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Packaging is essential for food safety. It also helps to avoid wastage before and after
purchase by maintaining freshness for the consumer. Our strategy is based on optimising
materials, developing eco-efficient packaging, and providing meaningful information to
consumers on recycling and disposal.
A key initiative in 2008 was our collaboration on PIQET, an important new packaging
ecodesign tool adopted by Nestlé. Design and technology innovations go hand in hand in
order to reduce environmental impacts without compromising consumer needs.
In addition our development of innovative retail packaging uses 30% less material and
has a higher compressive strength, even under monsoon conditions. The new tray and
cover for Milo pouches received the Malaysia Star Packaging Award from FMM
Packaging Council of Malaysia for higher production efficiency, lower cost and less
waste.
Our aim at all stages of the cycle is to use natural resources efficiently, to favour the use
of sustainably-managed renewable resources and to target zero waste. In this way, we
intend for our brands to stand for environmental sustainability.
Nestlé's initiatives aim to improve the environmental performance of the products along
their entire life cycle. These include sourcing sustainable raw materials, reducing energy
consumption and minimising air emissions by moving to different fuel types. Nestlé
invests an average of CHF 40 million a year to reduce its air emissions. Another
significant step in the value chain is transport. Nestlé has initiated a pilot with Schenker,
an international logistics company, to evaluate the effect of different types of transport,
distances driven and fuel type used. Through internal research and development at Nestlé
there have also been significant advances in the environmental impact of refrigerants and
packaging. Without compromising product quality there was a reduction of 392 000
tonnes of packaging material between 1991 and 2008.
By products
Source reduction
The production of unwanted or unusable materials during manufacturing is inevitable.
Nestlé’s first priority is to reduce the amount of such materials generated, and then to
focus on recycling. By-products are defined as any materials which arise during the
manufacture or distribution stage of a product and which are destined for off site reuse or
recovery, i.e. recycling or incineration with energy recovery.
Waste is defined as any materials which arise during the manufacture or distribution
stage of a product that is destined for final disposal to approved off site landfill or
incineration without heat recovery. Reduction programs and efficiency studies are in
place to continuously reduce by-products and waste despite increasing production
volumes.
Despite significant production growth, the quantity of waste per tonne of product
has decreased by 58% since 1998. See the Environmental Perfomance Indicators for
further information.
Recycling
Nestlé uses many recycling options in order to minimize the volume of waste materials
going to approved landfill sites. By-products are increasingly transformed into valuable
raw materials, or composted or used for fuel in energy recovery processes. As a result,
by-products/waste recovery rate at Nestlé is almost 73%.
To achieve such high rates of recycling, material separation and collection has been
implemented in Nestlé plants. Besides, external recycling facilities must be available.
Communication and education programmes about recycling are not only run internally,
but also in local communities.
Labeling
• clear, user-friendly labelling and supporting materials to help consumers make
well-informed food choices
• responsible communication about all products, especially those consumed by
children, in line with applicable laws and our Corporate Business Principles
• participation in and support for public nutrition education programs
• collaboration with public health bodies to work towards healthier diets and
lifestyles.
Responsible labeling
While discussions continue about the best approach to food labelling, Nestlé has already
introduced the Nestlé Nutritional Compass® (launched in 2005). This is an on-pack
information panel that provides consumers with relevant, easy-to-understand nutrition
information. It is a global labelling scheme that translates into billions of clearer nutrition
labels in the hands of consumers. The Compass already appears on products amounting to
95% of total sales globally, and continues to be rolled out across our product range.
Nestlé nutritionists work with various stakeholders to develop the Compass and ensure its
continued relevance. In Europe, for example, it is being adapted to feature a complete
Guideline Daily Amount (GDA) table for the ‘big 8’ (energy, carbohydrates, proteins,
fats, sugars, saturated fats, sodium and fibres). This is Nestlé policy and essential if a
health or nutrition claim is made; only where there is a lack of space and no such claim is
made can just the ‘big 4’ (energy, carbohydrates, proteins and fats) be listed.
The GDA table will be complemented by at-a-glance information, on the front of packs,
about energy content per serving and its contribution to recommended daily calorie
consumption. An arrow will direct the consumer to the Compass for further information.
The GDA nutrition labelling scheme is on 45% of our products in Europe (as of end
2007).
The program reached 100,000 consumers through activities in malls, which included
teaser posters placed in car parks and atriums to lead consumers to Nestlé kiosks inside,
nutrition assessments and counselling, Nutri Genie magic shows for children and walk-
through exhibitions promoting the Compass and the key nutrition information it provides.
This was supplemented by high-visibility point-of-sale campaigns within key retail
outlets, using posters, floor stickers in aisles and at tills, shelf strips and branded display
stands.
In total, the campaign reached 344,000 consumers at a cost of just CHF 0.26 per contact.
Nestlé has been serving Pakistani consumers since 1988, when our parent
company, the Switzerland-based Nestlé SA, first acquired a share in Milkpak
Ltd.
Today we are fully integrated in Pakistani life, and are recognised as
producers of safe, nutritious and tasty food, and leaders in developing and
uplifting the communities in which we operate.
We at Nestlé Pakistan ensure that our products are made available to
consumers wherever in the country they might be. Convenience is at the heart
of the Nestlé philosophy, and our aim is to bring products to people's
doorsteps.
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