BBA II and III Year Updated Syllabus 2015

BBA Degree Course CBCS SYLLABUS
With effect from Academic Year 201415

Department of Business Administration
THE NEW COLLEGE (AUTONOMOUS) CHENNAI 14
SYLLABUS
Under Choice Based Credit System (CBCS)
With effect from the Academic Year
2014-15
For the Under Graduation Degree Course
Bachelor of Business Administration

(BBA)
DEPARTMENT OF BUSINESS
ADMINISTRATION
THE NEW COLLEGE,
(AUTONOMOUS | SHIFT II)
CHENNAI 600 014
1 | Page

Minutes of Meeting of the Board of Studies Held on 11.04.2014

S.
No
1
The Following members were present in the meeting:

Name of the Member
Designation/
Institution
Dr.Anita Rajendiran MCOM,MBA,PhD
University Nominee
HOD, Associate Professor of Business
Administration,
Womens Christian College, Chennai- 600006.
2
Mr. Mohammed Sherfuddin, MBA, Mphil
HOD, Dept. of Business Administration,
Quaid E MillathCollege ,Medavakkam.
Academic Council
Nominee
Subject Expert
3
Dr. Lakshmipathy, MA, MBA, M.phil, Phd
HOD, Dept. of Business Administration,
Sri Devi Arts and Science College, Ponneri.
Academic Council
Nominee
Subject Expert
4
Mr.M.Mohammed Atheeq, BBA,(MBA)
Representative from
Industry
Managing Director, ARIA Dairy Farms,

14, Thirumoorthy Nagar, Nungambakkam, Chennai
5
Mr.S.Habullah Shaduly, MBA
Business Development Executive, Marksofttech Pvt
Ltd, IT Company, Nizara Bonanza,
Meritorious Alumni
Anna Salai, Chennai
Mr.R.Vijayakumar, MBA, MPhil

Assistant Professor, Dept of BBA, The New
College,
Mr.R.Sivakumar, MBA,MPhil
College.
Mr.Y.Rahamathulla Khan, MBA,MPhil
College
2 | Page
Member
Member
Member

Mr.M.Mohammed Shameen ,MBA,MPhil

Member
College,
10
Mr.B.Fuzail Ahmed , MBA,MPhil
Member
College
11
Mr.K.V.Mohammed Bilal ,MBA,MPhil
Member
College,
12
Mr.K.Abdul Haseeb , MBA
Member
College
13
Mr.A.M.Z.Mohammed Arsath Ali, MBA
Member
College,
Appropriate corrections and suggestions were incorporated in the syllabi for
various subjects in the UG course programmed to be implemented from the
academic year 2014-15
Prof. K.S. Mohammed Akmal, M.Com,
M.Phil.
Chairman/ Convener of the Board
Head In-Charge
The New College (Shift II)
Chennai 600 014
Table of Contents:
Title
Page No.
SYLLABUS:
SEM III: Cost and Management Accounting
Production and Materials Management
10
Marketing Management
11
Human Resource Management
12
SEM IV: Business Law for Managers
14
Financial Management
15
Business Organization
16
International Business
17
3 | Page

SEM V: Research Methods in Business
19
Entrepreneurial Development &

Management
20
Logistics Management
21
Financial Markets and Services
22
Training and Development
23
SEM VI: Introduction to Strategic Management
25
Organizational Behavior
26
Elements of Banking
27
Sales Management
28
Semester: III
Sl.
N
O
Subje
ct
Code
4 | Page
Title of the
Paper
Cost and
Management
Accounting
F/M/
A
Credi
ts
Exam
Durati
on
Hours
Intern
al
Marks
Exter
nal
Marks
Total
Mar
ks
25
72
100

Production
and
Materials
Management
25
75
100
Marketing
Management
25
75
100
Human
Resource
Management
25
75
100
Business
Mathematics
25
75
100
Part I: Foundation Course Tamil/Arabic/Urdu/Hindi/French

Part II:English
Part III: Core & Allied
Part IV: Non Major Elective/Basic Tamil/Advanced Tamil
Part V:Extension Activities: NCC, NSS, Sports, Youth Red Cross or any other
service organizations in the college.
Semester: IV
SL
.
N
o
Subje
ct
code
5 | Page
Title of the
Paper
Business
Law for
Managers
F/M/
A
Credi
ts
Exam
Duratio
n Hours
Intern
al
Marks
Extern
al
Marks
Total
Mark
s
25
75
100

