season playing and practice limitations may restrict the number of student-athletes from the same institution who

may be employed in that institutions camp (see the specific sport in Bylaw 17 for these employment restrictions
and Bylaw 13.12).
12.4.4 Self-Employment. A student-athlete may establish his or her own business, provided the studentathletes name, photograph, appearance or athletics reputation are not used to promote the business. (Adopted:
12/12/06)

12.5 PROMOTIONAL ACTIVITIES

12.5.1 Permissible.

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1SPNPUJPOT A member institution or recognized entity thereof (e.g., fraternity, sorority or student government organization), a member conference or
a noninstitutional charitable, educational or nonprofit agency may use a student-athletes name, picture or appearance to support its charitable or educational activities or to support activities considered incidental to the
student-athletes participation in intercollegiate athletics, provided the following conditions are met: (Revised:
1/11/89, 1/10/91, 1/10/92)
(a) The student-athlete receives written approval to participate from the director of athletics (or his or her
designee who may not be a coaching staff member), subject to the limitations on participants in such
activities as set forth in Bylaw 17; (Revised: 1/11/89, 4/26/01)
(b) The specific activity or project in which the student-athlete participates does not involve cosponsorship,
advertisement or promotion by a commercial agency other than through the reproduction of the sponsoring companys officially registered regular trademark or logo on printed materials such as pictures,
posters or calendars. The companys emblem, name, address, telephone number and Web site address
may be included with the trademark or logo. Personal names, messages and slogans (other than an officially registered trademark) are prohibited; (Revised: 1/11/89, 1/10/91, 5/6/08)
(c) The name or picture of a student-athlete with remaining eligibility may not appear on an institutions
printed promotional item (e.g., poster, calendar) that includes a reproduction of a product with which
a commercial entity is associated if the commercial entitys officially registered regular trademark or logo
also appears on the item; (Adopted: 11/12/97)
(d) The student-athlete does not miss class; (Revised: 1/11/89)
(e) All moneys derived from the activity or project go directly to the member institution, member conference
or the charitable, educational or nonprofit agency; (Revised: 1/11/89, 1/10/92)
(f ) The student-athlete may accept actual and necessary expenses from the member institution, member
conference or the charitable, educational or nonprofit agency related to participation in such activity;
(Revised: 1/11/89, 1/10/92, 4/28/05)
(g) The student-athletes name, picture or appearance is not used to promote the commercial ventures of any
nonprofit agency; (Adopted: 1/10/92)
(h) Any commercial items with names, likenesses or pictures of multiple student-athletes (other than highlight films or media guides per Bylaw 12.5.1.7) may be sold only at the member institution at which the
student-athletes are enrolled, institutionally controlled (owned and operated) outlets or outlets controlled
by the charitable or educational organization (e.g., location of the charitable or educational organization,
site of charitable event during the event). Items that include an individual student-athletes name, picture
or likeness (e.g., name on jersey, name or likeness on a bobble-head doll), other than informational items
(e.g., media guide, schedule cards, institutional publications), may not be sold; and (Adopted: 1/16/93,
Revised: 1/9/96, 4/27/06 effective 8/1/06)
(i) The student-athlete and an authorized representative of the charitable, educational or nonprofit agency
sign a release statement ensuring that the student-athletes name, image or appearance is used in a manner
consistent with the requirements of this section. (Revised: 1/11/89, 1/10/92)

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NCAA [or a third party acting on behalf of the NCAA (e.g., host institution, conference, local organizing
committee)] may use the name or picture of an enrolled student-athlete to generally promote NCAA championships or other NCAA events, activities or programs. (Adopted: 8/7/03)

1SPNPUJPOT
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charitable, educational or nonprofit organization may use the appearance, name or picture of an enrolled
student-athlete to promote generally its fundraising activities at the location of a commercial establishment, provided the commercial establishment is not a cosponsor of the event and the student-athlete does
not promote the sale of a commercial product in conjunction with the fundraising activity. A commercial
establishment would become a cosponsor if the commercial establishment either advertises the presence of
the student-athlete at the commercial location or is involved directly or indirectly in promoting the activity.
(Adopted: 1/10/92)
71

AMATEURISM

12

12.5.2 Nonpermissible.

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student-athlete, an individual shall not be eligible for participation in intercollegiate athletics if the individual:
(a) Accepts any remuneration for or permits the use of his or her name or picture to advertise, recommend
or promote directly the sale or use of a commercial product or service of any kind; or
(b) Receives remuneration for endorsing a commercial product or service through the individuals use of such
product or service.

