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firm) by offering a more realizable theory and set of tools for studying organizations.
Williamson's theory treats transactions as the basic unit of analysis and claims that
economizing on these costs drives organizations' design of governance structures. The
theory assumes opportunism among actors and bounded rationality (a la Simon, 1957).
A transaction, as defined by Williamson, "occurs when a good or service is transferred
across a technologically separable interface." (p552) Williamson argues that the critical
dimensions for describing transactions are (1) uncertainty, (2) frequency, and (3) the degree
to which transaction-specific investments are required to realize least cost supply (i.e., "asset
specificity").
Williamson argues that asset specificity is the most important dimension. This is in part
because actors are assumed to be opportunistic, and a transaction regarding a specific asset
puts people in both sides in a vulnerable position. In the case of one supplier, for example, a
buyer can be forced to pay a higher price and if there is only one seller, the opposite situation
is in play. In Williamson's terms, under high asset specificity, "buyer and seller are effectively
operating in a bilateral (or at least quasi-bilateral) exchange relation for a considerable period
thereafter." (p555) In general, Williamson claims that high specificity will drive transaction
costs up.
Speaking specifically to the question of organizational boundaries (a key issue in
organization theory, see Santos and Eisenhardt (2005)), Williamson's key argument is that
we can view a firm based on a series of what to include inside a firm and what to keep
outside. Essentially, firms are attempting to design "efficient" boundaries in a world where
there is a firm-market dichotomy. Firms allow hierarchy to invoke fiat to resolve differences to
provide better access to information. Similarly, increased uncertainty may drive the firm to
internalize resources and/or work upon which it is dependent.
Williamson argues that his model also applies to human assets. For example, if a company is
investing in firm-specific skills, it won't want to lose employees with those skills. It might
therefore choose to focus on internal labor markets
Main Contribution:
This article introduces and outlines the transaction cost approach, which regards the
transaction as the basic unit of analysis and proposes that an understanding of
transaction cost economizing is central to the study of organizations.
Summary of Major Points:
Transaction Cost Economics (TCE) Transaction is the basic unit of analysis. The focus
is on assessing alternative governance structures (e.g., firms versus markets), in terms of
their capacities to economize on transaction costs.
Level of Analysis TCE approach has been applied at the following three levels of
analysis: (1) Examine overall structure of the organization to determine how operating
parts should be related one to another; (2) Examine operating parts of the firm to
determine which activities should be performed within the firm, which outside, and why;
(3) Explore the manner in which human assets are organized and identify appropriate
governance structures given the attributes of particular work groups. Only the latter two
issues are explored in this article.
Related Literature (1) Economics (e.g., Commons, 1934; Coase, 1937; Hayek, 1945);
(2) Organization theory (e.g., Barnard, 1938; Simon, 1947; March and Simon, 1958;
Cyert and March, 1963; Thompson, 1967; Chandler, 1962; (3) Contract law (e.g.,
Llewellyn, 1931; Macaulay, 1963; Fuller, 1964; Summers, 1969; Feller, 1973; Macneil,
1974).
Transaction A transaction occurs when a good or service is transferred across a
technologically separable interface. One stage of activity terminates and another begins.
Transaction Cost Analogous to friction in mechanical systems. Costs arise when parties
to an exchange operate disharmoniously, or there are frequent misunderstandings and
conflicts lead to delays, breakdowns, or other malfunctions. TCE is concerned with the
examination of the comparative costs of planning, adapting, and monitoring task
completion under alternative governance structures.
Behavioral Assumptions Two assumptions which add realism to TCE and distinguish
the approach from neoclassical economics are: (1) the recognition that human agents
exhibit bounded rationality. Boundedly rational agents are intededly rational, but are
limited in terms of formulating and solving complex problems and in processing (e.g.,
receiving, storing, retrieving, transmitting) information. Given humans experience
bounded rationality, it is impossible to devise comprehensive contracts and thus
incomplete contracting is the best that can be achieved; and (2) human agents are often
opportunistic. Human motivations are more complex than suggested in neoclassical
economics.
Dimensions of a Transaction There are three dimensions for describing transactions: (1)
uncertainty, (2) the frequency with which transactions recur, and (3) the degree to which
durable, transaction specific investments (asset specificity) are required to realize least
cost supply.
Asset Specificity Asset specificity is the most important dimension for describing a
transaction. Describes the degree to which investments are specialized to a particular
transaction. Assets that are unspecialized among users pose few hazards since buyers can
easily turn to alternative sources and sellers can sell output intended for one buyer to
other buyers without difficulty. Conversely, assets that are specialized among users locks
in buyers and sellers, since buyers cannot turn to alternative sources of supply and
suppliers cannot find alternative buyers willing to pay an equitable price for the assets.
Accordingly, when asset specificity is high, buyers and sellers will devise contracts that
ensure continuity of the relationship. Asset specificity can arise in any of three ways: (1)
site specificity (e.g., co-locate assets to economize on inventory and transportation costs),
(2) physical asset specificity, and (3) human asset specificity.