Financial
Manageme
nt
25
75
100
Business
Organizatio
n
25
75
100
Internation
al Business
25
75
100
Quantitativ
e
Techniques
in Business
25
75
100

Part II:English
6 | Page

Semester: V
SL
.
N
o
Exam
Durati
on
Hours
Intern
al
Marks
Extern
al
Marks
Total
Mark
s
Introduction
to Research
Methodolog
y
25
75
100
Entrepreneu
rial
Developmen
t&
Managemen
t
25
75
100
Logistics
Managemen
t
25
75
100
Financial
Markets &
Services
Studies
25
75
100
Training And
Developmen
t
25
75
100
Subje
ct
code
Title of the
Paper
F/M/
A
Credi
ts

Part II:English
7 | Page

8 | Page

Semester: VI
SL
.
N
o
Exam
Duratio
n
Hours
Intern
al
Marks
Extern
al
Marks
Total
Mark
s
Introduction
to Strategic
Managemen
t
25
75
100
Organizatio
nal Behavior
25
75
100
Elements of
Bank
Managemen
t
25
75
100
Sales
Managemen
t
25
75
100
Project
Work
25
75
100
Subje
ct
code
Title of the
Paper
F/M/
A
Credi
ts

Part II:English
9 | Page

BBA II Year
Semester III
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COST & MANAGEMENT ACCOUNTING

Subject
Code:
Credit: L+P:
4+0
Teaching
Hours:
60
Hrs
Unit 1:
Management Accounting -Meaning, Features, Principles, Functions, Scope,
Advantages and Limitations; Duties and Functions of Management accountant
;Management Accounting vs. Cost Accounting, Management Accounting vs.
Financial accounting.
Unit 2:
Ratio Analysis- Meaning, Modes of Expression of Ratios, Steps in Ratio Analysis,
Benefits and Limitations; Classification of ratios Simple Problems from:
Profitability Ratios, Turnover Ratios and Solvency Ratio.
Unit 3:
Funds flow statement - Meaning, Objectives, Simple Problems from: Funds Flow
Statement; Cash Flow Statement - Meaning, Distinction between Funds Flow and
Cash Flow, Simple Problems from: Cash Flow Statement (simple problems).
Unit 4:
Budgets and Budgetary Control- Meaning, Objectives, Merits and Demerits, Types
Simple Problems from: Sales Budget, Cash Budget, Production Budget and
Flexible Budget (zero base budgeting theory only).
Unit 5:
Marginal Costing Meaning, Assumptions; Absorption Costing- Meaning,
Difference Between Marginal and Absorption Costing; Simple Problems from: CVP
Analysis, Absorption Costing; Cost Sheet Elements of Cost Sheet, Simple
Problems.
Books Recommended:
1.
2.
3.
4.
Cost & Management Accounting- T.S.Reddy & Y.Hari Prasad Reddy

Cost Accounting - Dr.S.N Maheswari and Mittal
Management Accounting - Hingorochi, Ramanthan & Grewal
Practical Costing - Khanna, Pande and Ahuja
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5. Management Account- Man Mohan and Goyal
PRODUCTION & MATERIALS MANAGEMENT

Subject
Code:
Credit: L+P:
4+0
Teaching
Hours:
60
Hrs
Unit I
Introduction to Production Management Meaning Definition Scope
Importance Functions and Responsibilities of Production Manager
Unit II
Production systems Various types of production system Capacity Planning
Types of Capacity Plant Location Types of Location Decisions Factors
influencing Plant Location
Unit III
Plant Layout Objectives of a plant layout Characteristics of an Efficient Layout
Introduction to various types of Plant Layout Introduction to Maintenance
management and its types
Unit IV
Materials Management Definition Importance of Materials Management
Objectives of Materials Management Purchasing Introduction to various
methods of purchasing General Principles of Purchasing - Procedures followed
during purchasing
Unit V
Material Handling Factors influencing the selection of material handling system
Store Keeping Types of Stores - Functions and Responsibilities of a Store
Keeper - Introduction to Inventory Types of Inventory Various Inventory
Control Techniques ABC,FSN and VED analysis.
Books Recommended:
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THE NEW COLLEGE (AUTONOMOUS) CHENNAI 1.
2.
3.
4.
5.
14
Production & Materials Management: P Saravanavel & S Sumathi,

