Europass Curriculum Vitae

________

Montemale Daniele

Nation: Italy
Date: 26/9/1983
Gender: Male
Desired employment / Occupational field: CEO at Viralavatar.com a no conventional
marketing acency specialized on Viral marketing, Buzz marketing, Word of mouth, Guerrilla
marketing and Social Marketing.

Work experience
________________
Dates 01/04/08
Occupation or position CEO
held
Main activities and
Non conventional marketing acency specialized on Viral marketing, Buzz marketing, Word of mouth,
responsibilities
Guerrilla marketing and Social Marketing.
Name and address of Via Principe Umberto 47 – Rome, Italy
employer
Type of business or Marketing / advertising online
sector
Clients No profit: Terre des Hommes, Cesvi, Gcap, Giftee, Missioni Don Bosco

Culture: MITO Settembre Musica

Film/tv Media: Fox, Moviemax

 Technology: Nokia, Microsoft, Telecom Italia

Publishers: Mondadori, La Gazzetta dello Sport

Products: Herbal Essences, Nastro Azzurro, Chiquita, Dash, Sergio Tacchini, Nike, Gillette

Cars: Nissan,

Tourism: Tahiti tourisme,

Banks: Cariparma, Plusvalore, Intesa San Paolo, Zurich

Politics: Italia dei Valori, Partito Democratico

_________________
Dates 9/ 01/ 2008 – 10/ 02/ 2008
Occupation or position Research - seeding
held
Main activities and Viral marketing seeding – positioning video
responsibilities
Name and address of N3tv – Italian net tv
employer info@n3tv.it
Type of business or Viral seeding
sector
_________________
Dates 15/ 10/ 2007 – 15/ 11/ 2007
Occupation or position Research - seeding
held
Main activities and Viral marketing research
responsibilities
Name and address of Eikon for Zzub project (italian social network)
 employer Eikon Strategic Consulting Ltd
Tel: +39 06 44202251 Indirizzo: Via Cornelio Celso 22a, 00161 Roma
Type of business or Buzz, Viral marketing
sector

Clients

Pfizer, Lega italiana contro il cancro, Castelvecchi edition, Patti Chiari, Vodafone

_________________
Dates 09/10/2006 - 31/10/2007
Occupation or position Research - seeding
held
Main activities and Viral marketing research
responsibilities
Name and address of GoViral ApS
employer Studiestræde 19, 4
1456 Copenhagen K
Denmark
Phone: +45 70 27 45 27
Type of business or Viral marketing
sector

Clients

Nissan, Campari, SonyEriccson, Stopthetraffik.org, Quicksilver, Vigorsol, Findus, Good Year,

Dove, Perfetti, Sony, Campari, L'Oreal

_________________
Dates 10/03/2006 – 29/04/2006
Occupation or position Advertising - Marketing
held
Main activities and I worked for a competition for D&G Time. We win unfortunatly the third position in all of Europe..
responsibilities
Name and address of www.soc.uniurb.it/CPO
employer www.D&Gawards2006.com
Type of business or advertising - marketing - design
sector
Type of business or visual research
sector
Dates 02/02/2004 - 08/07/2005
Occupation or position research
held
Main activities and research of the new opensource e-learning program
responsibilities
Name and address of www.comunicazione.uniroma1.it
employer professor Habib Sedhei
Type of business or research
sector
_________________
Dates 01/06/2006 - 20/06/2006
Occupation or position promoter
held
Main activities and I worked for Microsoft Italia with Xbox 360 area.
responsibilities
Name and address of Intermed 2000 S.r.l.
employer Via Capecelatro, 12
20148 Milano - Italy
Tel. +39 02 48714647 - Fax. +39 02 4035070
Type of business or promoting
sector
_________________
Dates 22/04/2006 - 14/06/2006
Occupation or position promoter
held
Main activities and I worked as a promoter for Ariston
responsibilities
Name and address of Intermed 2000 S.r.l.
employer Via Capecelatro, 12
20148 Milano - Italy
Tel. +39 02 48714647 - Fax. +39 02 4035070
Type of business or promoting
sector
_________________
Dates 10/04/2005 - 24/06/2005
Occupation or position designer
held
Main activities and I worked as designer for Martelive Festival.
responsibilities
Name and address of Peppe Recchia
employer www.martelive.it
Type of business or advertising - marketing - design
sector
___________________
Dates 09/10/2004 - 06/02/2005
Occupation or position advertising
held
Main activities and I created the brand vision and brand idea for Udu (Unione degli universitari), an University party of
responsibilities the University of Rome "La Sapienza"
Name and address of www.udu.it
employer www.uds.it
Type of business or advertising
sector
_________________
Dates 2003/2006
Occupation or position Writer for internet sites
held
Main activities and Writer for internet sites
responsibilities
Name and address of www.mediazone.info - articles on technology and new media
employer www.bazarweb.info - enquiry about sex and new media on italian’s teenagers
www.mediazone.info - analisys about video spot
Type of business or writer
sector
Educational
_________________
Dates 10/09/2003 - 21/02/2006
Title of qualification First level Degree in Scienze della Comunicazione (Communication's science, advertising, marketing
awarded and public relations)
Principal subjects / marketing, advertising, pubblic relations, communication
occupational skills
covered
Name and type of Università di Roma "La Sapienza"
organisation providing via Salaria 113
education and training Roma
Level in national or Laurea di primo livello (first level degree)
international 104/110
classification
_____________________
Dates 2-01-06 – 19-02-08
Title of qualification Second level Degree in Communication and advertising for companies
awarded
Principal subjects / marketing, advertising, pubblic relations, guerrilla, viral
occupational skills
covered
Name and type of Università di Urbino “Carlo Bò”
organisation providing Urbino (PE)
education and training Italy
Level in national or Laurea di secondo livello (master degree)
international 110 and lode/110
classification

Personal skills and competences

_________________
Mother tongue(s) Italian

Other language(s) English (expert written / spoken)

Spanish (intermediate written – expert spoken )
Portuguese (beginner written – intermediate spoken )

_________________
Informatic Competence
Office
Photoshop
Freehand
Premiere
Final cut
In design
Basic knowledge of HTML (blog)

Artistic skills and I made some exhibitions as designer and photographer in Rome, Italy
competences

Other skills and basket

competences bike
travels
extreme travels
extreme sports
 Driving licence category b

Additional information Publications:

thesis: La rete virale - Viral Marketing, Buzz e Word of mouth. Prospettive del social Advertisement
(Free download: http://www.scribd.com/doc/12806688 )

thesis: "Impossible is nothing": Analisi semiotica di due campagne Adidas and Nike - "Impossible is
nothing": Semiotic analisys of two spot Adidas and Nike
february 2006, Rome, Italy

Research university study: No Oil: b side of the city. December 2005, Rome, Italy

Research university study: E-learning guide for University of Rome "La Sapienza"
download opensource @ www.comunicazione.uniroma1.it