Introduction

Objective of the study

The prime purpose of the research is to identify and analyze the

factors influencing Indian consumers to shop online. The findings of
this research will not only help Indian marketers to formulate their
marketing strategies for online shoppers but will also increase the
knowledge and research in field of online shopping.
1.

What factors influence consumers to shop online?

2.

Who are online shoppers in terms of demography?

One of our research objectives is to work on factors that influence
consumers to shop online, researchers have decided to study four
factors such as Convenience, Time Saving, Website Design/Features
and Security. While it is important to investigate the motivation behind
consumer purchasing but it is equally important to find as how the
consumers form attitudes and behaviors towards online buying
because consumer attitude towards purchasing online is a conspicuous
factor affecting actual buying behavior. When marketers get to know
the factors affecting online Gotland buyers behavior then it create
huge opportunity for the marketers to develop the marketing strategies
accordingly and turn the potential customers into actual one and retain
the exiting buyers. However, consumers willingness to purchase
online could be affected by ones individual needs and these needs can
be Need for Cognition andNeed to Evaluate. All the needs are
strongly affected by different Situational factors i.e. can be cognitive
involvement (indicates ones personal relevance with the Internetas a
medium of shopping. More cognitively involved persons usually
believe that the Internet can also raise their shopping efficiency)and
affective involvement (affective involvement include affective factors,
such as hedonic and symbolic expectations, can also influence the
personal relevance of a shopping medium.)

Literature review : There have been intensive studies of online shopping

attitudes and behavior in the recent past. Most tend to identify factors
influencing or contributing to online shopping attitude and behavior. For
example, in one of the studies it was suggested that internet knowledge,
income and education levels are especially powerful predictors of online
purchase among university students. Bellman and colleagues (1999)
reported that the online population is relatively younger, more educated,
wealthier, although the gaps are gradually closing. Age and income in one
study shows significant association with purchasing attitude.
Other factors like price, utilitarian orientation, wider selection, website
design, reliability, customer service and security privacy influences the
consumers attitude towards online shopping.
Perceived risk is also one found to be one of the factors affecting consumer
behavior (vijayasarathy and jones, 2000). Liebermann and stashevsky
(2002) and forsythe and shi (2003) showed relationship between perceived
risk and frequency of use. Risk perception and lack of trust were identified
as two major obstacles to the adoption of online shopping (mukherjee and
thompson, 2007). Further, adoption of technology and penetration of it in
india has been slow at best. Convenience, accessibility, scope, attraction,
reliability, experience and clarity are the important factors affecting online
shopping in india. Gender plays and important role in online shopping.
Females appear to be more concerned about personal privacy, trust,
security and confidentiality while shopping online.
Benedict et al (2001) in his study on perceptions towards online shopping
reveals that perceptions toward online shopping and intention to shop
online are not only affected by ease of use, usefulness, and enjoyment, but
also by exogenous factors like consumer traits, situational factors, product
characteristics, previous online shopping experiences, and trust in online
shopping.
Gfk group (2002) shows that the number of online shoppers in six key
european markets has risen to 31.4 percent from 27.7 percent last year.
This means that 59 million europeans use the internet regularly for
shopping purposes. However, not only does the number of online shoppers
grow, the volume of their purchases also increases over-proportionally.
Reinhardt and passariello, (2002) in the US, say that online sales are
forecasted to exceed $36 billion in 2002, and grow annually by 20.9
percent to reach $81 billion in 2006. Europeans are spending more money
online as well. Whereas combined revenues for amazon.coms European
operations grew at more than 70 percent annually in each of the past
three quarters, topping $218 million. While these figures show that a large
number of consumers in the US and Europe frequently use the internet for

