Graduate

G
School
S
of Managem
M
ment & Ecoonomics
Sha
arif University of Teechnologyy

Stra
ategic Pllanning (44-1611)
Spring 2015
Arash
h Khalili Naasr
(to
opstrategicm
managers@gm
mail.com)

Coursee Objectivee & Overv

view
This cou
urse surveys the key issu
ues related to strategic managemennt. The mainn emphasis is on
strategic planning. Course
C
objecctive is to im
mprove the sstudents knoowledge andd skills relatted to
strategy formulation
f
and its impllementation in a firm. F
For this purppose the folloowing topicss will
be presen
nted and disccussed:

Strateg
gic Managemeent Process
Develo
oping Businesss Mission and Strategic Visio
on
Corpo
orate Objective
Busineess Model
Busineess Performancce Metrics
Busineess Internal An
nalysis
Busineess Environmeent Analysis
Craftin
ng Strategy (Sttrategy Formullation)
Implem
mentation and Evaluation of Strategy
Corpo
orate level Strattegy
Corpo
orate Social Perrformance(CSR
R)

Coursee Materialss:
Selected chapter from
m the followiing text bookks and 5 pappers that musst be read annd discussedd.

T1:Grant, R. M. 2013. Contemporary Strategy Analysis (8th ed.). United Kingdom: John
Wiley&Sons.
T2:Thompson, A., Peteraf, M. A., Gamble, J. E., & Strickland, A. J. 2012. Crafting And
Executing Strategy:Global Edition (18th ed.). NewYork: McGraw-Hill.
T3: R. & Norton D., The Strategy Maps, Harvard Business School Publishing, 2004
T4: Freeman, R. E., Harrison, J. S., Wicks, A. C., Parmar, B., & Colle, S. d. 2010. Stakeholder
Theory:The State of the Art: Cambridge University Press.
T5: Michael A. Hitt, R. Duane Ireland, a., & Hoskisson, R. E. (2009). Strategic Management:
Competitiveness and Globalization (Concepts and Cases).
T6: Slack, N., & Lewis, M. (2002). Operations Strategy: Pearson Education Limited.

Grading:
Items

point

Quizzes

Papers & Homework & Cases

Final Exam

Projects

Bonus

Total

24

Delivery Time

Grading

On deadline

110%

Delivery time:

T.A. Classes:
Sundays -group 1:12.30-13.30
Sundays-group2: 3-4

Quizzes session:

Date

93/12/3

93/12/17

94/1/23

94/2/6

94/2/20

94/3/3

Office hours
With rare exceptions announced in advance, I will be available as follows
12.30-16.30

Sunday &Tuesday

The best way to ensure that you can have a session please e-mail me in advance.

Sessions

Date

Topic

Reading

93/11/12

Introduction

T1

93/11/14

The concept of strategy

T1

93/11/19

9311/21

Defining strategy

93/11/26

Strategy vs. Business Model

Magrata J, Why Business models matter, HBR,

May 2002.

Vision &Mission

T1

Modules

Definition and
Main Scope

93/11/28
Micro foundation
of Strategic
Management

The concept of strategy2

T1
Porter M., What is Strategy? HBR, Nov.-Dec.
1996.

93/12/3*

93/12/5

93/12/10

Macro environment

T1

10

93/12/12

Micro environment

T1

Competitive environment

T1

11

Strategic Analysis
&Formulation
(outside in)
93/12/17*

12

93/12/19

Value& Strategic Intent

Corporate Objective&SVA

T1

(mini case :WD-40 company)

Fernndez, P. 2001. A Definition of Shareholder

Value Creation, Working Paper: IESE

Business School

Case1:Vodafone

T5

Sessions

Date

Modules

Topic

Reading

13

93/12/24

Strategic Analysis
&Formulation

Resource &Rent

T1

Internal Analysis

Peteraf, M. A., & Barney, J. B. 2003. Unraveling

The Resource-Based Tangle.
Managerial and Decision Economics,
24: 309-323.

Internal Analysis ,Strategic implications

T1

SWOT Matrix

T2

Business level generic strategies, Low

Cost

T1,T5

14

93/12/26

15

94/1/16

16

94/1/18

17
18

(inside out)

Strategic
Formulations

94/1/23*

94/1/25

Case2:Sony BMG

Enders, A., Hungenberg, A. K. a. H., &

Engelbertz, T. 2009. Towards an
integrated perspective of strategy The
value-process framework
Journal of Strategy and Management, 2(1).

Business level
Strategies
19

94/1/30

Business level generic strategies,

Differentiation

T1,T5

20

94/2/1

Business level implementation

T1,T5

21

94/2/6*
Corporate level
strategies

Diversification

T1,T5

Case3:Walmart

T5

22

94/2/8

23

94/2/13

Diversification

T1,T5

24

94/2/15

M&A,Joint Venture,Alliance

T1,T5

25

94/2/20*

Main concept for implementation

T3

Case4:Microsoft

T5

Strategic
implementation

26

94/2/22

27

94/2/27

BSC

T3

28

94/2/29

Operation Strategy

T2

29

94/3/3*

30

94/3/5

31

94/3/10

Alternative View
to strategy

Strategic management by stakeholder

approach
Case 5: Continental Airlines

Sum up

Summary and Wrap Up

Final Exam
Project Presentation,94/5/3

T2&T4