Вы находитесь на странице: 1из 3

he feeling of freedom and being one with the Nature comes only from riding a two wheeler.

Indians
prefer the two wheelers because of their small manageable size, low maintenance, pricing and easy
loan repayments. Indian streets are full of people of all age groups riding a two wheeler. Motorized two
wheelers are seen as a symbol of status by the populace. Thus, in India, we would see swanky four
wheels jostling with our ever reliable and sturdy steed: the two wheeler
India is the second largest producer and manufacturer of two-wheelers in the world. It stands next
only to Japan and China in terms of the number of two-wheelers produced and domestic sales
respectively. Indian two-wheeler industry has got spectacular growth in the last few years. Indian twowheeler industry had a small beginning in the early 50's. The Automobile Products of India (API)
started manufacturing scooters in the country.
Bikes are a major segment of Indian two wheeler industry, the other two being scooters and mopeds.
Indian companies are among the largest two-wheeler manufacturers in the world.
In the initial stages, the scooter segment was dominated by API; it was later overtaken by Bajaj Auto.
Although various government and private enterprises entered the fray for scooters, the only new
player that has lasted till today is LML.
The motorcycle segment was initially dominated by Enfield 350cc bikes and Escorts 175cc bike.
The two-wheeler market was opened to foreign competition in the mid-80s. And the then market
leaders - Escorts and Enfield - were caught unaware by the onslaught of the 100cc bikes of the four
Indo-Japanese joint ventures. With the availability of fuel efficient low power bikes, demand swelled,
resulting in Hero Honda - then the only producer of four stroke bikes (100cc category), gaining a top
slot.
The first Japanese motorcycles were introduced in the early eighties. TVS Suzuki and Hero Honda
brought in the first two-stroke and four-stroke engine motorcycles respectively. These two players
initially started with assembly of CKD kits, and later on progressed to indigenous manufacturing. In
the 90s the major growth for motorcycle segment was brought in by Japanese motorcycles, which
grew at a rate of nearly 25% CAGR in the last five years.
The industry had a smooth ride in the 50s, 60s and 70s when the Government prohibited new entries
and strictly controlled capacity expansion. The industry saw a sudden growth in the 80s. The industry
witnessed a steady growth of 14% leading to a peak volume of 1.9mn vehicles in 1990.
In 1990, the entire automobile industry saw a drastic fall in demand. This resulted in a decline of 15%
in 1991 and 8% in 1992, resulting in a production loss of 0.4mn vehicles. Barring Hero Honda, all the
major producers suffered from recession in FY93 and FY94. Hero Honda showed a marginal decline in
1992.
The reasons for recession in the sector were the incessant rise in fuel prices, high input costs and
reduced purchasing power due to significant rise in general price level and credit crunch in consumer
financing. Factors like increased production in 1992, due to new entrants coupled with the recession in
the industry resulted in company either reporting losses or a fall in profits.
Key players in the Two-wheeler Industry:
There are many two-wheeler manufacturers in India. Major players in the 2-wheeler industry are Hero
Honda Motors Ltd (HHML), Bajaj Auto Ltd (Bajaj Auto) and TVS Motor Company Ltd (TVS).
The other key players in the two-wheeler industry are Kinetic Motor Company Ltd (KMCL), Kinetic
Engineering Ltd (KEL), LML Ltd (LML), Yamaha Motors India Ltd (Yamaha), Majestic Auto Ltd (Majestic
Auto), Royal Enfield Ltd (REL) and Honda Motorcycle & Scooter India (P) Ltd (HMSI).
Types of Two-wheelers in India:
There are mainly three types of two-wheelers available in India. They are Motorcycles, Scooters and
Scooterettes/Mopeds.

