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MEXICO
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The rise
of a new giant
Competitive, stable, modern and forwardlooking, Mexico is set to become the
regions economic powerhouse in the
coming years.
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Made in Mexico
We are working
toward the concept
of becoming a
Smart City.
Mexico City:
the city we are building together
www.df.gob.mx
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ripe for this kind of company. Mexico is a huge country with a lot
of potential; the middle class has been growing fast for the past 25
years and it is now common for both parents to work.
We believe our potential market lies in the 12 million people
currently banking online.
Heavy investment in technology and a great business model
were the keys to getting Kuspit off the groundwhat has followed
has been a raising of awareness in the market.
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exican wine has a long tradition dating back to the early sixteenth
century, when the first vineyard in the Americas was established
there. By the end of the century, the first commercial winery was set
up, and since then, the Mexican wine industry has continued to grow. Today, there
are more than 100 wineries producing more than 500 wines.
During its long history, the Mexican wine industry has had to overcome numerous obstacles, from King Philip II banning the planting of new vineyards in 1595,
through the War of Independence and the Mexican Revolution, when production
practically stopped. While there were several attempts to stimulate wine production
in Mexico, it is from the year 1960 onward that the industry entered its most active
stage and achieved its most accelerated growth.
The competitiveness of Mexican growers and winemakers is becoming increasingly clear. Between 1990 and 2010, wine consumption in the country more than
doubled; by 2020, it is expected to triple. Based on strains brought from Spain,
France, Italy and other latitudes, and the entrepreneurial talents of Mexican winemakers, Mexican wine is becoming internationally recognized for its quality. Mexican
wines have won more than 1,000 awards in international competitions.
Mexican wine has even begun to lead the way in international markets,
exporting to 30 countries, with the U.S., Canada, and the European Union the most
important destinations. Exports account for 7% of domestic production.
Recent studies from Mexicos Ministry of Agriculture highlight regions that
feature the basic agro-climatic conditions to plant vineyards of fine grapes. There
are more than two million hectares with potential for planting, 165,000 of which
will be able to produce top-quality wineswines that are recognized in the most
demanding international markets. At the present time, only 3,600 hectares of grape-
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vines are cultivated for wine production. This presents an incredible opening both for
winemakers that are continuously developing new production techniques, both in the
field and in an industry that requires high standards of production and quality.
Mexico currently produces 18.4 million liters a year, while annual consumption
is around 56.5 million liters. As Mexican incomes continue to increase, wine consumption will grow and the consumer will become more sophisticated, recognizing
wine as a product that gives satisfaction and pleasure. These new consumption
habits, coupled with the increase in important foreign direct investment, the
migration of executives from countries that have strong wine-drinking traditions, and
the tourist potential of Mexico, give a glimpse of an even faster development of wine
consumption in the future.
Mexico already boasts free trade agreements with the worlds principal wine
producers, including the U.S., Canada, Chile, and the European Union, where it has
zero-import tariffs, and is currently in negotiations with the Pacific Alliance and the
Trans-Pacific Strategic Economic Partnership. This ensures that the wine market in
Mexico will be increasingly globalized and enjoy unrestricted trade barriers.
Since February 2009, when officials combined 60 years experience of the
National Association of Winegrowers and the six years of the National Grape
Production System to create the Mexican Wine Council (CMV), CMV has been dedicated to helping local producers cultivate the best-quality wines for domestic, regional,
and international consumption.
The time is ripe to invest in this sector. We
therefore invite you to help us build value and
credibility as a domestic producer. Contact us
through our website: www.uvayvino.org
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qu in t an a roo
Paradise
on Earth
Well connected, beautiful, diverse, and
vibrant, Quintana Roo is where some
of the most well-loved tourism hotspots
in the world can be found.
carved into the cliffs, and marine park with incredible natural reefs.