shopping purposes, it is not clear what drives them to shop online and
whether these numbers could be even.
Dabholkar and Bagozzi et al, (2002) Ocass and Fenech, (2002); Childers et
al., (2001); davis, (1993). Their study reveals that if more attractive online
stores were developed. This raises the issue of examining what factors
affect consumers to shop online. Therefore, a framework is needed to
structure the complex system of effects of these different factors, and
develop an in-depth understanding of consumers perceptions toward
internet shopping and their intentions to shop online.
Davis (1993) in his study reveals that we build up such a framework based
on previous research on consumer adoption of new self-service
technologies and internet shopping systems. The research suggests that
consumers perception toward internet shopping first depends on the
direct effects of relevant online shopping features.
Menon and Kahn, (2002); childers et al., (2001); mathwick et al., (2001)
concluded that online shopping features can be either consumers
perceptions of functional and utilitarian dimensions, like ease of use and
usefulness, or their perceptions of emotional and hedonic dimensions
like enjoyment by including both utilitarian and hedonic dimensions,
aspects from the information systems or technology literature, as well as
the consumer behavior literature are integrated in our framework. Burke et
al., (2002) in addition to these relevant online shopping features, also
exogenous factors are considered that moderate the relationships between
the core constructs of the framework.
Burke et al.,(2002); relevant exogenous factors in this context are
consumer traits situational factors product characteristics previous
online shopping experiences and trust in online shopping by
incorporating these exogenous factors next to the basic determinants of
consumers perception and intention to use a technology, the framework is
applicable in the online shopping context. Together, these effects and
influences on consumers perception toward online shopping provide a
framework for understanding consumers intentions to shop on the
internet.
Venkatesh (2000) online shopping computer playfulness is the degree of
cognitive spontaneity in computer interactions. Playful individuals may
tend to underestimate the difficulty of the means or process of online
shopping, because they quite simply enjoy the process and do not
perceive it as being effortful compared to those who are less playful
computer anxiety is defined as an individuals apprehension or even fear
when she/he is faced with the possibility of using computers. This
influences consumers perceptions regarding the ease of use of the
internet as a shopping medium in a negative way, since using a computer

is one of the necessary requirements for online shopping.

Zenithal et al., (2002) in addition to these four latent dimensions, site
characteristics like search functions, download speed, and navigation,
also play a role in shaping ease of use. But since these site characteristics
merely influence the ease of use of a particular web site or online store,
and not the internet as a shopping medium in general, we choose not to
elaborate on these sites.
Hirschman and holbrook, 1982; babin et al., (1994),next to the evidence
for the critical role of extrinsic motivation for technology use, there is a
significant body of theoretical and empirical evidence regarding the
importance of the role of intrinsic motivation.
Holbrook, (1994). Intrinsic motivation for internet shopping is captured by
the enjoyment construct in our framework. Intrinsic value or
enjoyment derives from the appreciation of an experience for its own
sake, apart from any other consequence that may result.
Childers et al (2001) concluded that enjoyment results from the fun and
playfulness of the online shopping experience, rather than from shopping
task completion. The purchase of goods may be incidental to the
experience of online shopping. Thus, enjoyment reflects consumers
perceptions regarding the potential entertainment of internet shopping
found enjoyment to be a consistent and strong predictor of attitude
toward online shopping.
Menon and kahn, 2002; mathwick et al., (2001). Says that if consumers
enjoy their online shopping experience, they have a more positive attitude
toward online shopping, and are more likely to adopt the internet as a
shopping medium. In our framework, we identify three latent dimensions
of enjoyment construct, including escapism, pleasure, and arousal
escapism is reflected in the enjoyment that comes from engaging in
activities that are absorbing, to the point of offering an escape from the
demands of the day-to-day world. pleasure is the degree to which a
person feels good, joyful, happy, or satisfied in online shopping.
Menon and kahn (2002). Whereas arousal is the degree to which a
person feels stimulated, active or alert during the online shopping
experience. A pleasant or arousing experience will have carry-over effects
on the next experience encountered if consumers are exposed initially to
pleasing and arousing stimuli during their internet shopping experience,
they are then more likely to engage in subsequent shopping behavior: they
will browse more, engage in more unplanned purchasing, and seek out
more stimulating products and categories.
HYPOTHESES

