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THE GROWTH OF AN
ADVERTISING GIANT
SO, YOURE
A MARKETER
About
Works at HubSpot
You know
Facebook, right?
WE DIDNT!
So we decided to share their story
with you because as marketers
we need to closely watch the
trends in advertising, and with
Facebook being such a big player,
we cant afford to miss a trick!
SO LETS
START
AT THE
BEGINNING
Recent
2013
2012
2011
2010
2009
2008
2007
2006
2005
2004
Founded
Source: Quora.com
And make up
most of Facebooks
revenue for
that year
Image source: College Web Editor
10,000,000,000
1,000,000,000
500,000,000
100,000,000
50,000,000
10,000,000
400,000
$382,000
100,000
User count
Revenue
1,000,000
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013 Q2
Recent
2013
2012
2011
2010
2009
2008
2007
2006
2005
2004
Founded
It looks like
this now
THEFACEBOOK
CHANGES
ITS NAME TO
FACEBOOK
SURPRISINGLY, SOME
MAJOR COMPANIES
ARE ALREADY JOINING
IN THE FACEBOOK
ADVERTISING PARTY.
10,000,000,000
1,000,000,000
500,000,000
100,000,000
million
$9 million
50,000,000
10,000,000
100,000
User count
Revenue
1,000,000
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013 Q2
Recent
2013
2012
2011
2010
2009
2008
2007
2006
2005
2004
Founded
It looks like
this now
Facebook allows
everyone over
thirteen years
old to become
a member.
MICROSOFT
GETS LUCKY!
Source: Microsoft.com
Viacom
$1.5 billion
MySpace
Google
(twice)
COMPANIES
THAT TRY
TO BUY
FACEBOOK
News Corp
NBC
Yahoo
1 billion
Microsoft
$15 billion
Unnamed
New York
Financier
$10 million
Friendster
Viacom
ined
Decl
$1.5 billion
ined
MySpace
Decl
Google
ined
Decl
(twice)
COMPANIES
THAT TRY
TO BUY
FACEBOOK
ined
News
Decl Corp
Microsoft
ed
eclin
D
$15billion
1.6% stake sold
NBC
ined
Decl
Yahoo
ined
Decl
1 billion
Unnamed
ned
New
iYork
Decl
Financier
$10 million
ined
Friendster
Decl
ZUCKERBERG
HOLDS FIRM.
10,000,000,000
1,000,000,000
500,000,000
12
million
$48 million
100,000,000
50,000,000
10,000,000
100,000
User count
Revenue
1,000,000
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013 Q2
Recent
2013
2012
2011
2010
2009
2008
2007
2006
2005
2004
Founded
It looks like
this now
FACEBOOK
LAUNCHES
MARKETPLACE,
AN APP FOR
CLASSIFIED
LISTINGS.
WAIT,
WHAT?
Facebook had a Buy
and Sell Marketplace?
Is it still going?
YUP!
Source: Facebook
FACEBOOK
LAUNCHES
THE MOBILE
VERSION OF
ITS WEBSITE
10,000,000,000
1,000,000,000
50
million
$153 million
500,000,000
100,000,000
50,000,000
10,000,000
100,000
User count
Revenue
1,000,000
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013 Q2
Recent
2013
2012
2011
2010
2009
2008
2007
2006
2005
2004
Founded
Facebook invests
more in their mobile
strategy and now
allows members to
comment on Friends
status updates.
Source: Mashable
10,000,000,000
150
million
$272 million
1,000,000,000
500,000,000
100,000,000
50,000,000
10,000,000
100,000
User count
Revenue
1,000,000
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013 Q2
Recent
2013
2012
2011
2010
2009
2008
2007
2006
2005
2004
Founded
FACEBOOK
BEGINS TO
REALISE THEIR
POTENTIAL
FOR ONLINE AD
DOMINATION.
They introduce
language and
geographical
based ad targeting
to entice more
advertisers
Page owners
can set up and
manage their own
ads for the first time.
10,000,000,000
1,000,000,000
350
million
$777 million
65 million
500,000,000
Mobile user
100,000,000
50,000,000
10,000,000
100,000
User count
Revenue
1,000,000
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013 Q2
Recent
2013
2012
2011
2010
2009
2008
2007
2006
2005
2004
Founded
FACEBOOK
RELEASES THE
FIRST MOBILE
APP FOR
FACEBOOK
And introduces
the Like button
for external sites
10,000,000,000
600
million
$1.8 billion
100 million
1,000,000,000
500,000,000
Mobile user
100,000,000
50,000,000
10,000,000
100,000
User count
Revenue
1,000,000
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013 Q2
Recent
2013
2012
2011
2010
2009
2008
2007
2006
2005
2004
Founded
FACEBOOK
INTRODUCES
SPONSORED
STORIES FOR
DESKTOP
Advertisers
can choose
to highlight
particular user
actions so that we
see their activity
in our news feed.
10,000,000,000
1,000,000,000
500,000,000
Mobile user
100,000,000
50,000,000
10,000,000
845
million
$3.71 billion
350 million
100,000
User count
Revenue
1,000,000
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013 Q2
Recent
2013
2012
2011
2010
2009
2008
2007
2006
2005
2004
Founded
INTRODUCES
MOBILE ADS
FOR THE FIRST
TIME
They appear
within our News
Feed so as not
to interrupt our
Facebook user
experience.
FACEBOOK
INTRODUCES
THE SOCIAL
GRAPH
FACEBOOK INTRODUCES
THE FACEBOOK
EXCHANGE
10,000,000,000
1,000,000,000
500,000,000
Mobile user
100,000,000
50,000,000
10,000,000
1.06
billion
$5.85 billion
543 million
100,000
User count
Revenue
1,000,000
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013 Q2
Recent
2013
2012
2011
2010
2009
2008
2007
2006
2005
2004
Founded
FACEBOOK
INTRODUCES
LOOKALIKE
AUDIENCES
10,000,000,000
1,000,000,000
500,000,000
Mobile user
100,000,000
50,000,000
10,000,000
1.15
billion
$1.18 billion
819 million
100,000
User count
Revenue
1,000,000
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013 Q2
SO WHATS
NEXT?
And Facebooks ad
revenue is estimated to
reach $7.64B by 2014.
SO ITS TIME TO
START THINKING
ABOUT YOUR
ONLINE ADVERTISING
STRATEGY, PEOPLE!