Isla Mujeres has a very sophisticated tourist infrastructure and numerous attractions, including natural reefs and diving spots like the
Cruz, the Virgin, and the Cave of sleeping sharks. The best way to
enjoy the island is roaming the streets in a golf cart, or by scooter,
or bike.
Cancn
What four decades ago was vacant, beachfront jungle is today
undoubtedly one of the most important resorts of Mexico. This
famous international destination has become a modern, fascinating, glamorous city where visitors can find world-class luxury hotels
offering massages in one of the excellent spas on the Caribbean
shore, or play golf on one of the nine legendary courses designed
by celebrities like Jack Nicklaus. All have spectacular views and
all have the required characteristics to accommodate the most
demanding player.
The hotel zone of Cancn is a paradise for all kind of watersports and an ideal starting point to visit the archaeological Mayan
sites, such as El Rey, Punta Nizuc, Punta Cancn, Bahia Mujeres,
Nichupte Lagoon, and, the latest addition, the Mayan Museum.
Holbox
There are few places in the world with the necessary characteristics
to be shelter for the whale shark, the worlds largest living fish, but
Holbox is one of them. Visitors are invited to watch closely and even
swim with this peaceful animal. This magical island compromises
second-to-none landscapes that are surrounded by exotic species
and white-sand beaches full of Caribbean-style wooden houses.
Isla Mujeres
This is a unique island in the Mexican Caribbean with its whitesand beaches, quiet atmosphere, impressive architecture of nature
Riviera Maya
This area, with a coastline of around 120 kilometers and abundant
flora and fauna, has a superb infrastructure and extensive beaches,
ecological parks, and archaeological sites. It is home to Playa del
Carmen, which is full of exotic global influences and white-sand
beaches; Tulum, a highly spiritual location with a wonderful ocean
view from its archaeological site; Puerto Aventuras, with its legendary marina and a nautical museum; and Akumal, with its quiet
beaches and spectacular cave diving.
Tulum
Tulum is the most important Mayan trading port on the eastern
coast of Quintana Roo. A wall with five gates surrounds the ceremonial center of the city, which consists of temples, palaces, shrines,
and platforms where the ruling-group rooms were located. Tulum
archaeological site is the most visited Mayan attraction in Mexico.
Cozumel
With an internationally famous reef, the second-largest in the world,
one that Jacques Cousteau nicknamed The Paradise, visitors
to Cozumel, the island of the Mayan fertility goddess Ixchel, can
practice scuba diving in the reef or any other water sport, such as
Leaders in
medical tourism!
amerimed.com.mx
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EMERGENCY
24/7
MEXICO
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The place
to be part of the adventure.
A new era begins at rivieramaya.com
the best doctors in the country, the organization has 60 beds and
hospitalizes around 4,500 patients a year, 900 of which are foreign
nationals. Although most of these have either come on holiday to
Mexico or on a cruise and have taken ill, there is a growing trend for
people to plan surgeries in advance and take advantage of the lower
Zona Maya and Grand Costa Maya
prices and the beautiful location.
The Mayan Zone of the Mexico Caribbean is the living legacy
As Rafael Espino de la Pea, general director, explains: Amerof Mexicos ancestors, a corridor full of exuberant nature and a
imed is the network of hospitals located in major tourism destinafar-reaching history, one that starts in Felipe Carrillo Puerto going
tions in Mexico and was the first organithrough the Sian Kaan Biosphere Reserve,
zation specializing in medical tourism in
and ending with Jos Mara Morelos and
the country. Currently the group consists
the small towns of Kantemo, Saban,
of four hospitals, in Cabo San Lucas,
Sacalaca and Huay Max. Those travelSan Jos del Cabo, Puerto Vallarta, and
ling to the Grand Costa Maya find a true
Cancn, and is the best choice when
natural paradise and a vast history of the
choosing medical care in these cities.