Production and Operations Management: N G Nair
Production & Materials Management: Gagan & Mandeep
Production & Materials Management: Martand T Telsang
Materials Management: Krishna Roy
MARKETING MANAGEMENT
Subject
Code:
Credit: L+P:
4+0
Teaching
Hours:
60
Hrs
Unit I
Marketing Meaning, Objectives, Difference Between Selling and Marketing;
Meaning of Marketing Management, Functions of Marketing Management,
Philosophies or Evolution of Marketing Management, Marketing Relationship with
Other Functional Areas.
Unit II
Marketing Research Meaning, Steps in Marketing Research; Market
Segmentation Meaning, Levels of Segmentation, Bases; Market Targeting Meaning, Features; Market Positioning Meaning, Features; Marketing Mix
Meaning, Elements of Marketing Mix.
Unit III
Product Meaning, Difference Between Product and Service, Levels of Product,
Classification of Goods, Product Mix, Product Life Cycle, Stages in New Product
Development;
Unit IV
Branding - Meaning , Advantages of Branding a Product; Packaging Meaning ,
objectives ;Labelling Meaning , functions ; Pricing Meaning , Factors in Pricing,
Kinds of Pricing; Distribution - Meaning , Channels of Distribution;
Unit V
Promotion Meaning , Objectives, Kinds of Promotion ; Advertising Meaning ,
Merits and Demerits, Major Advertising Media ; Publicity Meaning , Difference
Between Advertising and Publicity; Sales Promotion Meaning , Objectives ,
Personal selling Meaning and Features.
Books Recommended:
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1. Marketing Management: J Jayasankar, Margham Publications
2.
3.
4.
5.
Marketing Management: Ramaswamy & Ramakumari

Marketing Management: Dr L Natarajan
Marketing Management: Ramaswamy & Namakumari
Principles and practice of Marketing in India: Mamoria & Joshi
HUMAN RESOURCE MANAGEMENT

Subject
Code:
Credit: L+P:
4+0
Teaching
Hours:
60
Hrs
Unit I
Human Resources Management Meaning, Nature, Functions, Objectives,
Importance; Human Resource Manager Roles & qualities;
Unit II
Job Analysis Meaning , Uses and Process of Job Analysis ; Human Resource
Planning Meaning , Objective , Process of Human Resource Planning ;
Recruitment Meaning , Methods of Recruitment ; Selection Meaning , Process
of Selection ; Placement Meaning ; Induction Meaning , Objectives ;
Unit III
Separation Meaning of Resignation, Retirement, Layoff, Retrenchment,
Discharge and Dismissal; Training Meaning , Need for Training , Advantages of
Training ; Job Satisfaction Meaning, Various steps to improve it;
Unit IV
Job Evaluation Meaning, Methods of Job Evaluation Ranking, Classification,
Factor Comparison; Performance Appraisal Meaning, Features , Process ;
Compensation Meaning of Wages & Salary ,D.A, Bonus;
Unit V
Industrial Relations Meanings, objectives , Industrial Disputes Meaning, Forms
of Industrial Disputes and Preventive Measures ; HR Audit Meaning, Objectives
and Types;
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THE NEW COLLEGE (AUTONOMOUS) CHENNAI Books Recommended:
1
2
3
4
5
14
Human Resource Management: J Jayasankar

Human Resource Management: Dr Radha
Human Resource Management: K Gupta & Rosy Joshi
Human Resource Management: C B Gupta
Personnel & Human Resource Management- Text & Cases: P SubbaRao,
BBA II Year
Semester IV
15 | P a g e

BUSINESS LAW FOR MANAGERS

Subject
Code:
Credit: L+P:
4+0
Teaching
Hours:
60
Hrs
Unit I
Indian Contract Act: Definition Contracts agreements, types of contracts
essential of a Valid Contract essentials of Offer& Acceptance Consideration,
Capacity of parties Free Consent, Performance of Contracts, Termination of
Contract, Breach of Contract Consequence and Remedies of Breach.
Unit 2
Special Contracts contract of the guarantee; kinds of guarantees; rights and
obligations of creditors; rights, liabilities and discharge of surety; contract o
indemnity meaning. Definition of bailment and its kinds; duties and rights of a
bailer and a bailee; rights and duties of a pledger and pledge
Unit 3
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Contract of agency; definition of agent and agency; creation of agency; duties

and rights of agent and principal; principal duties towards agents and third
parties; termination of agency;.
Unit 4
Company law Company Meaning, features, Kinds of Company, Promotion and
Incorporation of Companies. Memorandum and articles of association, prospectus
Unit 5
Definition of member; members and share holders; modes of acquiring
membership; Meaning and modes of winding up
Books Recommended:
1.
2.
3.
4.
5.
Business Law: J Jayasankar