On the basis of review of literature the following hypotheses has been set:H1a - Perception of online shoppers is independent of his Age and Gender.
H1b - Perception of online shoppers is independent of his Educational
Qualifications & Gender.
H1c - Perception of online shoppers is independent of his Income and
Gender.
H2 - There is a significant relationship between overall website quality and
online shoping.
H3 - There is a significant relationship between commitment and online
shopping
H4 - There is a significant relationship between customer service and
online shopping.
H5 - There is a significant relationship between website security and online
shopping
RESEARCH METHODOLOGY

The research regarding Consumers attitude towards online shopping

is a descriptive research because we just want to draw a picture of our
topic as what are the factors that influence consumers to shop online.
In general two types of research methods are being used quantitative
and qualitative. We would like to go for quantitative method in our
research as it is a precise way. According to Creswell (1994) time is
vital attribute for decision making while selecting research method.
Saunders, Lewis, and Thornhil (2000) suggests that quantitative
research can be faster as compare to qualitative as it is possible to
forecast the time schedule, whereas qualitative can be relatively long
in duration. Research projects normally done for academic reasons are
limited to time as our research is also being done for academic
purpose and is time limited so that is why we are going to prefer
quantitative approach.

Population and Sample : The city of pune in western india is known for
its educational facilities, having more than a hundred educational
institutes. These are listed in annexure i.
Hence, pune is home to youth of india who along with being tech savy,
represents a good choice for sample for our case study. Hence, we have
administered our questionnaire to people above the age of 18 years.
Simple random sampling would be used to obtain the responses of 180
respondents. The collected data would be analysed with the help of
statistical package for social sciences (SPSS).
Development of the instrument : The data for the study was gathered
through a structured questionnaire. The first part of the questionnaire
included questions about their demographic profile like age, education and
income. The second part consisted of questions measuring all the
variables including price, utilitarian orientation, wider selection, website
design, reliability, customer service and security privacy. All the questions
were on a Likert scale ranging from 1= strongly disagree to 5 = strongly
agree.
The questionnaire was pilot tested on a group of 20 respondents and
improved with their feedback.. Reliabilty test was conducted using
Cronbach alpha test whoses value was found greater than 0.7,
representing high level of reliability.
Factor analysis would be used for factor reduction to determine the factors
responsible consumers behavior. Chi square test would be used to test the
hypothesis to establish the relationship between age, gender, income and
educational background and the online buying perception.
Measures
The commitment reported by Moore and Benbasat (1991) for the scale and
Cronbachs alpha for scale commitment obtained from our sample. The
Cronbach alpha estimated for website security scale was 0.804, for
website commitment scale it was 0.750, for overall website quality scale it
was 0.890, and for customer service scale it was 0.861. The factor loading
for al elements exceeded the minimum value of 0.4 considered for the
study.
Factor Loading Value
Rotated Component Matrixa
Component
1
2
3

Rate_the_following_from_
strongly_Disagree_to_Stro
ngly_AgreeGoo
Rate_the_following_from_
strongly_Disagree_to_Stro
ngly_AgreeI_p
Rate_the_following_from_
strongly_Disagree_to_Stro
ngly_AgreeOnl
Rate_the_following_from_
strongly_Disagree_to_Stro
ngly_AgreePro
Rate_the_following_from_
strongly_Disagree_to_Stro
ngly_AgreeInt
Rate_the_following_from_
strongly_Disagree_to_Stro
ngly_AgreeIt
Rate_the_following_from_
strongly_Disagree_to_Stro
ngly_AgreeOnl
Rate_the_following_from_
strongly_Disagree_to_Stro
ngly_AgreePro
Rate_the_following_from_
strongly_Disagree_to_Stro
ngly_AgreeOnl
Rate_the_following_from_
strongly_Disagree_to_Stro
ngly_AgreePri
Rate_the_following_from_
strongly_Disagree_to_Stro
ngly_AgreeOnl
Rate_the_following_from_
strongly_Disagree_to_Stro
ngly_AgreeUsi
Rate_the_following_from_
strongly_Disagree_to_Stro
ngly_AgreeCha