Mayan culture. City attractions include the
Our bilingual staff provides highCorredor Escultrico Chactemal, the Plaza
Roberto Borge Angulo, Governor of Quintana Roo
quality medical care based on the latest
las Amricas, and the Museum of Mayan
U.S. standards. We also offer foreign
Culture. Visitors can enjoy the boulevard
clients a home away from home. We have a good knowledge of
that surrounds the citythe longest in the Yucatn Peninsulaand
different cultures, and our experts have been certified in the field in
visit the light house and beaches. Lakes, rivers, thick jungles, and
the United States in the majority of cases. We integrate cuttingthe fishing village of Calderitas can also be found outside the city.
edge technology, ethics, professionalism, and the best medical care,
treating patients and family members with sensitivity and empathy.
A Healthy Sector
Procedures cost significantly less than in the U.S., Canada, and
In the meantime, medical tourism is becoming a major draw for
most the European countries. We also have agreements with a wide
foreign citizens who want to experience high-quality, low-cost pronetwork of domestic and international insurance companies. Last
cedures in comfortable hospitals offering state-of-the-art technology.
year we had a 48% occupation rate, which is very high.
Amerimed Hospital is one of the most prolific in this field. Boasting
surfing, kite surfing, snorkelling, kayaking and fishing. In addition
to an archaeological site called San Gervasio, Cozumel also has
magnificent beaches.
Quintana Roo is
Mexicos number one
tourism destination.
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Veracruz
Veracruz is a world-class destination offering
visitors an excellent taste of Mexicos history
and diversity.
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programs and consultancy for the modernization and improvement of its processes.
Veracruzs many thematic attractions also
lend it to be used as a setting for the local
film industry, as well as international video
clips. The development will also be linked to
the tourism industry.
As state governor Javier Duarte de Ochoa
says: Veracruz has the wealth and diversity Javier Duarte de Ochoa
Governor of Veracruz
of elements of a unique culture, and a heritage that has distinguished us as having one
of the richest links to folk expression, gastronomy, customs and
traditions of mysticism, and religious devotion, all consolidated by
Hispanic, colonial, and contemporary buildings.
Veracruz has a great personality and all the trappings of a differentiated destination.
Festival-Event
Place
31 January 7 February
25 February 4 March
February
19 23 March
15 18 May
25 11 August
6 8 September
25 October
Fiestas de la Candelaria
Carnival
Gulf-Pacific Race
Cumbre Tajn
Salsa Festival
Liberty Festival
International Meeting of the Sea
XXVI Panamerican Race
Tlacotalpan
Veracruz
Veracruz
Papantla
Boca del Ro
Veracruz and Yanga
Coatzacoalcos
Veracruz
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Five-Star Luxury
Visitors can stay in one of more than 600 hotels of different categories. Situated on Paseo de La Reforma, one of the citys most
important avenues, the Plaza Suites Mexico City offers an intimate
and exclusive place for short or long stays.
As general manager Jaime Levy, explains: Plaza Suites Mexico
City is designed to give comfort and offers amenities that exceed the
expectations of sophisticated travelers as it indulges them. It has 29
suites of one, two or three bedrooms.
www.plazasuites.com.mx
Mexico City:
the city we are
building together
Vibrant, well connected
and diverse, Mexico City is
growing smarter by the day.
Great for both business and
pleasure, come and see why
were one of the most-visited
cities in the world.
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Opening Doors
Leader in
offshore services
in the Gulf of Mexico
With more than 40 years
experience in the petroleum
industry, Oceanografa SA
de CV is a Mexican company
offering integrated services
in engineering, exploration,
installation, inspections and
the maintenance of marine
structures. We offer also
support services in drilling,
materials logistics, and
personal transport, as well
as integrated services for
submarine cables.
The forward-thinking
company is also proud
to offer the most versatile,
modern and specialized
fleet in Mexicos petroleum
industry today.
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Powering
Mexico
www.fermaca.com.mx
Fermaca
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We have made
long-term investments
and we believe in
the future.
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www.realdeminas.com
www.kuspit.com
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