Business Law: N D Kapoor
Business Law: Dr N Premavathy
Business Law: N D Dhandapani
Law for Business: M M Sulphey & Az-har Basheer
FINANCIAL MANAGEMENT
Subject
Code:
Credit: L+P:
4+0
Teaching
Hours:
60
Hrs
UNIT I:
Financial Management Meaning, importance, Objectives: Profit maximization
vs.
Wealth maximization; Finance Functions Investment, Financing and
Dividend Decisions; Role of Finance Manager
UNIT II:
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Capital Budgeting Meaning, Importance, factors affecting capital budgeting

decisions Techniques of Capital Budgeting Simple Problems of Net Present
Value, Internal Rate of Return, and Payback Method
UNIT III:
Capital structure Meaning, Elements; Framework of Capital Structure FRICT
analysis; Practical Consideration in Determining Capital Structure; Leverages
Meaning, Types of Leverages Financial, Operating and Combined leverage
(Theory only).
UNIT IV:
Cost of Capital Basic Concepts, Cost of Equity Capital, Cost of Debt. (Simple
problems only); Dividend Meaning, Dividend Policies, Objectives, Practical
Consideration in Dividend Policy, Forms of Dividend
UNIT V:
Working Capital Management Meaning, Concepts, Determinants, Approaches;
Sources of Working Capital Trade Credit, Bank Finance; Concept of Operating
Cycle Gross and Net Working Capital (Theory only)
Books Recommended:
1.
2.
3.
4.
5.
Financial Management: Dr. A. Murthy

Elements of Financial Management: Dr. S. N. Maheshwari
Financial Management: I M Pandey
Financial Management- Theory & Practice: Prasanna Chandra
Financial Management & Policy: Van Horne
Problems 25% Theory 75%
BUSINESS ORGANIZATION
Subject
Code:
Unit I
18 | P a g e
Credit: L+P:
4+0
Teaching
Hours:
60
Hrs

History and Origin of Business Organization, its forms, its types; Business
Concept
nature/ Features , business objectives, activities of business,
distinction between business, commerce and trade,.
Unit 2
Evolution of commerce & industry - Origins, Hunting gathering societies Agricultural societies - Production based societies Barter system, Industrial
Revolution- its effects.
Unit 3
Forms of business organization Sole proprietorship Features, Merits and
Demerits, Partnership - Features, Merits and Demerits.
Unit 4
Joint Stock Company, types of company, cooperative societies; multinational
corporations - their features, relative merits, demerits & suitability
Unit 5
Business Combination Meaning Causes, Objectives, Types and Forms; Mergers,
Takeovers and Acquisitions.
Books Recommended:
1. Modern Business Organization: S. A. Sherlekar
2. Business Organization and Management: Dr. C. B. Gupta
3. Business Organization and Management: Jallo
19 | P a g e

4. Business Regulatory Framework: Garg, Sareen & Mukesh Sharma

5. Business Policy: Memoria & Menoria
INTERNATIONAL BUSINESS
Subject
Code:
Credit: L+P:
4+0
Teaching
Hours:
60
Hrs
Unit I:
Globalization Activities of International Business, Reasons for Firms to Involve in
International Business - Foreign Direct Investment Benefits of FDI
Unit II:
Culture Values, Norms, Determinants of culture, Understanding Major Religions.
Foreign Exchange MarketMeaning of Exchange Rate, Determination of Exchange
rate Fixed, Flexible and Managed
Unit III
International Strategic decisions Meaning and Features of Licensing, technical
collaboration, franchising, turnkey project, strategic alliance, joint venture, wholly
owned subsidiary, outsourcing
Unit IV
Meaning and Concept of Balance of Trade and Balance of Payments ;
International Monetary Fund (IMF) Objectives and Functions, World Bank
Objectives and Functions ; WTO Objectives and Functions.
Unit V
Trends in International Trade and Documentation: Multi-national Corporations Types, Merits and Demerits. Import - Export procedure- EXIM Documents- India's
Export and Import Policy- Custom and Tariff Rationalization
20 | P a g e

THE NEW COLLEGE (AUTONOMOUS) CHENNAI Books Recommended:
1.
2.
3.
4.
5.
14
Elements of International Business: S.N.Chary.

