Table of Contents

1.0 COMPANY PROFILE.............................................................................................................................1

1.1 BACKGROUND OF THE ORGANIZATION:.................................................................................................1
1.2 VISION OF OPTIMAX:..............................................................................................................................2
1.3 MISSION OF OPTIMAX:...........................................................................................................................2
2.0 HIERARCHY...........................................................................................................................................3
2.1 ORGANIZATIONAL HIERARCHY..............................................................................................................3
2.2 SALES HIERARCHY.................................................................................................................................4
2.3 SALES OBJECTIVE:.................................................................................................................................4
3.0 SALES FORECAST.................................................................................................................................5
4.0 METHODS:..............................................................................................................................................6
5.0 SALES DETERMINE..............................................................................................................................7
5.1 SALES STRATEGIES:................................................................................................................................7
5.2 MARKETING & SALES BUDGET:............................................................................................................7
5.3 PROMOTION:...........................................................................................................................................8
6.0 CONCLUSION:........................................................................................................................................9

1.0 Company Profile

1.1 Background of the Organization:
Optimax communication Ltd is private limited company duly registered by Register of
Joint Stock Company of Bangladesh. It is the company of information communication
and technology to provide the services like Broadband Internet, Dial-up Internet (Prepaid
& Postpaid), Web Development, Domain Registration, Network Solution, Internet
through Radio link, Chain Cybercafe, Software Development, Data Entry, Other
Information & Communication Technology service, etc. The Executive Directors have
extensive knowledge in this field for the last fourteen years.
Optimax Communication Ltd is becoming the unparallel market leader in Bangladesh in
providing Intranet solutions as well as broadband Internet services for its price and
dedicated customer service. Optimax Communication Ltd has a distinguished and
satisfied client to whom they have already provided our services.
Optimax Communication Ltd has a distinguished and satisfied client to whom they have
already provided their services. They have Submarine Cable Supported Optical Fiber
Cable Network at Gulshan-01, Gulshan-02, Banani, Baridhara, DOHS Baridhara,
Mohakhali, DOHS Mohakhali, Moghbazar & Uttara to ensure uninterrupted and
dependable service to their valued customers.
Optimax already installed Com21 CMTS & ARRIS DOCSIS CMTS, Sun Solaris Server,
Motorola Amplifiers (Line Extenders), Motorola Nodes & Mini Bridges, Motorola GX2,
Commscope Fiber Optic Cables with completely redundant network backbones.
Within Dhaka, Optimax Communication Ltd has a fiber optic backbone spanning the city,
focusing prime locations Gulshan-1 & 2, Baridhara, Banani & adjacent areas enabling the
company to provide broadband connection and WAN connectivity to clients based
anywhere within this area and its suburbs. The infrastructure includes HFC backbone
links between our POPs, Client premise Equipment (Cable Modem). We have
established redundant links between our POPs to ensure 99.8 % network uptime, barring
any natural calamities.
Optimax was committed to expand its fiber network throughout the DhakaCity within
2009. Along this path, more new nodes have been developed in order to pick up more

demand and provide a wider range of services. Of equal importance is that OptiMax
Communication Ltd would like to deliver QoS (Quality of Service) to customers.

1.2 Vision of Optimax:

Internet technology has revolutionized the whole concept of information technology.
With the advent of internet the barrier of time and space have been mitigated. If we want
to develop our nation there is no other way but to embrace the IT technology. This single
most technology can bring about prosperity and alleviate the existing unemployment
problem of the country. Government alone cannot do everything with its limited
resources to develop this sector. Banks, insurance companies, NGOs should come
forward to extend their hands to help develop this sector by encourage young IT
professionals who are willing to start their businesses in this field. Once get started it can
bring revolution in the country like many other countries have done in the past. It is time
for us to wake up and lead the nation towards a promising future.

1.3 Mission of Optimax:

Providing quality service to the customers.
Maximize the profit.
Maintain a cohesive & professional team in order to achieve service excellence.
Introduce a brand new internet service.
Provide fast and reliable internet connectivity.
24/7 customer service

2.0 Hierarchy
2.1 Organizational Hierarchy

2.2 Sales Hierarchy

2.3 Sales Objective:

Director of Sales and Marketing: responsibilities include sales generation,
marketing programs development, and public relations.
Head of Sales: Responsible for oversees the product and business development
scenario of the company. He is heading the SDales Division so he has to control
all Sales channels as well.
Communication: Is responsible for promotion and communication of new
products and product ideas to customers both directly through selection of

advertising media, then dissemination of information by means of advertisements.

This department is also responsible for public relations which do not include
corporate relations.
Activation : The manager of Activation control and assign the sales persons of
Activation team and promote the product and sell at the same time.

