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BBCP 4103






: 911118015441


: 911118015441001


: 0125078238


: cbkia2008@hotmail.com





Introduction of the selected persons background

Mark Zuckerberg is co-founder and CEO of the social-networking website
Facebook, as well as one of the world's youngest billionaires. Born on May 14, 1984, in
White Plains, New York, Mark Zuckerberg co-founded the social-networking website
Facebook out of his college dorm room. He left Harvard after his sophomore year to
concentrate on the site, the user base of which has grown to more than 250 million
people, making Zuckerberg a billionaire. The birth of Facebook was recently portrayed in
the film The Social Network.
Mark Elliot Zuckerberg was born on May 14, 1984, in White Plains, New York,
into a comfortable, well-educated family, and raised in the nearby village of Dobbs Ferry.
His father, Edward Zuckerberg, ran a dental practice attached to the family's home. His
mother, Karen, worked as a psychiatrist before the birth of the couple's four children
Mark, Randi, Donna and Arielle.
Zuckerberg developed an interest in computers at an early age; when he was about
12, he used Atari BASIC to create a messaging program he named "Zucknet." His father
used the program in his dental office, so that the receptionist could inform him of a new
patient without yelling across the room. The family also used Zucknet to communicate
within the house. Together with his friends, he also created computer games just for fun.
"I had a bunch of friends who were artists," he said. "They'd come over, draw stuff, and
I'd build a game out of it."
To keep up with Mark's burgeoning interest in computers, his parents hired private
computer tutor David Newman to come to the house once a week and work with Mark.
Newman later told reporters that it was hard to stay ahead of the prodigy, who began
taking graduate courses at nearby Mercy College around this same time.
Zuckerberg later studied at Phillips Exeter Academy, an exclusive preparatory
school in New Hampshire. There he showed talent in fencing, becoming the captain of
the school's team. He also excelled in literature, earning a diploma in classics. Yet
Zuckerberg remained fascinated by computers, and continued to work on developing new
programs. While still in high school, he created an early version of the music software

Pandora, which he called Synapse. Several companiesincluding AOL and Microsoft

expressed an interest in buying the software, and hiring the teenager before graduation.
He declined the offers.
After graduating from Exeter in 2002, Zuckerberg enrolled at Harvard University.
By his sophomore year at the ivy league institution, he had developed a reputation as the
go-to software developer on campus. It was at that time that he built a program called
CourseMatch, which helped students choose their classes based on the course selections
of other users. He also invented Facemash, which compared the pictures of two students
on campus and allowed users to vote on which one was more attractive. The program
became wildly popular, but was later shut down by the school administration after it was
deemed inappropriate.
Based on the buzz of his previous projects, three of his fellow studentsDivya
Narendra, and twins Cameron and Tyler Winklevosssought him out to work on an idea
for a social networking site they called Harvard Connection. This site was designed to use
information from Harvard's student networks in order to create a dating site for the
Harvard elite. Zuckerberg agreed to help with the project, but soon dropped out to work
on his own social networking site with friends Dustin Moskovitz, Chris Hughes and
Eduardo Saverin.
Zuckerberg and his friends created a site that allowed users to create their own
profiles, upload photos, and communicate with other users. The group ran the sitefirst
called The Facebookout of a dorm room at Harvard until June 2004. After his
sophomore year, Zuckerberg dropped out of college to devote himself to Facebook full
time, moving the company to Palo Alto, California. By the end of 2004, Facebook had 1
million users

Description of the selected persons career goals

Zuckerbergs ultimate goal is to create, and dominate, a different kind of Internet.
Google and other search engines may index the Web, but, he says, most of the
information that we care about is things that are in our heads, right? And thats not out
there to be indexed, right? Zuckerberg was in middle school when Google launched, and
he seems to have a deep desire to build something that moves beyond it. Its like
hardwired into us in a deeper way: you really want to know whats going on with the
people around you, he said.
In 2007, Zuckerberg announced that Facebook would become a platform,
meaning that outside developers could start creating applications that would run inside
the site. It worked. The social-game company Zyngathe maker of FarmVille and Mafia
Warsis expected to earn more than five hundred million dollars this year, most of it
generated from people playing on Facebook. In 2008, Zuckerberg unveiled Facebook
Connect, allowing users to sign onto other Web sites, gaming systems, and mobile
devices with their Facebook account, which serves as a digital passport of sorts. This past
spring, Facebook introduced what Zuckerberg called the Open Graph. Users reading
articles on CNN.com, for example, can see which articles their Facebook friends have
read, shared, and liked. Eventually, the company hopes that users will read articles, visit
restaurants, and watch movies based on what their Facebook friends have recommended,
not, say, based on a page that Googles algorithm sends them to. Zuckerberg imagines
Facebook as, eventually, a layer underneath almost every electronic device. Youll turn on
your TV, and youll see that fourteen of your Facebook friends are watching Entourage,
and that your parents taped 60 Minutes for you. Youll buy a brand-new phone, and
youll just enter your credentials. All your friendsand perhaps directions to all the
places you and they have visited recentlywill be right there.
For this plan to work optimally, people have to be willing to give up more and
more personal information to Facebook and its partners. Perhaps to accelerate the
process, in December, 2009, Facebook made changes to its privacy policies. Unless you
wrestled with a set of complicated settings, vastly more of your informationpossibly
including your name, your gender, your photograph, your list of friendswould be made

public by default. The following month, Zuckerberg declared that privacy was an
evolving social norm.
The backlash came swiftly. The American Civil Liberties Union and the
Electronic Privacy Information Center cried foul. Users revolted, claiming that Facebook
had violated the social compact upon which the company is based. What followed was a
tug-of-war about what it means to be a private person with a public identity. In the spring,
Zuckerberg announced a simplified version of the privacy settings.
3-Year Goals
Zuck said, Over the next three years, our main goals are around continuing to
grow and serve our existing communities and businesses and help them reach their full
potential. Zuckerbergs discussion of Facebooks three-year plan centered around whats
currently happening and proving their approach is working.
What are you currently invested in regarding your career, relationships, and
finances? Do you want to have anything to do with where you currently are in three
years? If you dont see yourself in the same industry, with the same guy, or spending
money in a similar way in three years, nows the time to make those changes.
Whats working well in your life? Invest more there. For Zuckerberg its
Facebook Groups and Instagram. For you, perhaps its the company you work for or your
newfound love of biking. Take note of the aspects of your life that you want to cultivate
long-term and focus your efforts there.