International Business: K. Aswathapa.
International Business & Environment: S Sankaran
International Trade: M.L. Jingam.
Internationak Trade: Jaganathan.
BBA III Year

Semester V
21 | P a g e

22 | P a g e

INTRODUCTION TO RESEARCH METHODOLOGY

Subject
Code:
Credit: L+P:
4+0
Teaching
Hours:
60
Hrs
Unit I
Meaning, Objectives - research Process - Problem Identification - Hypothesis
meaning - Types of research - Research areas in Marketing and Human Resource
Management; Research Design: Concept - Features of a good research design.
Unit 2
Sampling: Concepts of Population, Sample, Sampling Frame, Sampling Error,
Sample Size, Characteristics of a good sample. Probability Sample Simple
Random Sample, Systematic Sample, Stratified Random Sample
Non-probability sampling: convenience, sampling, judgment sampling, quota
sampling.
Unit 3
Data - secondary data - sources of secondary data - Primary data - Data
collection methods - Observation - types and advantages and disadvantages of
observation method.
Interview method: types and advantages and disadvantages; Questionnaire
method: types and advantages and disadvantages
Unit 4
Data presentation various types of charts, Questionnaire design - types of
questions, features of a good questionnaire.
23 | P a g e

Unit 5
Research report writing - content layout- features of a good research report
Books Recommended:
1.
2.
3.
4.
5.
Research Methodology: P Ravilochalan

Business Research Methods: Donald R.Cooper, Schindler
Research Methodology: Kothari
Research Methodology: R Panneerselvam
Research methods for commerce and management: K.V. Rao
ENTREPRENEURIAL DEVELOPMENT & MANAGEMENT

Subject
Code:
Credit: L+P:
4+0
Teaching
Hours:
60
Hrs
Unit I Introduction:
Entrepreneurship: Meaning- Definition- Factors- Classifications/Types- Role in
Economy- Entrepreneur: Qualities/Traits- Problems- Prospects
Unit II
Entrepreneurial Motivation:
Entrepreneurial Revolution- Motivating Factors: Internal- External; Employer vs.

Employee- Successful Indian Entrepreneurs- Case Study
Unit III Formulation of Idea:
Business Idea: Sources- Techniques; Identification of Opportunity: Sources;
Product Selection: Factors- SWOT Analysis; Project Counseling- Project Appraisal:
Techniques; Project Report: Contents
Unit IV Starting an Enterprise:
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Enterprise: Size- Forms- Steps to Start- Guidelines; SSIs: CharacteristicsAdvantages- Problems- Sickness- Remedies women entrepreneurs roles,
problems
Unit V
Entrepreneurial Assistance:
Role of Government & Non-Government

Promotional Role- EDPs- E Business
Agencies:
Financial
Assistance-
Books Recommended:
1. Entrepreneurial Development: Jayshree Suresh
2. Entrepreneurial Development: Dr S S Khanka
3. Entrepreneurship & Small Business Management:
Dr P T Vijayshree & Dr M Alagammai
4. Entrepreneurial Development: C B Gupta & N P Srinivasan
5. Management of Small Scale Industries: Vasant Desai
LOGISTICS MANAGEMENT
Subject
Code:
Credit: L+P:
4+0
Teaching
Hours:
60
Hrs
UNIT-I
Meaning-Objectives-Nature and scope-Various logistics functions (Transportation,
Warehousing, Inventory Management, Material Handling, Packaging, Information
Flow) Phases of Logistics (Inbound logistics, Process logistics, Outbound
Logistics) Reverse Logistics
UNIT-II
Transportation- Various Modes and their characteristics Participants of
transportation - Factors affecting Shippers and carriers decision Transportation
Costs and Pricing Intermodal Transportation
UNIT-III
Warehousing Need and Types of Warehouse Warehouse Functions Factors to
be considered during Warehouse site selection Characteristics of a ideal
Warehouse
25 | P a g e

UNIT-IV
Outsourcing 3PL & 4PL - Drivers and Reasons for Outsourcing Advantages and
Issues in Outsourcing Service Provider Selection process
UNIT-V
Introduction to logistics technologies- Automated Identification technologies (Bar
coding, RFID- Radio Frequency Identification, VIS- Voice Interactive Systems) Etracking (GPS-Global Positioning System in Transportation) Logistics Information
Systems (ERP- Enterprise Resource Planning system, AITs- Automated Inventory
Tracking System).
Books Recommended:
1.
2.
3.
4.
5.
Strategic Logistics Management: D.M. LLambert & J.R. Stock

