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Credit Suisse Research Institute: Sugar Consumption at a crossroads. (2013).

https://doc.research-and
analytics.csfb.com/docView?language=ENG&source=ulg&format=PDF&document_id=1022457401&serialid=atRE31ByPk
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Bethene, R.E. & Ogden, C.L. (2013). Consumption of Added Sugars among U.S. Adults, 20052010. NCHS data brief,
no 122. Hyattsville, MD: National Center for Health Statistics.
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Bethene, R.E., Kit, B.K., Carroll, M.D., & Ogden, C.L. (2012). Consumption of added sugar among U.S. children and
adolescents, 20052008. NCHS data brief no 87. Hyattsville, MD: National Center for Health Statistics.
11

Mason, T.J. Paniwnyk, L. & Lorimer J.P. (1996). The uses of ultrasound in food technology. Ultrasonics Sonochemistry,
3 (3), S253S260.

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Willett, W.C. & Ludwig, D.S. (2013). Science souring on sugar: Accumulating evidence points towards a role for sugar
and other refined carbohydrates in the development of overweight. BMJ, 346:e8077doi:10.1136/bmj.e8077.
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WHOs current recommendation, from 2002, is that sugars should make up less than 10% of total energy intake per

19

day. The new draft guideline also proposes that sugars should be less than 10% of total energy intake per day. It further
suggests that a reduction to below 5% of total energy intake per day would have additional benefits. Five per cent of total
energy intake is equivalent to around 25 grams (around 6 teaspoons) of sugar per day for an adult of normal Body Mass
Index (BMI).
Launch of the public consultation on the draft sugar intake guidelines - press briefing, WHO, seen: 09:30:30 0241444102,
http://www.who.int/mediacentre/multimedia/sugar_briefing/en/
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Hu, F.B. (2013). Resolved: there is sufficient scientic evidence that decreasing sugar-sweetened beverage
consumption will reduce the prevalence of obesity and obesity-related diseases. International Association for the Study of
Obesity, 14, 606619.
22

Popkin, B.M. (2012). Sugary beverages represent a threat to global health. Trends in Endocrinology and Metabolism, 2
(12), 390-593.
23

Malik, VS., Pan, A., Willett, WC., & Hu, FB (2013). Sugar-sweetened beverages and weight gain in children and adults:
a systematic review and meta-analysis. The American Journal of Clinical Nutrition, 98, 10841102.
24

: .01

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Wang, Y.C., Bleich, S.N., & Gortmaker, S.L. (2008). Increasing caloric contribution from sugar-sweetened beverages
and 100% fruit juices among US children and adolescents, 1988-2004. Pediatrics, 121(6):e1604-1614.
27

Lasater, G., Piernas, C., Popkin, B.M. (2011). Beverage patterns and trends among school-aged children in the US,
1989-2008. Nutr J., 10, 103.
28

Ogden, C.L., Kit, B.K., Carroll, M.D., & Park, S. (2011). Consumption of sugar drinks in the United States, 2005-2008.
NCHS Data Brief. (71), 1-8.

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National Cancer Institute. Risk Factor Monitoring and Methods. Mean Intake of Energy and Mean Contribution (kcal) of
Various Foods Among US Population, by Age, NHANES 200506. http://riskfactor.cancer.gov/diet/foodsources/.
Accessed June 21, 2012.
30

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http://www.heart.org/HEARTORG/GettingHealthy/NutritionCenter/HealthyDietGoals/Sugars-andCarbohydrates_UCM_303296_Article.jsp
http://www.hsph.harvard.edu/nutritionsource/files/2012/10/how-sweet-is-it-color.pdf 03:29 09.4.02 :

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Mozaffarian, D., Hao, T., Rimm, E.B., Willett, W.C., & Hu, F.B. (2011). Changes in diet and lifestyle and long-term
weight gain in women and men. N Engl J Med. 364(25):2392-2404.
35

Malik, V.S., Willett, W.C., & Hu, F.B. (2009). Sugar-sweetened beverages and BMI in children and adolescents:
reanalyzes of a meta-analysis. Am J Clin Nutr, 89(1): 438-439; author reply 439.
36

Ludwig, D.S., Peterson, K.E., & Gortmaker, S.L. (2001). Relation between consumption of sugar-sweetened drinks and
childhood obesity: a prospective, observational analysis. Lancet, 357(9255): 505-508.