5-Year Goals
For Zuckerbergs five-year plan he said, Over the next five years, our goals are
around taking our next generation of servicesInstagram, Messenger, WhatsApp, and
Searchand helping them connect billions of people and become important businesses in
their own right. Zuckerberg continually uses the language our goals are around. That
begs the questiondo you know what ideas your goals are around? What do you value
most? This may not be your primary focus right now, but it will be in five years. Maybe
in five years your goals are around balancing a thriving career and starting a family. What
can you do now to make solid investments toward that future? Maybe in five years youd
like to marry a nice guy or get your first book published. You know what wont help you
get there now? Dating a guy you dont see yourself with long-term and not writing every
Zuckerberg also mentioned plans to continue building on what the company is
currently doing. He mentioned that just last month they finally completed the acquisition
of Whatsapp. Facebooks five-year plan has a lot to do with whats happening at
Facebook right now. The same is true for your life.
10-Year Goals
Its pretty impressive that Facebook even has a ten-year plan. Ten years ago when
Zuckerberg was a 20-year-old, could he have possibly planned where Facebook would
be now? No matter how much the technology landscape can and will change, he cant
simply throw up his hands and say well, theres no way to plan for or predict the future
that far down the road! Thats business suicide. The same goes for you. You need to start
dreaming and envisioning who you want to be in ten years today. Its OK to be somewhat
general and to center your vision on certain ideas you value. Thats kind of what
Facebook is doing.
This is what Zuckerberg said: For the next 10 years our focus is on driving the
fundamental changes in the world that we need to achieve our mission, connecting the
whole world, understanding a world with big leaps in AIs, and developing the next
generation of platforms, especially in computing.

Facebooks ten-year plan is focused on values-based decisions and fundamental

changes. Zuckerberg envisions putting a lot of focus on one of his projects that will have
a lasting legacy: internet.org. According to Zuckerberg, the internet.org app provides
free data access to a set of basic internet services for health, education, employment, and

Evaluation of the obstacles that have affected the selected persons career

In 2005, Zuckerberg's enterprise received a huge boost from the venture capital
firm Accel Partners. Accel invested $12.7 million into the network, which at the time was
open only to ivy league students. Zuckerberg's company then granted access to other
colleges, high school and international schools, pushing the site's membership to more
than 5.5 million users by December 2005. The site then began attracting the interest of
other companies, who wanted to advertize with the popular social hub. Not wanting to
sell out, Zuckerberg turned down offers from companies such as Yahoo! and MTV
Networks. Instead, he focused on expanding the site, opening up his project to outside
developers and adding more features.
Zuckerberg seemed to be going nowhere but up, however in 2006, the business
mogul faced his first big hurdle. The creators of Harvard Connection claimed that
Zuckerberg stole their idea, and insisted the software developer needed to pay for their
business losses. Zuckerberg maintained that the ideas were based on two very different
types of social networks but, after lawyers searched Zuckerberg's records, incriminating
Instant Messages revealed that Zuckerberg may have intentionally stolen the intellectual
property of Harvard Connection and offered Facebook users' private information to his
Zuckerberg later apologized for the incriminating messages, saying he regretted
them. "If you're going to go on to build a service that is influential and that a lot of people
rely on, then you need to be mature, right?" he said in an interview with The New Yorker.
"I think I've grown and learned a lot."
Although an initial settlement of $65 million was reached between the two
parties, the legal dispute over the matter continued well into 2011, after Narendra and the
Winklevosses claimed they were misled in regards to the value of their stock.

Zuckerberg faced yet another personal challenge when the 2009 book The
Accidental Billionaires, by writer Ben Mezrich, hit stores. Mezrich was heavily criticized
for his re-telling of Zuckerberg's story, which used invented scenes, re-imagined dialogue
and fictional characters. Regardless of how true-to-life the story was, Mezrich managed

to sell the rights of the tale to screenwriter Aaron Sorkin, and the critically acclaimed film
The Social Network received eight Academy Award nominations.
Zuckerberg objected strongly to the film's narrative, and later told a reporter at
The New Yorker that many of the details in the film were inaccurate. For example,
Zuckerberg has been dating longtime girlfriend Priscilla Chan, a Chinese-American
medical student he met at Harvard, since 2003. He also said he never had interest in
joining any of the final clubs. "It's interesting what stuff they focused on getting right;
like, every single shirt and fleece that I had in that movie is actually a shirt or fleece that I
own," Zuckerberg told a reporter at a start-up conference in 2010. "So there's all this stuff
that they got wrong and a bunch of random details that they got right."
Yet Zuckerberg and Facebook continued to succeed, in spite of the criticism. Time
magazine named him Person of the Year in 2010, and Vanity Fair placed him at the top of
their New Establishment list. Forbes also ranked Zuckerberg at No. 35beating out
Apple CEO Steve Jobson its "400" list, estimating his net worth to be $6.9 billion