Motorcycles in India:
Bikes comprise a major segment of Indian two wheeler industry.
Company : Bajaj Auto Ltd Company : HERO HONDA
* Bajaj Avenger
* Bajaj CT 100
* Bajaj Platina
* Bajaj Discover DTSi
* Bajaj Pulsar DTSi
* Bajaj Wave
* Bajaj Wind 125
* Sonic DTSi * Hero Honda Achiever
* Hero Honda CD Dawn
* Hero Honda CD Deluxe
* Hero Honda Glamour
* Hero Honda Glamour-Fi
* Hero Honda Karizma
* Hero Honda Passion Plus
* Hero Honda Pleasure
* Hero Honda Super Splendor
* Hero Honda Splendor NXG
* Hero Honda CBZ X-Treme
Company : Kinetic Motor Company Company : TVS Motor Company : Yamaha Motor India
* Kinetic Aquila
* Kinetic Boss
* Kinetic Challenger
* Kinetic Comet
* Kinetic GF
* TVS Apache
* TVS Centra
* TVS Fiero
* TVS Star
* TVS Victor * Yamaha CruxS
* Yamaha G5
* Yamaha Gladiator
PROFILE OF HERO HONDA
History:
The joint venture between India's Hero Group and Honda Motor Company, Japan has not only created
the world's single largest two wheeler company but also one of the most successful joint ventures
worldwide.
During the 80s, Hero Honda became the first company in India to prove that it was possible to drive a
vehicle without polluting the roads. The company introduced new generation motorcycles that set
industry benchmarks for fuel thrift and low emission.
Over 19 million Hero Honda two wheelers tread Indian roads today. These are almost as many as the
number of people in Finland, Ireland and Sweden put together!
Hero Honda has consistently grown at double digits since inception; and today, every second
motorcycle sold in the country is a Hero Honda.
Hero Honda bikes currently roll out from two globally benchmarked manufacturing facilities based at
Dharuhera and Gurgaon in Haryana. These plants together are capable of churning out 3.9 million

bikes per year. A third state of the art manufacturing facility at Hardwar in Uttranchal will soon be
commissioned to cope with sustained customer demand.
Hero Honda's extensive sales and service network now spans over 3000 customer touch points.
Hero Honda values its relationship with customers.
Having reached an unassailable pole position in the Indian two wheeler market, Hero Honda is
constantly working towards consolidating its position in the market place. The company believes that
changing demographic profile of India, increasing urbanization and the empowerment of rural India
will add millions of new families to the economic mainstream. This would provide the growth ballast
that would sustain Hero Honda in the years to come. As Brijmohan Lall Munjal, the Chairman, Hero
Honda Motors succinctly points out, "We pioneered Indias motorcycle industry, and it's our
responsibility now to take the industry to the next level. We'll do all it takes to reach there.''

Hero Hondas Mission:


Hero Hondas mission is to strive for synergy between technology, systems and human resources, to
produce products and services that meet the quality, performance and price aspirations of its
customers. At the same time maintain the highest standards of ethics and social responsibilities.
This mission is what drives Hero Honda to new heights in excellence and helps the organization forge
a unique and mutually beneficial relationship with all its stake holders.

MR. BRIJMOHAN LAL MUNJAL, CHAIRMAN AND MR. PAWAN MUNJAL, MD.

Hero Hondas Mandate:


Hero Honda is a world leader because of its excellent manpower, proven management, extensive
dealer network, efficient supply chain and world-class products with cutting edge technology from
Honda Motor Company, Japan. The teamwork and commitment are manifested in the highest level of
customer satisfaction, and this goes a long way towards reinforcing its leadership status.
HERO HONDA KARIZMA
Hero Honda Karizma was the first real sports bike in India. The bike addresses to those who have a
passion for speed and styling and head-turning looks. It has 17 ps power thrust and picks up 0-60 in
3.8 heart-stopping seconds. The bike is based on power and styling. Disc breaks and Mag wheels
makes Karizma the safest jet on the road.
Company Stroke Maximum Power Displacement
Hero Honda Motors India Ltd. 4-Stroke 16.8 bhp @ 7000 rpm 232 cc

Striking Features:
1 Style
2 Sporty position of the seat.
3 It stands on its feet even at speeds reaching up to 130 kmph.
4 Fuel Efficiency.