBZ" introduced
Environment Management System of Dharuhera Plant
certified with ISO-14001 by DNV Holland
Raman Munjal Memorial Hospital inaugurated - A Hospital in
the memory of founder Managing Director, Mr. Raman Kant
Munjal
2000 4,000,000th motorcycle produced
Environment Management System of Gurgaon Plant certified
ISO-14001 by DNV Holland
Splendor declared 'World No. 1' - largest selling single twowheeler model
"Hero Honda Passport Programme" - CRM Programme
launched
2001 New motorcycle model - "Passion" introduced
One million production in one single year
New motorcycle model - "Joy" introduced
5,000,000th motorcycle produced
2002 New motorcycle model - "Dawn" introduced
New motorcycle model - "Ambition" introduced

Appointed Virender Sehwag, Mohammad Kaif, Yuvraj Singh,

Harbhajan Singh and Zaheer Khan as Brand Ambassadors
2003 Becomes the first Indian Company to cross the cumulative 7
million sales mark
Splendor has emerged as the World's largest selling model for
the third calendar year in a row (2000, 2001, 2002)
New motorcycle model - "CD Dawn" introduced
New motorcycle model - "Splendor +" introduced
New motorcycle model - "Passion Plus" introduced
New motorcycle model - "Karizma" introduced
2004 New motorcycle model - "Ambition 135" introduced
Hero Honda became the World No. 1 Company for the third
consecutive year.
Crossed sales of over 2 million units in a single year, a global
record.
Splendor - World's largest selling motorcycle crossed the 5
million mark
New motorcycle model - "CBZ*" introduced
Joint Technical Agreement renewed
Total sales crossed a record of 10 million motorcycles
2005 Hero Honda is the World No. 1 for the 4th year in a row
New motorcycle model - "Super Splendor" introduced
New motorcycle model - "CD Deluxe" introduced
New motorcycle model - "Glamour" introduced
New motorcycle model - "Achiever" introduced
First Scooter model from Hero Honda - "Pleasure" introduced

2006 Hero Honda is the World No. 1 for the 5th year in a row
15 million production milestone achieved
2007 Hero Honda is the World No. 1 for the 6th year in a row
New 'Splendor NXG' launched
New 'CD Deluxe' launched
New 'Passion Plus' launched
New motorcycle model 'Hunk' launched
20 million production milestone achieved
2008 Hero Honda Haridwar Plant inauguration
New 'Pleasure' launched
Splendor NXG lauched with power start feature
New motorcycle model 'Passion Pro' launched
New 'CBZ Xtreme' launched
25 million production milestone achieved
CD Deluxe lauched with power start feature
New 'Glamour' launched
New 'Glamour Fi' launched
2009 Hero Honda GoodLife Program launched
Hunk' (Limited Edition) launched
Splendor completed 11 million production landmark
New motorcycle model 'Karizma - ZMR' launched
Silver jubilee celebrations

FROM THE CHAIRMAN'S DESK

LEADING WITH A DREAM

We had a dream. The dream of making motorcycles that would touch

and transform the lives of our customers by giving them a mode of
transport that was fuel-efficient, comfortable and environment
friendly. One that would enhance their efficiency at work, enable them
to share moments of joy with their families and add up to a better
quality of life.
In a scenario where the customer had a few choices, our vision was to
offer the highest quality at a reasonable price, to meet our customers
expectations, and to exceed them.
Behind the success of Hero Honda, is the saga of team-work. We
would like to acknowledge the role played by our JV partners, Honda
Motor Company, Japan, and all our business associates, shareholders
and employees.
In the new millennium, we stand committed to innovation, to change,
to achieving breakthroughs to moving forward in the new century,
while retaining the values that have been like a beacon in this journey
thus far.
Brijmohan Lall
Chairman

CORPORATE SOCIAL RESPONSIBILITY (CSR)

STAKEHOLDER TIES AT THE GRASSROOTS
Hero Honda Motors takes considerable pride in its stakeholder
relationships, especially ones developed at the grassroots. The Company
believes it has managed to bring an economically and socially backward
region in Dharuhera, Haryana, into the national economic mainstream.
An Integrated Rural Development Centre has been set up on 40 acres of
land along the Delhi-Jaipur Highway. The Centre-complete with wide
approach roads, clean water, and education facilities for both adults and
children-now nurtures a vibrant, educated and healthy community.
The Foundation has adopted various villages located within vicinity of the
Hero Honda factory at Dharuhera for integrated rural development. This
includes:
Installation of deep bore hand pumps to provide clean drinking
water.

Constructing metalled roads and connecting these villages to the

National Highway (NH -8).

Renovating primary school buildings and providing hygienic

water and toilet facilities.

Ensuring a proper drainage system at each of these villages to

prevent water-logging.

Promoting non-conventional sources of energy by providing a 50

per cent subsidy on biogas plants.

