Vika Stafford

Marketing Executive and Account Manager

// At a glance
January 2013
Present

Perthlogos

Marketing Executive and Account Manager

PerthLogos is a specialist company that offers services

in logo creation, branding and design, printing,
website design, signage and marketing..

2005-2009

2003-2005

Address
21 Houston Avenue,
Dianella WA 6059

Educaze

Marketing Executive

Educaze is another sub-brand of PerthLogos and is a

startup online educational platform that allows students
to contact tutors to assist with a wide-range of subjects
at varying rates in order to make tutoring accessible
to everyone regardless of location, status or time.

Phone
0430 495 439
Email
vstafford@live.com.au

Marketing Executive

MySecurity Media is a sub-brand of PerthLogos and is responsible

for coordinating media content relating to security companies,
security products and security services. Through the MySecurity
portal they are a popular source for industry trends and news.

Name
Vika Stafford
Date of Birth
16 June 1982

MySecurity Media

// Education
July 2009

Bachelor of Commerce
(Marketing & Advertising)

Curtin University
of Technology

July 2009

Diploma of Marketing
Communications

Curtin University
of Technology

// Skills

Phone: 0430 495 439

Professional Skills

Personal Skills

Microsoft Office
Windows
Mac OSX
Wordpress
Data Handling
Record Keeping
Photoshop

Organisation
Communication
Time Keeping
Team Player
Commitment
Hardworking
Independent

Email: vstafford@live.com.au

Vika Stafford

Marketing Executive and Account Manager

// About Me

// Career Path

I have a passion for

marketing and events
that is demonstrated
in my personal drive to
learn, grow and develop
my skills in my field of
expertise. I am dedicated
in my desire to work in a
manner that aligns to the
needs of the customer
as well as the strategic
goals of businesses.
My strengths include
my organizational
skills, my ability to
multi-task in order to
meet tight timeframes
and work creatively
within set budgets
to achieve required
business objectives.
I have experience in
managing a small team
who reports directly
to myself. I am able to
work autonomously
and collaboratively. I
have strong attention
to detail, and enjoy
working in roles
that require problem
analysis and strategy
development. Within all
aspects of my working
style I set goals and
seek results in a creative
and timely manner.
My drive to succeed,
learn and grow in
a competitive and
consistently evolving
marketing landscape
has assisted my career
progression since
graduating from
Curtin University.

My professional career commenced in 2009 when I began work with a local agency
PerthLogos in a work experience role. I was soon offered a permanent role which was
created for me to ensure I had a position within this growing business.
PerthLogos is an organisation which is an umbrella business that includes subbrands MySecurity Media and Educaze.
During my years with this business I have worked closely on all three brands and
each has assisted me in growing my skills and understanding of the marketing and
advertising industries.
While I have greatly enjoyed my time with PerthLogos, I do feel that I am now
ready for a long-term role with a new employer that will challenge me and push me
to develop and grow for future success.

Phone: 0430 495 439

// Employment tasks
PERTHLOGOS
Marketing Executive and Account Manager
January 2013 Present
Account management
Management of client accounts from
brief to execution to post-implementation
analysis stages. I am the key client liaison
for all incoming work to Perth Logos
and am responsible for coordinating
internal resources, arranging estimates
and ensuring project delivery.
Event management
Management of business presence at local,
national and international events. From
expos to local small business networking
events I was in charge of setting up booths,
creating and ensuring the distribution of
all marketing and promotional materials,
the organizing and scheduling of tv crews
and managing a small promo sales team.
Content creation
A large component of my job is copywriting
and creating content for a wide variety
of customers and mediums including
websites and brochures. An important
facet of this is the ability to adapt my
writing and single tone of voice style to
suit the customer and the audience.

Email: vstafford@live.com.au

Direct marketing
Creation and management of targeted,
responsive email campaigns for
clients and measuring results to assist
in future campaign planning.
Website design and development
I have an understanding and involvement
in basic HTML coding and the use
of the WordPress platform.
Social media management
Management of online communities
through the strategy creation and
execution of social media campaigns.
Staff management
I currently lead a small team of graphic
designers and website coders, and
assist in coordinating their time and
resources to meet customer deadlines.
Strategy planning
As a boutique agency we work with our
customers to develop strategies that will grow
their business and meet their commercial
objectives in a cost-effective manner
both in the short-term and long-term.

Vika Stafford

Marketing Executive and Account Manager

Refrences available
upon request.

Magazine and newsletter production

Content creator and coordinator for the
biweekly MySecurity Media newsletter
and industry magazines. This included
distribution management and updating
subscribers and their preferences.
Advertising coordination
Management of customer advertising
including the booking, invoicing
and coordinating of advertisers
for MySecurity Media.

following up leads by phone and email.

Content management
Updating websites using content
management systems, which involved web
page amendments, creating new pages
and uploading images and documents.
Sponsorship coordination
Coordination of sponsorship for security
events with MySecurity Media.
This also encompassed contract negotiation
and seeking leveraging avenues to optimise
all return on investment for sponsors.

PERTHLOGOS
Marketing and Account Coordinator
August 2011 December 2012
Strategy planning
Involved in the creation of Educazes
Tutor and Student marketing strategy.
This involved market research with
university focus groups, a tactical
approach of poster painting across
Western Australian universities and
engagement with local and national
guilds to assist in the long term strategy.
Social media coordinating
Coordinating the creation, day to day
management and strategies for engagement
across all social media platforms.
Staff intern training program management
In this role I oversaw the small team of
interns working at PerthLogos and its subbrands several days per week for university
work experience. This involved allocating
tasks, conducting performance reviews
and assisting in their skill development.
Market research and trend analysis
Use of commissioned, company and industry
data to analyse our customers market
performance and growth, before developing
marketing plans and recommendations.
Business development
Development and management of key
customer-business relationships in
order to grow the reach and sales. This
also involved the processing of sales and

Phone: 0430 495 439

Email: vstafford@live.com.au

Project management
Responsible for strategising and
determining the most suitable actions
in a range of client projects.

PERTHLOGOS
Marketing Assistant
August 2009 July 2011
Project planning
Creation of internal briefing methods to
work with customers on new and existing
projects. Liaising with clients to ensure
delivery on time and within budget.
Budgeting and invoice management
As an Account Manager it is my
responsibility to work with customers to
prepare quotes and ensure we are able to
deliver within budgetary constraints. I am
also readily involved with using MYOB and
the Xero invoice management system.
Print management
Responsible for stock management of
printed items for customers, including
version control and artwork updates,
and direct contact with printers to
arrange delivery and quotes.
Administration and management support
Providing support to the PerthLogos
team and acting as the contact
for all customer queries.