.804

.797

.779

.771

.750

.666

.610

.604

.520

.890

.814

.676

.861

Rate_the_following_from_
strongly_Disagree_to_Stro
ngly_AgreeHom
Rate_the_following_from_
strongly_Disagree_to_Stro
ngly_AgreeNo
Rate_the_following_from_
strongly_Disagree_to_Stro
ngly_AgreeHas
Extraction Method: Principal Component Analysis.
Rotation Method: Varimax with Kaiser Normalization.
a. Rotation converged in 11 iterations.

.799

.815

-.654

Extraction method: Principal Axis Factoring. Rotation Method: varimax with

Kaiser Normalization.
Data analysis
Demographic Profile of the Respondents
The following table reveals the Age, Gender, Education & Income details of
respondents who uses internet.
Table 1. AGE

Table 2. Gender

Table 3. Education Qualification

Table 4. Monthly Income

The above tables reveal that from the sample which we have collected,
66% are males and remaining 34% are females. As far as the age of the
respondents are concerned 74% are between 18-29 years followed by 3039 years with 14%. If we consider the educational qualifications 78% of
respondents are postgraduates & graduates and only 14% are having
intermediate. As far as their monthly income is concerned 34% are earning
between 10001- 15000 rupees followed by 30% with an income of 20000
plus per month.
H1a- Perception of online shoppers is independent of his Age and
Gender. Table 5.
To test whether the age & gender have significant impact on internet
usage for online shopping, chi-square test is conducted.
Table 6. Age * Gender
The analysis reveals that the calculated value is 7.672. As the P-Value
(Asymp. Sig 2 sided) is found to be 0.053. Hence hypothesis is accepted at
5% level of significance, so the perception of on-line shopping is
independent to Age & Gender.
H1b- Perception of online shoppers is independent of his Educational
Qualifications and Gender.
Table 7.
To test whether the educational qualification & gender have significant
impact on internet usage for online shopping, chi-square test is conducted.
Table 8. Gender * Educational Qualifications
The analysis reveals that the calculated value is 16.164 As the P-Value
(Asymp. Sig 2 sided) is found to be .001. Hence hypothesis is rejected at
5% level of significance, so the perception of on-line shopping is not
independent to Educational qualification & Gender.
H1c- Perception of online shoppers is independent of his Income and
Gender. Table 9.
Gender

Age
<18

Male Female Total 8 8 16

18-29

30-39

>40

96 52 148

24 4 28

448

Pearson Chi- Square

Gender

Value

Df

7.672

Educational qualification
<Intermediate

Male Female Total 16 12 28

Other

Graduation

PG

36 32 68

64 24 88

Value

16 0

Df

Pearson Chi- Square 16.164

Monthly income
Gender
<5000
Male Female
Total

808

5000-10000
24 8 23

10000-15000

15000-20000

36 32 68

12 20 32

To test whether the income & gender have significant impact on internet
usage for online shopping, chi-square test is conducted. The analysis
revealed that the calculated value is 33.47 as the p value is (assump. Sig2
sided) is found to be 0.000. hence hypotheses H1c is rejected at 5%
significance which indicates the perception of online shoping is not
independent of income and gender.
Table 10. Gender * Monthly Income
The strength of the proposed relationship was assessed using the
respective statistical analyses
Summarized in Table 11
Table 11. Regression results
H2 - There is a significant relationship between overall website quality and
online shopping.