Logistics Management: P. Fawcett, R. Mc:eish & I. Ogden
Logistic Engineering & Management: Benjamin S Blanchard
Handbook of logistics & Distribution Management: John Gottorna
Fundamentals Of Logistics: CII Institute Of Logistics
FINANCIAL MARKETS & SERVICES STUDIES

Subject
Code:
Credit: L+P:
4+0
Teaching
Hours:
60
Hrs
UNIT I:
Financial Market - Overview - Capital markets Meaning, Classification of Capital
markets Primary and Secondary Market; instruments Traded in Capital Market
Shares, Debenture, and Bonds.
UNIT II:
Money Market - Meaning, Instruments Traded in Money Market Treasury Bills,
commercial Papers, Certificate of Deposits; Capital market vs. Money market.
UNIT III:
Financial Services Meaning ,Objectives ; Leasing Meaning , Types ; Hire
Purchase Finance Meaning , Features ; Factoring Meaning , Mechanism ;
Forfeiting Meaning , Features .
26 | P a g e

THE NEW COLLEGE (AUTONOMOUS) CHENNAI UNIT IV:
14
Merchant Banking Meaning, Functions; Underwriting Meaning, Types; Merger

and Acquisition Meaning, Forms of Merger, Hostile Takeover; Mutual Funds
Meaning, Types, Merits and Demerits;
UNIT V:
Consumer Finance Meaning, Sources, Types; Credit Cards Meaning, Merits and
Demerits, Credit Card Cycle; Credit Rating Agencies - Meaning, Features;
Books Recommended:
1.
2.
3.
4.
5.
Financial Services: B Santhanam

Financial Markets & services: Gordan and Natraj
Merchant Banking & Financial Services: Gurusamy
Indian Financial System- theory and practice: khan
Indian Financial System: Machiraju H.R
27 | P a g e

TRAINING & DEVELOPMENT

Subject
Code:
Credit: L+P:
4+0
Teaching
Hours:
60
Hrs
UNIT I: Human Resource Development

Definition- Factors- Objectives- Goals - Methods- Functions: DevelopmentMaintenance- Control; HRD Manager: Competencies- Roles & Responsibilities;
Current Leading Ideas- Issues
UNIT II: Planning the Training
Definition- Objectives- Process: Planning: Competency Mapping- Steps & Levels
in Training Need Assessment- Training Strategy- Training Policies, Plans &
Procedures- Training Resources- Training Calendar
UNIT III: Design & Evaluation of Training
Training Opportunities- Strategic Priorities & Objectives- Programs & MethodsPretesting- Implementation- Communication; Criteria Based Evaluation: ReactionLearning- Behavior- Results; Evaluation Based: Satisfaction- Business Impact- RoIImprovement- Feedback
UNIT IV: Methods of Training
On-the-Job: Apprenticeship- Demo- Group Work- Coaching- Job Instruction- Job
Rotation; Off-the-Job: Orientation- Refresher- Seminar & Conference- LectureComputer based- Brainstorming- Role Playing- Case Studies; Direct & Indirect
Cost of Training
UNIT V: Development & Career Planning
Management Development: Definition- Objectives- Competencies of ManagersProcess: Need Identification- Designing Program & Methodology
Career Planning: Definition- Process: Self Assessment- Career Exploration- Goal
Setting- Preparation- Self Marketing.
Books Recommended:
1. Human Resource Development: Tapomoy Deb

2. Training & Development: Lynton & Pareek
28 | P a g e

3. Manpower Planning, Selection, Training and Development:

Aggarwala
4. Employee Training & Development: Raymond Andrew Noe
5. Training Interventions: managing Employee Development: Reid M A
BBA III Year

Semester VI
29 | P a g e

INTRODUCTION TO STRATEGIC MANAGEMENT

Subject
Code:
Credit: L+P:
4+0
Teaching
Hours:
60
Hrs
Unit I
Strategy: concept, Strategic management process, Strategic management Model,

vision meaning benefits of vision, mission, characteristics of mission statement,
objectives roles & objectives,
Unit 2
Corporate level strategies Expansion strategies - Retrenchment strategies,

Combination strategies, Concentration strategies, Integration strategies,
horizontal and vertical integration, diversification strategies concentric and
conglomerate diversification
Unit 3
Corporate level strategies, stability strategies, no change, profit and pause/

proceed strategies, retrenchment strategies, turnaround strategies, investment
strategies and liquidation strategies.
30 | P a g e