3.0 Sales Forecast

When you are in a buyer driven market, Sales Forecasting is a must to avoid inventory
surplus or deficit. Companies can have a short term (2-3 months), medium term (1 year)
and long term forecast (multiple years, depending on the industry).
In the medium to long term, it becomes more important to judge the sales trend, apart
from other macroeconomic trends, to ensure that the company is in a position to meet
demand as efficiently as possible.
Market Potential: An estimation of the maximum possible sales opportunities present in
a particular market and open to all players for a given product/service during a stated
time period
Sales Potential: It is an estimate of the maximum possible sales opportunities present in
a particular market available to a specified company in a particular product category
during the stated future period
Sales Forecast: Estimate of the number of sales on taka or physical units, in a future
period under a particular marketing program and an assumed set of economic conditions
and other external factors.
Sales forecasts take the sales potential as a starting point and then adjust for various
company constraints like production, distribution/sales force or company policies like
focus on profits and not sales .

4.0 Methods:
Commonly used sales forecasting methods are as follows:
1) Jury of executive opinion: In this method, high ranking executives estimate
probable sales and then an average estimate is calculated. Its benefits are:
a) Quick and easy method
b) Pools opinion of experienced, well informed people
c) For a young company, it may be the only way
d) When statistics are missing, there can be no other option
The Delphi technique is a variation, where questionnaires are given to experts and new
questionnaires formed based on responses.
2) Poll of sales force opinion: Individual sales personnel forecast sales for their
territories and these are pooled and modified as considered appropriate by the
management

The benefit is that sales force knows ground reality and would be better prepared
to achieve the target they set.

However, they are often too close to the trees to see the forest.

A key question is how do you mix newcomers projection with a veteran

Makes more sense as a method to cross check other methods used.

3) Projection of past sales: Set the sales forecast as per past growth trend; which
can be the previous year or a moving average; it would be more appropriate for
industries where growth rates are relatively stable.
Sales Sn+1 = Sn x (Sn/ Sn-1)
4) Time series analysis: Analyze four sales variations in historical data: long term
trends, cyclical changes, seasonal variations and irregular fluctuations and then a
mathematical model is made describing the past behavior of these variables and
used to call on what can be turns for better or worse.

5) Exponential Smoothing: It is defined as an average that represents a weighted

sum on all past numbers in a time series with heaviest weight placed on the most
recent data.
6) Survey of customers buying plans: This can help ascertain what can be the
potential demand for the upcoming period.
Based on the sales forecasting, the company can then set its final volume objectives.

5.0 Sales Determine

5.1 Sales Strategies:
Strategies followed by Optimax are:
The selection criteria is based around sound business planning principles which
identify markets based on a number of key succrss defining factors such as
population (and urban density), literacy levels and GDP.
Each country has a unique process for the allocation and Pricing of its spectrum.
Optimax has a robust methodology for assessing the ultimate value of the
spectrum.
Technology roll-out and integration, coupled with intensive training on the ground
allows Optimax to quickly bring its services to market.
Use economies of scale and superior technology to achieve customer proposition
of affordable and reliable broadband.
On-going persuit of opportunities for geographical expansion. Carry out spectrum
acquisition and network rollout in several territories simultaneously.

5.2 Marketing & Sales Budget:

Marketing expense budget
Web site
Advertisement Campaign
Total Sales and Marketing expenses

2011-2012( BDT)
200,000
600,000300,000
1,100,000

Total Sales

Yearly sales

15,000,000

Special Offers :
Total Sales amount

2,500,000
= 17,500,000

Advertisement budget : 17,500,000 x 10 % = 1,750,000

5.3 Promotion:
Promotion is about telling people what you have to offer. It is not entirely separate from
the product because what is said and how it is said influences how the product is seen.
Promotion includes advertising but also includes direct mail, public relations, printed
brochures, presence at travel trade shows, and participation in joint marketing schemes.
Promotion can be very expensive and it is often difficult to decide whether or not it is
successful.
Promotion of the service will be executed through both push and pull strategies. The push
strategy will call for the use of direct sales force and industrial marketing to introduce the
service to online user. Once success has been achieved in the push strategy, the pull
strategy will utilize a large-scale advertising campaign to further build up consumer
demand.
Push strategies:
Putting ads on websites
Personal selling by sales force
Talking competitive advantage
Internet pollutions etc.
Pull strategies:
Newspaper & Magazine ads
Banner
Billboard
Leaflet

 Fair offers
Website

6.0 Conclusion:
Optimax Communication Ltd. aims to ensure that the best candidate is selected in the
sales team to achive the objective of the company, which ensures that all those are
concerned with the recruitment and selection process have a clear understanding of the
job to be filled, because only a strong and effective sales team can fulfill the mission and
vision of the company by creating a loyal and satisfied customer group.