The results of this study show that the association between overall website
quality and online shopping is not significant. The multiple regression
result shows overall website quality have beta = .072; p-value = .113. The
results prove that, the null hypothesis that there is no relationship between
web site design and online shopping could not be rejected. Even though
the web site quality is perceived to be one of the important factors in
previous study, in this study it proved otherwise. From the analysis, we
found that Indian consumers who are browsing Internet perceived overall
web site quality as less important factor that would likely to influence their
online buying behavior. This may be due to the low level of involvement of
the consumers whom have experience in online shopping. By further
analysis we found that consumers considered that their online purchasing
will be influenced by good quality website. Therefore, it is believed that
overall website quality does help in enhancing the consumers to buy
online.
H3 - There is a significant relationship between commitment and online
shopping.
Commitment is the important factor that affects online buying and most of
the consumers are concerned about on-time delivery of their products
(Shergill and Chen, 2005). The results of this study show that there is a
significant association between commitment and online shopping. It is
significant at 0.01 level. Accordingly, the hypothesis 3 could not be
rejected. In addition, the direction of the associations is positive in which it
indicates that the higher the commitment of the web site of e-retailers, the
higher will be online buying. As such, there is a need for the e-retailers to
ensure all aspects the commitment especially in term of product delivery
should be guaranteed. This will enhance the acceptability of consumers to
participate more in an online buying experience.
Value Df

Pearson Chi- Square 33.44

4
7
Variables
Overall website
quality
Commitment

Asymp.Sig.(2sided)

.000

Beta

t-values p-values

.072

1.588

.113

.238

4.863

.000

Customer service

.253

5.231

.001

Website security

.162

3.648

.001

H4 - There is a significant relationship between customer service and

online shopping.
Ainscough (1996) found that most of the companies in his study used
online as a way to provide help and service to their customers. The online
customer service factor is another important factor that has positive
effects on online shopping. Referring to Table 3, the fourth hypothesis
tested the relationship between customer service and online shopping. The
regression result (beta = .253, t-value = 5.231, p-value = 0.001) indicates
that the association between customer service and online is significant at
0.01 level (p = 0.000). In term of direction, the result shows that there is a
positive direction between the two constructs. This study also confirmed
the findings of another recent study in New Zealand by Shergill and
Zhaobin (2005). Furthermore, it was found that the beta value of 0.253 is
the highest when compared to other variables. This result indicates that
customer services could be considered as the most important variable that
may influence the online purchasing. In this situation, there is a need for
the online companies to improve their online customer services if they
would like to have more consumers to involve in online purchasing.
H5 - There is a significant relationship between website security and online
shopping.
Table 3 shows that the association between web security and online
shopping is significant at 0.01 level whereby the analysis result showed
the beta = 0.162 and t-value = 3.648 (p=0.000). The support for
hypothesis 5 reflects similar arguments in previous studies (Shergill and
Zhaobin, 2005; Gefen, 2002; Jarvenpaa et al., 1999, 2000; Koufaris and
Hampton-Sosa, 2004; Koufaris and Hampton-Sosa, 2002). Similarly, it
demonstrates that web security is also playing an important role in an
online buying situation. As such, it is recommended that the online
companies to build this kind of trusting relationship by developing strategy
that could instill sense of belongingness between them and the
consumers.
CONCLUSION
The result of our study shows that the perception of online shoppers is
independent of their age and gender but not independent of their
qualification & gender and and income & gender The analytical results of
our study further indicate relationships between consumers perceptions of