Unit 4
Business level strategies: cost leadership, differentiation business strategy, focus

business strategy.
Unit 5
Strategy implementation Meaning, nature Barriers to implementation

strategic control - precise control implementation control strategic
surveillance special alert control.
Books Recommended:
1.
2.
3.
4.
5.
Strategic Management: Dr S Sankaran

Strategic Management: Dr C B Gupta
Business Policy and Strategic Management: Azhar Kaxmi
Strategic planning and management: P K Ghose
Strategic Management: V S P Rao
ORGANIZATIONAL BEHAVIOR
Subject
Code:
Credit: L+P:
4+0
Teaching
Hours:
60
Hrs
Unit I
Introduction Concept of organizational behavior, Contributing & disciplines,
dependent and independent variables; Job satisfaction - meaning, determinants;
absenteeism - meaning causes
31 | P a g e

Unit 2
Motivation: Hierarchy of needs theory, Theory X and Y, Hygiene theory;
Employee involvement programs participative management, Representative
management, quality circles, employee stock ownership plans (ESOPS)
Unit 3
Communication: meaning, elements, purposes, process, directions of
communications, communication networks, formals and in formals (grapevine),
barriers, Overcoming Barriers to Communication, Principles of an Effective
Communication system.
Unit 4
Leadership: meaning - characteristics of leadership - Types of Leaders; Theories
of Leadership-Trait Approach, Behavioral Approach, Ohio state studies and the
managerial grid only; Situational Theories of Leadership- Hersey-Blanchards
Situational Model only.
Unit 5
Group Behavior: Definition and the five stage model,
concepts related to
Sociometry, Group structure- formal leadership , roles, norms, status, size,
composition, cohesiveness, Groups Vs teams Difference; Conflicts :
Organizational conflicts, types of conflict.
Books Recommended:
1.
2.
3.
4.
5.
Organizational
Organizational
Organizational
Organizational
Organizational
32 | P a g e
Behavior:
Behavior:
Behavior:
Behavior:
Behavior:
J Jayasankar
Gupta & Joshi
L M Prasad
Khanka
Dr P C Sekar

ELEMENTS OF BANK MANAGEMENT

Subject
Code:
Credit: L+P:
4+0
Teaching
Hours:
60
Hrs
UNIT I
Banking Definition - Role of Banking in Economic Development - kinds of Bank
Meaning and Features of Commercial Bank, Investment Bank, Cooperative Bank,
Agriculture Development Bank, Savings Bank, Foreign Bank, Central Bank; Banks
on Ownership Public Sector Banks and Private Sector Banks.
UNIT II
Commercial Banks Functions Accepting Deposits Savings Account, Current
Account, Fixed Deposit, Recurring Deposit; Granting of Loans Clean Loan
Secured Loan -Overdraft, Cash Credit, Pledge, Mortgage, Hypothecation; Agency
Services Various Kinds of Agency Services ;
UNIT III
E banking - Meaning , Various Activities Under E-Banking , Merits and Demerits
of E-Banking; Reserve Bank of India Functions of RBI Traditional Functions,
Promotional Functions, Supervisory Functions ; Monetary Policies -Meaning ,
objectives ;
UNIT IV
Negotiable Instrument - Meaning, Features; Types - Bill of exchange Meaning,
Parties to a Bill of Exchange , types ; Promissory Note Meaning , Features;
Cheque Meaning , Features ,Crossing of Cheque, Kinds of Crossing ;
Endorsement Meaning , Kinds of Endorsement ;
UNIT V
Principles of Lending & Investment Introduction, Lending and Investment
Policies of Commercial Banks Safety, Liquidity, Profitability, National interest,
Safety Margin, Diversification ; Credit Appraisal of Customer 3c Capital ,
Capacity , Credit Worthiness; Meaning and Features of Dematt Account , Credit
Card , Debit Card ;
Books Recommended:
1. Banking Law Theory and Practice: B Santhanam
2. Banking and Financial Systems: Santhanam, Sundaram and Varshney
3. Banking Law Theory and Practice: S. N. Maheswari
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4. Banking Law & Practice: K P Kandasami