TCE Logic A firm is faced with the following three possibilities: (1) First, the
ownership of certain assets (e.g., those that comprise the firms core technology) is
sufficiently obvious that a careful, comparative assessment is unnecessary (e.g., site
specificity); (2) Second, in the case where self supply is clearly uneconomical, market
supply is the obvious choice (e.g., raw materials); (3) Third, for certain assets, a make or
buy decision can only be made after assessing the transformation and transaction cost
consequences of alternative modes. The crucial issue is how the choice between firm and
market governance structures are made for decisions related to point 3 above. There are
four central points concerning this decision: (1) physical asset specificity is never valued
by itself but only because demand is thereby increased in design or performance respects;
(2) such valued demand consequences are often realized only at greater production
expense; hence (3) the optimal choice of asset specificity requires that demand and
production cost consequences be taken into account simultaneously; and (4) governance
costs also vary with asset specificity, and these have to be introduced into the calculus.
Asset Specificity and Governance Mechanisms If assets are nonspecific, markets are
superior in terms of production and governance costs. When assets become semi-specific,
bilateral or market contract will appear. Internal organization will displace markets as
assets become increasingly specialized.
Advantage of Firms over Markets (1) Common ownership reduces the incentives to
suboptimize; (2) Internal organization is able to readily solve differences, whereas costly
negotiation is required when an impasse develops between firms; (3) Internal
organization has easier and more complete access to relevant information when disputes
occur.
COASE, R. H. (1937)
in future cooperative ventures, adjust their efforts in such a manner that all will be
somewhat worse off (cf. Simon [41], Marschak [26], Alchian and Demetz[1]). It is the
objective of this paper to describe three fundamentally different mechanisms through
which organizations can seek to cope with this problem of evaluation and control. The
three will be referred to as markets, bureaucracies, and clans. In a fundamental sense,
markets deal with the control problem through their ability to precisely measure and
reward individual contributions; bureaucracies rely instead upon a mixture of close
evaluation with a socialized acceptance of common objectives; and clans rely upon a
relatively complete socialization process which effectively eliminates goal incongruence
between individuals. This paper explores the organizational manifestations of these three
approaches to the problem of control. The paper begins with an example from a parts
distribution division of a major company which serves to give some flesh to what might
otherwise be overly-abstract arguments. Through the example, each of the three
mechanisms is explicated briefly and discussed in terms of two prerequisite conditions,
one social and the other informational. The more concrete organization design features of
the three forms are considered, along with some consideration of the unique costs
accompanying each form.
The purpose of this paper is to describe three control mechanisms and their
applicability to organizations. The three types of control include: 1) the market
pricing mechanism, 2) bureaucratic control and 3) the clan. The following
tables provide a summary of Ouchi's discussion of the requirements of each
type or control system.
Ouchi'sThreeControlMechanisms
Requirements
Socialagreements
Information Nature.
needs
Completeness.
Accessibilityand
understandabilitytonewcomers.
Howdeveloped.
Informationsystemscapability
ofcopingwithparticipants
heterogeneityandturnover.
Applicablemethodofcontrollingpeople
Market
Reciprocity.
Bureaucracy
Reciprocityandauthority(i.e.,
theemployeegivesupautonomy
forpay).
Explicitcompetitive Explicitrulesandregulations
priceforeachtaskor e.g.,accountingsystems.
exchange.
Clan*
Reciprocity,authorityand
sharedvaluesandbeliefs.
Complete.
Accessibleand
understandable
Supplyanddemand.
Capable.
Incomplete,butstated.
Accessibleand
understandable
Mustbecreatedordesigned.
Capable.
Complete,butunstated.
Inaccessibleandnot
understandable.
Developsnaturally.
Incapable.
Selfselectbasedon
pricemechanism.
Selectemployeeswithlittle
Selectemployeeswithcareful
screeninganddesignasystemto screeningtoinsuretheskills
Implicittraditions,e.g.,the
U.S.Senate.
instruct,monitorandevaluate
them.
Ouchi'sThreeControlMechanisms
Requirements
Market
Bureaucracy
Costofsystem:
Search&acquisition.
Variable.
Lowcost.
Training
Zero.
Lowcost.
Supervision.
Zero.
Highcost.
Timing,needandfeasibilityof
Notneeded.
Shortrun,criticalneed.
definingtheprocessandmeasuring
efficiency.
andvaluesneeded.
Clan*
Highcost.
Highcost.
Lowcost.
Longrun,lesssignificantneed.
Processmaybeblackboxplus
highinterdependenceand
synergy.
Howparticipant'scommitmentto Selfinterestbasedonprice
Selfinterestsupportedand
Selfinterestbasedoncommon
organization'sobjectivesis
mechanism.
motivatedbytraining,rulesand values.
obtained.
closesupervisioninsure
compliance.
Whenthecontrolmechanism
Wheninterdependenceislow,or Whenthelevelsofworker
Whenthelevelsofworker
shouldbeemphasized,i.e.,willbe zeroandthereisasingletaskor diversityandemployeeturnover diversityandturnoverarelow
themostefficientmethod.
exchange,orwhenitisfeasible arehigh,thelevelof
andthelevelof
(Notethathighinterdependence
andeconomicaltoestablisha interdependenceislowandthe interdependenceishigh.The
causeslowclarityofperformance competitivemarketpricefor
clarityofindividualperformance clarityofindividual
measurement.)
eachmultitaskorexchange.
measurementishigh.
performanceislowand
Theserequirementstendto
teamworkiscritical.
producemanyspecialtiesand
subspecialtiestoreducethe
interdependence.Rulesandclose
surveillancearerequiredfor
eachspecialtyandsubspecialty.