the factors that influence their intention to buy through online. More
specifically, consumers perceptions of the customer service, commitment
and web security of online purchasing exhibit significant relationships with
their online buying intention. The analytical results are generally
consistent with previous findings of researchers. Web security has received
the most consistent support as factors that influence online buying (Gefen,
2002; Jarvenpaa et al., 1999, 2000; Koufaris and Hampton-Sosa, 2004;
Koufaris and Hampton-Sosa, 2002). Marketers need to realize that the
online marketing environment affects the way consumers view and
develop relationships. In this context, to add value to the online shopping
experience and to build relationships, web security is everything. Notably,
examination of the relative strengths of the associations between the
individual independent variables and online buying intention clearly
indicate that Customer Service, Web security and Commitment can explain
much of the variation in online buying intention (Shergill & Chen, 2005;
Gefen, 2002; Jarvenpaa et al., 1999, 2000; Koufaris and Hampton-Sosa,
2004). Furthermore, it was also found that, for online buyers, the good
perception on the customer service is considered as the best predictor
when compared to other constructs. Therefore,
experience gained over time has potential implications for the other
buying behavior model and future research should be conducted in this
area. This will serve as a platform that will lead to the sustained
confidence of the consumers in online purchasing. In this study, it was
found that few consumers were buying through online regularly.
LIMITATIONS AND FUTURE DIRECTION
It is necessary to recognize the limitations of the current study. Firstly,
since the survey was conducted among a group of respondents from twin
cities of Hyderabad and Secunderabad in India, the results should be
interpreted with caution, particularly with respect to the generalization of
research findings of Indian consumers as a whole. Next, the sample size
itself is relatively small. To accurately evaluate Indian consumers
perceptions of online shopping, a larger sample size is desirable. Future
research needs to focus on a larger cross section of Internet users and
more diversified random samples to verify the findings of the current
study. Moreover, to further studies clarity of the factors influence on online
shopping, Technology Acceptance Model (TAM) or behavioral model could
be used. Future inquiries could also examine the causal relationships
between factors and how consumers perceive overall online shopping by
employing a structural equation modeling technique. In addition, future
research needs to examine business to- business purchase in the context
of cross-national and cross cultural differences.
REFERENCES

3.

Alba, J., Lynch, J., Weitz, B., Janiszewski, C., Lutz, R., Saywer, A. and Wood,
S., Interactive Home Shopping: Consumer, Retailer, and Manufacturers
Incentives to Participate in Electronic Marketplaces, Journal of Marketing,
Vol. 61, No. 3: 38-53, 1997.

4.

Anderson, J. C. and Narus, J.A., A Model of Distributor Firm and

Manufacturer Firm Working Relationships, Journal of Marketing, 54, No. 1:
42-58, 1990.

5.

Baty, J.B. and Lee, R.M., Intershop: Enhanci

Annexure - i
There are more than nine other deemed universities in the city. These are:
1. Dr. D.y. Patil university
2. deccan college post-graduate and research institute
3. bharati vidyapeeth deemed university
4. gokhale institute of politics and economics
5. indian institute of science education and research
6. institute of armament technology
7. symbiosis international university
8. tilak maharashtra university
9. dnyaneshwar vidyapeeth
10.

abhinav education society

11.
Defence institute of advanced technology {du}, ministry of
defence, govt. Of india
12.

Purandar vidyapeeth

List of colleges in pune

Colleges[edit]

college of engineering, pune

government college of engineering and research, avasari (khurd),
pune

pict school of technology & management, (pict-stm) pune

pune institute of business management (pibm, pune) [1]

uei global, pune (www.uei-global.com)

Siddhant institute of computer application, pune

(www.siddhantica.edu.in)

Amplify mindware academy for development of education & research

(amader), pune (http://www.amplifymind.com/)

Navsahyadri education society's group of institutes, faculty of

management, pune (http://www.navsahyadri.edu.in/)

Institute of management and entrepreneurship development (imed),

pune

Alard college of engineering & management, hinjwadi, pune

Allana college of architecture, pune

Allana institute of management and science (www.aimspune.org)

army institute of technology, pune

Azam campus, maharashtra cosmopolitan education (m.c.e.) Society

pune

aissms college of engineering

Aissms institute of information technology

aissms college of pharmacy

Abasaheb garware college

Abhinav kala mahavidyalaya

Abhinav educational foundation trust

Abhinav college of engineering(formerly hi-tech engineering college)