5. Merchant Banking & Financial Services: Gurusamy
SALES MANAGEMENT
Subject
Code:
Credit: L+P:
4+0
Teaching
Hours:
60
Hrs
Unit I:
Introduction to sales management-Functions of sales management-Importance of
Marketing in Sales Management-Characteristics of sales job-Who is a Sales
Manager-Functions and responsibilities of sales manager
Unit II:
Sales Quota- Importance of Sales Quotas-Types of sales quotas- Sales TerritoryFactors to be considered while designing sales territories-Sales Forecast-Uses of
Sales Forecast-Sales Forecasting methods-Sales budget- Budget PurposesBudgeting methodsUnit III:
Recruitment of sales people-job specification for a successful sales personSources of recruits-Selection and Placement of sales people-Importance of
selection and placement-Factors influencing Selection and Placement-Sales force
Training,-Purpose of Sales Training-Methods
Unit IV:
Sales force Compensation and incentives-Types of Compensation Plans.-Sales
Analysis and Audit-Performance appraisal of sales people-Importance of
Performance appraisal-Performance appraisal procedureUnit V:
Introduction to Customer relationship management-Importance of CRM in
modern business-Objectives of CRM - Types of CRM- Sales force automation Lead management After sale Customer service and support.
Books Recommended:
1. Sales and Distribution Management: Panda and Sahadev
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THE NEW COLLEGE (AUTONOMOUS) CHENNAI 2.
3.
4.
5.
14
Sales and Distribution Management: Matin Khan

Sales Management: Still Cundiff and Govoni
Sales Management: CharlesM.Futrell
Management of Sales Force: Spiro, Stanton and Rich
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BBA II and III Year Updated Syllabus 2015

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BBA Degree Course CBCS SYLLABUS

With effect from Academic Year 201415

With effect from the Academic Year

Bachelor of Business Administration

CHENNAI 600 014

BBA Degree Course CBCS SYLLABUS

Minutes of Meeting of the Board of Studies Held on 11.04.2014

The Following members were present in the meeting:

Managing Director, ARIA Dairy Farms,

Anna Salai, Chennai

Mr.R.Vijayakumar, MBA, MPhil

BBA Degree Course CBCS SYLLABUS

Mr.M.Mohammed Shameen ,MBA,MPhil

Chennai 600 014

Production and Materials Management

Human Resource Management

SEM IV: Business Law for Managers

BBA Degree Course CBCS SYLLABUS

SEM V: Research Methods in Business

Entrepreneurial Development &

Financial Markets and Services

Training and Development

SEM VI: Introduction to Strategic Management

BBA Degree Course CBCS SYLLABUS

Part I: Foundation Course Tamil/Arabic/Urdu/Hindi/French

BBA Degree Course CBCS SYLLABUS

Part I: Foundation Course Tamil/Arabic/Urdu/Hindi/French

BBA Degree Course CBCS SYLLABUS

Part I: Foundation Course Tamil/Arabic/Urdu/Hindi/French

BBA Degree Course CBCS SYLLABUS

BBA Degree Course CBCS SYLLABUS

Part I: Foundation Course Tamil/Arabic/Urdu/Hindi/French

BBA Degree Course CBCS SYLLABUS

BBA Degree Course CBCS SYLLABUS

COST & MANAGEMENT ACCOUNTING

Cost & Management Accounting- T.S.Reddy & Y.Hari Prasad Reddy

BBA Degree Course CBCS SYLLABUS

5. Management Account- Man Mohan and Goyal

PRODUCTION & MATERIALS MANAGEMENT

BBA Degree Course CBCS SYLLABUS

Production & Materials Management: P Saravanavel & S Sumathi,

BBA Degree Course CBCS SYLLABUS

1. Marketing Management: J Jayasankar, Margham Publications

Marketing Management: Ramaswamy & Ramakumari

HUMAN RESOURCE MANAGEMENT

BBA Degree Course CBCS SYLLABUS

Human Resource Management: J Jayasankar

BBA Degree Course CBCS SYLLABUS

BUSINESS LAW FOR MANAGERS

BBA Degree Course CBCS SYLLABUS

Contract of agency; definition of agent and agency; creation of agency; duties

Business Law: J Jayasankar

BBA Degree Course CBCS SYLLABUS

Capital Budgeting Meaning, Importance, factors affecting capital budgeting

Financial Management: Dr. A. Murthy

BBA Degree Course CBCS SYLLABUS

BBA Degree Course CBCS SYLLABUS

4. Business Regulatory Framework: Garg, Sareen & Mukesh Sharma

BBA Degree Course CBCS SYLLABUS

Elements of International Business: S.N.Chary.

BBA III Year

BBA Degree Course CBCS SYLLABUS

BBA Degree Course CBCS SYLLABUS

INTRODUCTION TO RESEARCH METHODOLOGY