Other key projects taken up by the Foundation include:

Raman Munjal Vidya Mandir

The Raman Munjal Vidya Mandir began with three classes (up to class
II) and 55 students from nearby areas. It has now grown into a modern
Senior Secondary, CBSE affiliated co-educational school with over 1200
students and 61 teachers. The school has a spacious playground, an
ultra-modern laboratory, a well-equipped audio visual room, an activity
room, a well-stocked library and a computer centre.

Raman Munjal Memorial Hospital

Multi-specialty hospital equipped with the latest diagnostic and

surgical technology. The Raman Munjal Memorial Hospital
provides healthcare to the rural population in and around Dharuhera,
and also caters to accident and trauma victims driving along the
Delhi-Jaipur highway.

Raman Munjal Sports Complex

The Raman Munjal Sports Complex has basketball courts, volleyball
courts, and hockey and football grounds are used by the local villagers.
In the near future, sports academies are planned for volley ball and
basket ball, in collaboration with National Sports Authority of India.
Vocational Training Centre
In order to help local rural people, especially women, Hero Honda has set
up a Vocational Training Centre. So far 26 batches comprising of nearly
625 women have been trained in tailoring, embroidery and knitting. The
Company has helped women trained at this centre to set up a production
unit to stitch uniforms for Hero Honda employees. Interestingly, most of
the women are now self-employed.
Adult Literacy Mission
This Scheme was launched on 21st September, 1999, covering the
nearby villages of Malpura, Kapriwas and Sidhrawali. The project started
with a modest enrolment of 36 adults. Hero Honda is now in the process
of imparting Adult Literacy Capsules to another 100 adults by getting
village heads and other prominent villagers to motivate illiterate adults.
Marriages of underprivileged girls
Marriages are organized from time to time, particularly for girls from
backward classes, by the Foundation by providing financial help and
other support to the families.
Rural Health Care

KEY POLICIES
AN ENVIRONMENTALLY AND SOCIALLY, AWARE COMPANY
At Hero Honda, our goal is not only to sell you a bike, but also to help you
every step of the way in making your world a better place to live in.
Besides its will to provide a high-quality service to all of its customers,
Hero Honda takes a stand as a socially responsible enterprise respectful
of its environment and respectful of the important issues.
Hero Honda has been strongly committed not only to environmental
conservation programmes but also expresses the increasingly
inseparable balance between the economic concerns and the
environmental and social issues faced by a business. A business must not
grow at the expense of mankind and man's future but rather must serve
mankind.
"We must do something for the community from whose land we
generate our wealth."
A famous quote from our Worthy Chairman Mr.Brijmohan Lall Munjal.

Environment Policy
We at Hero Honda are committed to demonstrate excellence in our
environmental performance on a continual basis, as an intrinsic
element of our corporate philosophy.
To achieve this we commit ourselves to:

PLANTS
HARIDWAR
Plot No.3, Sector-10, Ranipur IIE-SIDCUL, Haridwar 248001
Tel: +91-01334-238500 Fax: +91-01334-239512

DHARUHERA
69 Km. Stone, Delhi-Jaipur Highway,
Dharuhera -122 100, Dist. Rewari (Haryana), India.
Tel: +91-01274-264000

Fax: +91-01274-264325

GURGAON
37 Km. Stone, Delhi-Jaipur Highway,
Sector-33, Gurgaon -122 001(Haryana), India.
Tel: +91-124-2372123-34

Fax: +91-124-2373141-42

NORTH ZONE

ZONAL OFFICE

Hero Honda Motors

Ltd.
F-126, Katwaria Sarai,
Opp. Qutab Institutional
Area,
New Delhi -110016, India.
Tel: +91-11-26533981-2,
47619300
Fax: +91-11-26533983

SERVICE & MAINTENANCE SCHEDULE

Our constant endeavour is to support the company's mandate of

REGIONAL OFFICES
providing highest level of customer satisfaction by taking good care of
your two-wheeler service and maintenance through our vast network
of more than 2100 committed Dealers and Service outlets spread
across the country.

Hero Honda Motors

Ltd.
M/s.Hero Honda Motors
Our state-of-the-art authorised workshops have well laid out standards
Ltd .
S.C.O
367 - 368 having
, First
for two-wheeler servicing with fully equipped
infrastructure
Floor ,
quality precision instruments, pneumatic tools and a team of highly
Sector-34A , Chandigarh .
Pin Code -serviced
160022at an
trained service technicians. Having your two-wheeler
authorised workshop ensures highest standards of service quality and
Tel: +91-172- 2623773 ,
2623774 , 2623775
reliability.
Fax: +91-172-2770780
Email:
chandigarh@herohonda.co
m
Service Schedule
Hero Honda offers free services on all its two-wheelers. You should
avail these services within the stipulated conditions of time period or
km range, whichever condition gets satisfied earlier from the date of
purchase. After the completion of free services or its validity period
you must continue availing paid services as per the recommended
service schedule.

HERO HONDA MOTORS LIMITED

34, Community Centre, Basant Lok, Vasant Vihar,

New Delhi - 110057, India.
Tel: +91-11-26142451, 26144121
26143198

Fax: +91-11-26143321,