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Malik, V.S., Popkin, B.M., Bray, G.A., Despres, J.P., Willett, W.C., & Hu, F.B. (2010). Sugar-sweetened beverages and
risk of metabolic syndrome and type 2 diabetes: a meta-analysis. Diabetes Care, 33(11): 2477-2483.
38

De Koning, L., Malik, V.S., Kellogg, M.D., Rimm, E.B., Willett, W.C., & Hu, F.B. (2012). Sweetened beverage
consumption, incident coronary heart disease, and biomarkers of risk in men. Circulation, 125(14): 1735-1741, S1731.
39

Fung, T.T., Malik, V., Rexrode, K.M., Manson, J.E., Willett, W.C., & Hu, F.B. (2009). Sweetened beverage consumption
and risk of coronary heart disease in women. Am J Clin Nutr, 89(4): 1037-1042.
40

Choi, H.K., Willett, W., & Curhan, G. (2010). Fructose-rich beverages and risk of gout in women. JAMA, 304(20): 22702278.
41

Choi, H.K., & Curhan, G. (2008). Soft drinks, fructose consumption, and the risk of gout in men: prospective cohort
study. BMJ,336(7639): 309-312.
42

Ebbeling, C.B., Feldman, H.A., Osganian, S.K., Chomitz, V.R., Ellenbogen, S.J., & Ludwig, D.S. (2006). Effects of
decreasing sugar-sweetened beverage consumption on body weight in adolescents: a randomized, controlled pilot study.
Pediatrics,117(3): 673-680.
43

Tate, D,F., Turner-McGrievy, G., Lyons, E., et al. (2012). Replacing caloric beverages with water or diet beverages for
weight loss in adults: main results of the Choose Healthy Options Consciously Everyday (CHOICE) randomized clinical
trial. Am J Clin Nutr, 95(3): 555-563.
44

Perkins, J.M., Perkins, H.W., Craig, D.W. (2010). Misperceptions of Peer Norms as a Risk Factor for Sugar-Sweetened
Beverage Consumption among Secondary School Students. American Dietetic Association, 110, 1916-1921.

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New York State Health Eating and Physical Activity Alliance: Sugar-Sweetened Beverage Fact Sheet Last accessed on
30 August 2012 at: http://nyshepa.org/documents/NYSHEPA%20SSB%20Fact%20SheetFinal2%205%2010%20doc.pdf
50

Bahl, R., Bird, R. & Walker, M.B. (2003). The uneasy case against discriminatory excise taxation: soft drink taxes in
Ireland. Public Finance Rev, 31, 510.
51

Brownell, K.D. & Frieden, T.R. (2009). Ounces of preventionthe public policy case for taxes on sugared beverages. N
Engl J Med, 360, 1805-1808.
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.9.2

36

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44:10:22 1141244102

Sugar Bites .9.1

http://www.cutsugarydrinks.org/en
Sugar Bites is a social marketing campaign aimed at preventing childhood obesity in Contra
Costa County through reducing consumption of sugary drinks.

37

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Global Dump Soft Drinks .9.2

4http://www.dumpsoda.org

Rethink Your Drink .9.2

http://www.cdc.gov/nccdphp/dnpa/nutrition/pdf/rethink_your_drink.pdf

38

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http://www.cdc.gov/nccdphp/dnpa/nutr
ition/pdf/rethink_your_drink.pdf
http://www.sfgov3.org/ftp/uploadedfile
s/shapeupsf/projects/Drink_Water.pdf
http://www.sfgov3.org/ftp/uploadedfile
s/shapeupsf/projects/not_just_a_coinc
idence.pdf
http://www.sfgov3.org/ftp/uploadedfile
s/shapeupsf/projects/CalculateTsps.p
df
http://www.sfgov3.org/ftp/uploadedfiles/shapeupsf/projects/SFS_HALLOFFAME.pdf
http://www.sfgov3.org/ftp/uploadedfiles/shapeupsf/projects/SFS_display.pdf
http://dev.kickthecan.info/files/documents/WIC-RethinkYourDrink-Handout.pdf
http://dev.kickthecan.info/files/documents/WIC-RethinkYourDrink-Poster.pdf