&YDFQUJPOT The individuals eligibility will not be affected, provided the individual participated in such activities prior to enrollment and the individual:
(a) Meets the conditions set forth in Bylaw 12.5.1.3 that would permit continuation of such activities;
or
(b) Takes appropriate steps upon becoming a student-athlete to retract permission for the use of his or
her name or picture and ceases receipt of any remuneration for such an arrangement.

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manner contrary to Bylaw 12.5.2.1, the violation shall be considered an institutional violation; however, the
student-athletes eligibility shall not be affected. (Adopted: 1/11/97)

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1FSNJTTJPO If a student-athletes name or picture appears on commercial items (e.g., T-shirts, sweatshirts, serving trays, playing
cards, posters) or is used to promote a commercial product sold by an individual or agency without the studentathletes knowledge or permission, the student-athlete (or the institution acting on behalf of the student-athlete)
is required to take steps to stop such an activity in order to retain his or her eligibility for intercollegiate athletics.
Such steps are not required in cases in which a student-athletes photograph is sold by an individual or agency
(e.g., private photographer, news agency) for private use. (Revised: 1/11/97, 5/12/05)

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"DUJWJUJFT A student-athletes involvement in promotional activities specified in this section is prohibited.

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$POUFTU A student-athlete may not permit use of his or her name or
picture in a name-the-player contest conducted by a commercial business for the purpose of promoting
that business.

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"EWFSUJTFNFOU A student-athletes name or picture may not be
used by an athletics equipment company or manufacturer to publicize the fact that the institutions team
uses its equipment.

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$POUFTUT Receipt of a prize for winning an institutional or noninstitutional
promotional activity (e.g., making a half-court basketball shot, being involved in a money scramble) by a
prospective or enrolled student-athlete (or a member of his or her family) does not affect his or her eligibility, provided the prize is won through a random drawing in which all members of the general public or the
student body are eligible to participate. (Revised: 1/9/96 effective 8/1/96, 3/25/05, 6/12/07)

0UIFS
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that is not permitted under Bylaw 12.5.1. (Adopted: 11/1/01)
12.5.3 Media Activities.
(a) %VSJOH
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4FBTPO During the playing season, a student-athlete may appear on radio and television programs (e.g., coaches shows) or engage in writing projects when the student-athletes appearance or
participation is related in any way to athletics ability or prestige, provided the student-athlete does not receive
any remuneration for the appearance or participation in the activity. The student-athlete shall not make any
endorsement, expressed or implied, of any commercial product or service. The student-athlete may, however,
receive actual and necessary expenses directly related to the appearance or participation in the activity. A
student-athlete participating in media activities during the playing season may not miss class, except for class
time missed in conjunction with away-from-home competition or to participate in a conference-sponsored
media day. (Revised: 1/16/93, 1/14/97, 1/9/06, 4/27/06)
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when such appearance or participation is related in any way to athletics ability or prestige, provided the
student-athlete is eligible academically to represent the institution and does not receive any remuneration for
such appearance or participation. The student-athlete may not make any endorsement, expressed or implied,
of any commercial product or service. The student-athlete may, however, receive legitimate and normal expenses directly related to such appearance or participation, provided the source of the expenses is the entity
sponsoring the activity. (Revised: 1/16/93, 1/14/97)
12.5.4 Use of Logos on Equipment, Uniforms and Apparel. A student-athlete may use athletics
equipment or wear athletics apparel that bears the trademark or logo of an athletics equipment or apparel manu74