Apte college of engineering

Audyogik shikshan mandal's institute of computer studies, pune

Arihant education foundation, camp pune[3]

Sri balaji society (sbs)

Balaji institute of modern management pune (bimm)

Balaji institute of international business pune (biib)

Balaji institute of telecom and management pune (bitm)

Balaji institute of management and human resource development

pune (bimhrd)

Bharati vidyapith-( deemed university) college of engineering, pune (

bvucoep)

brihan maharashtra college of commerce

abhinav education society, college of pharmacy

cusrow wadia institute of technology

Pumba department of management sciences, university of pune

dnyaneshwar vidyapeeth

Dr. D. Y. Patil college of engineering, akurdi, pune

Padmashree dr. D. Y. Patil institute of management studies, akurdi,

pune

Padmashree dr. D. Y. Patil institute of engineering and technology,

pimpri, pune

D. Y. Patil institute of m.c.a, akurdi, pune

D. Y. Patil college of mba, engineering campus, akurdi, pune

D. Y. Patil college of pharmacy

D. Y. Patil college of law college

Dr. D. Y. Patil college of architecture, pune

Faculty of management sciences pune

fergusson college

film and television institute of india

Foundation for liberal and management education [2]

foresight institute of management & research

Genba sopanrao moze college of engineering

institute of business management and research(ibmr), pune

institute of international business & research(iibr), pune

asm group of institutes, pune

international institute of management studies, iims [saibalaji

education society]

international institute of management & human resource

development, iimhrd [saibalaji education society]

Imperial college of engineering and research,pune

international institute of information technology,pune

ils law college

Institute of management development and research

Indira college of commerce and science, tathwade, pune

Indira college of pharmacy, tathwade, pune

Indira college of engineering and management, parandwadi, pune

Indira institute of management(mba), tathwade, pune

Indira institute of management(mca), tathwade, pune

Institute of industrial & computer management & research, nigdi,

pune

International institute of management studies

Institute of studies in technologies,karvenagar

Kirloskar institute of advanced management studies, pune [3]

Jayawant institute of computer application, tathawade, pune

maharashtra institute of technology

Mit school of business (mitsob),pune

Mit college of engineering

Merc institute of management

Marathwada mitra mandal's college of commerce, pune

Mit college of management (mitcom), pune

Mit school of telecom management (mitsot)

Mitcon institute of management

mit institute of design

mahindra united world college of india

mksss cummins college of engineering for women

Modern college of arts, science & commerce, shivajinagar

Modern education society's college of engineering

Modtech college of engineering

National institute of bank management

National institute of construction management and research

national school of leadership

Nbn sinhgad technical institutes campus, ambegaon

(engineering,mba,mca) (http://cms.sinhgad.edu/ambegaoncampus/nbnhomecampus.aspx)

Noble college of commerce and information technology, kondhwa,

pune

ness wadia college of commerce

nowrosjee wadia college

Sjbhs

Octave business school

pict school of technology & management, (pict-stm) pune

Pimpri chinchwad college of engineering(pccoe)

Poona college of arts science & commerce

pes modern college of engineering, pune

Progressive education society's modern law college

pune institute of computer technology

pune vidhyarthi griha's college of engineering and technology

Rajarshi shahu college of engineering

Redcarpet hotel management & culinary academy, pune

(http://www.redcarpetacademy.com/)

sai balaji international institute of management sciences, sbiims

[saibalaji education society]

Sadhana centre for management and leadership development

(scmld)

Shree ramchandra college of engineering, pune

(http://www.srespune.org)

Siddhant institute of business management.