San Francisco's 2010 Rethink Your Drink Campaign .9.2.0

http://www.sfgov3.org/index.aspx?page=1795

Santa Clara County Launches PSAs for Rethink Your Drink Campaign .9.2.4
http://www.youtube.com/watch?v=4VRgw-6vLRw

Rethink Your Drink Campaign : .9.2.4

http://www.californiaprojectlean.org/ryd/default.html

Rethink you drink: Soda free summer - .9.2.2

http://www.sodafreesummer.org/about.php
http://www.sodafreesummer.org/webassets/pdfs/DWSTO/sfs_dw_funfacts_bot_water_final_4_26_10.pdf
http://www.sodafreesummer.org/webassets/pdfs/DWSTO/sfs_dw_funfacts_water_not_soda_final_4_26_10.pdf
http://www.sodafreesummer.org/webassets/pdfs/DWSTO/sfs_dw_funfacts_diet_soda_final_4_26_10.pdf
http://www.sodafreesummer.org/webassets/pdfs/DWSTO/sfs_dw_funfacts_sugary_drinks_final_4_26_10.pdf
http://www.sodafreesummer.org/webassets/pdfs/DWSTO/sfs_dw_funfacts_juice_final_4_26_10.pdf

39

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http://www.sodafreesummer.org/webassets/pdfs/DWSTO/sfs_dw_funfacts_sm_choices_final_4_26_10.pdf
http://www.sodafreesummer.org/web-assets/pdfs/DWSTO/sfs_dw_maze.pdf
http://www.sodafreesummer.org/web-assets/pdfs/DWSTO/sfs_dw_how_many_spoons.pdf
http://www.sodafreesummer.org/web-assets/pdfs/DWSTO/sfs_dw_good_for_teeth.pdf
http://www.sodafreesummer.org/web-assets/pdfs/DWSTO/sfs_dw_coloring_sheet.pdf
http://www.sodafreesummer.org/webassets/pdfs/DWSTO/sfs_dw_intro_sheets_parent_eng_final_4_26_10.pdf
http://www.sodafreesummer.org/webassets/pdfs/DWSTO/sfs_dw_intro_sheets_teachers_ccprovider_eng_final_4_26_10.pdf
http://www.sodafreesummer.org/web-assets/pdfs/SugarSavvy_English/6.%20SODA%20Song.pdf
http://issuu.com/first5kids/docs/potter_2_book_issuu_22783d4a249b30?e= 3250347/41841
26
https://www.facebook.com/sodafreesummer

40

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Pouring on the Pounds .9.0

http://www.nyc.gov/html/doh/html/pr2009/pr057-09.shtml

Man Walking Off Soda - NYC Health Anti Sugar Drinks

http://www.youtube.com/watch?v=jxfu-SVK6OA

Man Eating Packs of Sugar - NYC Ad Campaign

http://www.youtube.com/watch?v=uvFeo4iRW4s

Man Drinking Fat. NYC Health Anti-Soda Ad

http://www.youtube.com/watch?v=-F4t8zL6F0c

Do You Drink 93 Sugar Packets a Day?

http://www.youtube.com/watch?v=hF8XnU4L33U

NYC Health: Pouring On the Pounds (Man 30 sec

http://www.youtube.com/watch?v=QnxZE-Kc7uk#t=30

Pouring on the Pounds 50 Pounds NYC Health

Anti Sugary Drinks
http://www.youtube.com/watch?v=0-pWfHo6MIM

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Change 4 Life .9.7

http://www.nhs.uk/change4life/Pages/low-sugar-healthy-snacks.aspx

New Change4Life: Smart Swaps TV ad 2014

http://www.youtube.com/watch?v=Ht2DhRyiHK0
&feature=youtu.be

Kick out the can .9.5

(
.)California Center for Public Health Advocacy
4http://www.kickthecan.info

Sugar Sweetened Beverages Safety Warning Act

https://www.youtube.com/watch?v=I1UrzRwPM4&list=UU3WgG0YVAw8mA1u9J14ByA#t=11

Cut Your Sugar : .9.3

http://www.cutyoursugar.org/

42

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Life's sweeter with fewer sugary drinks

