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There are so many direct manufacturers of Sony Philippines Inc.

which two of them are Sony Wonder Technology Lab and Sony
Electronics Inc.

All their equipment and materials was made by their

Indirect manufacturers were of companies from other countries
such as the KYOSHIN TECHNOSONIC Co.,Ltd from Japan. It supplies
the Sony Philippines different kinds of materials that the company does
not subject and make.



Technology Strategy department

Group Procurement Division


Production manager he is responsible for the production

process, caring and rearing of the electronic product.
Quality Control - He is responsible in the selection of good quality
of finish products that would be sold in the market.
Production Supervisor

- he is responsible of making sure

that his engineers and staff are doing their job and on-to-date about
their rush products.

Sony has historically been notable for creating its own in-house
standards for new recording and storage technologies instead of adopting
those of other manufacturers and standards bodies. The most infamous
of these was the videotape format war of the early 1980s, when Sony
marketed its Betamax system for video cassette recorders against the
VHS format developed by JVC. In the end, VHS gained critical mass in
the marketplace and became the worldwide standard for consumer VCRs
and Sony adopted the format. Since then, Sony has continued to
introduce its own versions of storage technologies, with varying success.
Examples include:

MiniDisc was created by Sony for use in portable music players.

They were designed to share the market of Walkman products. Low

consumer adoption has seen the product fail outside of the Japanese

Sony also makes heavy use of its Memory Stick flash memory

cards for digital cameras and other portable devices, however, other
manufacturers are also making use of this technology. MemoryStick
devices does have less market share than CompactFlash or SD devices.

One successful attempt was the introduction of the 90mm micro

floppy diskettes(better known as 3.5inch floppy discs), which Sony had

developed at a time where there were 4" floppy discs and a lot of
variations from different companies to replace the then on-going 5.25"
floppy discs. Sony had great success and the format became dominant;
3.5" floppy discs were gradually became obsolete being repled by USB
flash memory "drives" and memory cards, as well as cheaper CD-R/RW
drives and media.

The DVD format currently being used in households world wide,

were jointly developed by Philips and Sony to replace CD; the use of a
shorter wavelength laser beam sees the higher storage capacity of 4.717+GB as opposed to 640-700MB on to a single disc.

Sony attempted to compete with the Iomega Zip drive and Imation

SuperDisk with their HiFD, this proved a severe failure.

In 1993 Sony challenged the industry standard Dolby Digital 5.1

surround sound format with its newer and more advanced proprietary
motion picture digital audio format called SDDS (Sony Dynamic Digital
Sound) This format employed eight channels (7.1) of audio opposed to
just six used in Dolby Digital 5.1 at the time. Unlike Dolby Digital, SDDS
utilized a method of backup by having mirrored arrays of bits on both

sides of the film which acted as a measure of reliability in case the film
was partially damaged. Ultimately SDDS has been vastly overshadowed
by the preferred DTS (Digital Theatre System) and Dolby Digital
standards in both the motion picture industry and home audio formats.

Since the introduction of the MiniDisc format, Sony has attempted

to promote its own audio compression technologies under the ATRAC

brand, against more widely-used formats like MP3 and Windows Media
Audio. Until late 2004, Sony's Network Walkman line of digital portable
music players did not support the MP3 de facto standard natively,
although the software provided with them would convert MP3 files into
the ATRAC or ATRAC3 formats.

Sony is currently pushing its Blu-Ray optical digital versatile disk

format, which is likely to compete with Toshiba's HD-DVD. However, both

formats have significant industry backing and it is unclear whether this
will prove to be a mistake for Sony, or whether their format will win out.

The PSP (PlayStation Portable) handheld gaming system uses the

proprietary Universal Media Disc (UMD) format on which games are

distributed. Other PlayStation media also make use of non-standard
features to prevent use of pirated copies.

Sony and Philips introduced the high-fidelity audio system SACD

in 1999, but it has since been entrenched in a format war with DVDAudio. At present, neither has gained a major foothold on the general
public, CDs being preferred by consumers with its large penetration in
consumer devices.

OpenMG, a controversial digital rights management system.