sir parshurambhau college

Sinhgad college of architecture, pune

sinhgad college of engineering

sinhgad academy of engineering

sinhgad college of pharmacy

spicer memorial college

sou. Venutai chavan polytechnic

Smt. Kashibai navale college of engineering

Symbiosis centre for management studies

Symbiosis institute of design

symbiosis institute of computer studies and research

symbiosis centre for information technology

symbiosis institute of geoinformatics

symbiosis centre for management and human resource development

symbiosis institute of management studies

symbiosis law school

symbiosis school of economics

symbiosis institute of business management

symbiosis institute of health sciences

symbiosis institute of international business

symbiosis institute of media and communication

symbiosis institute of telecom management

Symbiosis school of banking management

symbiosis institute of technology(http://www.sitpune.edu.in)

Tikaram jagannath college of arts, science and commerce

International school for management excellence (pune f.c.road)

Wlci media school, pune

creations, the school of design and technology, pune

Architecture colleges[edit]

vidya pratishthan's school of architecture baramati

Dr. D. Y. Patil college of architecture, pune

Engineering colleges[edit]

college of engineering, pune

Dr. D. Y. Patil college of engineering, akurdi, pune

government college of engineering and research, avasari (khurd),

pune

Smt. Kashibai navale college of engineering

vidya pratishthan's college of engineering baramati

vishwakarma institute of technology, pune

vishwakarma institute of information technology, pune

Imperial college of engineering and research,pune

Management institutes[edit]

Padmashree dr. D. Y. Patil institute of management studies, akurdi,

pune

pune institute of business management (pibm, pune) [4]

uei global

vidya pratishthan's institute of information technology baramati

international school of management and research(ismr), pune

(isbm) indian school of business management and administration,

pune branch center isbm

Mod-tech educational academy or mod-tech academy mod-tech

Iimt group of institutions institute of integrated management and

technology, varanasi pune branch center iimt

Hr remedy india education [5] main road, baner

Institute of yoga (http://www.iyoga.co.in)

Annexure 2
Consumer Perception of Online Shopping
Q1 Age?
18-25 (1)
25-35 (2)
35-50 (3)
Q2 You are?
Male (1)
Female (2)
Q3 Marital Status?
Single (1)
Married (2)
Q4 What is your annual income?
No income but pocket money (1)
Less than 3 lakhs (2)
3 - 5 Lakhs (3)
>5 Lakhs (4)
Q5 Educational Qualifications?
Graduation (1)
Post Graduation (2)
Professional (3)
Others (4)

Q6 Do you Shop Online?

Yes (1)
No (2)

Q7 Rate the following from Strongly Disagree (1) to Strongly Agree.

Home delivery
by a stranger
may not be
safe.:Click to
enter text (1)
Using
credit/debit card
online is
safe?:Click to
enter text (2)
Chances of
being cheated in
online shopping
are
negligible?:Click
to enter text (3)
No Risk of
Unauthorized
Use of personal
information?:Clic
k to enter text
(4)
Products
available online
are
returnable?:Click
to enter text (5)
Goods are not
damaged in
transportation?:
Click to enter
text (6)
Online products
are the best in
quality?:Click to
enter text (7)
Prices in online
shopping are
less than
conventional
shopping.:Click
to enter text (8)

Strongly
Disagree
(1)

Disagree
(2)

Either
Agree nor
Disagree
(3)

Agree (4)

Strongly
(5)Agree

Online buying
privides more
rich, reliable and
varied
information.:Clic
k to enter text
(9)
Online buying
information is
clear, precise
and easy to
understand.:Clic
k to enter text
(10)
It is interactive
to use internet
for
shopping.:Click
to enter text
(11)
Online ordering
layout is easy
and
convenient.:Clic
k to enter text
(12)
I prefer to make
payment by
cash only.:Click
to enter text
(13)
Internet is
Convenience for
life.:Click to
enter text (14)
Product return
feature is
convenient.:Clic
k to enter text
(15)
Has Cash on
Delivery feature
increased your
online
shopping?:Click
to enter text

(16)