Table of

Contents

Page

2
3

The Plan
Style Guide
Logo

Label Design

Photography

Ad
Page 0

Plan

DaVinci was started as a small company in 1971. They sell

products nationally and internationally. They are a family
business who use the best and freshest ingredients to
produce quality products at economical prices.
When I think of Olive oil, I think of Italy, or of pretty bottles
with a nice tan liquid. Whatever the image that comes to
mind is, its usually classy, and makes me think quality.
Thats why I want to redesign the DaVinci olive oil. It is
a high quality brand of olive oil, but their current product
design doesnt reflect that.
This is a great product for mothers, fathers and anyone
who likes to cook quality, classy food. The target group
would be those with a higher income, mainly woman ages
25-65, but also men who enjoy cooking.

In order to target both men and women I will make the

design as classy as possible, nothing too fancy, but nice
enough to show its a quality brand. I plan on using fewer
bright colors and more shades like black to go against
the light background of the olive oil. I will use a little bit of
color to make it stand out.

Page 1

Style Guide
Title font

Black Jack Regular

size:66

Regular
Text copy font Lao MN
:
size: 12 pt

Color scheme

R: 48
G: 62
B: 41

R: 0
G: 0
B: 0

R: 85
G: 37
B: 33

Page 2

Logo
Original

TM

The logo was nice, but for the

new design different colors
were needed.

Here are some different ideas.

TM

TM

Page 3

The logo on the new design will be

much smaller than the original, this
is so people will be able to see it,
but it wont be the focus point. Some
placement ideas are the bottom
middle, or right hand corner. At the
bottom its still easy to see, but its
not taking away from what the actual
product is.

Label Design
100% Pure
DaVinci
Pure Olive
Oil is a
classic all
purpose
olive oil
perfect for
use in salad
dressings
and pasta
sauces.

DaVincis
delicate flavor
results from
blending only
the finest oils.

Mild Flavor
for sauces and pasta

Recipes & More at

www.DaVinciPasta.com

8.5FL. OZ. (250ML)

TM

This product may

turn cloudy at 45 F.
Store capped in a
cool, dark place.

Here is the label design; it will be a

transparent label to show off the oil
on the inside.
Distributed by: World finer foods, INC.
Bloomfield, NJ 07003 USA, Worldfiner.com

Packed in Italy

Product contains select high quality

Olive Oils from the countries below

Italy, Spain, Tunisia, Turkey

Page 4

Product
Photography

Before

Page 5

After

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ls, a taste of Italy rig
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nt go wrong w
Ah
a great price
ith D
you ca
y for
iVinc
Qualit

i Olive Oil

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