.9.9

http://fewersugarydrinks.org/index.html

' ' .9.25

YMCA Food Fight - Avoid Sugar-Sweetened

Beverages
http://www.youtube.com/watch?v=TI_n7vXvkWE

Sugar: Sweet with a Bitter Aftertaste

http://www.youtube.com/watch?v=HMKbhb
W -Y3c&feature=youtu.be

Cut back the sugar - one drink at a time

http://www.youtube.com/watch?v=PWQOHd
Z2AL4

Healthy Beverages : .9.22

; FatSmack, Sugar Smarts
Boston Public 1522-
0Health Commission

.
http://www.bphc.org/whatwedo/healthy-eatingactive-living/sugar-smarts/Pages/SugarSmarts.aspx

43

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,

Boston -
Public Health
Commissions
Youth Media
Council.
4http://fatsmack.org

:
Boston Public Health Commission Healthy Beverages in Hospitals
http://www.cityofboston.gov/news/uploads/24633_13_17_31.pdf

!Choose Health LA - .L.A- Sugar-Loaded Drinks .9.21

http://www.choosehealthla.com/eat-healthy/sugar-loaded-beverages/

Santa Clara County Public Health Department (CA) Drowning in Sugar .9.22
http://www.sccgov.org/sites/sccphd/en-us/Newsandevents/Pages/Ad-Warns-Against-Sugary-Drinks.aspx

Multnomah County, OR (includes Portland) It Starts Here .9.22

http://www.multco-itstartshere.org/links-and-resources/toolkit-sugary-drinks

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Seattle & King County Public Health ! Lets Do This .9.20

http://www.kingcounty.gov/healthservices/health/partnerships/CPPW/campaigns.aspx

Northern Virginia Healthy Kids Coalition for Health 9-0-1-2-5 .9.27

http://tippingthescales.typepad.com/blog/

Virginia Foundation for Healthy Youth Rev Your Bev .9.25

http://revyourbev.com/

California Endowment Soda Sucks : .9.23

https://www.facebook.com/waterrules
http://www.whysodasucks.com/

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0Bay Area Nutrition and Physical Activity Collaborative .9.29

Sugar Savvy
http://www.banpac.org/resources_sugar_savvy.htm

Philadelphia Department of Public Time for a Change .9.15

Health
https://www.facebook.com/foodfitphilly

Santa Clara County Public Health Potter the Otter Loves Water .9.12
Department (CA)
4http://www.potterloveswater.com

Cook County Department of Public Health (IL)- .9.11

http://www.cookcountypublichealth.org/healthy-communities/healthy-eating/sugar-sweetened-beverages

Kansas Department of Health and Environment - .9.12

4http://www.refreshkansas.org

Northern Kentucky Health Department (Boone County, KY) .9.12

http://chfs.ky.gov/dph/mch/hp/5210

Horizon Foundation (Howard County, MD) .9.10

http://www.hocounsweetened.org/?__utma=109483926.10686286.1355856493.1355856493.135585
6493.1&__utmb=109483926.3.10.1355856493&__utmc=109483926&__utmx=&__utmz=109483926.1355856493.1.1.utmcsr=Horizon|utmccn=LaunchEmail|utmcmd=Email&__utm
v=-&__utmk=188011176

Minnesota Dental Association Sip All Day, Get Decay! .9.17

4http://www.sipallday.org

Missouri Dental Association Stop the Pop .9.15

http://www.modental.org/mx/hm.asp?id=stopthepop

Alliance for a Healthier Vermont Less sugar for better health .9.13
4http://allianceforahealthiervt.org

South Dakota Department of Caution: Sweetened Beverages .9.19

Health
https://apps.sd.gov/applications/PH18Publications/secure/PubOrde r.aspx

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Alberta Health Services Sugar Shocker Activity kit for students .9.25
Alberta, Canada
http://www.capitalhealth.ca/NR/rdonlyres/e6nstouxulgpkbvzot7as7dhtyvv6storxwnl57sbz4gl6o2im2rgwio4ttha
g2r5vag2aoqodp7fst6zyagrafdccb/Sugar+shocker.pdf