ANURAG TRIPATHI

E-Mail: atripathi.2007@yahoo.co.in
Mobile: +91-9921844164

Seeking assignments in the domain of Sales & Marketing, Business Development, Techno-Commercial Operations in an
organisation of high repute.
EXECUTIVE SUMMARY

A result oriented professional with 5+ years of extensive experience in managing Business

Development functions entailing Sales & Marketing, Techno Commercial Operations,
Project Development, Key Account Management.

DOMAIN SKILLS
Sales & Marketing

Developing Projects for Prem Industries, Thane in Pune region.

Business Development

Sample Development and Maintaining Quality Standards as per the Customer Requirement.
Managed Sales and Marketing activities for Industrial Machinery for Kismat Machines India
Pvt. Ltd.., as well as dealt with Industrial Lubricants for Exxon Mobil (Industrial
Lubricants).

Revenue Expansion
Techno-Commercial Functions

Studied the market for Kasuga(Japan) make VMC from Pune and other cities of
Maharashtra.

Client Relationship

Developed New Customers for Avermark make CNC Turning Centres,

(Linear Tooling based Tizona series),

Bids & Negotiations

Found Potential Customers for CNC and VMC machines.

Conducted trials for proving job components from various companies.
After Sales Support including installation and commissioning for CNC Machines and Other

Team Management

Machineries.

Dealt with Tata Motors,Mahindra Vehicle/2Wheeler,Thermax India, Amtek Auto,Thyssen

Krupp, FIAT India, etc., Pune.

Presently associated with Prem Industries., Pune as Sales Manager.

Expertise in managing entire sales & marketing operations for the region by ensuring
optimal utilisation of resources.

Experience in charting out sales strategies and contributing towards enhancing business
volumes & growth and achieving revenue and profitability norms.

Proven skills in breaking new avenues & driving revenue growth and proactively
conducting market analysis by keeping abreast of market trends/ competitor moves to
achieve market-share metrics effectively.

Skills in developing relationships with key decision-makers in target organizations for

revenue.

Proficient in developing & maintain healthy relationship with customer to get repeat and
referral business for the organisation.

EXPERIENCE CHRONOLOGY
Since Nov'13 with Prem Industries, Thane, as Sales Manager for Pune region.
May12 -Oct'13 with Kismat Machines India Pvt. Ltd., Pune as Marketing Manager.
April 09- May'12 with Sanjay Tools & Accessories Pvt. Ltd., Pune as Sr. Application & Sales Engineer

May 04 Jun 06 with N.T.P.C. , Tanda as Technical Engineer

Key Result Areas:

Sales & Marketing: Developing new clients and negotiating with them for securing profitable business. Forecasting sales targets and
executing them in a given time frame thus enhancing clientele. Identifying & networking with prospective clients generating business
from existing accounts and achieving profitability and increased sales growth. Handling overall business operations (sales & marketing)
for conceptualizing & implementing sound business strategies for accomplishment of sales targets.
Techno-Commercial / Project Management: Preparing technical & commercial proposals along with handling tender / contract
related formalities & documentation. Interpreting contractual obligations & rights and evaluation of technical / financial problems etc.
Channel Management / Distribution: Planning & delivering distribution depth, coverage & sales. Developing and appointing new
business partners to expand product reach in the market and working in close interaction with the dealers and distributors to assist
them to promote the product. Monitoring the performance of dealers & distributors regarding sales and collections periodically.
Client Relationship Management: Managing customer centric operations and ensuring customer satisfaction by achieving delivery
and service quality norms. Identifying improvement areas & implementing measures to maximise customer satisfaction levels.
Team Supervision: Motivating the team ensuring quality deliverables in the market. Inspiring the various teams including sales, service
and product team to assist them achieving their targets and for ensuring optimum performance and enhancing their skills.

Notable accomplishments:
Handled the negotiations related to finalization of Techno Commercial deals and smooth execution of sales & order processing.
Developed projects for Tata Motors, Cummins, John Deere, Bharat Gears, Hercules Hoists, etc..
Complete study Of Auto-component Drawing and Development of the Component by Maintaining the Quality Standards.
Conducted a detailed a plant study (Applications) and accordingly prepared the Techno-Commercial Offers.
Developed business for CNC and other machines for Kismat Machines India Pvt. Ltd.
Monitored the trials for job proving on CNC Machines.
After Sales support for CNC machines like Avermark (Rajkot,India) make Tizona Series and Pinacho (Spain) make CNC Turning
Centre, including installation and commissioning.
Helped customers for finding loan for machineries at best interest rates.
Plant Mapping, Area Mapping to develop market for CNC,VMC and other products.
Imparted the required knowledge to the Maintenance and Production Teams about Technical specification and benefits of the
Lubricants. Prepared a detailed visit report of accounts and communicated the same to the Business Manager.
Delivered seminar on:
o Sludge Handling in Industries.
o Fundamentals of Lubrication in Different Industries.
New market territories identified and developed in Ranjangaon.
Untapped Food Industry and developed profitable markets for the company.
Identified new customers in Ranjangaon and Chakan Area.

PROFESSIONAL ENHANCEMENT SCHEDULES

Attended Training for Prem Industries to understand the Production and Quality Process.
Attended training for CNC machines to understand its working and performance.
Attended Training on Distributor Entry level Training Programme from Exxon Mobil Industrial Lubricants.
Advanced Training Session on Lubricants.

ACADEMIC CREDENTIALS
MBA,PGDBM (Marketing & IT) from IIMT, Pune in 2009.
M.Sc. (Electronics) from Dr. Ram Manohar Lohiya University, Faizabad in 2004.
B.Sc. (Maths & Physics) from Dr. Ram Manohar Lohiya University, Faizabad in 2002

TRAINING
Organisation:
Duration:
Project Title:

Pantaloon Retail Pvt. (India) Limited, Pune

11 Days
Observed and Studied Consumer and Employees Behaviour and Inventory Management

IT FORTE
Software Applications:
Windows:

MS Office (2003/2007)
System 7/XP/Vista/ 98/2000

PERSONAL DOSSIER
Date of Birth:
Current Address:
Permanent Address:
Languages Known:

24th Oct. 1984

Flat 404, Building No. A, Krishna Heritage, Indrayani Nagar, Bhosari, Pune - 33. 411026
D-9, Rapti Nagar, 4th Phase, Cahrgawan, Gorakhpur 273013.
English, Hindi and Marathi